In order to be considered amongst the World’s Best Advertising & Marketing Effectiveness, creative campaigns must achieve specific marketing goals and objectives, demonstrate a ground-breaking solution to marketing challenges and exhibit success accomplished through creative execution and strategic planning. The AME Awards categories celebrate creative media campaigns that move the needle on behalf of the brand at the intersection of creativity and effectiveness across all executions and all platforms.
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All physical or digital items/services provided for consumer or business use that satisfy an identified need.
cars, recreational vehicles, motorcycles, trucks
fuel, repairs, paint, oil change & lube, tires, Accessories, extended warrantees
cosmetics, self-care, hair products, nail care, salons, spa services
juice, soft drinks, coffee, energy drinks, beer, wine, liquor
human resources, skills assessment, accounting, technical support
(education, retail stores, campaigns, recreational and medical.)
information, rebranding, internal communications
promotion of events, concerts, culinary/cultural/film festivals, museums, theatrical events
virtual products, memberships, services warranties, subscriptions digital downloads of books, music, videos
brick-and-mortar or online programs, language classes, instructional sessions
audio, video, home entertainment, screening rooms, computers/laptops, gaming devices, VR/AR devices, sound systems, UAV/drone
clothing, footwear, accessories, jewelry
banks, insurance, investment
exercise and health-focused equipment, health related personal products, vitamins and energy products, health & fitness facilities/programs, weight loss/management/nutrition programs
packaged & frozen
appliances, furniture, indoor and outdoor decor
informational Sources, Recruitment, Policy or Program Communications
Campaigns which promote non-prescription products and services, wellness and personal care, and health education and/or awareness.
Campaigns for medical products or services, or to shape understanding of conditions or treatments, targeted at healthcare professionals, practitioners, or patients.
cleaning products/services, gardening products/services
Train, ferry, subway, Bus, trolley, taxis, bikeshares
Digital streaming, broadcasting, publishing
Mobile, internet and cable/streaming services)
Online marketplace, on demand transportation, food & grocery delivery services, meal kit services
Items for hygiene including toothpaste, tooth brushes, soap, mouthwash, body wash
Food, grooming products & health aids, accessories, toys
Legal, accounting, technical support
Both commercial and residential
All retail and ecommerce
Fast food, casual dining, fine dining, promotions & launches
Candy, baked goods, ice cream, chips
Software, operating systems, or software/apps
Esports, league promotion, game day, special events including olympics, world cup and championships
Equipment & products leisure activities
Airlines, cruises, resorts, theme parks, tours & travel packages, booking services
Creative campaigns in all media whose goal is to encourage social good and beneficial behavior to facilitate change resulting in a positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. (COVID campaigns may be added into any of these categories.)
Campaigns for Brands whose mission is to make a positive impact, including buy one/donate one models, brands giving back, making a profit and doing good.
Communication that shines a spotlight on all aspects of social change and/or awareness of equity, access, participation, and rights within a society on a regional or global level.
All methods used to creatively and effectively deliver information in service of the brand.
Any communication medium used as a vehicle to advance the story of the brand, engage consumers and drive results to achieve the goals of the brand.
Any area of consumer or professional awareness/behavior change which exists on, or is activated by digital devices e.g. mobile apps, wearable tech, games, social or mobile campaigns.
Participatory hands on interaction with a brand in an environment or business situation
Physical, interactive, and immersive experiences as well as virtual events intended to drive engagement and response from a professional audience. May include digital exhibitors, interactive displays and booths, exhibitions, conference / symposia, and trade shows.
Targeted communications for a professional audience, designed to communicate information and/or generate a response e.g. websites, microsites, interactive sales materials, e-Detailing, interactive eLearning, or educational platforms.