Alice Chou,
CCO
Dentsu Creative

What does it take to lead a 60-year-old agency to win the first ever Grand Prix
Cannes Lion in Taiwan? 
 
A lion, a Sherpa, a boss who isn’t bossy, and a prime number, apparently. In short,
Alice Chou, who has been described as aa of above. Chou is as persistent as a lion on
the prowl when exploring new angles and territories in her work, and she acts like a
Sherpa of new hires, guiding their ascension to the international stage without airs
or arrogance. 
 
Her uncompromising pursuit of creative excellence is likened to a prime number that
cannot be divided. It is hardly surprising that Chou was named Outstanding Creative
Person of the Year at the Taiwan Advertiser Association in 2017/2021. 
 
Not only did she win the Grand Prix Lion, but she also secured an additional 8 Grand
Prix awards at ADFEST, AD STARS, and other major APAC creative awards. She was
the first person in Taiwan to serve on the Cannes Lions jury three times and also
served as the jury president at D&AD, ADFEST, and Spikes Asia. Chou increased
Taiwan's creative visibility and shared the country's unique perspective with the
world.

Awards/Honours:
 
⚫ 2023 Taiwan's Top creative in the 2023 Campaign Brief Asia Creative Rankings
⚫ 2023 Ad Age Leading Woman\
⚫ 2021 Taiwan’s first-ever Grand Prix in Entertainment at Cannes Lions
⚫ 2021 ADWEEK Creative 100
⚫ 2021 Taiwan Creative Leader of the year
⚫ 2018 Campaign Asia “Women to Watch” 
⚫ 2017 “Taiwan Outstanding Creative Person of the Year” 
⚫ 2017-2020 Cannes Lion Bronze Lion and 8 Grand Prix in local and regional
awards, including ADFEST, AD STARS, One Show, Longxi, Great Wall, Taiwan 4A,
China 4A, China Times International Awards and LIA China Creative Award. 
⚫ 2017 Agency of The Year: Taiwan’s Hottest Agency No.3 (Campaign Asia)
 
 Jury Experience: 
 
⚫ 2024 first Taiwan-based Spikes Asia Jury President (Direct and Outdoors)
⚫ 2023 ADFEST Jury President in Brand Experience and Direct, D&AD Integrated
Jury, multi Jury President in Taiwan, including 4A creative awards, DSA Awards,
and Times Awards
⚫ 2021/2022 Cannes Lion, One Show, Effie APAC
⚫ 2021 Lynx Award, One Show, ADFEST, Kidlat (Philippine), HK 4As
⚫ 2020 New York Advertising Festival/ Webby's Awards/ Gerety Awards
⚫ 2019 D&AD Jury President in Branded Entertainment (London)
⚫ 2019 Clio Branded Entertainment (Mexico)
⚫ 2018 Cannes Lions Entertainment Lions (France)
⚫ 2018 2020 One Show Branded Entertainment Jury (New York)
⚫ 2018 ADFEST Branded Entertainment Jury (Thailand)
⚫ 2018 LIA China TV/Cinema/Online Film 
⚫ 2018 2019 Spikes Asia Direct and Brand Experience & Activation
⚫ 2017 Jury president in Branded Content and Entertainment of LIA China 
⚫ Panel of the judge at One Show China, Longxi, Taiwan 4A and China Times APAC
Award

周麗君
dentsu Creative Taiwan, CCO


她是隻永不放棄的獅子、一個幫助年輕人攻頂的雪巴人、一個沒有老闆架子的
老闆，一個只能被自己超越的人。

Alice 榮登2023 年美國廣告時代雜誌 Leading Woman 傑出女性領袖，在2023 年
Campaign Asia 台灣創意排名第一，她獲選2021 年ADWEEK 百大創意人
(Creative 100)，二度獲選台灣年度傑出創意人(2017/2021)，並入選 2018
Campaign Asia-Pacific “Women to Watch” 。

她率領團隊贏得台灣第一座坎城創意獎全場最大獎(Grand Prix)，締造台灣廣告
史上最高得獎紀錄，還囊括ADFEST, AD STARS, 4A 等八座全場最大獎、以及
One Show, Clio, New York Festivals, LIA, AD STARS, Spikes Asia 等百餘獎座。

Alice 具有豐富的國內外評審經驗，三度受邀坎城創意獎評審，也是首位擔任倫
敦D&AD 及Spikes Asia 評審主席的台灣人。其在亞洲ADFEST、LIA 華文、台灣
4A、時報廣告獎、奇點獎等評審主席的經驗，以及One Show(NY)、Clio、 New
York Festivals AME、Webby、Dubai Lynx、APAC Effie、One Asia、Golden Pin
Design 等評審的歷練，使 Alice 不只增加了台灣創意的能見度，在國際擂台上加
入獨特的亞洲視角，更把世界的能量帶給台灣。
 

Michael Dee
Chief Creative Officer 
United Communications Group

Michael Dee is a creative teams builder and talents maker. He used to be named Creative of the Year at Greater China by Campaign magazine. He also leads his team won Creative Agency of the Year at Greater China, Digital Agency of the Year at Greater China by Campaign magazine and China Agency of the year by Adage. He joined United Communication Group as CCO in 2017. In 2018 and 2021 UCG won Taiwan Agency of the year by Taiwan Ad Magazine respectively. His latest work-Braun x Formosa Chang campaign achieved 1 Gold award and 4 Silvers at ADFEST, 1 Silver at Clio Awards,1 Silver at New York Festival,1 Silver at AME Awards, 1 Grande and 1 Gold award at Long Xi Awards, 1 Silver & 1 Bronze at LIA Chinese Creativity,…Michael has gathered multiple creative awards, including the Gold Lion at Cannes, Gold Award at London International Awards, The Grande at ADFEST, Gold Award at ANDY Awards, Gold awards at AME awards, Grand Prix at Green Awards, Grand Prix at Long Xi Awards, Grand Prix at China 4A Advertising Award.

Michael has been a jury member for D&AD, New York Festival, AME Awards, Spike Asia, One Show Asia and ADFEST. He also has been Chairman of many judging panels including LIA Chinese Creativity, Longxi Awards, China 4A Awards, Hong Kong 4A Awards, Taiwan 4A Awards, China Great Wall Awards, China Times Chinese Awards…. 

狄运昌

联广传播集团创意长

擅长构建优秀创意团队培育创意人才的他在大中华区拥有30年以上的广告经验，2017年从上海回到台湾加入联广传播集团，在他的创意领军下 ，联广传播集团分别在2018年和2021年赢得台湾年度风云广告代理商。亚洲Campaign杂志曾评选他为大中华区年度最佳创意人;也先后赢得台湾地区杰出广告创意人和大陆地区杰出广告创意人的肯定，同时他也曾带领团队接连赢得大中华区年度最佳创意代理商和大中华区年度最佳数位创意代理商的殊荣。 勇于尝试，善于掌握趋势脉动，喜欢挑战新领域的他曾为不同品牌和商品创造过各种成功的营销广告活动，并曾赢得戛纳广告金狮奖、London International Awards金奖、ANDY Awards 金奖、Spikes Asia金奖、纽约市场营销成效（AME）奖金奖、伦敦Green Awards全场大奖、ADFEST户外类全场大奖、龙玺广告奖全场大奖、中国4A金印奖全场大奖、 金投赏全场大奖、艾菲广告奖金奖、Clio和D&AD 等数百项国内外广告创意奖与营销奖。

狄运昌曾担任D&AD广告奖评审、纽约广告奖评审、Spikes Asia广告奖评审、ADFEST评审、One Show Asia评审、纽约AME Awards评审、艾菲奖评审、伦敦华文广告奖评审主席、龙玺广告奖评审主席、中国4A广告金印奖评审主席、台湾4A广告奖评审主席、 香港4A广告奖评审主席、金投赏评审主席、中国长城广告奖评审主席、时报广告奖评审主席、 金犊奖评审主席... 等。

Yorf Guo
Chief Strategy Office
BlueFocus Group

As the CSO of BlueFocus Group, Yorf Guo is responsible for the comprehensive enhancement of the group's capabilities in products, brands, business consulting, marketing, and media planning, as well as the construction of a professional talent pool. Yorf has built a strong marketing-focused career since 1998 from brands, Ogilvy to local agency BlueFocus. Yorf’s expertise includes business & marketing consulting, growth, brand, integrated marketing, advertisement, digital marketing, social marketing, product management, media, retail marketing, CRM, metaverse, AI marketing and more.

Yorf has successively set up first strategic planning team for Ogilvy PR China and BlueFocus Group in 2011 and 2013, and also managed the creative array for the two agencies. Yorf persists  in "providing strategy and planning that works", in BlueFocus, he has developed his very own methodology for group and its subsidiaries, apart from that, he has initiated and helped to establish a Strategy Database Platform and Certification of Data Analyst with the group’s Big Data Department, while in the job, he helped the company gain the very first orders through integrated marketing, media, CRM, retail marketing and many other fields and industries. In 2021, he ranked in Innovator 25 Asia-Pacific of PRovoke Media.

郭耀峰

蓝色光标集团 首席策略官

作为蓝色光标集团首席策略官，郭耀峰全面负责集团产品、品牌、商业咨询、营销、媒介策略策划能力的提升及专业人才队伍的建设。郭耀峰自1998年开始的营销经历跨越品牌方、奥美和蓝色光标，涉及商业咨询、增长、品牌、整合营销、广告、数字营销、社会化营销、产品、媒介、渠道与零售营销、CRM、元宇宙、AI营销等。他于11年和13年分别为奥美公关中国和蓝标集团建立两家机构的首支策略团队，并先后管理过它们的创意序列。秉承“做有用的策略”理念，在蓝标，郭耀峰为集团及各子公司建构或支持发展一系列作业方法，发起并支持大数据部建立数据平台及数据分析师认证，帮助蓝标集团赢得整合营销、媒介、CRM、渠道营销等诸多领域和行业的首次突破。2021年，郭耀峰获选PRovoke Media亚太年度最具创新力25人榜。

Haibo Huang
Co-founder and CCO
Shanghai Tian Yu Kong Advertising Agency

Huang Haibo, co-founder and CCO of Shanghai Tian Yu Kong Advertising Agency, has 18 years of experience in advertising and is a well-known expert in advertising creativity and brand marketing.

From 2003 to 2008, he worked at Leo Burnett/Ogilvy in Guangzhou.

From 2008 to 2013, he worked as Associate Creative Director at Ogilvy & Mather and Saatchi & Saatch in Shanghai.

Huang Haibo co-founded Shanghai Tian Yu Kong Advertising Agency in 2013. He once led the team to serve Tsingtao, China UnionPay, Siemens, Alipay, Fresh Hema and other brands. He has created classic cases such as Tsingtao's "The Midnight Dinner on the Great Wall", China UnionPay's "Poem POS Terminals", Siemens's "I don't want to do dishes", Alipay's "108 people make up the longest subway advertisement", Zhima Credit's "Stuttering style" subway  advertising, Fresh Hema's "Quick, to be Fresh"  and so on.

Huang Haibo has won many international advertising awards, including Cannes Lions Gold, D&AD Graphite Pencil, One Show Silver Pencil, Spikes Asia Sliver Awards, LIA China Gold Awards, China 4A Grand Prix, Effie Gold Awards, Asia-Pacific Advertising Gold Awards, Long Xi Awards Grand Prix, China Advertising Great-wall Gold Awards, China Yellow River Public Service Advertising Gold Awards, China Content Marketing Gold Awards, ROI Gold Awards, CAMA Grand Prix and so on, He also served as a judge for many advertising Awards.

黄海波是天与空广告有限公司的联合创始人及首席创意官，拥有18年广告经验，是在广告创意和品牌营销方面的业内知名专家。

2003年-2008年，先后就职于广州李奥贝纳(Leo Burnett)/ 广州奥美，2008年-2013年，先后在上海奥美(Ogilvy & Mather)和上海盛世长城(Saatchi & Saatchi)任职创意副总监。

2013年，黄海波作为联合创始人携手成立天与空，带队服务过青岛啤酒、银联、西门子、支付宝、盒马等品牌，打造过的经典案例包括青岛啤酒“长城上的深夜食堂”，银联“诗歌POS机”，西门子“我不想洗碗”，支付宝“108人 超长地铁广告”，芝麻信用“结巴体”地铁刷屏广告，盒马“我快我鲜说”品牌战役等。

黄海波曾经获得的多项国际级广告奖，包括法国CANNES戛纳广告节金狮奖，英国D&AD设计与艺术奖灰铅笔奖，美国OneShow银铅笔奖，Spikes Asia亚洲广告奖银奖、伦敦国际奖华文创意金奖，中国4A金印奖全场大奖，大中华区艾菲奖金奖，时报华文广告奖金像奖金奖、年度最佳华文文化应用奖，龙玺华文创意奖全场大奖，广州4A年轻人创意竞赛金奖，中国广告节长城奖金奖，黄河奖金奖，金瞳奖金奖，金投赏金奖，金狮国际广告影片评审团大奖，CAMA中国广告营销大奖全场大奖等上百个奖项和担任众多国际国内广告奖评委。

Joseph Lau
Global Head of Creative and Design
OPPO

Originally from Hong Kong, Joseph has worked in various international networks in Hong Kong, Shanghai, London and Los Angles. With more than 20 years of experience in advertising and marketing industry, what’s been most exciting for him is developing consumer-centric brand experiences and integrated creative solutions for some of the world’s most recognisable brands such as Nike, Converse, Coke-Cola, Nokia and Apple.

After two decades in creative agencies he joined OPPO in 2019 to rebuild their in-house creative team.Through his deep understanding of tech gadgets, creativity and planning skills for brand experiences, he has led OPPO to winning at some of the most prestigious awards for the first time. These includes Cannes Lions, ADC, One Screen, Short Shorts Film Festival & Asia, LIA, Clio Music, ANDY Awards, Spikes Asia, Campaign Brief’s The Work, China Longxi and MAD Stars. In 2023, Joseph was listed in the top 40 most
awarded creative in China by Campaign Brief Asia.

As a creative, he gets most of his inspiration comes from his adorable 16 year-old dog, Momo.

刘鹰扬
OPPO 海外创意与设计部部⻓
⼀位来⾃⾹港的资深创意⼈，从事⼴告设计及营销超过 20 年，于⾹港、上海、伦敦及洛杉矶不同的国际性⼴
告公司累积了丰富品牌经验，并且为国际知名品牌耐克、匡威、可⼝可乐、诺基亚及苹果提供以⽤户或顾客为
中⼼的品牌体验及创意⽅案。
于 2019 年受 OPPO 邀请加⼊, 重新建⽴内部的创意设计团队，并主理和负责全球营销策略和创意设计素材。
受益于他对科技产品、创意、策略及品牌经验的深刻理解，其作品为 OPPO ⾸度赢得了国际性知名⼴告营销
奖项，包括戛纳⼴告奖、ADC 艺术指导协会创意奖、One Screen 影⽚节、Short Shorts Film Festival & Asia、
Clio ⾳乐奖、ANDY 创意奖、LIA 伦敦国际创意奖、Spikes Asia 亚洲创意奖、Camapign Brief The Work 创意
奖、 华⽂⻰壐创意奖、 MAD Stars 韩国釜⼭⼴告节等超过 30 个国际奖项。2023 年刘鹰扬更被亚洲
Camapign Brief 列⼊全中国 40 位获奖最多的顶尖创意⼈之⼀。

Elvis Li, General Manager, BBDO Shanghai China

Elvis Li started his career after graduating from Shanghai Jiao Tong University and has gained over 20 years’ experience in the creative industry.

From 2002 to 2009, he worked at WT and Saatchi’s on brands like Volkswagen, Ford, Lincoln, and Lexus to develop brand and key model launch campaigns.

He joined BBH in 2009 and worked there for 10 years, where he drove the business of brands across different categories, including Audi, AB InBev, Unilever, Pernod Ricard, Qoros, Huawei, and more. Many of the projects he led won effectiveness and creativity awards for the brands. And as managing partner there, he set up a publishing team and entertainment content team and produced Daydreamers, a web reality show IP series, and launched it at Tencent video in 2018.

Before BBDO, Elvis was the head of brand/account management of W+K, taking care of all existing business, e.g. Nike, Ikea, Mont Blanc, also developed new business and won brands like UBR, Hennessy, Heytea, Estee Lauder and etc.

At BBDO, Elvis’ team runs through-the-line business of Budweiser, Pepsi, IHG, Caltrate, Didi, GE and etc. He also leads the digital and social team.

He has a belief that with strong creativity, brands can influence and create culture.

Besides a passion for great work, Elvis enjoys movies, books, studying art history and playing guitar.

李文杰

BBDO上海 总经理

上海交通大学毕业后，李文杰便投身创意行业。至今，在客户管理、品

牌建设、业务发展及公司经营方面，积累了20 年的经验。
在职业生涯的最初七年，他在JWT 及Saatchis 供职。期间，为大众，
福特，林肯，雷克萨斯，联合丽华等品牌服务。
2009年，他加入BBH，在其工作10年间，主导了不同类别品牌的创
意业务，包括奥迪,观致汽车，百威英博(中国及韩国）,联合利华，保
乐力加，远景能源及华为等。他领导的项目为不少品牌获得了国内外实
效类和创意类奖项; 作为管理合伙人，他创立了社交及内容出版部，于
2018年为腾讯视频制作并成功上线了针对Z“世代的真人秀网综 白日梦
”想家 。
在加盟BBDO之前，他效力于W+K, 作为品牌(客户)管理部的负责
人，不仅领导耐克及宜家等重要客户业务，还负责新业务开发，赢得诸
如北京环球度假区、雅诗兰黛、喜茶、轩尼诗等品牌。
在BBDO，他的团队负责百威英博、百事、洲际集团、钙尔奇、滴滴、
通用电气等品牌的全方位的营销，同时他也带领着一支精悍的数字社交
团队。
他的信念是: 准确的洞察结合出众的创意，能帮助品牌影响并创造文化。
除了对创意的执着追求外，他喜欢电影、阅读、研究艺术史和弹吉他。

KITTY LUN

Director, Head of Creative Shop, Greater China META

Kitty started as a copywriter at Leo Burnett and rose through the creative department ranks, eventually leading several international agencies. She also worked for McCann, Euro RSCG, Arnold and Lowe.  She is one of the rare creative talents with management experience and have extensive on-ground experience in Hong Kong, Taiwan and China.

In the 1990s, Kitty championed and created a large body of public service advertising including the famous ICAC campaigns and Fight Youth Crime’s “No Take 2” campaign.  The industry crowned her as “Queen of Public Service Advertising in Hong Kong”.

Born in Hong Kong, Kitty studied advertising at Baptist University and then did her master’s degree at Syracuse University.  She was honoured as distinguished alumna at both Alma Mater: 50 distinguished alumni at SU Newhouse School of Communications 50th Anniversary; and 40 distinguished alumni at HKBU Communication School 40th Anniversary.

Kitty was Chairman/CEO at Lowe China, 2006-2016. In 2016, she turned a new page in her career and joined Facebook (now Meta) as Head of Creative Shop, Greater China.

At Lowe, Kitty achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015, including the world’s most awarded campaign in 2015 according to the Gunn Report and agency global rank #30.

Kitty was named many times as top 10 Creative Directors of the Year and top 10 Distinguished Advertising Women of the Year. She received a Lifetime Achievement Award at New York Festival in 2005 and judged/chaired many award shows in Hong Kong , Taiwan, Chinese mainland, Singapore, Korea, Thailand, Indonesia, Russia, US, Canada, Eastern Europe, etc.

In 2011, Kitty initiated and hosted the Cannes Lions main stage forum “Beyond Mad Man: Towards Gender Balance in Creative Roles”. She was honoured by AdAge as one of the Women to Watch in Advertising in China in 2013.  Kitty is a two-time Cannes Lion jury for 2015 Cannes Lion Festival Press and 2019 Cannes Glass Lion.

In 2016, Kitty changed track to Facebook (now Meta) to explore innovative ways to deliver creative content on a platform with the world’s largest audience. In 2022, she took up additional interim responsibilities for Creative Shop South East Asia and APAC.

Kitty is the author of “Advertising Without Lipstick”.  Published in 2013, the book is about her life and experience in advertising.  In 2022, Kitty co-authored “The Philosophy of Everything” with 20 other distinguished Hong Kong creative legends.

伦洁莹 Meta大中华区Creative Shop总监

刚入行时，伦洁莹在香港李奥贝纳担任文案。而后，她在创意部门一路晋升，最终领导多家国际代理商。伦洁莹还曾在麦肯、灵智、阿诺国际和睿狮工作，是广告行业内少数几个拥有管理经验的创意人之一，拥有许多在大陆地区、香港地区和台湾地区等地的实践经验。

在上世纪90年代，伦洁莹带领团队创造了大量公益广告，包括为香港廉政公署和防止青少年犯罪《生命冇Take 2》等有名的广告活动。业界将她誉为“香港公益广告之母”。

伦洁莹出生于香港，本科毕业于香港浸会大学传理系，而后获得纽约雪城大学广告硕士学位。两所学府均授予伦洁莹杰出校友荣誉，香港浸会大学传理学院40周年院庆，还颁予她40名杰出传理人。

2006年至2016年，伦洁莹担任睿狮中国董事长兼首席执行官。2016年，伦洁莹开启职业生涯的崭新篇章，加入Facebook（现更名为“Meta”），担任大中华区Creative Shop的总监。

在伦洁莹的领导下，睿狮业务和创意成就均取得庞大增长，更成为2014及2015年度获奖最多的中国广告代理商，创意项目还得到2014-2015年度Gunn Report肯定为全球获奖最多的作品。

伦洁莹获奖无数，曾多次获颁年度十大创意总监和十大杰出女广告人奖，于2005年获得纽约广告节终身成就奖。伦洁莹还在大中华区、新加坡、韩国、泰国、印度尼西亚、俄罗斯、美国、加拿大、东欧等地的创意奖评审委员及评审团主席。 

2011年，伦洁莹在戛纳国际创意节发起并主持“超越广告狂人：创意角色的两性平衡”研讨会。2013年，她被Ad Age评选为中国广告界最值得关注的女性之一。伦洁莹还担任2015年和2019年两届戛纳国际创意节的评委。

2016年，伦洁莹加盟FaceBook（现更名为“Meta”），在拥有全球最多用户的平台上探索创意的更多可能。2022年，她暂代Creative Shop东南亚地区和亚太区负责人。

此外，伦洁莹还撰写了《不抹口红的广告》。该书于2013年出版，讲述了她在广告行业的从业经历。2022年，伦洁莹与20余位香港杰出创意人合著了《乜都有哲学》。

Xiabo MA
Chairman & Chief Strategy Officer
MOUNTAINS CONSULTING

With more than 20 years of experience in consulting, PR and advertising, Mr. Ma is known as the “Great Master of Brand Storytelling” and “China's Most Expensive Copywriter”. He specializes in cutting-edge topics such as brand track expansion & transition, brand equity barrier building, brand social public role shaping, co-construction & communication of China's stories and values, public issue communication, city branding and city diplomacy.

Mr. Ma has served numerous well-known domestic and international brands in different fields, such as FOTILE, China UnionPay, Durex, Timberland, Kuaishou, bilibili, Zhihu, OPPO, Bananain, ubras, Beneunder, blank me,  Perfect Diary, etc., and has built a whole management system from brand top-level design, brand proposition to communication content, to create a charismatic social public role for the brand. His representative works include “Rising Waves--A Lecture by bilibili for The New Generation”, “Lovely China--A TVC for Kuaishou”, “Timberland 2018-2021 TVC”, “Bananaini Bottom Line Trilogy”, “Kuaishou 500 Hometowns - City Story Trilogy”, and “Song for JINGZHE Shoes”, etc. He also takes charge of such major communication issues as the benchmark work “Reunion” for the centenary of the founding of the CPC, “Into the Sky--A Micro Film for the Young Generation”, and “Why do We Need Shenzhen” for the 40th anniversary of the Shenzhen Special Administrative Region.

Mr. Ma has been honored with countless top awards in the industry. In 2023, he won the “Marketing Person of the Year” by Southern Weekly and “Top 30 Creative People” by the China Advertising Association. From 2020 to 2021, he was awarded the “Annual Outstanding Contribution Award” by Tiger Roar Awards, and the “Advertising Person of the Year” by CAMA. In 2018, 2020 and 2021, he was named “Creative Person of the Year” for three times by the China Content Marketing Awards. In 2019, he won the “Special Contribution Award” by the China 4A Creative Awards. The representative work “Rising Waves” won almost all the Grand Prizes in all awards competitions in 2020.

马晓波

群玉山咨询 董事长兼首席策略官

马晓波拥有20余年咨询、公关与广告从业经验，被业内称为「品牌故事大王」「中国最贵的文案｜，擅长品牌赛道跃迁、品牌资产壁垒构建、品牌社会公共角色塑造、中国故事与价值观的共建与传播、公共议题传播、城市品牌与城市外交等前沿课题。

曾为方太、中国银联、杜蕾斯、Timberland、快手、bilibili、知乎、OPPO、蕉内、ubras、蕉下、blank me｜半分一、完美日记等国内外不同领域的品牌，构建从品牌顶层设计、品牌主张到传播内容的全链路管理体系，为品牌塑造富有魅力的社会公共角色。代表作有《后浪三部曲》《快手-可爱中国》《踢不烂2018-2021》《蕉内底线三部曲》《快手500个家乡-城市三部曲》《惊蛰令》等，并担纲建党百年标杆作品《重逢》、二十大特别项目《撑天》、深圳特区四十周年《为什么要有深圳》等重大传播课题。

马晓波曾荣获无数业内顶级奖项。2023年获得南方周末颁发的「年度营销人物」和中国广告协会颁发的「创意巅峰30人」称号。2020～2021年获得虎啸奖颁发的「年度杰出贡献大奖」。2020～2021年获得CAMA颁发的「年度广告人物」。2018、2020、2021年三届被金瞳奖评为「年度创意人」。2019年荣获中国4A创意节「特别贡献奖」等。代表作「后浪三部曲」几乎拿下2020年所有平台的全场大奖。

Selina Teng
Co-CEO
SG Group
Founder of Mindsight Advertising

Selina joined SG Group in 2022 as Co-CEO. At the same time, with the investment from SG Group, she founded boutique agency Mindsight Advertising which specialized in providing strategic brand and communication consulting service to companies who are looking for a breakthrough in the fast changing Chinese market.

Before joined SG Group, Selina has accumulated more than 20-year experience working in international 4A network. Selina had worked in Ogilvy for 22 years and served as President of Ogilvy Beijing for last six years.

Selina was a member of the international PR consulting team for BOCOG preparing Beijing for 2022 Winter Olympic Games with issued certification. Selina plays an active role in China’s advertising industry. Selina was elected as the co-chair of China 4A in 2018 and succeeded in the position for four years.

Selina has been invited to judge a number of international and domestic awards such as Effie Awards, AME Awards, Tencent CSR Awards, Baidu AI Marketing Awards, etc.

Selina is an advocate for Diversity and Inclusion. Selina was named one of the Top 10 Women to Watch in 2014 by Advertising Age. In July 2020, she was nominated to join WPP’s new Inclusion Council, tasked with advising WPP’s global CEO to help ensure all WPP workplaces are inclusive, diverse and anti-racist, creating and accelerating change throughout WPP. In June 2021, Selina was awarded the Certificate of Excellence at Campaign’s Women Leading Change Awards 2021.

滕丽华 

胜加集团 联席总裁

洞见广告 创始人

于2022年6月23日加入胜加集团，担任联席总裁一职，同时创立独立广告代理商品牌“洞见广告”。新厂牌致

力于以创意型策略助力品牌探寻商业破局之道。

加入胜加之前，滕丽华拥有在国际代理商网络超20年的经验，曾任北京奥美集团总裁。在品牌缔造、企业

文化、公关议题及整合传播策划方面有丰富的经验 她曾是北京2022冬奥会和冬残奥会组织委员会的国际

公关顾问，参与传播口径、传播事件的策划及吉祥物命名等。

滕丽华是中国广告行业的领军人物，历年均受邀担任多项国内外专业奖项和公益奖项的评审主席、评审。

2018-2021年担任四届中国·4A联席理事长。

她是女性领导力和D&I（多元与包容文化）的代表人物，在创意行业倡导并推动#Fair Creation同权共创#等

议题。曾作为WPP全球首届D&I委员会成员， 为全球CEO及董事会提供该主题下的建议及行动规划。

她曾被Ad Age评选为“中国最受瞩目女性”之一，亦曾获得Campaign杂志“女性领导变化奖项”表彰。

Akae Wang
CCO
Banana Balloon

Known as the "Grandpa Akae", he's a seasoned ad creative with 30 years of experience under his belt.

In 2022, after a seven-year tenure at Tencent's Marketing and PR Department, he ventured out to start his own creative boutique agency, "Banana Balloon."

This agency is a beacon of local flavor, grounded, agile, and pulsating with an adventurous spirit. It embodies the "1065 work ethic"—working from 10 am to 6 pm, five days a week—an approach that champions smart working and a harmonious work-life balance.

His past accomplishments? They're part of the past.

What truly matters now is the impact Banana Balloon is making.

And, by the way, this two-year-old upstart has just been crowned the "Boutique Agency of the Year" at the 2024 ADC awards!

王彦铠

香蕉气球 创意长

江湖人称铠爷，拥有30年资历的广告创意人。

2022离开待了七年的腾讯集团品牌市场部后，

创立了自己的创意热店”香蕉气球。

这是个象征本土，更落地，快速，并充满冒险精神的代理商。

并且力行着1065的高效工作准则．

过去的他是有些成绩，但就留在过去吧，

现在的他只在乎香蕉气球有无好成绩．

喔对了，成立不到两年的他们刚刚获得

2024年ADC awards的Boutique agency of the year!

Heidi Zhang
Chief Strategy Consultation Officer
Publicis Communications Group

Heidi is one of the most well-recognized top caliber talents in Greater China with 20 years of devoted strategic planning experience, and proven track record.

She has been leading planning and business development for multinational advertising agencies, namely Saatchi & Saatchi, Ogilvy & Mather and Publicis, in both HK and China.

Her best blend of international experience and China local expertise makes her an invaluable asset. She believes in powerful ideas that can transform clients’ brands and business. Believes that the more fragmented and digitalized our world becomes, the more strategic we need to be.

She is currently with Publicis Groupe China, spearheading true integration that seamlessly orchestrates the interplay of insight, data, media and technology across the group in order to deliver communication solutions from end to end for the clients.

The achievements in her earlier years include:  leading a series of exploring tours around China in a van that resulted in a published book called “One in a million” in 2006; leading a planning team in HK that dominates HK Effie Awards with heads and shoulders above other agencies for consecutive years from 2006 to 2008; launching the new “Lead the Change” and “Contagious” thinking philosophies for Publicis China from 2014 to 2016; 90% pitch winning rate contributing to continuous annual 20% business growth year by year from 2015 to 2018.

Over the years, Heidi has won utmost trust and respect from the widest range of clientele from most international to most local, from top luxury to mass, from auto to personal care.

Heidi has got a double major master degree in Economics and marketing From Stockholm School of Economics.

张敏

阳狮中国 首席策略咨询官

20年国际品牌策略经验。 前后在中国与香港两地的盛世长城广告公司（香港及广州），奥美广告公司 （香港），及阳狮传播集团（香港及中国）担任策划领导。 兼具本土土生土长的成长背景及国际商务经验。兼具对中国消费者的深刻洞察理解及国际视野。为业界少有的策略领导人才。

曾服务过诸多跨不同领域的国际及国内客户，丰富经验横跨从快消到奢侈品类，从汽车到保健业，从银行到娱乐行业，从国际大品牌到本地新兴企业。引领阳狮集团从传统策略到数字时代新策略思维的转型。 专业能力与策略成效多年持续赢得客户好评与业界口碑。

现任阳狮传播中国首席策略长，领导整合集团属下所有创意公司包括阳狮广告，盛世长城，李奥贝纳，Lux的策略能力，旨在打通洞察/创意/数据/媒体，以实现真正的营销品效合一