Bohong Deng, the founder, creator and director of Dans Digital, is a top international expert in the field of digital creativity and CG short film, and a technical leader in the domestic digital visual effects industry.

He has created over 200 CG animation and special effects short films. He has won 142 awards in the top international competitions in the fields of digital visual effects, film and TV commercials and animated short films, including 20 Grand Prizes and Gold Awards. We have won many awards in the five major international advertising awards, including the Grand Prize and Gold Award at the Mobius Awards, and the Gold, Silver and Bronze Awards at the LIA London International Awards. Many of these awards were won by Chinese people for the first time, establishing a place for Chinese people in the international field of digital visual effects.

Over the years,Bohong Deng has devoted himself to applying the industry's cutting-edge technology and Chinese culture to diversify creativity, and has created a large number of precedent-setting works. He pioneered the expression method of architectural growth animation, which has become a milestone in the field of architectural animation and one of the most important expression methods in the industry; he took the lead in applying the traditional Chinese brush painting style to 3D animation, which has made outstanding contributions to the artistic innovation of the industry.

In 2009, he was appraised as“3DS MAX MASTER”by AUTODESK for his influence on the industry.

Mr Deng has served as a judge for five prestigious international advertising awards and was the first Chinese judge for the CLIO AWARDS for three consecutive terms. Mr Deng has also served as a jury member and category chairman for the LIA London International Awards and the NYF New York Festivals, as well as a jury member for the MAD STARS and the CICLOPE Festival.

邓博弘，点石数码创始人、创意人、导演。数字创意、CG短片领域的国际顶尖专家，国内数字视效行业的技术带头人。

从业至今，创作200余部CG动画、特效短片。在数字视效、影视广告、动画短片等领域的国际一线赛事中先后获得142项奖项，其中包括20项全场大奖和金奖。在国际权威的五大广告奖中屡有斩获，多部作品在莫比国际广告奖上荣获全场大奖与金奖；在LIA伦敦国际奖上荣获金银铜奖。其中多项奖项为中国人首次荣获，为国人在国际数字视效领域赢得了一席之地。多年来，邓博弘致力于将行业前沿技术和中国文化运用于多元的创意之中，创作了大量开先河之作。他开创了建筑生长动画表现手法，该表现手法成为建筑动画领域的里程碑，已成为业内主要表现手法之一；他率先将中国传统的工笔画风格应用于三维动画，为行业艺术创新作出了卓越贡献。

2009年，他因为对行业的影响力当选为亚洲唯一一位“2009 3DS MAX MASTER全球动画大师”。

邓博弘曾多次出任国际权威的五大广告奖的评委，其为首位“CLIO AWARDS美国克里奥国际广告奖”的中国评委，并连任三届。邓博弘先生还多次出任LIA伦敦国际奖评委及分类评审主席以及NYF纽约国际广告奖评委；也多次出任AD STARS 釜山国际广告节及CICLOPE

Mr. Shawn Feng has over 20 years of experience in marketing and advertising.

 At the company, he is responsible for major business technical support, as well as the digital transformation of creative talent and knowledge assets. He also provides consulting services to corporate clients.

Mr. Shawn Feng as an Executive Member of the Academic and Education Committee of the China Advertising Association and is a recipient of the Ministry of Education’s National Level II Teaching Achievement Award.

二十余年营销与广告从业经验。负责公司重大业务技术支撑，以及公司策划创意人才与知识资产的数字化建设工作。为公司的客户提供企业咨询与数字营销服务。

肖戈峰先生是中国广告协会学术与教育工作委员会常务委员、教育部 国家级二级教学成果奖获得者。

With 19 years of brand communication experience, Jenny specializes in defining the brand’s China story for international companies while also empowering Chinese enterprises to elevate their brand positioning and achieve sustainable, high-quality growth. Jenny’s career had deep engagement in the intense transformation of China’s automotive industry, , a period that not only redefined the global automotive landscape but also deepened her expertise of the industry and consumer behavior in the face of rapid change. Her 10-year tenure with KFC China marked a pivotal shift from traditional advertising to embracing social media, equipping her with a nuanced grasp of today’s complex and diverse communication ecosystem, as well as the effectiveness of various content and delivery methods. In 2019, Jenny was honored by Campaign Asia-Pacific as one of the “40 Under 40,” recognizing her as one of the top 40 professionals in the Asia-Pacific communications industry.

KFC China’s Youthful Transformation (2015 - Present)
Over a decade of serving KFC China, Jenny has been instrumental in driving the brand’s youthful and digital transformation since 2015, reinventing the perception of the normal “fried chicken business” and unlocking new possibilities in brand value.

She redefined fried chicken culture, helping KFC become one of the earliest dining brands in China to establish an on-line community and fan culture, while also pioneering digital experiences in every restaurant. Collaborating with the client, she introduced innovative marketing strategies such as community-based marketing and live-streaming marketing. The successful rejuvenation of the brand reignited KFC China’s growth cycle after 2016.

Jenny led the iconic “Crazy Thursday” campaign, which became a cultural phenomenon in China, making KFC the brand most naturally trending on social media and popularizing the “Crazy Thursday” meme among Chinese youth. Campaigns like “Crazy Thursday,” “Seat,” “AI Menu,” and “KFC-king of live-streaming” have won multiple awards at the Asia-Pacific and China EFFIE award.

Buick and Cadillac’s Localization and New Energy Transformation (2016 - Present)
China has been at the forefront of the most radical transformations in the global automotive industry. Over the past decade, the Chinese automotive market has undergone intense technological revolutions and industrial shifts, cultivating some of the world’s most tech-savvy consumers and forcing foreign automotive brands to adapt to fierce competition and profound transformations. As the brand leading agency for General Motors, China’s third-largest joint venture automotive brand, Jenny has collaborated with the client over the past nine years to navigate one of the most challenging brand transformations.

Unified Brand Strategy: Quickly understanding and bridging the gap between global product philosophies and Chinese market demands, while developing clear brand directions for the global headquarters; Brand Value Reinvention: Redefining the brand’s narrative in China amidst fierce competition and unique market conditions.

Key Product Position & Launch Strategy:  i.e Buick GL8’s Positioning and Upgrade: Successfully expanding the GL8’s market beyond corporate clients to include family users, and achieving a premium upgrade with the launch of the GL8 Century, covering more price segments. Despite strong competition from domestic new energy vehicles, the GL8 has maintained its dominance in the MPV market. Cadillac KT5’s Relaunch in China: Through clear product positioning, emotionally resonant communication, and effective social media strategies, Cadillac rebounded to the top three in its segment, revitalizing brand confidence both internally and externally.  Jenny led the Cadillac OPTIQ EV launch campaign, which earned a Bronze Award in EFFIE award 2023 for its distinctive positioning and communication.

Premium and International Upgrades for China Top Brands:  Oppo, Mengniu Dairy,  M&G Stationery etc. (2018-now)
As China’s economy has grown, so has the shift from “Made in China” to “Branded in China.” Jenny has helped several leading Chinese enterprises define their brand strategies during critical upgrade phases, enhancing their sustainable development capabilities and competitiveness, while enabling these brands to better express their identities in both domestic and global markets.

19年品牌传播经验，擅长为国际品牌讲好中国故事，也致力于让中国企业实现品牌向上，实现更有质量的可持续成长。

经历过10年中国最激荡的汽车行业变革，也正是中国汽车改变世界产业格局的10年，让我对汽车产业和品牌有更深的专业理解，对激进变革的中国消费者和特殊的时代环境有更多的洞察；而为肯德基客户服务的10年间，让我完成了从精于传统广告到拥抱社交媒体的转型过程，对中国今天复杂多元的传播生态和传播内容与方式的有效性有了更多掌握。在2019年有幸被亚太区著名传播行业杂志Campaign 评为“40 under 40”40个亚太区传播行业个人奖。

肯德基中国的年轻化 （2015-今天）

服务肯德基中国10年，帮助客户完成自2015年以来的品牌年轻化和数字化的转型，让原本平凡的“炸鸡生意”有了全新的想象空间。

在品牌价值上，我们重新定义了炸鸡文化；在品牌运营端，我们帮助客户成为中国最早建立品牌私域与粉丝文化的餐饮品牌，也是最早开始让数字化体验走进每个餐厅的品牌；在营销模式上，和客户一起共建了圈层营销，直播综艺等全新的营销思路等。品牌成功的年轻化重新开启了肯德基中国自16年以来新一轮的成长周期。

期间主导负责的营销战役「疯狂星期四」 成为中国现象级的营销事件，让肯德基成为自然登上热搜话题最多的品牌，并推动了中国年轻人的“发疯文化”“疯狂星期四””位子““AI Menu”“K播之王“等Campaign 都获得了亚太和中国艾菲的大奖。

别克，凯迪拉克的品牌本土化和新能源转型 （2016年-今天）

世界汽车产业变革最激进彻底的市场在中国。过去10年间，中国汽车市场经历了最激烈的科技革命和产业转型，不仅培养了世界上最激进拥抱科技的消费者，也让外资汽车品牌经历了入华以来最残酷的竞争和最深彻的转型。我们作为中国第三大合资汽车品牌通用汽车的品牌代理商，在过去9年间和客户共同完成了最艰难的品牌转型升级。

品牌统一战略：在产品理念和中国市场需求存在巨大差异的情况下，快速理解市场变化并反馈给全球总部，形成清晰的品牌发力方向；品牌价值的重塑：在残酷的竞争和特殊的时代情绪下，如何重新定义品牌在中国的故事。

别克GL8 在中国的定位和升级：帮助GL8成功开拓了企业商务之外的个人市场；并通过50万级的GL8世纪上市，实现了GL8的高端化升级和更多价格段覆盖；在近3年国产新能源强烈的攻击下,  依然守住国内MPV的王座。

凯迪拉克XT5在中国的重新上市：通过明确的产品定位策略，打动人心的情感沟通，社交媒体传播的应用，让凯迪拉克在销量触底后成功回到细分品类销量前三，从内到外重振了品牌的信心。

期间主导的凯迪拉克 OPTIQ电车上市 以鲜明的差异化定位和传播获得亚太艾菲汽车类别的铜奖

中国500强品牌的高端化和国际化升级：Oppo手机，晨光文具，蒙牛乳业，顾家家居等

伴随中国经济的发展，中国制造越来越走向品牌化道路。我们帮助过多个中国知名企业在升级发展的战略阶段形成品牌定义和品牌策略，不仅提升企业的可持续发展能力和溢价力，也让这些品牌在中国和全球市场更好的“做自己”。

Feng grew up in China. After he graduated from the creative design major of Nanjing Arts Institute in 2002, then he went to Paris to further his study.

In 2012, as the first creative director from China Mainland in Europe advertising agency, Feng went back to China with his dream and deep understanding of Chinese and western culture, as well as rich experience of lots of international advertising awards. He brought FRED&FARID as creative agency to Shanghai, and gave it a Chinese name, 佛海佛瑞.

From 2012 to 2023, he leads FRED&FARID Shanghai win many international and Chinese clients, like THE NORTH FACE, Louis Vuitton, Guerlain, Sephora, Audi, Porsche, Tmall, Taobao, vivo, JLC, HP, WeChat, Douyin… and did many impressive creativity, such as “Look at me” for Taobao, “All in one Branding poem” for Tmall, the CSR TV commercial “My Name” for CCTV CNY Gala, “The Night At the Great Wall” for AIRBNB…. And FRED&FARIRD Shanghai was awarded as the International Creative Agency Of The Year by AdAge USA, the Independent Creative Agency Of The Year by Spikes 4 years in a row. Feng has led FRED&FARID Shanghai win lots of awards of various international advertising festival, including Cannes so far.

黄峰，2005年，在巴黎进入广告行业，从初创的法国的创意热店Marcel巴黎再到国际独立创意热店FRED & FARID巴黎， 与Fred & Farid一起工作至今。现任FRED&FARID上海的 董事总经理，执行创意总监，合伙人。

在巴黎期间服务过奥迪, Wrangler, 蓬皮杜艺术中心Centre Pompidou, 迪卡侬集团Oxylane, Mont Blanc, 1664啤酒，期间创造了众多在法国以及欧洲的大型广告战役与拿得许多包括戛纳狮子的国际创意奖。 在中国，黄峰带领FRED&FARID上海团队服务很多国际和中国本土客户，包括保时捷，路易威登, 北面，矫兰, 丝芙兰, 积家手表，健力士啤酒，Airbnb，微信，抖音，天猫，淘宝，vivo, OPPO, 惠普...同时创造出多个在中国市场的知名创意，例如：THE NORTH FACE直面北面，健力氏宇宙，CCTV春晚公益广告《名字篇》，天猫的《All in 1品牌诗》，天猫品牌升级《理想生活》，vivo《照亮你的美》，Airbnb《长城一夜》，淘宝新势力周的《看我》，网易新闻《各有态度》等战役。

曾任：

WT 偉門智威  集團首席創意長

J. Walter Thompson Taipei  智威湯遜 集團首席創意長

FCB Taipei 集團首席創意長 兼 宏思廣告 總經理

廣告事蹟

曾榮獲

*TAAA台北市廣告代理商業同業公會頒發2011年［傑出廣告創意人］獎

*台灣廣告史研究中心  2022年［傑出廣告人］之殊榮。 

並擔任過London International Advertising China Award 主席、泰國ADFEST亞太創意獎、One Show China、 Spikes Asia Award 、韓國AD STARS釜山國際創意獎、 Effie China Awards 、 Yahoo! Big Idea Chair Awards、龍璽創意獎、中國廣告節、數英獎Dawards 、台灣時報華文廣告獎、台灣4A創意獎、台灣金犢獎、台灣金鐘獎及金曲獎等評審。

獲獎經歷：

Cannes Lions 、The Mobius Advertising Award 、London International Advertising Award 、The New York International Advertising Award 、Effie Awards 、 Cresta Awards 、韓國AD STARS釜山國際創意獎、Spikes Asia Award 、泰國ADFEST亞太創意獎、Yahoo! Big Idea Chair Awards、Asia Pacific Advertising Festival 、數英獎Dawards 、ECI Awards 、龍璽創意獎, 中國長城獎、台灣時報廣告獎, 台灣4A 廣告獎、YouTube

The founder of the first generation of native internet creative agencies in China, an explorer of integrated marketing, and a seasoned advertising producer and supervisor. With years of deep experience in the advertising industry, Hu Kai excels in brand integrated marketing and is dedicated to creating content that combines social value with artistic warmth.

In 2011, he founded Zhonghao, positioning it as an integrated marketing entity for the internet ecosystem. Under his leadership, the team has served brands such as Alibaba, Ant Group, Meituan, and ByteDance, transforming the company from a content execution provider into a comprehensive advertising agency encompassing "strategy + creativity + production." His representative work, *Fu and Li*, employs cinematic storytelling to focus on the theme of reunion, earning a nomination for Best Short Film at the 53rd Golden Horse Awards. It has since become a classic case study in emotional brand marketing and has won multiple industry awards.

In his early career, Hu Kai worked as a producer and supervisor in top-tier film and television advertising teams in Shanghai, accumulating extensive experience and resources. He has served as a judge for prestigious competitions such as the Golden Pupil Awards, Digital Awards, and Shanghai International Advertising Festival, inspiring a new generation of creators through his works and activities. 

He promotes the fusion of advertising and cinematic arts, elevating the professional value of short-form advertising. Hu Kai remains committed to creating content with warmth and social value, advocating for a deep understanding of brand essence through strategic partnerships and driving long-term brand impact with innovation.

第一代本土互联网创意热店创始人

整合营销探索者，资深广告制作人兼监制。

深耕广告行业多年，擅长战品牌整合营销，致力于创作兼具社会价值与艺术温度的内容。2011年创办中好，定位互联网业态整合营销，带领团队服务阿里巴巴、蚂蚁金服、美团、字节跳动等品牌，推动公司从内容执行转型为“策划+创意+制作”综合型广告机构。代表作品《福与李》以电影化叙事聚焦团圆主题，入围第53届金马奖最佳短片，成为品牌情感化营销经典案例，并获多项行业奖项。早年在上海一线影视广告团队担任制片/监制，积累丰富经验与资源。担任金瞳奖、数英奖、上海国际广告节等赛事评委，通过作品与活动激励新生代创作者，推动广告与影视艺术融合，提升短片广告专业价值。胡凯坚持创作有温度、有社会价值的内容，倡导通过深度战略合作理解品牌内核，以创新驱动长效品牌效应。

Kit’s experience in advertising is unique, having worked in Mainland China, Hong Kong, Taiwan and Malaysia for more than 25 years, he is non-traditional, highly media agnostic, obsessed with creating work that’s not only innovative but also effective.

He chaired the Hong Kong 4A Creative Committee for Kam Fan Award 2018, playing a central role in the betterment of the industry. He was on numerous jury panels for the prestigious award shows - New York Festival, One Show, London International Awards, China Effie, Great Wall Advertising Awards and LongXi.

许统杰曾就职于吉隆坡、台湾、上海，香港，北京，超过25年的大中华广告经验，对华文创意有着浓厚的热爱和独到的国际化视角。

摆脱传统束缚、热衷创新，一直秉持创意与实效并重的理念，让他的作品屡屡获得国际和区域广告奖项的认可。2017年，他领导的BBDO香港团队获得CAMPAIGN BRIEF和金帆广告奖最佳代理商。

许统杰曾经4次获得CAMPAIGN BRIEF大中华区年度创意人提名，并在2014年获得银奖。曾担任2018年香港4A金帆广告奖的主席，同时也担任过各大国内外广告奖的创意评委。

Eric found Anomaly Shanghai in 2013 with Elvis Chau and Richard Summers. Since then Anomaly is expanded to 70+ team, servicing clients like ABInbev, BMW Group / MINI, Johnnie Walker, Shanghai Disney Resort, Uniqlo, Bottega Veneta, Lee Kum Kee and OPPO. Anomaly offers creative solutions to clients’ business challenges. The solution goes beyond traditional communication work, covering business strategy, business innovation, product innovation, cultural insight, etc. Eric also founded the content platform The Unreasonable and became the official content provider on iQiyi Video Platform.

Before Anomaly, Eric was Managing Director of JWT Shanghai, where he partnered with ECD - Elvis Chau to consistently drive market-leading evolution for the agency, including the expansion of its digital capabilities and the creation of a robust branded content capability. During his tenure, the agency brought home China's first-ever Cannes Grand Prix in 2011, and China's first-ever Grand LIA in the London International Award's history. In 2011, JWT Shanghai was named the Agency of the Year for Greater China by Campaign Asia magazine.

Eric is a regular contributor at events designed to promote thought-leadership within Asia's ad industry, including leading a panel discussion on branded content at the Spikes Asia Festival of Creativity, and gave a presentation on how to turn Chinese consumers into brand advocates at the Digital Asia Festival, spoke at WPP's BrandZ Top 50 Most Valuable Chinese Brands award show, and gave a talk on Olympic marketing at the 18th Shanghai Television Festival.

Eric is also a joint venture partner and the Executive Director of Mighty Jaxx, a world renown designer toy company based in Singapore. Mighty Jaxx is two times winner of Brand of the Year at Designer Toy Award in New York.

Eric 于2013年与Elvis Chau, Richard Summers 创立 Anomaly 上海。至今 Anomaly 扩展到 70 多人的团队，与百威英博、宝马集团与MINI汽车、尊尼获加，上海迪士尼度假区，优衣库，Bottega Veneta，李锦记，OPPO等品牌合作，针对他们的商业挑战提供创造性的解决方案。该解决方案超越了传统的传播工作，涵盖商业战略、商业创新、产品创新、文化洞察等。Eric 还创立了内容平台 The Unreasonable，并成为爱奇艺视频平台的官方内容提供商。

在 Anomaly 之前，Eric 曾担任 JWT 上海的董事总经理，与当时的ECD - Elvis Chau 合作，不断引领市场的变革，包括扩展其数字能力和创建强大的品牌内容团队。在他任职期间，JWT上海于 2011 年为中国赢得了首个戛纳大奖，以及伦敦国际奖历史上首个 Grand LIA。 2011 年，JWT上海被 Campaign Asia 杂志评为大中华区年度最佳代理商。

Eric 经常参与亚洲各广告业的活动，包括在 Spikes Asia 创意节讨论关于品牌内容的发展，并在 Digital Asia Festival 上发表关于如何将中国消费者转变为品牌拥护者的演讲，在 WPP 的 BrandZ 最具价值中国品牌 50 强颁奖典礼上发表演讲，并在第 18 届上海电视节上发表关于奥林匹克营销的演讲。

Eric 还是 Mighty Jaxx 的合资伙伴和执行董事，Mighty Jaxx 是一家总部位于新加坡的世界知名设计师玩具公司。 Mighty Jaxx 在纽约的Designer Toy Award中两次荣获年度最佳品牌奖。

Upholding the concept of, “don’t be a creative, be a creator”, W has quickly risen to become a leading, independent marketing agency within the Asia Pacific market.

W has created a Wild Dog culture, practices a Hyper-Media brand strategy and upholds its mission of creating a community of destiny. With a commitment to high quality, high production, cross-border joint ventures and the continuous creation of unique business models, W has effectively driven industry trends.

In the past 9 years alone, W has won more than 769 regional and international awards. W founder, Water, has been selected in China’s top 50 business innovators, as well as the Campaign A-List Hall of Fame and the Best Creative Person of the year. Within the same period, Water has year-on-year been selected as the chairperson of the China Independent Agencies, and the judge for major advertising awards ceremonies, including Effie awards, China 4A Gold Seal, Long Xi Awards, China Content Marketing Awards, Tiger Roar Awards, One Show, London International Awards, New York Festivals, Hua International Short Film Festival, Asia Pacific China Times, Taiwan 4A, Taiwan DSA and more.

W 的野狗頭子。

堅守 #不做創意人，只做創造者# 理念，將 W 迅速經營為亞太市場中業界公認的，有科創基因的品牌營銷文娛集團。創生 #野狗文化# ，踐行 #超媒體# 品牌戰略，堅持 #服務不得志的創造者# 企業使命，其高質高產高跨界聯營的各類廣告內容，乃至商業模式創造，時刻牽動行業趨勢。

至今9年間，包攬國內外行業頂級獎項797余個，先後入選中國年度商業創新50人，Campaign A-List 年度廣告名人堂及Campaign年度最佳創意人，同期歷任CIA中國立創意聯盟首任主席、Effie艾菲、中國4A金印獎、龍璽創意獎、金瞳獎、虎嘯獎，評審主席、中國設計力協會聯席主席，與 戛納廣告獎、One Show、ADC、LIA倫敦廣告獎、紐約廣告獎、Hishort華時代全球電影短片節、亞太華文時報、臺灣4A、臺灣DSA評審，同時兼任中央美術學院以及武漢傳媒大學客座教授等、更連續榮獲中國營銷管理智庫成員、中國CAAC商廣協年度貢獻人物、中國元宇宙協會副會長單位、長江EMBA商學院、中國4A領軍人物等殊榮。

Danny Li, with 25 years of experience in the advertising industry, including 16 years at international 4A creative agencies, founded the independent creative agency Heaven&Hell in October 2019. After more than five years of operation, it has become a recognized creative hotshop among clients and the industry.

Danny Li has won 12 Lions at the Cannes Lions International Festival of Creativity, including the first-ever Grand Prix for mainland China. He has also received 6 Gold awards at the New York Festivals, 3 Yellow Pencils at D&AD, and the only Grand Prix for China at the London International Awards, accumulating over 400 awards in total.

Before starting his own business, Danny Li served as an Executive Creative Director at a 4A agency. In 2012, he was ranked first in Asia for Art Direction and third for Creativity by Campaign Asia. Since 2020, Danny has also ventured into directing, aiming to perfectly present his creative ideas from conception to execution.

李丹DannyLi，25年广告从业经历，16年国际4A经历，2019年10月创建Heaven&Hell独立创意厂牌，经过5年多的经营，现已成为客户和行业中认可的创意热店。

李丹拿过12只戛纳创意节的狮子和中国大陆首座戛纳全场大奖（平面类别），6支纽约广告节的金奖，3支D&AD黄铅笔，中国唯一一座伦敦国际广告奖全场大奖，累计获奖超过400多项。

创业前李丹曾做到过4A公司的执行创意总监，在2012年Campaign Asia亚洲美术指导排名第一，创意人排名第三。2020年开始，李丹也尝试做导演，希望将创意从发想到执行能够完美呈现。

Pierre, born and raised in Hong Kong, embarked on an impressive creative journey that took him to the United States before returning to his Asian roots.

Over two decades, Pierre has achieved remarkable success, including being the first recipient of China's Gold Cannes Lion Health award. His work has garnered recognition from prestigious shows such as LIA, Clio, Spikes, ADC, New York Festivals, The One Show, and more.

Pierre's commitment to excellence extends to his active involvement in global jury circles, including Cannes, LIA, Clio, Effie’s, ADC, MMM, RxClub, and others. He has been ranked as the top Creative in China by Lurzer'sArchives, and Creative Pool and holds influential positions globally.

Outside of advertising, there are some who regard Pierre as a fine artist and a racer. And if you are lucky, you might just spot one of his masterpieces at a gallery or art center in New York, London, or Asia and in a two-wheel race track.

Pierre出生及成长于香港，其后投身广告行列，于纽约发展事业。

在随后的20年，不但获得坎城创意节，克里奥，艺术总监俱乐部，纽约广告节，LIA，ONESHOW，艾菲，RX俱乐部，IPA，Globals，ROI，AIGA，中国4A，HKDA等多项广告大奖，更以出色的创意才能和在商业策略，品牌分析及发展方面的敏锐触觉，成为在业界极具声誉的全方位广告人。他的创意才能使他获得了全球前三大创意总监的称号，成为Luzer Archives评选的中国第一创意总监，以及2021年排名第2位的最具影响力和启发性的执行创意总监。

他不断展示出自己的实力，为客户赢得了2008年年度ACE B2B全场大奖，MMM年度营销商奖，以及2010年年度AMM专业选择奖。在其出色的创意和领导下，Campaign Asia的机构该年度奖项。近期于中国大展拳脚，更在全球广告界顶尖盛事坎城创意节中史无前例勇夺金狮奖，这是整个中国地区仅有的三个金狮奖之一。成为坎城创意节排名第二的全球创意广告公司，也帮助麦肯健康全球获得坎城创意的年度Healthcare Network of the Year 。

作为活跃于发展中国家的创意人才，他在于大中华创意有确实的见解，他更把跨界广告这个市场推动。他曾在学校和许多活动中演讲，更在ADC，MMM，Global，Clio，尖顶，艾菲和享负盛名的戛纳国际狮子会等国际奖项中担任评委工作，其中更帮助第一届坎城创意节健康设定评判标准。 他的创意天赋在业界是名声显赫。

Jacky Lung is the founder and Chief Creative Officer of TOPic & Loong, an agency that won a Cannes Silver Lion for the work “A Team of One” in 2019, as well as the title of Independent Agency of the Year at the 2019 Spikes Asia and 2020 ADFEST.

More importantly, Jacky has entered his works into New York Festivals and got excellent results, withChina’s first Grand outdoor award for “Make a Stand”, and Gold AME Greater China award in 2024 for “Live Again”.

Jacky began his advertising career 35 years ago in Taiwan, gaining experience at renowned agencies such as JWT, Bates, D’Arcy, and Ogilvy Taipei. In 2003, seeking broader opportunities in the advertising industry, he moved to Beijing, where he served as Creative Director at Ogilvy Beijing and won three Cannes Bronze Lions. From 2010 to 2018, Jacky worked at Cheil China as National Executive Creative Director.

Jacky believes that a great idea not only drives business growth for clients but also has the power to positively impact people’s lives.

龙杰琦先生拥有35年广告行业经验，立志做一名资深创意长工。他每年都会至少做一件具社会责任感的创意，擅长品牌公益与AI创意运用，他希望用创意改善社会，哪怕一年只做一件。

35年前，龙杰琦在台湾开始了他的广告生涯，历经台湾联广、JWT、D’Arcy和Ogilvy Taipei等创意机构积累了经验。2003年，为了在广告行业寻求更广泛的机会，他搬到了北京，担任Bates、奥美北京的创意总监，并获得了三座戛纳铜狮奖。2010年至2018年，在Cheil China担任大中华区执行创意总监。

龙杰琦于2019年成立独立创意厂牌Loong，以公益广告作品《一个人的球队》获得戛纳公关银狮奖，并在2019年Spikes Asia和2020年ADFEST获得年度独立创意机构。更重要的是，龙杰琦的作品在纽约国际广告奖取得了优异的成绩，凭借《WWF站在生死之间》获得了中国首座户外全场大奖；2024年更凭借《LIVE AGAIN重生ID》获得了纽约节首届大中华区实效奖唯一金奖。

Fan Ng, a pioneer and sharp-sensed driver in China’s advertising industry, possesses an unyielding passion for creativity that simply “cannot be stopped”.

As a veteran in Chinese advertising, Ng began his career at Ogilvy Hong Kong, where he was celebrated as one of the “4 Kings of Ogilvy”. In 2008, he joined Saatchi & Saatchi Guangzhou, and within a year, the agency was named one of Asia’s Top 50 Agencies by Campaign Brief. He then led creative operations for Leo Burnett and Publicis Shanghai, eventually becoming Chief Creative Officer for Greater China at Publicis Group. Ng helped foster a spirit of invaluable creativity within China’s rapidly developing advertising scene. In 2021, he joined BlueFocus Media as Chief Creative Officer, where he leads creative teams across Beijing, Shanghai, Guangzhou, and Shenzhen, actively advancing Chinese brands globally and driving innovation in AIGC technology.

Ng has created influential campaigns for renowned brands across various sectors, his campaigns resonate powerfully with audiences and have become well-known for their impact on the market. Ng’s achievements have earned him the reputation of a true “award-winning machine”. He has been named “Top Creative in Hong Kong” by Campaign Brief for two consecutive years, has won the Grand Award at the Hong Kong 4A Awards, and is the recipient of numerous honors, including Cannes Lions, Clio, One Show, D&AD, ADFEST, Spikes Asia Grand Prix for Film, the China Advertising Great Wall Award, the Longxi Outdoor Grand Award, and the Hong Kong Kam Fan Grand Award.

吴凡，中国地区⼴告⾏业的先⾏者，与触感敏锐的驱动者。多年来，燃动创意的热情“根本停不下来”。

作为中国资深⼴告⼈，吴凡的职业⽣涯起步于⾹港奥美，是当时业界热传的“奥美四⼤天王”之⼀。2008年，吴凡加⼊盛世⻓城⼴州，短短⼀年，公司就被Campaign Brief评为亚洲50强代理商之⼀。⽽后，他接管李奥⻉纳与上海阳狮的创意业务，升任阳狮集团⼤中国区⾸席创意官，为发展迅速的中国⼴告⾏业树⽴了创意⽆价的精神⽂化。2021年，吴凡加⼊蓝标传媒，任职⾸席创意官，带领北上⼴深等多地创意团队积极推动中国品牌出海及AIGC技术创新。

吴凡为各领域的知名品牌输出深具市场影响⼒的⼴告Campaign，创意直击⼈⼼，为⼈所⽿熟能详。在多年的广告生涯中，吴凡本人也是名副其实的“摘金机器”。他连续两年被Campaign Brief评为”中国香港顶尖创意人第一名”，斩获Cannes、Clio、OneShow、D&AD、ADFEST、Spiks Asia、New York Festival, MAD Stars, 香港4As金帆全场最大奖、中国广告长城奖全场大奖、龙玺户外全场大奖……

Qiu Bohan, born in Beijing in 1981 and originally from Shanghai, began his career in advertising in 2003 as an account executive. Over the years, he transitioned through roles in Traffic, Planning, and Creative before joining dentsu as a copywriter from 2004 to 2009. Subsequently, he held leadership positions—including Executive Creative Director and Creative Partner—at agencies such as Lintas, Hylink, and Pre.1. In August 2024, he returned to dentsu as Executive Creative Director of Dentsu Creative’s Beijing office. 

With 22 years of industry experience, Qiu has collaborated with a diverse portfolio of clients, including FAW-Volkswagen, Lexus, Audi, Jeep, Li Auto, Smart, Mengniu, Deluxe Milk, Kungfu, HP, Vivo, iFLYTEK, Douyin, Xiaohongshu, Taobao, Didi, Deutsche Bank, China Construction Bank, China Mobile, and the China Tennis Open. His expertise spans automotive, e-commerce, internet, and high-end dairy sectors, where he has crafted manysuccessful campaigns. 

Recognized by industry media as “the most trustworthy of China’s 80s generation, Qiu has served as a final judge for prestigious international and domestic creative awards. He is also a sought-after lecturer, named “Most Popular Lecturer of the Year” in the Beijing Film Academy’s film and television producer training program, and holds an honorary professorship at Yunnan Normal University’s Business School.  

邱博涵，81年北京生人，籍贯上海。2003年，他以客户服务部AE加入广告行业，此后从Account到Traffic、Planner再到创意部。2004至2009年期间，邱博涵首次加入电通任职文案。此后几年间他先后服务于北京灵狮Lintas、华扬联众Hylink和Pre.1等公司，任职执行创意总监及创意合伙人。2024年8月邱博涵再次加入电通，任职电通创意北京办公室执行创意总监。

22年来，邱博涵服务过包括一汽-大众、Lexus、奥迪、Jeep、理想、Smart、蒙牛、特仑苏、真功夫、惠普、vivo、科大讯飞、抖音、小红书、天猫、淘宝、滴滴、德意志银行、建设银行、中国移动、中国网球公开赛等在内的众多客户，在汽车、电商、互联网、高端乳品等领域拥有深刻独到的理解，打造了众多成功案例。曾被行业媒体称为“中国80一代中最值得信任”的邱博涵也曾担任众多国际国内创意奖项终审评审，还是北京电影学院影视制作人进修班年度最受欢迎讲师以及云南师范大学商学院荣誉教授。

Tammy Sheu is a visionary leader in brand storytelling, strategic marketing and digital transformation. As the co-founder of Banana Balloon (founded in late 2022), she helps brands create compelling narratives that resonate with consumers in the digital age. Under her leadership, Banana Balloon has quickly emerged as a leading independent creative agency, earning global recognition, including being ranked #4 Independent Agency of the Year at Spikes Asia 2024 and named Boutique Agency of the Year at the ADC 103rd Annual Awards.

Tammy's career spans top global agencies and leading tech firms, giving her deep expertise in both classic brand-building and modern digital marketing. Before founding Banana Balloon, she served as COO of dentsu Creative, China, and CEO of Isobar China Group, where she led integrated marketing services and pioneered innovative brand experiences for clients. During her tenure at Tencent, she played a pivotal role in reshaping corporate brand strategy and launching impactful initiatives like "99 Public Welfare Day", a groundbreaking event in digital philanthropy.

Prior to that, she also held leadership roles at Ogilvy, Grey, and JWT, driving brand transformations for iconic companies.

许菁文( Tammy ) 是品牌叙事、战略营销与数字转型领域的远见卓识者。作为深圳独立创意机构香蕉气球（创立于2022年）联合创始人，她专注于帮助品牌构建数字时代的有效沟通策略。在其主导下，该机构成立首年即获得Spikes亚洲创意节2024年度独立代理商第四名、ADC第103届年度奖项精品代理商等国际行业认可。

Tammy 的职业生涯贯穿国际广告集团与互联网企业，兼具品牌战略与数字运营的双重视角。创立香蕉气球前，曾任中国电通创意（dentsu Creative）首席运营官、Isobar集团中国首席执行官，负责跨国品牌在中国市场的整合营销策略。在腾讯任职期间推动企业品牌升级，主导设计的"99公益日"项目现已成为中国最大规模的互联网公益平台活动范本。

此前，她曾在奥美（Ogilvy）、精信（Grey）、智威汤逊（JWT）等国际4A公司担任要职，主导多个经典品牌焕新战役。基于对品牌建设全链条的深刻洞察，现带领香蕉气球团队前瞻开拓品牌叙事体系化服务，为全球化时代的品牌提供兼具战略深度与创意锐度的综合性解决方案。

With a dedication to craft, Kat Tan keeps raising the bar. It's no wonder he has been awarded at international shows including the D&AD, Cannes Lions, The One Show and more. He has also served as a juror at Spikes Asia, LIA Chinese Creativity Show, The Drum Awards and other international shows.

A veteran integrated creative now based in China, Kat spent the earlier part of his career honing his craft in Singapore, Japan and Hong Kong. He even took a one-year sabbatical to work as a set art director in Los Angeles. His agency experience includes Ogilvy, Saatchi & Saatchi and AKQA, where he collaborated with global brands such as Nike, Jordan, Lancôme, Sands Macao and Oreo.

Kat Tan创意造诣的不断提升，离不开他对美术的热情与打磨。他早年已赢得D&AD、Cannes Lions、The One Show等诸多国际大奖，并曾担任Spikes Asia、LIA伦敦国际奖、The Drum Awards等其它国际广告节的评委。

作为一名经验丰富而多元的资深创意人，Kat目前在中国发展，早年曾在新加坡、日本、香港工作，甚至还有一年在洛杉矶担任布景美术指导的经历。他曾服务于奥美、盛世长城、AKQA等国际广告公司，与诸多全球知名品牌合作，如：耐克、乔丹、兰蔻、澳门金沙和奥利奥等。

Enriched with 20 years advertising experience in both Beijing and Shanghai since 2002. Prior to establishing MATCH with four other partners in 2017, Sun worked for McCann Worldgroup as Group Creative Director. He served both SGM Works division for Chevrolet and McCann Shanghai for various new business projects. He won his fame by two famous PSA film campaigns back in 2013 ‘Home Coming’; as well as 2014 ‘Chopsticks’ for CCTV Spring Festival Gala.

Sun has lead the team of MATCH to win several Agency of the Year by Campaign in 2019 and 2020. Since 2022, he had started a new creative consultancy agency-Mountains as Co-founder and Chief Creative Officer.

Over the years, his creative work has gained numerous accolades from One Show; London International Awards; New York Festival; Cannes; Crystal Awards; AdFest; Spikes Asia; LongXi Awards; China 4A Golden Seal Awards; Effie Awards; ROI Awards; Ad Star Awards and Golden Eagle Awards, etc.

He served as jury member for many international and local award shows. Such as New York Advertising Festival; One Show; LIA;AdFest; LongXi Awards; China 4A Golden Seal Awards; China.Content Marketing Awards; Shanghai International Advertising Festival, Times Awards; Times Young Creative Awards and Yellow River PSA Awards/CAA.

In the past five years, Mr. Sun has delivered keynote speeches and lectures on creative content and the development of the advertising industry at various universities.

孙涛拥有20余年广告创意生涯，横跨国际4A与本土创意公司。

2017年，携手多位伙伴，创建独立创意公司 MATCH 马马也；

2019和2020年，带领MATCH团队多次获得Campaign亚太年度最佳代理商奖项，并与团队一起让MATCH 成长为中国最炙手可热的独立创意公司之一。

2022年，作为联合创始人及首席创意官，创建全新品牌咨询公司Mountains群玉山；

2024年，出任群玉山广告首席执行官兼首席创意官。

2025年，创建全新品牌创意公司 先天未画。

负责了2013年春晚公益广告《回家篇》, 2014年春晚公益广告《筷子篇》创意，2017年到2024年，分别主导东航60 周年，OPPO奇幻新年，FILA 110周年品牌战役，《惊蛰令》，快手《500个家乡》铁岭，大连等系列篇， 并屡获殊荣。

历任纽约广告节国际评审、One Show亚太区国际评审、台湾时报华文广告节终审评审、CHINA 4A广告奖评审、上海国际广告节评审、伦敦华文奖评审、时报金犊奖评审、中国广告节黄河奖评审、龙玺华文广告奖评审、金瞳奖评审、艾菲奖评审、ECI评审，吉林动画学院客座教授，并多年来持续为不同大学进行创意课程交流分享。

所获奖项：ONE SHOW、London International Awards 伦敦广告节、NYF 纽约广告奖、戛纳广告奖、Crystal Awards、ADFEST、SPIKES ASIA、龙玺广告奖、China 4A、台湾时报亚太广告奖、上海广告奖、金投赏、艾菲奖、长城奖、金鹰奖、星光奖、国家新闻出版广电总局年度奖，共200多座国内外顶级广告赛事的全场大奖以及等级奖项。

Christine Wang is a seasoned leader in digital, eCommerce, and marketing with over 20 years of experience across diverse markets and consumer landscapes. She currently leads Accenture Song in Greater China, driving business transformation and digital innovation.

Prior to Accenture, Christine held executive roles, including Co-CEO at Publicis Commerce and Performics, as well as COO and GM at a leading digital agency, where she was also a partner. In these roles, she led business strategy, operations, and finance, while serving as a senior strategist for major multinational brands.

Her expertise spans digital commerce, performance marketing, and marketplace strategy. Over the past decade, she has launched and scaled eCommerce operations for numerous global brands, including L’Oréal, GSK, Nestlé, P&G, Apple, Bacardi, Nike, Mondelez, Pepsi,and WeWork.

Christine maintains strong relationships with key industry players such as Alibaba, JD.com, ByteDance, Baidu, and Tencent. She collaborates with these partners on thought leadership initiatives, publishing industry insights and whitepapers.

She holds an Executive MBA from China Europe International Business School (CEIBS) and a Bachelor of Engineering from East China University of Science and Technology. Christine is trilingual in Chinese, English and French.

Christine 在埃森哲 SONG 担任总裁，董事总经理。在数字营销和电子商务领域，Christine 擅于洞察消费者需求和偏好，她在多个国家的多个企业/项目上有 20 年以上的工作及管理经验。

凭借多年工作经验，Christine 在数字媒体、营销和电子商务领域具有深刻的见解和独特

的技能。过去 10 年时间里，她为多个品牌提供了品牌战略与咨询，社交媒体和电子商务

的业务上线及运营支持，广受商家认可和赞誉。

Christine 拥有完善的品牌、媒体、数字营销和电子商务理论及实践知识体系，并利用已

有技能帮助众多客户在中国电子商务领域取得成功，其中包括 L’Oréal, GSK, Nestlé, P&G,

Apple, Bacardi, Nike, Mondelez, Pepsi, WeWork 等。

Christine 与阿里巴巴、京东、字节跳动、百度及腾讯等行业翘楚建立并保持紧密联系，

以此确保其战略支持及服务技能始终紧扣市场脉动。

Christine 持有 EMBA 学位（CEIBS 授予—中欧国际工商学院）和工程学士学位（华东理

工大学），且精通中文、英文、法文。

Huang Wei – Founder of Cognitive Cone Strategic Consulting, author of Cognitive Cone, and pioneer of "Instant Cognitive Clarity." Guided by the philosophy of "Understand at a glance, buy upon hearing," he has shaped numerous iconic Chinese commercial cases and sales champions. Specializing in brand top-level design and differentiated positioning, he empowers businesses to grow from 0 to 1 and achieve explosive success exceeding 1 billion+ in revenue, building on methodologies distilled from billion-dollar hit brands.

Historic Global Breakthroughs by a Chinese Innovator:

First company from Mainland China to win the D&AD Yellow Pencil Award (UK).

First Chinese marketer to contribute to an International Emmy Award nomination (Best TV Series for Love and Destiny at the 48th Emmy Awards).

International Recognition:

Honored by the United Nations, solidifying his global influence.

Hailed by Art Value as "A thinker a decade ahead of his time," his creative philosophy has impacted industries worldwide.

Served as a two-term international judge for the New York Festivals Advertising Awards.

Education:
EMBA, CEIBS

黄伟——认知锥战略咨询创始人。《认知锥》作者，“认知秒懂”的开创者。以“一看就懂一听就买”为理念成就了诸多中国商业经典案例和销冠。他尤其擅长品牌顶层设计和差异化定位，在总结了千亿销量爆款品牌的认知方法基础上，助力企业从0到1并且爆款破10亿+。

他开创了中国人在全球历史性两大突破：

1.英国D&AD黄铅笔大奖中国大陆公司第一人

2.国际电视剧艾美奖中国营销界第一人，助力《宸汐缘》获48届艾美奖最佳电视剧提名。

联合国曾对他表彰，也奠定了他的国际地位。被《Art Value》称为“领先时代10年的思想”,其创作理念，对全球业界都产生了一定的影响。黄伟曾担任纽约广告节的两任国际评委。

中欧国际工商学院EMBA。

Kelly Woh is a multidisciplinary creative director and market expert in China with over two decades of experience in brand-building and integrated creative solutions. As Co-founder and Chief Creative Officer of LeanIn Studio, Kelly drives high-quality visual storytelling and brand innovation, blending global perspectives with local insights to craft bold, culture-defining experiences. A pioneer in digital innovation, she harnesses cutting-edge technology to create tailored solutions that elevate brands and engage audiences.

Her work has driven both business success and social impact, earning recognition at major industry awards such as Cannes Lions, One Show, Clio, Adfest, and Spikes Asia. She has created award-winning campaigns for top brands like Nike, Adidas, Coca-Cola, Sprite, Kraft, Lego, Unilever, and Uniqlo.

Kelly has served as a judge for prestigious global awards such as D&AD, Art Directors Club, Adfest, One Show, and LIA. She was named one of Malaysia’s Top 10 Creative Youth and featured in Campaign Asia’s Women to Watch and A-List.

Previously, Kelly held key leadership roles as Executive Creative Director at MediaMonks and Group Creative Director at Ogilvy Shanghai, where she led major projects for Coca-Cola, Sprite, KFC, Wynn, Aldi, Huawei, Under Armour, Pandora, Budweiser and Adidas. She has also shaped digital-first campaigns at AKQA, OgilvyOne, and Energysource.

She is also passionate about fostering vibrant spaces where creativity and connection thrive, which led her to co-found “女子饮酒舍” cocktail bar and “红桌” bistro bar. These venues reflect her dedication to creating inclusive, dynamic environments that celebrate both great conversations and exceptional drinks.

Kelly Woh 是一位跨领域的创意总监，同时也深谙中国市场，拥有超过二十年的品牌建设和创意策划经验。作为 LeanIn Studio 的联合创始人和首席创意官，Kelly 带领团队打造高质量的视觉故事和品牌创新，将全球视野与本地洞察相结合，创造出大胆且有文化影响力的品牌体验。作为数字创新的先锋，她利用前沿技术创造量身定制的解决方案，提升品牌价值并与受众产生共鸣。

她的创作不仅推动了商业成功，还带来了社会影响，获得了戛纳国际创意广告奖、One Show、Clio、Adfest 和 Spikes Asia 等多个行业大奖的认可。她曾为耐克、阿迪达斯、可口可乐、雪碧、卡夫、乐高、联合利华、优衣库等顶级品牌打造过获奖广告。

作为行业领军人物，Kelly 曾担任 D&AD、Art Directors Club、Adfest、One Show 和 LIA 等国际大奖的评委。她被评为马来西亚十大创意青年，并入选《Campaign Asia》“Women to Watch”和“A-List”。

Kelly 曾担任 MediaMonks 的执行创意总监和奥美上海的群创意总监，领导过可口可乐、雪碧、KFC、永利、Aldi、华为、安德玛、Pandora、百威和阿迪达斯等大品牌的项目。她还在 AKQA、OgilvyOne 和 Energysource 等公司打造了许多数字优先的创意营销活动。

她也热衷于打造充满创意与交流的空间，这促使她共同创办了“女子饮酒舍”鸡尾酒吧和“红桌”小酒馆。这些场所体现了她致力于创造包容性强、充满活力的环境，让每一场精彩的对话与卓越的饮品相得益彰。

Leslie YAO has 24 years of experience operating advertising and media companies, specializing in business analysis, marketing strategy, brand communication, media management, and corporate capital operations. 

As a management and marketing expert with deep understanding and insight into the Chinese market, he has served numerous renowned domestic and international enterprises including Sony, Amazon, Pepsi, Abbott, P&G, JD.com, Zhihu, bilibili, Kwai, OPPO, DiDi, ubras, blank me, Perfect Diary, DeRucci, Giant Biogene, Xiao Xian Dun, Semir, Balabala, Lola Rose, etc. Representative cases include Reunion (the landmark work of the centennial of the founding of the Communist Party of China ), Into the Sky (a special project for the 20th National Congress of the Communist Party of China), Why do We Need Shenzhen (the promotional film for 40th anniversary of the Shenzhen Special Administrative Region), Kuaishou 500 Hometowns: Tieling · Dalian · Xuchang (the urban narrative case model), Moss Convention & Don't Call Me Cerebral Palsy (the public issues project for the movie big world), Rising Waves, Service Provider Manifesto & Chinese Children (social portrait marketing campaigns for bilibili, Kwai and Balabala), No.3286 Station & Care Label (public service advertisements for bilibili and ubras) and so on. 

Over the years, Leslie has served as the final judge of major awards domestic and abroad, and has been honored with prestigious titles including Academic Technology Leader In Advertising, Innovation Development Pioneer, China's Contemporary Outstanding Advertising Professional, etc. 

Leslie holds a Master of Management Studies from the University of Essex (UK) and a Ph.D. from Wuhan University's School of Journalism and Communication. He serves as the Deputy Director of the China Advertising Academic Committee, an expert member of the China Advertising Think Tank, a visiting professor at the Communication University of China, South-Central Minzu University, Shenzhen University, and a part-time instructor at Wuhan University. He has published multiple academic papers and participated in national industry research projects, making significant theoretical and practical contributions to the development of China's advertising industry.

姚俊先生拥有24年广告传媒公司运营经验，擅长商业分析、市场营销、品牌传播、媒介管理、商业资本运作等领域，是一位对中国市场有着深刻领悟和洞察力的管理及营销专家。曾服务索尼、亚马逊、百事、雅培、宝洁、京东、知乎、bilibili、快手、OPPO、滴滴、ubras、blank me｜半分一、完美日记、慕思、巨子生物、小仙炖、森马、巴拉巴拉、Lola Rose等国内外知名企业。代表案例有建党百年标杆作品《重逢》、二十大特别项目《撑天》、深圳特区四十周年城市品牌片《为什么要有深圳》、城市叙事典范《快手500个家乡：铁岭·大连·许昌》、公共议题《苔花公约》《别叫我脑瘫》、社会画像营销《后浪》《服务者宣言》《中国小朋友》、公益广告《第3286站》《小粉标》等。历年来担任国内外各大奖项的终审评委，多次荣膺行业殊荣，被授予「广告行业学术技术带头人」「创新发展领军人物」「中国当代杰出广告人」等。姚俊先生是英国Essex大学管理研究学硕士、武汉大学新闻与传播学院博士，担任中国广告学术委员会副主任、中国广告智库专家，兼任中国传媒大学、中南民族大学、深圳大学客座教授和武汉大学兼职指导教师，发表了多篇学术论文，并参与国家级行业科研项目，为广告行业

Beck You, the first local CEO of BBDO Greater China, is one of the few leaders in the advertising industry with experiences of both brands and advertising agencies.

Beck has more than 15 years of professional marketing experience in all fields, as well as in-depth insights and professional capabilities of creativity, media, content, social platform operation, etc. He is expert at communication strategy and plan implementation of all platforms, connecting various resources and platforms to help clients grow their business with integrated, efficient and dazzling solutions.

Beck has joined BBDO Beijing since 2019 as managing director. After 3 years, the office has more than doubled in size, and Beck was promoted to CEO of BBDO Greater China in early 2022 for his outstanding performance. Under his innovative, passionate and strong leadership, BBDO Greater China has continuously grown its local client business, brought in the best talents, and redefined the direction of a future-facing agency in Greater China.

Beck has served as the judge of many creative and effective awards such as Effie Greater China and China 4A Creative Award etc. The works he led have won a number of local and international creative and effective awards, including LIA China, EPICA, ROI Awards, WARC awards for Chinese Strategy, etc.

游宁（Beck），是BBDO大中华区第一位本土CEO，也是广告行业少有的同时拥有客户方和广告公司经验的领导者。

他拥有超过15年的全领域专业营销经验，覆盖创意、媒介、内容、社交平台运营等全方位的视野和专业能力。他擅⻓全平台的传播策略和规划执行，将各种资源和平台串联，打造整合、高效、耀眼的传播案例，帮助客户生意增长。

游宁自2019年加入BBDO担任北京董事总经理。在他的领导下，该办公室曾在三年中扩大规模一倍以上，游宁也因卓越的表现在2022年初升任为BBDO大中华区的CEO。凭借着创新、热情、开放和敬业的精神，游宁带领着BBDO不断发展本土客户业务，引入最优秀的人才，并重新定义了一家面向未来的代理机构在国内的发展方向。

游宁曾多次担任大中华区艾菲奖、中国4A创意奖等创意和时效类奖项评审，带领团队创作的作品曾荣获多项国内外创意和时效大奖，包括LIA中国、EPICA、金投赏、WARC大中华区策略大奖等。

Kama is one of China’s top creative minds, known for his sharp humor and bold ideas in the advertising industry. Before turning 30, he was Creative Director at Ogilvy, and in 2012, he founded KARMA, an independent creative agency where he serves as Chief Creative Officer. His work has shaped major brands and won over 100 industry awards, including Cannes Lions, Clio, One Show, and D&AD. He has also been a jury member for top advertising festivals across Greater China.

Kama has created some of China’s most influential campaigns. He collaborated with Zhang Yimou on Mengniu’s The Opening for the Paris Olympics, played a key role in Keep’s Self-Discipline Gives Me Freedom, and made history with China’s first-ever food delivery ad, Don’t Call Mom, Call Ele.me. His work on The North Face’s Red Flag redefined adventure branding in China.

Beyond advertising, Kama is a published comic artist (his work Would Marry Me was released in Taiwan in 2005) and a lecturer at Donghua University and Fudan University, where he has been recognized for his contributions to creative education. In 2010, he was named one of China’s Top 10 Business Innovators by CBN, and in 2024, Southern Weekly named him Marketer of the Year.

With a background in acting, Kama has appeared in multiple films and TV shows, refining his presentation and pitching skills, which earned him the nickname “King of Presentations” in the industry.

He believes that creativity has the power to shape the world, and his work continues to push boundaries and inspire audiences.

Kama，中国顶尖创意人，广告圈公认的最幽默、最脑洞者之一。

2005年出版 漫画作品《would marry me》在台湾发行，30岁前任奥美广告的创意总监，2010年被第一财经评为年度商业创新十人之一，2012年成立KARMA独立创意厂牌并任职首席创意官，2022年被聘为东华大学艺术系研究生讲师，并同时参与复旦大学研究生教学并获得教学奖，2024年被南方周末年度盛典评选为年度营销人物。

他创造的广告作品在国际屡获奖项，包括Cannes，Clio，One show，D&AD等，在国内荣获奖项高达100+以上，并且连续数年担任大中华区各大广告节评委，代表作品：与张艺谋共同为蒙牛品牌打造巴黎奥运会《开幕》、连续数年为Keep在品牌策略及营销上建功立业《自律给我自由》、外卖界第一支广告《饿了别叫妈，叫饿了么》、The north face《去野》。

Kama个人经历非常丰富，从小对表演有着浓厚的兴趣，曾出演多部经典电视剧、电影，在演艺圈摸爬滚打，练就极强的表演能力和提案能力，被誉为“提案之王”。

他坚信“创意是影响世界的力量”，并通过其作品影响了无数消费者‌。