2025 SHORTLIST

Entrant
Title
Categories
Akcelo
AUSTRALIA
Grimace’s Very Important Purple Tour
Products & Services: Restaurants
DDB Group Hong Kong
HONG KONG
McDiploma
Creativity for Positive Impact: Purpose Driven
DDB Group Hong Kong
HONG KONG
McDonald's Coffee Retirement
Best Use of Medium: Social Media & Social Video
DDB Group Hong Kong
HONG KONG
Unbroken
Best Use of Medium: EXPERIENTIAL MARKETING
DeVito/Verdi
USA
New York Needs Organ Donors
Creativity for Positive Impact: Promotion of Health & Human Services
Eversana Intouch
USA
No More Hippocrites
Creativity for Positive Impact: Socially Conscious Content
FRED & FARID Shanghai / DAVID
CHINA
Guinness Tap Studio/健力士街头片场
AME Greater China Awards: Best Use of Medium (最佳媒介使用): OUTDOOR/OUT-OF-HOME/DIGITAL OOH (室外/户外/数字户外)
FRED & FARID Shanghai / DAVID
CHINA
Guinness Tap Studio/健力士街头片场
AME Greater China Awards: Best Use of Medium (最佳媒介使用): EXPERIENTIAL MARKETING (体验式营销)
FRED & FARID Shanghai / DAVID
CHINA
Guinness Tap Studio/健力士街头片场
AME Greater China Awards: Best Use of Medium (最佳媒介使用): EVENTS (活动)
GIMC
CHINA
DUREX S.W.P. kit/和玩家一起长「大」的杜蕾斯
AME Greater China Awards: Best Use of Discipline (最佳专业应用): DIRECT & COLLATERAL (直效广告和宣传品)
Havas New York
USA
“Feel Planty Good” with Carter Vail
Best Use of Medium: Social Media & Social Video
Havas New York
USA
3 Lives Bar
Creativity for Positive Impact: Collaboration / Partnerships
Havas New York
USA
Blood Bag Stories
Creativity for Positive Impact: Promotion of Health & Human Services
Havas New York
USA
Blood Bag Stories
Best Use of Discipline: Purpose-Driven Marketing (NEW)
Havas New York
USA
Righting the Wrongs
Products & Services: Food
Havas New York
USA
Stay Close During the Holidays
Products & Services: Travel & Tourism
Heaven&Hell
CHINA
TaoTao’s Story/淘淘的竹迹
AME Greater China Awards: Creativity for Positive Impact (创造积极影响力): ARTISTRY FOR SOCIAL IMPACT (促进社会影响的艺术)
Heaven&Hell
CHINA
TaoTao’s Story/淘淘的竹迹
AME Greater China Awards: Best Use of Discipline (最佳专业应用): Audio Branding in Advertising (广告中的音频品牌)
Heaven&Hell
CHINA
TaoTao’s Story/淘淘的竹迹
AME Greater China Awards: Best Use of Discipline (最佳专业应用): DESIGN (设计)
KARMA
CHINA
Mengniu: The Opening/开幕
AME Greater China Awards: Best Use of Discipline (最佳专业应用): BRANDED CONTENT/ENTERTAINMENT (品牌内容/娱乐)