Raphael took a Bachelor Degree in Chinese Literature in Taipei. After a short stint in Taiwan as an editor in publishing company, Raphael went to UK’s Birmingham City University to have a further study of Master Degree in Visual Communication. 

He returned to Malaysia in 1996 and started his advertising career as a Chinese Copywriter with Batey Ads. Then he has spent 3 years at Publicis Malaysia.

He was part of Havas Worldwide for a few years where he had the opportunity to lead a Maybank Merdeka campaign “Racial Harmony” and had it presented to the then Prime Minister, Tun Dr. Mahathir. The campaign was very successful. 

After spending almost 2 years in Saatchi & Saatchi, he joined Naga DDB as Head of Copy in Chinese Division. Raphael has vast experience of Chinese market segment and lecturing Advertising.He was Head of Advertising Department in SEGi International College and part-time lecture in UTAR.  

He has also bagged more than 80 International and local awards, which include UK’s D&AD Awards, London International Awards (LIA) Chinese, ADFest Awards, Grand Longxi Awards, Malaysia Effie Awards and Kancil Awards. He has served as a jury member for prestigious platforms such as the LIA Chinese, Shanghai International Advertising Festival (SHIAF), and multiple editions of the Kancil Awards.

Raphael (洪绍谦) 就读于台湾政治大学中文系，毕业后在台北人合物力出版社任职编辑，随后前往英国攻读伯明翰城市大学视觉传播硕士学位。

1996年他回归马来西亚开启广告生涯。他的第一家广告公司是在国际百帝广告公司任职中文创意工作。隔年，他转战阳狮国际广告公司。他在灵智广告公司负责马来亚银行案子时，所提出的《种族和谐》广告系列深受当时首相马哈迪的赞赏。

他随后在上奇国际广告公司及Naga DDB Tribal 广告公司继续推崇中文本地创作，曾负责寰宇电视、DiGi、Tiger啤酒、丰隆银行、屈臣氏等品牌的中文创意工作。

他除了在广告界拥有超过20多年的经验，同时曾担任SEGi 世纪大学广告系主任及曾在马来西亚拉曼大学授课。

他荣获超过80个国际及马来西亚广告奖，这包括了D&AD广告奖、伦敦国际奖(LIA) 华文创意、ADFest亚太广告奖、龙玺广告奖、马来西亚Effie 广告奖及灵鹿广告奖。他也分别在伦敦国际奖(LIA) 华文创意、上海国际广告节、马来西亚灵鹿广告奖等担任评审。

Graduated from an advertising major, with 17 years of experience in advertising and marketing. I have first-line market experience on both the client and agency sides. I have held senior management positions in both large local and international 4A advertising groups and listed client-side enterprises.

I possess keen marketing insights and innovative capabilities. I have long been committed to brand marketing decision-making and have a deep understanding of the principles of market integrated marketing.

8.South China University of Technology, School of Journalism and Communication, Graduate Supervisor / Wuhan University of Technology,  School of Art and Design, Graduate Supervisor / Jinan University, School of Journalism and Communication, Innovation and Entrepreneurship Mentor / GBA Colleage Students Advertising Festival, Industry Think Tank Expert.

I have won more than a hundred advertising awards, including MAD STARS、ADFEST、Effie Awards Greater China、THE 4A CREATIVE AWARDS、THE GREAT WALL AWARDS、TIMES AWARDS、ROI FESTIVAL, and have served as a judge for various major national awards.

广告科班出身，十七年广告营销从业经验，兼具甲乙双方一线市场经验，在本土及国际大型4A 广告集团和上市甲方企业均担任过高级管理职位。

具备敏锐的营销洞察力和创新力，长期致力品牌营销决策，深谙市场整合营销之道。

华南理工大学 新闻传播学院 硕士生导师 / 武汉理工大学 艺术与设计学院 硕士生导师 / 暨南大学 新闻传播学院创新创业导师 /  粤港澳大湾区大学生广告节 行业智库专家。

曾荣获釜山广告奖、亚太广告奖ADFEST、大中华艾菲奖、龍璽创意奖、中国4A创意奖、长城奖、台湾华文时报金像奖、金投赏等众多广告奖项百余座，并在全国各大奖项担任评委。

Cai Xiaoguang

With a remarkable pitch win rate of over 60% in the past, Xiaoguang currently serves dual roles as Creative Director and Director. In recent years, he has swept top creative awards across festivals including The One Show,MAD STARS, Effie Awards, Great Wall Award of China, China Content Marketing Awards, 4A Creative Awards, and ROI Festival. Works like Good Local Products Deserve to Be Seen by More People, The Ambassador Resembling Paris in Form, and The Moon is Brightest in One’s Hometown (personal directorial work) showcase his distinct creative signature. Whether exploring social and humanistic themes, crafting pseudo-documentary black humor, or directing his own projects, Xiaoguang consistently experiments with diverse styles. "Life is the cigarette, creativity is the spark"—for him, the joy of creation remains the sole value worth pursuing.

蔡晓光，过去晓光保持着高达60%以上的赢稿率，目前也是兼创意总监和导演双重角色，在近几年内拿遍了ONESHOW、釜山、艾菲、长城、金瞳、4A、金投赏…… 大大小小的创意奖。《好特产写给更多人看到》《巴黎形特别像大使》《月是故乡明》（个人导演作品）…… 晓光创作了具有鲜明个人特点的作品，无论是社会人文关怀，伪纪实性黑色幽默，甚至自己导演，每一次创作都试图尝试不同的风格。“生活是根烟，创意是有火”，创作的乐趣，是坚持的唯一价值所在。

With over 20 years of experience in digital marketing. Participated in two overseas digital campaigns promoting Chengdu’s international trade exhibitions and urban tourism, both recognized with Gold Awards at the ROI Festival.In response to the evolving digital landscape, founded “MX DIGI” In 2018 (under MDCG Group). The team integrates UX design thinking with data-driven strategies to continuously advance creative innovation.

从事数字营销领域逾20年。驻派北京期间，两度参与成都市国际商展与城市观光的海外数字推广，亦获得金投赏金奖肯定。因应互联网发展趋势，2018年于米兰营销集团旗下成立「MX创意思境」，在创意中导入UX体验设计思维，带领团队结合使用者体验设计与数据驱动，持续前进。

It is hard to describe in one word this new generation of Chinese advertising leader who combines strategy, creativity, media, public relations, technology, and big data. Postgraduated from the University with a dual background in Marketing and Art, he is a member of the Academic Committee of the China Advertising Association, a visiting professor and master supervisor for Media major in several Chinese universities and colleges. Many years of overseas work and study experiences have enabled him to have a good international vision and philosophy, but also a deep insight into the local market and execution. He has been committed to building a new brand marketing development that is more in line with the social media and e-commerce environment, and at the same time, a social integrated marketing communication ecology that can perfectly integrates business, art and technology. Founded in 2010, YOYA now has nearly 200+ employees, in Hangzhou, Shanghai, Beijing, Shenzhen and Chengdu, serving P&G, Alibaba, Tencent, Baidu, DJI..., and won over 200 prizes at home and abroad. YOYA has become a top independent creative agency in China. In this era of the ever-changing marketing environment, he always sticks to AD-MAN's unchanging professional attitude and inheritance heart. He puts forward the idea of “deciphering the code of human nature” as that all the great creative works originated from the exploration and expression of human nature, only touching works can cause widespread dissemination and win the market vitality. He has pioneered emotional marketing with unprecedented influence in the Chinese market, leading the direction and trend of creative advertising in China. For the first time,《Scrambled Egg with Tomato》which was created for China Merchants Bank credit cards has turned commercial advertising into social hot spot and news topic . It has not only become a hot topic among Chinese around the world but also gained the attention of many media around the world and become a classic case in the history of Chinese advertising.

集策略、创意、媒介、公关、技术以及大数据于一身的国内新一代复合型的品牌营销咨询专家。拥有营销学、传播学和艺术学多重背景，中国广告协会学术委员会委员，浙江省广告协会数字广告创意创新专业委员会主任，浙江传媒学院硕士生导师，中国广告长城奖、大中华区艾菲整合实效奖、时报华文广告金像奖、数英奖、广告门金瞳奖等多个行业重量级奖项评审。多年的海外工作和学习使得具备了良好的国际视野与理念，同时又有对本土市场的深刻洞察力和执行力。一直致力于构建全新的更符合社交媒体和电子商务环境下的新时期品牌营销发展，同时又真正能够将商业、艺术与技术完美融合的社会化整合营销传播生态。获得了包括中国广告长城奖全场大奖、ADMAN广告全场大奖、艾菲奖金银铜奖、金投赏金银铜奖、时报华文金像奖金银铜奖、4A创意奖金银铜奖、数英奖金银铜奖、广告门金瞳奖金银铜奖等国际国内上百个重量级奖项。开创了情感营销在中国市场史无前例的影响力，引领着中国市场的方向和趋势。为招商银行信用卡创作的《番茄炒蛋》更是第一次把商业广告变成了社会热点新闻事件，不仅成为全球华人热议的现象级话题，更是获得全球众多媒体的关注报道，成为中国营销史上的经典案例。

Having earned a degree in advertising from Shanghai University, Jeremy joined McCann in 2006. During his time at SGM Works/McCann, he worked for GM brands - Chevrolet and Cadillac for nearly 10 years. He then focused on brand Coca-Cola and some public service projects. During his time with McCann he spent one leap year in English study and subsequently went to New York City and worked as a photographer assistant.

In 2017, Jeremy became the co-founder of MATCH Communications.

As visiting professor at Jilin Animation College, instructor at ONE SHOW China Youth Innovation Camp, and a member of Longxi Youth Award Jury Board, Jeremy guides the upcoming generation on their path as promising creative talents.

Jeremy has won numerous awards such as D&AD, London Advertising Festival, New York Festival, Crystal, Longxi, Effie, ROI, and China 4A Awards.

His Motto - Kidult Forever

毕业于上海大学广告学系，2006年加入麦肯，征战11年，帮助通用雪佛兰、凯迪拉克、可口可乐等多个国际品牌在中国成长，期间远赴纽约进修并担任平面摄影助理。

2017年初携手多位伙伴，共同创立MATCH马马也，烧脑征途燃出新高度，MATCH在短短几年内已经成为中国独立创意热店领军者之一。

身为吉林动画学院客座教授，ONE SHOW中华青年创新营导师，龙玺杰青评委，哈佛HSYLC峰会行业导师，好将后生们带入创意的奇途。

人称「人形永动机」，日啖idea三百颗，不辞长作广告人。

将D&AD、 伦敦广告节、纽约广告奖、Crystal Awards、龙玺广告奖、艾菲奖、金投赏、China4A金印奖纷纷收入囊中。

学不来八面玲珑，却和幼稚是八拜之交，用好奇心描述世界观，听说幼稚是最没用的超能力。

永远六岁 Kidult Forever。

A strategist who bridges creativity and business impact, Yuh-Pey Hsu is the Strategy

Director at Ogilvy Taiwan, with 18 years of experience across both agency and client-

side roles. She helps global and local brands drive business growth, shaping product

ideas, customer experiences, and brand narratives across B2C and B2B sectors. Her

expertise spans technology, consumer goods, financial services, travel, and more.

She has led multi-million-dollar brand transformations, product launches, and award-

winning campaigns, strengthening market presence and audience engagement. Her

work also focuses on sustainability and employer branding, helping brands navigate

evolving societal and talent expectations.

Yuh-Pey holds an MBA from Columbia Business School and dual bachelor’s degrees in

Finance and Communication from the University of Southern California.

When she’s not shaping brand strategies, she enjoys discovering hidden cafés,

planning her next adventure, and unwinding with a scroll through adorable dachshund

photos.

於 2013 年在北京加入奧美，現任奧美台灣策略總監，擁有 18 年市場行銷與品牌策略經

驗。她與各產業客戶密切合作，從新產品概念開發到品牌體驗優化，推動企業在不同領域

實現業務增長。她的專業橫跨 B2C 與 B2B 領域，曾參與多個國際與本地品牌專案，涵蓋生

活消費品、金融、汽車、食品飲料、電子商務、政府、教育、醫藥與科技產業。

她曾主導品牌轉型、產品上市，幫助品牌強化市場定位並深化受眾連結。她亦專注於永續

發展與雇主品牌，協助企業回應市場變化與人才競爭，打造更具吸引力的品牌形象。

出生於台北，畢業於美國南加州大學（財金與傳播雙學位），並獲得哥倫比亞大學商學院

MBA。

工作之餘，她熱愛探索特色咖啡館、規劃旅行，也時常在社群媒體上欣賞臘腸狗的可愛照

片，讓自己放鬆一下。

Rick Hu, Managing Director at MESh+ Data-Driven Marketing (MESh+ Co.Ltd), has over 27 years of experience in the field of digital marketing and communications. With hands-on expertise in cross-channel platform development and media communication strategies, he leverages his broad professional background to deliver transformative solutions for clients—placing data at the core to integrate strategy, media, and technology. Currently serving as a board member of the Taiwan Digital Marketing Association, with over ten years of dedicated service to the industry through the association.

Judging Experience:

l   2024, 2023, and 2022: Taiwan Digital Singularity Awards (DSA) in  (Preliminary and Final Rounds);

l   2022: 4A Creative Awards

l   2024 Yahoo Big Chair Awards

任职于MESh+洰和数据行销担任董事总经理的胡洸瑞Rick，在数位行销传播领域超过27年经验，经历跨渠道平台发展、媒体传播策略的实作经验，并从广泛的专业背景中以数据为核心，整合策略、媒体、与技术来为客户提供转型服务。现任台湾数位行销协会理事，超过十年在协会为产业服务。评审经历：2024、2023、2022年台湾数位奇点奖(DSA)评审(初审与决审)；2022年4A创意奖初审；2024年Yahoo Big Chair评审。

黄守全 Kevin Huang，广告资历29年，现职联广广告执行创意总监。除了广告创意工作，还担任MV及广告导演等角色。长年投入教育行列，曾任世新大学、中原大学、真理大学助理副教授，并于多本杂志期刊担任专栏作家。

得奖纪录：LIA伦敦广告奖华文奖、龙玺广告奖、中国艾菲广告奖、时报华文广告奖、4A广告奖、广告金句奖、广告公会「杰出创意人奖」。

评审经历：上海国际广告奖、龙玺广告奖、时报华文广告奖、4A广告奖、广告金句奖。

Kevin Huang has 29 years of experience in advertising and is currently the Executive Creative Director at United Advertising. In addition to his work in advertising creativity, he also serves as a director for music videos and commercials. He has been deeply involved in education for many years, having served as an Assistant Professor at Shih Hsin University, Chung Yuan Christian University, and Aletheia University. He is also a regular columnist for various magazines.

Awards:

LIA Chinese Creativity Show, Long Xi Awards, Effie Awards Greater China, Times International Chinese Advertising Awards, 4A Creative Awards, Golden Catchphrase Awards , and the TAAA’s "Outstanding Creative Person Award."

Jury Experience:

Shanghai International Advertising Festival, Long Xi Awards, Times International Chinese Advertising Awards, 4A Creative Awards, and Golden Catchphrase Awards.

Lili was born and grew up in Shanghai. After her 5 years career as a mandarin copywriter with DDB Shanghai, she moved to Hong Kong and worked with Leo Burnett for Rejoice and feminine brand Whisper and some local accounts such as Nin Jiom, Hang Seng Bank, Harmony House etc. In late 2015, she joined Cheil Hong Kong and was in charge of both multinational & local blue chip clients i.e. Swire, Samsung, Samsonite, Friso, American Tourister,K11,Save The Children,1O1O, MTR and many more.
 

During her advertising career, her work has been recognised by all the major global , regional and local creative award shows, including: Cannes Lions, D&AD, the One Show, London International Awards, CLIO, ADFEST, Spikes Asia ,New York Festivals, Ad Stars, MUSE Creative Awards, Kam Fan and Long Xi Awards.

Most notably, her JBL ‘Block Out The Chaos’ campaign/ Chupa Chups ‘A Sweet Escape’ campaign were instrumental in making Cheil Hong Kong the #3 most awarded agency in Asia by Campaign Brief magazine. She also achieved the #4 the hottest creative in Asia.

 

She has also been invited as jury member at several international and local advertising award shows, including D&AD Awards, Cannes Lions, Clio Awards, the One Show, the One Show Asia, New York Festival, ADC awards, Spikes Asia, Young Spikes Awards, AWARD Awards, Citra Pariwara Awards, One Eyeland Photography Award and Kam Fan Student’s Award and MTR Advertising Awards.

莉莉在上海出生，大学毕业后便加入上海DDB，开启了她的广告职业生涯，担任文案一职。五年后，她前往香港，加入李奥贝纳，服务于飘柔、护舒宝等多个宝洁旗下品牌。随后，莉莉加入香港杰尔思行，负责多个跨国及本地蓝筹客户，包括太古地产、三星电子、新秀丽、美旅、K11、美素佳儿、1O1O、港铁等知名品牌。

在广告行业的多年历练中，莉莉的作品屡获国际及本地殊荣，包括：戛纳广告奖Cannes Lions、D&AD、The One Show、伦敦国际广告奖LIA、Clio、ADFEST、Spikes Asia、纽约广告奖、Ad Stars、MUSE创意奖、金帆广告奖以及龙玺创意奖等。

其中，JBL“隔绝喧嚣”和珍宝珠 “甜蜜出逃”两大创意项目，不仅助力Cheil香港跻身《Campaign Brief》创意榜亚洲第三大获奖代理商，也令她本人荣登亚洲创意人榜单第4位。

近年来，莉莉经常受邀担任国际及本地广告节评审，包括：D&AD、戛纳广告奖Cannes Lions、Clio、The One Show、One Show Asia、纽约广告节、ADC、Spikes Asia、Young Spikes、AWARD奖、Citra Pariwara奖、One Eyeland摄影奖、金帆学生奖，以及港铁广告奖等。

Sunny is a strategic and creative leader who believes big ideas should move both people and business. His work spans ATL, digital, social, eCommerce, immersive experience, and sustainability-led innovation; redefining how creativity connects brands with culture and trends.

Known for blending insight-driven strategy with bold creative expression, Sunny thrives on transforming complex brand challenges into strikingly simple ideas that resonate. From creativity grounded in human truth to ESG branding and omnichannel disruption, his approach is relevant, resonant, and real.

As a frequent jury member and creative thought leader, Sunny brings a progressive lens to creativity, bridging innovation, culture, and human emotion to raise the bar for modern creative excellence.

Sunny 是一位兼具战略与创意思维的领导者，始终相信好创意应当打动人心，同时推动商业增长。他的创作横跨传统广告、数字媒体、社交、电商、沉浸式体验及以可持续发展为导向的创新项目，重新定义了创意如何连接品牌、文化与时代潮流。

他擅长将洞察驱动的策略与大胆的创意表现融合在一起，善于将复杂的品牌挑战转化为简单有力、直击人心的创意。从植根人性真实的创作，到ESG品牌塑造与全渠道创新，他的作品始终真实、相关、并充满共鸣。

作为常驻评审与创意思想领袖，Sunny 以前瞻性的视角看待创意，致力于在创新、文化与人文情感之间架起桥梁，持续推动当代创意标准的提升。

SHIH-YEN is an acclaimed creative luminary, boasting a illustrious career that has spanned over 25 years at elite advertising agencies in Taipei and Shanghai. Revered for his unparalleled ability to craft campaigns of breathtaking impact, SHIH-YEN resonates deeply across FMCG, automotive, technology, and public interest sectors. As a masterful architect of brand identity and visionary integrated strategies, he has been globally honored with prestigious accolades such as Cannes Lions, Clio, One Show, London International Awards, and Effie Greater China. SHIH-YEN also boasts an expansive portfolio that traverses diverse industries—from food & beverage and beauty to automotive, electronics, retail, and public welfare—where he has partnered with legendary brands including Volkswagen, Ford, PepsiCo, Uni-President, SAMPO, Braun, 7-Eleven, Gatorade, Schick, Bioré, and countless others.

實衍是一位备受赞誉的创意大师，在台北和上海的顶级广告公司拥有超过 25 年的辉煌职业生涯。他以打造令人惊叹的广告活动而闻名，其影响力在快速消费品、汽车、科技和公共利益等领域深入人心。作为品牌身份的杰出塑造者和富有远见的整合策略大师，實衍在全球范围内荣获了包括戛纳国际创意节、金铅笔国际广告奖、纽约广告节、伦敦国际广告节和大中华区艾菲奖在内的众多殊荣。實衍的业务领域广泛，涵盖食品饮料、美容、汽车、电子、零售和公益等行业，曾与大众、福特、百事可乐、统一、聲寶、博朗、7-11、佳得乐、舒肤佳、碧柔等众多知名品牌合作。

Senior creative person, 25 years of creative experience in 4A advertising company. Former GOODIDEA Beijing CCO, CGI Beijing Creative Partner, Cheil Beijing GCD, Ogilvy Beijing and Y&R Beijing Creative Director.

Winner of over 60 International Awards. including Cannes Lions (3 Silver 5 Bronze), ADFEST (1 Grand Prix 5 Gold 4 Silver 1 Bronze), Spikes Asia (1 Grand Prix 1 Gold 1 Silver 4 Bronze), New York Festival (1 Silver 2 Bronze), LIA (1 Bronze), ADC (1 Silver), AWARD Awards (1 Silver) as well as ONE SHOW and D&AD awards.

Judges for Newyork Festivals Advertising Awards, Longxi Awards, Tiger Roar Awards, The Golden Lion Awards; Guest professor at Beijing Institute Of Fashion Technology.

资深创意人， 25年4A广告公司创意经验。前赞意北京首席创意官、新意互动创意合伙人、Cheil杰尔思行GCD，北京奥美、北京Y&R创意总监。

作品曾荣获60多个国际奖项。戛纳创意节(3银5铜)，ADFEST亚太广告节（1全场大奖5金4银1铜），SPIKES亚洲广告节 (1全场大奖1金1银4铜），纽约广告节（1银2铜），伦敦国际广告节（1铜）伦敦华文广告节（3金1银），CLIO、ONESHOW和D&AD等各大奖项。

同时担任纽约国际广告节评委，龙玺广告奖终审评委，金狮奖终审评委，虎啸奖终审评委，北京服装学院客座教授。

With a background in screenwriting and a career path that diverged from traditional 4A agencies, Liu is a non-conventional advertising professional with experience spanning both major tech companies and creative agencies.

As a long-term creative partner, he has been instrumental in shaping multiple brand campaigns for core products at both Ant Group and Alibaba.  Later, as he joined the organization, taking Brand Lead for Huabei and Brand Consultant for Alipay.

Known for a cross-disciplinary mindset,  he leverages creative thinking to drive strategy, meanwhile, applying the "tech era" approaches in traditional industries.

出身编剧，远离4A，去过大厂的非典型性广告人。

作为乙方，长期参与蚂蚁集团、阿里巴巴各大核心产品的品牌事件打造。

后进入阿里，从事花呗市场品牌负责人，支付宝品牌顾问等工作。

喜欢用换维思考的方式打仗：用创意思维做品牌策略，用互联网思维做传统行业品牌。

我於2001年加入台灣電通，至今約有24年的廣告經歷，而且都只在同一間公司服務。

我在2001年到2016年期間一直在營業部門服務，服務過Canon、CTX、ICBC、G-jun PC School、E.Sun Bank、Boots、The Macallan、The Famous Grouse、HeySong、 Hitachi、Nintendo、Watsons、Asahi Kasei Housen等國際性及本土性客戶；在2016年7月，我開始帶領Solution Management Group，負責管理策略企劃、數位行銷、製作以及成效創意中心等單位，同時也推動各項轉型專案。

2024年1月開始，我被授予了營運長一職，除了繼續帶領Solution Management Group外，也開始負責公司的營運策略及營運管理，並且也帶領一個營業單位，負責American Express等客戶。

I joined Taiwan Dentsu in 2001 and have accumulated around 24 years of experience in advertising—all within the same company.

From 2001 to 2016, I worked in the Account Service department, serving both international and local clients such as Canon, CTX, ICBC, Gjun PC School, E.Sun Bank, Boots, The Macallan, The Famous Grouse, HeySong, Hitachi, Nintendo, Watsons, and Asahi Kasei Homes.

In July 2016, I began leading the Solution Management Group, overseeing teams responsible for strategic planning, digital marketing, production, and performance-driven creative. I also played a key role in driving various transformation initiatives within the company.

Starting in January 2024, I was appointed as Chief Operating Officer. In this role, I continue to lead the Solution Management Group while also taking on responsibilities for the company's operational strategy and management. Additionally, I lead one of our account teams, handling clients such as American Express.

Born for the post-digital age, Henry is a planner with holistic planning capabilities, ranging from business strategy, brand communication to digital and integration. That's why he strives to address client's business and brand challenges with an integrated approach, providing innovative solutions for today’s brand and consumers.

With near 20-year experience in advertising and communication, Henry overseas brand, engagement and digital strategy over Greater China, with a great team of diversified and talented planners.

Beyond his advertising career, Henry is also passionate about holistic healing for body and mind. He established ”mindful productivity program” to help uplift mental wellness and is a trained Craniosacral Therapist (adv 1) and sound therapist.

Henry（沈翰）为后数码时代而生，掌握全面的策略能力和经验，不仅洞悉市场、品牌、受众，更以创新的整合之道为品牌出谋划策。他具有近20年的品牌策略经验，在医疗、消费品、电器、 IT业、快销品、健康保健品、以及化妆品等都有丰富的服务经验。

获奖记录：

戛纳广告节全场大奖 – 生命之树

Gordon has 27 years experience in advertising industry.

He describes himself as “Shanghai native, Chinese heart, Global perspective.” He started his journey from Saatchi & Saatchi as copywriter in 1997. Only after 9 years, he became the first local CD in the group.  He joined in TBWA as GCD in 2012, and after 2 years, he became the first local ECD in China‘s mainstream 4A agencies. In H2015, he joined in Ho Communication as CCO & Partner.In 2018, HO Communication was acquired by Accenture Interacitive. He joined in VMLY&R as ECD in 2021. And in 2023, He joined in WE-RedBridge as Creative Partner.

He serves a good number of  international and domestic \brands that includes more than 10 categories such as automobile/IT/medicine/finance/FMCG/food etc. He's created lots of campaigns like :Shanghai Volkswagen’s 'r u polo', General Mills 'Unexpected Fun', HP’s 'My computer, My stage', Renren’s 'RenRen connecting' and McDonald’s ' Nian/It’s good to get together/”You are my CNY', Anta Sports 'Run With Me/Fresh yourself/Real Fun/Fire Ice', WECHAT ' i WECHAT U' etc.

His professional skillsets go beyond integrated communication ideation, and more importantly, as a creative partner he plays a critical role in practical strategy and communication development with measurable effectiveness. Gordon has abundant experience in building brand architecture with clients in very early stage of brand building.

His works have won many creative awards at home and abroad, such as Cannes, New York, China Effie etc. He also has served as a judge and lecturer for many awards such as  London international advertising festival Chinese creativity show , One Show China and China 4A advertising etc.

纯血统的本土创意人。上海人，中国心，国际观

职业生涯始于SAATCHI & SAATCHI，从文案做起，9年成为集团首位本土创意总监

2012年以创意群总监身份加入TBWA，两年后成为中国主流4A圈第一位本土执行创意总监

2015年岁末，加入“伙”传播机构，担任首席创意官& 合伙人

2018年5月，“伙”传播被Accenture Interactive收购

2021年11月，加入VML Y&R，担任华东地区执行创意总监

2023年8月，加入WE Red Bridge，担任创意合伙人

拥有24年上海和3年北京的从业经历，服务国际国内知名品牌无数，涉及汽车／IT／医药／金融／快消／食品等十多个品类。其品牌建设的创意思维，创造了上海大众“r u Polo”，通用磨坊“妙到想不到”，惠普“我的电脑，我的舞台”，人人网“情系人人”，麦当劳“新‘年’来了”，“让我们好在一起”，“你就是我的新年”，安踏“你就是跑者”，“遇见未见的自己”，“燃动冰雪”，“真，好玩”，微信大品牌“我·微信·你” ，柔和双沟“此刻真柔”等多个品牌整合战役。其专业职能，不仅体现于主导整合传播的创意构想，更重要的是，作为一个极其注重策略与传播实效的创意人，他拥有诸多在先期就与客户共同构建品牌架构的经验。

27年的创意生涯，他获得过包括戛纳、纽约、中国艾菲、龙玺、香港4A、中国广告节等创意奖项。同时还应邀出任伦敦国际广告节华文奖、中国One Show、中国4A金印奖、中国广告长城奖、上海国际广告节、龙玺、金瞳、金鼠标等奖项评委及讲师。

Art-based advertising professional with 11 years of experience in the industry. Founded creative agency Moowu in 2018, specializing in brand strategy and visual creativity. Has served clients including Tmall, Douyin, RIO, Ping An, and more.

Art base广告人，11 年广告行业经验。2018 年创立创意公司「磨物」，专注品牌策略与视觉创意。服务过天猫、抖音、RIO、平安等诸多品牌。

Judge of Times Asia-pacific Advertising Awards for many times

Visiting Professor of Lanzhou University

Investment Management, UCLA

Master of Business Administration, South China University of Technology

Bachelor of Economic Management, Sichuan University

华南理工大学工商管理学硕士

美国UCLA投资管理专业

历任时报华文广告金像奖多届评审，伦敦国际奖华文创意评审

兰州大学客座教授

Currently serving as Senior Creative Expert at Xiaomi Group, with over 15 years of creative industry experience. Previously held creative leadership roles at Tencent and Kuaishou, complemented by strategic expertise gained at International 4A advertising agencies. Recognized globally with over 50 prestigious honors including the NYF Advertising Awards, LIA Chinese Creativity Awards, SHIAF Awards, and German Design Award. Officially appointed juror for multiple domestic and international advertising competitions, contributing to industry standards and creative excellence.

现任小米集团资深创意专家，拥有15年以上的创意经验。曾先后任职于腾讯、快手等头部互联网企业创意部门，兼具国际4A广告公司任职经历。作品斩获纽约国际广告奖、伦敦华文创意奖、上海国际广告节、德国设计奖等50余项国际权威奖项，受邀担任多个国内外重要广告奖项的评审。

Kai Ming has over 20 years of experience working with top-tier 4A agencies in Malaysia and China, including DDB, Grey, LOWE, Creative Juice\Kuala Lumpur (part of the TBWA Group), Leagas Delaney Shanghai, M&C Saatchi Shanghai, JWT Shanghai, and Edelman Shanghai. His creative work has earned numerous local and international awards, such as Cannes Lions, ADFEST, LongXi Creative Awards (1st place in the Young Creative Southeast Asia category), Campaign Digital Media Awards, Citra Pariwara (Indonesia), Kancil Awards (Malaysia), and Effie Malaysia. His work has also been featured in Campaign Brief THE WORK and Lürzer’s Archive. As a Creative Director, Kai Ming led M&C Saatchi Shanghai and Edelman China to be ranked in Campaign Brief Asia’s Creative Rankings in 2020 and 2024 respectively. Additionally, he has served as a jury member for several prestigious advertising festivals, including Busan AdStar, Lisbon International Advertising Festival, LongXi Creative Awards, China ROI Festival, Digitaling Creative Awards, and China Advertising Marketing Awards, continuing to contribute his insights and expertise to the development of the creative industry.

Kai Ming 拥有逾20年国际4A广告公司从业经验，曾先后在马来西亚与中国顶尖广告机构担任要职，包括DDB、Grey、LOWE、TBWA集团旗下Creative Juice\Kuala Lumpur，Leagas Delaney上海、M&C Saatchi上海、JWT上海和爱德曼上海。其创意作品屡获国内外奖项，包括戛纳广告节、ADFEST、龙玺创意奖（东南亚新锐创意人第一名）、Campaign 数字媒体奖、印尼 Citra Pariwara 广告节、马来西亚 Kancil 奖及 Effie 奖。他的作品亦被《Campaign Brief THE WORK》和《Lürzer’s Archive》收录。作为创意总监，他带领M&C Saatchi上海与爱德曼中国分别于2020年及2024年跻身《Campaign Brief Asia》创意排行榜。此外，他也多次受邀担任多个广告奖项评审，包括釜山 AdStar、里斯本国际广告节、龙玺创意奖、中国 ROI 节、Digitaling 创意奖及中国广告营销奖等，持续以专业视角推动创意行业发展。

New BlueDigital Marketing Group is one of the core brands under BlueFocus. As Head of Branding, Edward Yan leads the overall brand reputation management, brand identity building, brand value enhancement, and both internal and external communications for the Group. He is committed to leveraging strategic branding to empower business growth and strengthen the company’s credibility and influence across the industry. With a strong background in marketing strategy and cross-industry experience spanning both internet and integrated marketing sectors, Edward specializes in combining strategic thinking, creative expression, and AI technology to build brand systems that are both efficient and emotionally resonant. During his tenure, Edward has overseen the company’s professional awards strategy and execution, leading teams to win numerous prestigious honors such as Greater China Effie Awards’ “Most Effective Agency Network,” WARC Effective 100 “#8 Digital Agency Globally,” China Great Wall Awards “Agency of the Year,” and MAD STARS “Innovative AI Marketing Company of the Year.” He has also helped secure international accolades including the New York Festivals (NYF), Clio Awards, and LIA China. In addition, Edward actively contributes to the industry as a jury member and speaker for major awards such as the Greater China Effie Awards, Times Young Creative Awards, MAD STARS (Busan International Advertising Festival), and the Mobius Awards, playing a key role in promoting thought leadership and brand influence.

新蓝色光标数字营销集团是蓝色光标旗下的核心品牌之一，阎钦作为新蓝标数字集团品牌部负责人，全面负责公司品牌声誉建设、品牌形象管理、品牌价值提升与内外传播活动，致力于以专业能力赋能业务增长，提升公司在行业内的影响力与客户信任度。阎钦拥有专业的营销策划背景，职业经历覆盖互联网与整合营销领域，擅长融合策略思维、创意表达与AI技术，打造高效、有温度的品牌体系。在任职期间，他统筹指导公司专业奖项运营，带领团队斩获多个行业权威奖项，助力公司连续多年荣获大中华区艾菲奖“最具实效代理公司网络”、WARC 实效百强榜“全球第8数字代理商”、长城奖“年度广告公司”、釜山国际广告节 MAD STARS“年度创新AI营销公司”等企业荣誉，并斩获纽约广告奖（NYF）、克里奥广告奖（Clio Awards）、伦敦华文创意奖（LIA China）等国际案例类奖项。阎钦同时也担任大中华区艾菲奖、时报金犊奖、釜山广告节、莫比广告奖等行业奖项评委与演讲嘉宾，积极参与行业交流与品牌影响力建设。

A strategic thinker and creative force in advertising, Zhang Chao uniquely blends brand architecture, business strategy, and artistic ingenuity. His journey began with a childhood passion for design and athletics, which evolved into a trailblazing advertising career upon joining Batey Ads in 2003. Later, he joined WPP Group’s Ogilvy and JWT Advertising, where he dedicated over a decade to JWT with humility and relentless dedication. Combining artistic talent with tireless work ethic, he swiftly emerged as a rising star in the advertising world, crafting campaigns that earned both critical acclaim and commercial success. His client-centric approach not only solidified trust but also garnered prestigious accolades, including Cannes Lions, AdFest Awards, One Show Pencils, Clio Awards, Longxi Creative Honors, and China 4A Awards.

He rose to become JWT’s youngest-ever ECD in its storied 100-year history. His leadership coincided with the agency’s historic transformation into Wunderman Thompson (WT), positioning him as both a rising star and the final custodian of JWT’s legacy.

Professionally, he excels at solving clients' market challenges while possessing an unparalleled grasp of Chinese consumer behavior. By decoding authentic consumer needs and aligning them with clients' market positions and product DNA, he crafts tailor-made strategies that spark memorable campaigns. These initiatives drive engagement, ignite purchasing intent, and transform brand experiences. Like the meaning of his name "Chao" (Super), he embodies a real-world superhero in advertising – turning insights into action with precision and flair.

As the architect behind strategic blueprints, brand ecosystems, and cross-channel campaigns for top tech giants, he’s hailed as “The Ad Industry’s Tech Whisperer” – a visionary now pioneering AI-native marketing frameworks to future-proof brands amid the generative AI revolution.

他是兼负品牌战略、商业策略和创造力的广告人。他从小热爱美术设计和运动,并在2003年将自己的角色扩展到了广告行业，加入广告热店“百帝广告”。之后加入WPP集团旗下的奥美及JWT广告公司，不追求名利的他在JWT工作十余年，以绝佳的美术天赋加刻苦努力，让他很快在广告界中崭露头角，创作出一系列叫好又叫座的创意作品。在赢得客户的信任与称赞的同时斩获了包括Cannes、Adfest、One show、Clio、Longxi、China4A在内的一系列国内外奖项。

WPP集团重组将Wunderman与JWT合并为WT，在此之前半年他刚刚升职成为JWT有史以来最年轻的ECD，合并后也成为百年厂牌JWT广告公司的最后一任ECD。

工作上在帮助客户解决市场商业问题，同时对于中国本土的消费者在行为习惯上有深刻的理解和洞察，他能寻找出消费者的真正需求，并依据客户的市场现状，产品特性，制定独一无二的行销策略，发想令人印象深刻，触发消费者体验，引发购买的广告作品。张超的表现就像他的名字一样，成为一个名副其实的超人。

曾操刀众多知名科技品牌的战略规划、建设及整合营销，被称为“最懂科技的广告人“，并将在AI浪潮狂袭之下，不断深耕、迭代、进化。

Zhang Fengrong has been a senior creative person in Beijing, Shanghai and Guangzhou for 23 years, and has always been at the forefront of creativity. "I believe that creativity comes from life, integrates into life, and keeps creativity close to users. This is the core value of advertising creativity." Zhang Fengrong has 10 years of experience as an international 4A creative director and team management director. He has served as the creative group director of ServicePlan Beijing, a top global independent advertising company, the creative group director of TBWA Shanghai, the creative group director of Leo Burnett Shanghai, and the creative director of Ogilvy & Mather Beijing. He has won more than 60 international and domestic awards including the Cannes International Advertising Award, D&AD, New York Advertising Award, London Advertising Award, Asia Pacific Advertising Award Spikes Asia Awards, Asian Advertising Award, Hong Kong 4A Advertising Award, China Advertising Award, etc. He has been invited to participate in the London Advertising Festival, Longxi, and Busan Advertising Festival. On March 27, 2019, I was invited to establish Beijing Tianyukong, and I firmly believe that creating excellent marketing content for brands can make creativity more effective and communication easier in the current era of fast-food, fragmented, and everyone-media communication.

张锋荣23年来，历经北、上、广三地的资深创意人，始终坚守在创意的一线，“相信创意源自生活、融入生活，让创意不远离用户，才是广告创意的核心价值”。张锋荣拥有长达10年的国际4A创意总监及团队管理经验，曾任全球顶尖独立广告公司ServicePlan北京创意群总监、上海腾迈(TBWA)创意群总监、上海李奥贝纳(Leo Burnett)创意群总监、北京奥美(Ogilvy & Mather)创意总监。曾获戛纳国际广告奖、D&AD、纽约广告奖、伦敦广告奖、亚太广告奖Spikes Asia Awards、亚洲广告奖、香港4A广告奖、中国广告奖等超60多个国际、国内奖项。曾受邀参与伦敦广告节、龍玺、釜山广告节评审。2019.3月27日受邀创立北京天与空，并坚信为品牌创造优秀的营销内容才能在当下如此快餐化、碎片化、人人媒体的传播时代里，让创意更有效、传播更简单。

Randal Zhao, CEO of Fanren Advertising, graduated from Fudan University with a bachelor's degree and obtained an IMBA from the University of Hong Kong. Before founding Fanren Advertising in 2017, he was the VP of Socialab, in charge of the Shanghai office. In 2019, Fanren Advertising won the Gold Award for Best Social Impact and Best Print at the London International Chinese Awards with the UnionPay Baifu Picture.

Now, he leads a team of nearly 30 people, mainly serving clients in various industries such as finance, internet, fast fashion, IT, and FMCG, including China UnionPay, Meituan Hotel, Meituan Group Buying, Minsheng Bank, LILANZ, Semir, UC Browser, Lenovo, and Adolph etc.

The services provided by Fanren Advertising include brand strategy, creative content, and integrated communication. In terms of strategy, they have assisted Meituan Hotel, Meituan Group Buying, and Minsheng Bank in developing new brand strategy positioning and brand upgrades, and helped LILANZ restructure its down jacket product strategy and implement differentiated marketing. In terms of creativity, they have assisted China UnionPay in creating the Baifu Picture IP and the Givers Alliance IP. The former was borrowed by the Fujian Provincial Publicity Department and directly presented as a tribute at the 20th National Congress of the Communist Party of China, and the latter was applied for by Huaxia Bank to be used as the card face, expanding the brand's influence in politics and business. In terms of integrated communication, they have assisted SG and Mountains in creating many viral and breakout cases, such as "The Last Transfer in the Tang Dynasty's Northern Desert" and "The People's Bank of China".

赵鸿鄂 Randal，凡人广告CEO，本科毕业于复旦大学，研究生毕业于香港大学IMBA，前身是环时互动VP，负责环时上海办公室；

2017年离开环时，创立凡人广告，并于2019年就凭借银联百福图，拿下伦敦国际奖华文创意最佳社会影响力金奖与最佳平面金奖；

现在带领近30人团队，主要服务金融、互联网、快时尚、IT和快消等各行业客户，例如中国银联，美团酒店，美团团购，民生银行，利郎，森马，UC浏览器，联想和阿道夫等等；

创办的凡人广告主要服务内容包含品牌策略，创意内容与整合传播；

策略方面，协助美团酒店、美团团购、民生银行进行全新品牌策略定位与品牌升级，协助利郎重新梳理羽绒服产品策略，进行产品差异化营销；

创意方面协助中国银联打造百福图IP，付出者联盟IP，前者被福建省宣传部借用直接在国家二十大上献礼，后者被华夏银行申请借用成为银行卡面，为品牌拓展政商等各方面影响力；

整合传播方面，先后协助胜加和群玉山，打造过多款爆款出圈案例，如《大唐漠北最后一次转账》《中国人民很行》等等。