TITLE: Dead Whale
BRAND: Greenpeace Philippines
GROUP & CATEGORY: Social Benefit - Environmental Issues, Use of Medium - Guerrilla / Alternative Media
Dentus Jayme Syfu was a triple threat in this year’s AME Awards, earning the prestigious 2018 AME Best of Show Award, AME Regional Platinum Award/Asia Pacific, and the AME Green Award for “Dead Whale” for Greenpeace Philippines. The Philippine-based agency mounted an installation of a 73-foot decomposing “Dead Whale” on the shores of one of the most polluted cities in the Philippines during the 2017 ASEAN Summit. The whale was created using plastic wastes collected from the ocean. The award-winning entry’s stellar results included over 100 million impressions internationally and it caught the attention of ASEAN leaders, which put Coastal and Marine Protection in the proposal for the next Summit. The agency also garnered two AME Gold Awards for the entry.
“With our country, the Philippines, being ranked in the world to be the third biggest contributor of plastic trash in our oceans, it is only high time to create this kind of awareness for this serious issue. And, we couldn’t be happier with the results today. More communities and cities are helping in reducing the use of plastics. Our government has even become so environmentally conscious that it has plans of closing our world-famous beaches for a major clean up. A massive installation like this definitely generated massive action”, said Merlee Jayme, Chairmom & Chief Creative Officer, Denstu Jayme Syfu.
COMPANY: Dentsu Jayme Syfu
Merlee Jayme - Chief Creative Officer/Chairmom
Biboy Royong - Creative Director
Soleil Badenhop - Copywriter
Blane Rosales - Art Director
Tabbi Tomas - Social Media Director
Julia Pronstroller - Business Unit Director
Sheila Villanueva - Print Production Coordinator