In order to be considered amongst the World’s Best Advertising & Marketing Effectiveness, creative campaigns must achieve specific marketing goals and objectives, demonstrate a ground-breaking solution to marketing challenges and exhibit success accomplished through creative execution and strategic planning. The AME Awards categories celebrate creative media campaigns that move the needle on behalf of the brand at the intersection of creativity and effectiveness across all executions and all platforms.
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All physical or digital items/services provided for consumer or business use that satisfy an identified need.
Cars, recreational vehicles, motorcycles, trucks.
Fuel, repairs, paint, oil change & lube, tires, Accessories, extended warrantees.
Cosmetics, self-care, hair products, nail care, salons, spa services.
Juice, soft drinks, coffee, energy drinks, beer, wine, liquor.
Human resources, skills assessment, accounting, technical support.
Education, retail stores, campaigns, recreational and medical.
Information, rebranding, internal communications
Promotion of events, concerts, culinary/cultural/film festivals, museums, theatrical events.
Virtual products, memberships, services warranties, subscriptions digital downloads of books, music, videos.
Brick-and-mortar or online programs, language classes, instructional sessions.
Audio, video, home entertainment, screening rooms, computers/laptops, gaming devices, VR/AR devices, sound systems, UAV/drone.
Clothing, footwear, accessories, jewelry.
Banks, insurance, investment.
Exercise and health-focused equipment, health related personal products, vitamins and energy products, health & fitness facilities/programs, weight loss/management/nutrition programs.
Packaged & frozen.
Appliances, furniture, indoor and outdoor decor.
Informational Sources, Recruitment, Policy or Program Communications.
Campaigns which promote non-prescription products and services, wellness and personal care, and health education and/or awareness.
Campaigns for medical products or services, or to shape understanding of conditions or treatments, targeted at healthcare professionals, practitioners, or patients.
Train, air travel, ferry, subway, bus, trolley, taxis, bikeshares, rideshares.
Digital streaming, broadcasting, publishing.
Digital assets, images, videos, gifts, collectible art, games, objects, metaverse and virtual worlds.
Online marketplace, on demand transportation, food & grocery delivery services, meal kit services.
Items for hygiene including toothpaste, tooth brushes, soap, mouthwash, body wash.
Food, grooming products & health aids, accessories, toys.
Legal, accounting, technical support.
Both commercial and residential.
All retail and ecommerce.
Fast food, casual dining, fine dining, promotions & launches.
Candy, baked goods, ice cream, chips.
Software, operating systems, or software/apps.
Esports, league promotion, game day, special events including olympics, world cup and championships
Equipment & products leisure activities.
Airlines, cruises, resorts, theme parks, tours & travel packages, booking services.
Products and services marketed to children, tweens, and teens.
Creative campaigns in all media whose goal is to encourage social good and beneficial behavior to facilitate change resulting in a positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. (COVID campaigns may be added into any of these categories.)
Campaigns for Brands whose mission is to make a positive impact, including buy one/donate one models, brands giving back, making a profit and doing good.
Communication that shines a spotlight on all aspects of social change and/or awareness of equity, access, participation, and rights within a society on a regional or global level.
Creative work that positively affects racial identity in advertising, ensures representation, enables underrepresented groups to fully experience and connect with brands and is inclusive and respectful of all cultures.
All methods used to creatively and effectively deliver information in service of the brand.
Utilizing AI to drive results and target consumers
including marketing automation, ad targeting, product recommendations, dynamic
Marketing to the culture and ethnicities of a target market.
Any communication medium used as a vehicle to advance the story of the brand, engage consumers and drive results to achieve the goals of the brand.
Any area of consumer or professional awareness/behavior change which exists on, or is activated by digital devices e.g. mobile apps, wearable tech, games, social or mobile campaigns.
Participatory hands on interaction with a brand in an environment or business situation
Marketing/promotion involving endorsements and/or product placement from celebs, influential people, and organizations with access to audiences
Physical, interactive, and immersive experiences as well as virtual events intended to drive engagement and response from a professional audience. May include digital exhibitors, interactive displays and booths, exhibitions, conference / symposia, and trade shows.
Engagement of audience within the brand’s social space.
Targeted communications for a professional audience, designed to communicate information and/or generate a response e.g. websites, microsites, interactive sales materials, e-Detailing, interactive eLearning, or educational platforms.
User-experience design, all aspects of a product's development, including design, usability, function, branding and marketing. Anything that affects the users journey on-screen and off.