EFFECTIVE PERSPECTIVE

Effective-Perspective
AME Effective Perspective Winner's Viewpoint Interview: Miles Lord, Managing Creative Director, Serviceplan
New York, NY September 22, 2020

Myles Lord, Creative Managing Partner for Serviceplan Germany spent some time with AME’s Effective Perspective to share the inspiration behind “MIND THE GAP” for Berliner Verkehrsbet..

READ MORE
Effective-Perspective
Effective Perspective: Crayola's Mimi Dixon on "Colors of the World" Crayons
New York, NY September 16, 2020

On UN World Day for Cultural Diversity for Dialogue and Development, Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent o..

READ MORE
Effective-Perspective
AME Effective Perspective Winner's Viewpoint Interview: Baggio Song, Chief Strategy Officer, Inspire Communications Group and Georg Warga, Creative Director / Filmmaker / Founder at GOODSTEIN
New York, NY August 12, 2020

Inspire Communications Group and Goodstein’s social media-led activation campaign engaged consumers to drive sales and promote test drives for the Volkswagen Touareg in China. The personalized i..

READ MORE
Effective-Perspective
AME Effective Perspective Winner's Viewpoint Interview: Fouad Abdel Malak – Regional Executive Creative Director and Tahaab Rais – Regional Head of Strategy & Truth Central for FP7 McCann MENA
New York Festivals August 04, 2020

Fouad Abdel Malak – Regional Executive Creative Director and Tahaab Rais – Regional Head of Strategy & Truth Central for FP7 McCann MENA spent some time with AME’s Effective..

READ MORE
Effective-Perspective
AME Effective Perspective Winner's Viewpoint: MIchael Wilk
New York, NY July 29, 2020

Mike Wilk, Global Creative Director for Serviceplan International spent some time with AME’s Effective Perspective to share the inspiratation behind their super effective 360° integrated awa..

READ MORE
Effective-Perspective
AME Effective Perspective Winners Viewpoint: Tim Hopkins
New York, NY July 22, 2020

Tim Hopkins, Group Strategy Director for Zulu Alpha Kilo Canada spent some time with AME’s Effective Perspective to share the powerful inspiration behind  the agency's AME Gold-winning ..

READ MORE
Effective-Perspective
Effective Perspective Winner’s Viewpoint: Margaux Revol & Bridget Angear
New York, NY July 14, 2020

AME Effective Perspective Winners Viewpoint: Margaux Revol & Bridget Angear “Viva La Vulva” AMVBBDO Margaux Revol, Strategy Director & Bridget Angear, Joint Chief Strategy Offic..

READ MORE
Effective-Perspective
AME Effective Perspective Winner's Viewpoint: Seung Eun Jang & Yumi Sul, Overman South Korea
New York, New York, July 08, 2020

AME Effective Perspective Winners Viewpoint – Seung Eun Jang & Yumi Sul, Overman South Korea Seung Eun Jang, Founder/CEO/Creative Director and Yumi Sul, Senior Account Executive of Overma..

READ MORE
Effective-Perspective
High Flying Creative: Martin Strazovec on "Cannabis Curation Committee Campaign"
New York December 05, 2019

Martin Strazovec, EVP, Chief Creative Officer for AHLOT (A Higher Level of Thought) joins Effective Perspective to share his insights and inspiration for AHLOT’s AME Gold-winning Cannabis Curati..

READ MORE
Effective-Perspective
AME Effective Perspective: Eye on AI with Chris Duffey
New York November 22, 2019

2020 AME Grand Jury member Chris Duffey is Strategic Development Manager for Adobe. A former award-winning agency Executive Creative Director, Chris now spear-heads Adobe’s Creative Cloud strate..

READ MORE
EFFECTIVE-PERSPECTIVE
EFFECTIVE PERSPECTIVE WINNER’S SPOTLIGHT: GEOFFREY HANTSON
New York, NY August 01, 2019

Geoffrey Hantson, Chief Creative Officer for Happiness Belgium joins AME for this week’s Effective Perspective.  Geoffrey shares the inspiration behind this effective Best of Show and Regio..

READ MORE
EFFECTIVE-PERSPECTIVE
EFFECTIVE PERSPECTIVE WINNER’S SPOTLIGHT: ZULAY TOMASIELLO
New York, NY August 01, 2019

Zulay Tomasiello, SVP Group Strategy Director, McCann Health New York joins AME for this week’s Effective Perspective. Zulay shares the inspiration and insights behind this multi award-win..

READ MORE
Effective-Perspective
AME EFFECTIVE PERSPECTIVE WINNERS SPOTLIGHT: RICHARD YU
New York, NY August 01, 2019

Richard Yu / Regional Chief Creative Officer, ADK Greater China joins AME for this week’s Effective Perspective Winner’s Spotlight. Richard shares the inspiration behind this award-win..

READ MORE
Effective-Perspective
EFFECTIVE PERSPECTIVE: 2019 GRAND JURY ROUNDTABLE
New York, NY March 28, 2019

Stefanie Kuhnhen Managing Partner/Strategy Grabarz & Partner Germany: AME Awards: What stand out qualities are you looking for when judging this year and what attributes do trophy winnin..

READ MORE
Effective-Perspective
EFFECTIVE PERSPECTIVE SPOTLIGHT: ALESSANDRO PANELLA AND ALEXANDER SCHILL
New York, NY March 27, 2019

This week’s Effective Perspective Spotlight features an interview with Alessandro Panella (On Left) and Alexander Schill (On Right). Alexander serves as Global Chief Creative Officer for Service..

READ MORE
Effective-Perspective
EFFECTIVE PERSPECTIVE SPOTLIGHT ON: ZAK MROUEH
New York, NY March 26, 2019

This week’s Effective Perspective Spotlight features Zak Mroueh, CCO & Founder of Canada’s award-winning agency, Zulu Alpha Kilo. The 2019 AME Advisory Council member spent a few minut..

READ MORE
Effective-Perspective
EFFECTIVE PERSPECTIVE SPOTLIGHT ON ”PENNY GIVE BAG“
New York, NY March 26, 2019

Serviceplan’s “PENNY Give Bag” was in the spotlight  in 2018 earning both an AME Gold and Silver Award for supermarket retailer PENNY. Customers saved 10 Cents every t..

READ MORE
Effective-Perspective
EFFECTIVE PERSPECTIVE SPOTLIGHT ON “DEAD WHALE”
New York, NY March 25, 2019

“Dead Whale” Dentsu Jayme Syfu’s Game-Changing Effective Campaign Dentu Jayme Syfu‘s “Dead Whale” campaign for client Greenpeace Philippines scored a trium..

READ MORE
Effective-Perspective
EFFECTIVE PERSPECTIVE: SPOTLIGHT ON "COMMON GROUND"
New York, NY March 24, 2019

"COMMON GROUND" - 2018 AME PLATINUM AWARD: NORTH AMERICA - GOLD MEDAL WINNER  ALPHA ZULU KILO CANADA FOR  HARLEY-DAVIDSON CANADA The prestigious AME Platinum Award recognize..

READ MORE