EFFECTIVE PERSPECTIVE

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Pioneering Effectiveness: One-on-one with Doerte Spengler-Aherns, Non-Executive Chairwoman, Jung von Matt
New York, New York April 04, 2024

AME's Effective Perspective goes one-on-one with the award-winning Doerte Spenger Aherns, Non-Executive Chairwoman at Jung von Matt in Germany. With a distinguished career journey from Chief Creat..

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Grand Jury Forum
New York, NY November 06, 2023

AME's Grand Jury are industry innovators and dedicated creative mavericks renowned for their commitment to effectiveness. These globally recognized leaders are award-winners who consistently deliv..

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Inside Effectiveness: A Story of Effectiveness by Saul Betmead de Chasteigner
New York, NY April 12, 2022

AME Advisory Council member and Global Brand, Marketing and Creative Consultant Saul Betmead de Chasteigner is the former senior marketer at the United Nations World Food Programme, the world’s ..

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Inside Effectiveness: Amy Winger, AME Advisory Council member, VMLY&R’s global chief strategy officer and global client lead for Intel
New York, NY March 17, 2022

NYF's AME Awards has partnered with Little Black Book (LBB) to sponsor their Awards & Events channel. As part of this partnership, we'll be interviewing some of the advertising industry..

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Eye on Effectiveness: Invisible Hate with Alex Lukacs, VP, Creative Director at 22Squared
New York, NY February 07, 2022

Alex VP, Creative Director at 22Squared spent some time with AME’s Effective Perspective to share the inspiration and strategy behind the innovative and disruptive campaign Invisible Hate. Th..

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Eye on Effectiveness: “Wombstories” with AMVBBDO’s Margaux Revol, Strategy Partner and Bea Farmelo, Senior Strategist
New York, NY January 31, 2022

AMVBBDO’s Margaux Revol, Strategy Director and Bea Farmelo, Senior Strategist spent some time with AME’s Effective Perspective to share the inspiration and strategy behind their ground-bre..

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Inside Effectiveness: Alexander Schill, Global CCO, Serviceplan Group and President of ADCE
New York August 18, 2021

NYF's AME Awards has partnered with Little Black Book (LBB) to sponsor their Awards & Events channel. This channel on LBB is a place for general news about award wins and any events being held..

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Inside Effectiveness: Merlee Jayme, Chief Creative Officer, Dentsu International APAC
New York, NY July 30, 2021

AME Awards has partnered with Little Black Book to sponsor their Awards & Events channel. LBB's Awards & Event channel is a place for general news about award wins and any events being hel..

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VIEWPOINT: The people’s advertising. How much can advertising contribute to salience? by Gordon Euchler
New York, NY June 23, 2021

"People don’t like advertising?” That’s a lie. A harmful one. People don’t like advertising. This sentence is so often pronounced, so often accepted, so often shared wi..

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Inside Effectiveness: Aki Spicer, Chief Strategy Officer, Leo Burnett
New York, NY May 31, 2021

AME Awards has partnered with Little Black Book to sponsor their Awards & Events channel. LBB's Awards & Event channel is a place for general news about award wins and any events being hel..

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Inside Effectiveness: Tahaab Rais, President - SLC and Regional Head of Strategy & Truth Central at FP7/McCann Worldgroup MENAT
New York, NY May 04, 2021

NYF's AME Awards has partnered with Little Black Book (LBB) to sponsor their Awards & Events channel. This channel is a place for general news about award wins and any events being held, but i..

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Inside Effectiveness: Sir John Hegarty: Founder of BBH and co-founder of The Garage Soho "The Industry Has Given Up On Persuasion"
New York, NY March 24, 2021

NYF's AME Awards has partnered with Little Black Book (LBB) to sponsor their Awards & Events channel. This channel on LBB is a place for general news about award wins and any events being held..

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Measuring Effectiveness: Healthcare Marketing Effectiveness During COVID
New York, NY March 23, 2021

In this edition of MEASURING EFFECTIVENESS, AME Grand Jury member Parrus Doshi, Strategic Planning Director for McCann Health London shares his industry insights and strategic perspective on measuring..

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Effectiveness Essentials - Building an Effective Case: Alessandro Panella
New York, New York March 18, 2021

This week Effectiveness Essentials explores creating a successful case study that  tells your campaign's story, demonstrates its strategy, and showcases its effectiveness. To provide the b..

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Inside Effectivess: A Conversation with McCann Health's Federico Garcia and Rob Zand
New York, NY March 04, 2021

Inside Effectiveness spent a few minutes with McCann Health's EVP, Director of Strategy, Federico Garcia and SVP, Experience Strategy Director Rob Zand to learn more about their perspective on cha..

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Effective Perspective Spotlight interview: Caio Barsotti, President, CENP & AME Advisory Council Member
New York, NY March 03, 2021

Caio Barsotti is President of CENP Brazil. He brings years of experience to his role as AME Advisory Council member having worked at numerous Brazilian agencies such as Salles, Almap and DPZ, and in v..

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AME's Effective Perspective Winners Viewpoint with Angus Ingham, UNICEF's OIC Head of Special Projects, Partnerships and Events
New York November 18, 2020

Angus Ingham - OIC Head of Special Projects, Partnerships and Events for UNICEF spent some time with AME’s Effective Perspective to share the inspiration behind UNICEF’s Platinum winning i..

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AME Effective Perspective Winner's Interview: McCann Health London's Guy Swimer and Parrus Doshi
New York, NY October 07, 2020

McCann Health London’s Guy Swimer, Executive Creative Director and Parrus Doshi, Strategy Director joined Effective Perspective to share their creative and strategic approach behind the innovati..

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AME Effective Perspective Winner's Viewpoint Interview: Myles Lord, Managing Creative Director, Serviceplan
New York, NY September 22, 2020

Myles Lord, Creative Managing Partner for Serviceplan Germany spent some time with AME’s Effective Perspective to share the inspiration behind “MIND THE GAP” for Berliner Verkehrsbet..

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Effective Perspective: Crayola's Mimi Dixon on "Colors of the World" Crayons
New York, NY September 16, 2020

On UN World Day for Cultural Diversity for Dialogue and Development, Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent o..

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AME Effective Perspective Winner's Viewpoint Interview: Baggio Song, Chief Strategy Officer, Inspire Communications Group and Georg Warga, Creative Director / Filmmaker / Founder at GOODSTEIN
New York, NY August 12, 2020

Inspire Communications Group and Goodstein’s social media-led activation campaign engaged consumers to drive sales and promote test drives for the Volkswagen Touareg in China. The personalized i..

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AME Effective Perspective Winner's Viewpoint Interview: Fouad Abdel Malak – Regional Executive Creative Director and Tahaab Rais – Regional Head of Strategy & Truth Central for FP7 McCann MENA
New York Festivals August 04, 2020

Fouad Abdel Malak – Regional Executive Creative Director and Tahaab Rais – Regional Head of Strategy & Truth Central for FP7 McCann MENA spent some time with AME’s Effective..

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AME Effective Perspective Winner's Viewpoint: MIchael Wilk
New York, NY July 29, 2020

Mike Wilk, Global Creative Director for Serviceplan International spent some time with AME’s Effective Perspective to share the inspiratation behind their super effective 360° integrated awa..

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AME Effective Perspective Winners Viewpoint: Tim Hopkins
New York, NY July 22, 2020

Tim Hopkins, Group Strategy Director for Zulu Alpha Kilo Canada spent some time with AME’s Effective Perspective to share the powerful inspiration behind  the agency's AME Gold-winning ..

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Effective Perspective Winner’s Viewpoint: Margaux Revol & Bridget Angear
New York, NY July 14, 2020

AME Effective Perspective Winners Viewpoint: Margaux Revol & Bridget Angear “Viva La Vulva” AMVBBDO Margaux Revol, Strategy Director & Bridget Angear, Joint Chief Strategy Offic..

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AME Effective Perspective Winner's Viewpoint: Seung Eun Jang & Yumi Sul, Overman South Korea
New York, New York, July 08, 2020

AME Effective Perspective Winners Viewpoint – Seung Eun Jang & Yumi Sul, Overman South Korea Seung Eun Jang, Founder/CEO/Creative Director and Yumi Sul, Senior Account Executive of Overma..

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High Flying Creative: Martin Strazovec on "Cannabis Curation Committee Campaign"
New York December 05, 2019

Martin Strazovec, EVP, Chief Creative Officer for AHLOT (A Higher Level of Thought) joins Effective Perspective to share his insights and inspiration for AHLOT’s AME Gold-winning Cannabis Curati..

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AME Effective Perspective: Eye on AI with Chris Duffey
New York November 22, 2019

2020 AME Grand Jury member Chris Duffey is Strategic Development Manager for Adobe. A former award-winning agency Executive Creative Director, Chris now spear-heads Adobe’s Creative Cloud strate..

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EFFECTIVE PERSPECTIVE WINNER’S SPOTLIGHT: GEOFFREY HANTSON
New York, NY August 01, 2019

Geoffrey Hantson, Chief Creative Officer for Happiness Belgium joins AME for this week’s Effective Perspective.  Geoffrey shares the inspiration behind this effective Best of Show and Regio..

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EFFECTIVE PERSPECTIVE WINNER’S SPOTLIGHT: ZULAY TOMASIELLO
New York, NY August 01, 2019

Zulay Tomasiello, SVP Group Strategy Director, McCann Health New York joins AME for this week’s Effective Perspective. Zulay shares the inspiration and insights behind this multi award-win..

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AME EFFECTIVE PERSPECTIVE WINNERS SPOTLIGHT: RICHARD YU
New York, NY August 01, 2019

Richard Yu / Regional Chief Creative Officer, ADK Greater China joins AME for this week’s Effective Perspective Winner’s Spotlight. Richard shares the inspiration behind this award-win..

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EFFECTIVE PERSPECTIVE: 2019 GRAND JURY ROUNDTABLE
New York, NY March 28, 2019

Stefanie Kuhnhen Managing Partner/Strategy Grabarz & Partner Germany: AME Awards: What stand out qualities are you looking for when judging this year and what attributes do trophy winnin..

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EFFECTIVE PERSPECTIVE SPOTLIGHT: ALESSANDRO PANELLA AND ALEXANDER SCHILL
New York, NY March 27, 2019

This week’s Effective Perspective Spotlight features an interview with Alessandro Panella (On Left) and Alexander Schill (On Right). Alexander serves as Global Chief Creative Officer for Service..

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EFFECTIVE PERSPECTIVE SPOTLIGHT ON: ZAK MROUEH
New York, NY March 26, 2019

This week’s Effective Perspective Spotlight features Zak Mroueh, CCO & Founder of Canada’s award-winning agency, Zulu Alpha Kilo. The 2019 AME Advisory Council member spent a few minut..

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EFFECTIVE PERSPECTIVE SPOTLIGHT ON ”PENNY GIVE BAG“
New York, NY March 26, 2019

Serviceplan’s “PENNY Give Bag” was in the spotlight  in 2018 earning both an AME Gold and Silver Award for supermarket retailer PENNY. Customers saved 10 Cents every t..

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EFFECTIVE PERSPECTIVE SPOTLIGHT ON “DEAD WHALE”
New York, NY March 25, 2019

“Dead Whale” Dentsu Jayme Syfu’s Game-Changing Effective Campaign Dentu Jayme Syfu‘s “Dead Whale” campaign for client Greenpeace Philippines scored a trium..

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EFFECTIVE PERSPECTIVE: SPOTLIGHT ON "COMMON GROUND"
New York, NY March 24, 2019

"COMMON GROUND" - 2018 AME PLATINUM AWARD: NORTH AMERICA - GOLD MEDAL WINNER  ALPHA ZULU KILO CANADA FOR  HARLEY-DAVIDSON CANADA The prestigious AME Platinum Award recognize..

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