Bea is an award-winning digital planner with more than twelve years of experience across international markets. Prior to Dentsu Aegis PH, she held planning leadership positions across the Asia Pacific region. She led planning at Edelman Digital Singapore, and managed integration focusing on content, influencer and B2B marketing. As Head of Planning at Wunderman Singapore, her team worked across programmatic data, CRM, digital business solutions, social strategy and integrated communications. At McCann Shanghai, she led digital and social strategy for the global Commonwealth team handling Chevrolet.
Her work has been recognized by Campaign Asia’s Agency of the Year Awards in 2012 when she was named SEA Account Person of the Year. In 2013, she was awarded Rising Star at the Global McCann Worldgroup Excellence Awards in New York. In 2014, she was recognized as a Young Market Master by Mansmith Philippines, a leading local marketing consultancy.
At 24, Alejandro quit law school after 5 years to pursue his passion for solvertising. He strongly believes that advertising through brands has the potential to have a beneficial impact on societies and why not, all over the world.This 6ft tall Peruvian has worked at JWT Lima, Young & Rubicam, Grey (Carne) and McCann Worldgroup, picking up metals at Cannes with a Gold Lion in mobile, and a Silver Lion in creative data. His work has also been awarded at D&AD, NYF, CLIO, CLIO Health, LIA, The Webby, ANDY, El Ojo de Iberoamérica, El Sol de Bilbao, among others. Alejandro’s wanderlust has taken him from Lima to Singapore where he currently resides, having held Creative Director roles at McCann Health, Leo Burnett and now at Moon Rabbit. His hunger for rule-breaking ideas is rivalled only by his insatiable appetite for dim sum, particularly siew mai. He loves his rum on the rocks and listening to Midnight Train to Georgia when working into the night with his team. His mantra is to love people more than work.
Mark graduated from the accounting department, but he is an art base creative person.
He has been leading the creative department of Taiwan Dentsu for more than 30 years. He was selected as the only outstanding creative person in Taiwan in 2008. He is a representative figure in Taiwan's advertising industry.
In recent years, he has transferred to X-line of Dentsu group and started a new stage of work.
He served as jury president of 4A, jury president of Asia-Pacific Chinese Times, jury of international Midas, jury of PMAA, MMA, jury of Effie Greater China, jury of LongXi, ...
In the past three years, He leads x-line with only 7 creative people, but won a lot of regional and international awards ,including
Mobius , Clio, LIA, New York Festivals, Spikes Asia, Adfest, MAA, Effie, ROI, One show, Adstars.... and won the 3rd best creative agency 2018 in Taiwan. Successively won the 3rd best creative agency 2019 in Taiwan and the silver awards of boutique creative agency in greater China held by Campaign.
Although he has been engaged in creative work for 30 years, his passion for creativity has never stopped. He always believe only crazy people can change the world.
With over 20 years of strategic advisory experience in entertainment marketing and communications, Leon Chen serves as iQIYI’s Senior Vice President and oversees the company’s marketing department. Since joining iQIYI in 2015, Mr. Chen has dedicated himself to implementing innovative communications strategies for iQIYI’s market-leading content, talents and products.
During his service at iQIYI, Mr. Chen conceived the Rejuvenation Strategy, a core marketing strategy that is tailored to iQIYI’s key brand characteristics. By implementing this strategy, he has led the team to execute marketing campaigns that cater to the evolving preferences of young audiences, which have become major reasons as to why a significant number of iQIYI’s content has met with phenomenal success.
Benefited by Mr. Chen’s marketing strategies, The Rap of China, an iQIYI original music variety show, set off a mainstream hip-hop trend among the Chinese youth upon its release in 2017, while iQIYI’s original drama series The Story of Yanxi Palace became the most googled series throughout the world in 2018.
Mr. Chen also pioneered the practice of using celebrity endorsements for online-streaming services in China. Celebrity endorsers now function as a key component of iQIYI’s integrative marketing campaigns for iQIYI VIP, the video platform’s paid subscription service. This original marketing approach is an important catalyst for the formation of iQIYI’s young brand image and rapid membership growth. By the end of June 2019, the number of iQIYI’s subscribing members surpassed 100 million.
Under Mr. Chen’s leadership, iQIYI has received more than 250 world-class awards in the marketing industry since 2018. Most recently, iQIYI was ranked 28th with a brand value of $5.6 billion on the BrandZ™ Top 100 Most Valuable Chinese Brands 2019 list, earning iQIYI the BrandZ™ Fastest Growing Chinese Brand Award 2019.
Additional Honors include:
Outstanding Figure - China Digital Marketing Decennial Top Ranking 2019
Digital Communications Team of the Year - iQIYI Marketing Department - Digital Media Awards 2019
Digital Communications Team of the Year - iQIYI Marketing Department - Digital Media Awards 2018
Best Innovative Marketing Team of the Year - iQIYI Marketing Department - V Marketing 2016
What does it take to lead a 60-year-old agency to win its first Cannes Lion?
A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou, who has been described as all of above.
Alice is as persistent as a lion on the prowl when exploring new territories, and she acts like a Sherpa guiding new hires to international stage without arrogance. Her pursuit of creative excellence is likened to a prime number that cannot be divided.
Alice was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association, creative leader in Women Leading Change Awards, and been selected in “Women to Watch”.
Since bagging the Lion, she has also won Grand Prix in Adfest, Adstar and other major creative awards in Asia-Pacific. Alice increased the visibility of Taiwan’s creatives and lent the country’s unique perspective to the world.
Experienced award judge
She has served on the Jury President for D&AD 2019 for Branded Content & Entertainment and judged at Clio 2019, Cannes Lions 2018, Spikes Asia 2019 & 2018, One Show 2018, ADFEST 2018 and LIA China 2018.
Jury president for LIA China Creativity Award 2017 for Branded Content & Entertainment and also, as panel of judge at One Show China, Longxi Awards, Taiwan 4A and China Times Asia Pacific Award.
Tina Do earned a distinctive Master of Science degree from Kings College, London, specific in Consumer Psychology in Advertising plus a Degree of Communication and Marketing Excellence - CEB Marketing Leadership Council – USA. She has 16 years as Strategic planning Director at both local and international agencies which based at different cultural locations such as London, Singapore, Seoul…Currently, Tina is Head of Media & Digital integration at Nestle Vietnam, supporting strong brands such as Milo, Maggi, Nescafe… With her diversify expertise and passion, Tina is also acting as Strategic consultant – Supporter of CSR Universal as well as permanent lecturer at Vietnammarcom institute. Her hobby is to travel with husband, 2 kids and her mobile phone.
In 1981, the legendary Dave Trott hired me as the first creative at Gold Greenlees Trott in London, which went on to be named by AdAge in New York as ‘The Most Creative Agency In The World’.
I became London’s youngest Creative Board Director and won two D&AD Pencils (amongst many other awards) in my 8 years at GGT.
In 1989, I started Duckworth Finn Grubb Waters, which became one of London’s most successful creative independent agencies through the 90s and early 00s, and we won a further two D&AD Pencils.
Fifteen years later, I sold up and moved to Bangkok to handle Lowe’s massive Unilever business as Regional and Global ECD, creating successful brand campaigns in India; Japan; Korea; South East Asia and China.
After six years I left and started my own little creative consultancy Red Pill, but I couldn’t resist the chance to handle the Ford Motor Company business across ASEAN, and the opportunity to develop digital as well as traditional media solutions.
And that’s where I still am – Regional ECD ASEAN at GTB, for Ford.
I’ve worked on most product categories and spent over 25 years successfully building and managing departments of mixed gender and diverse cultures.
And I'm just starting.
Dominque Hickey is Chief Strategy Officer for Howatson+Company. Previoulsly Dom was Head of Planning at DDB and has been leading the strategic thinking across the Westpac business for the past three years. In 2017 she was DDB Group’s employee of the year.
Starting out client-side Dom has worked in a diverse range of roles from designer and senior marketer to suit and strategic planner Dom has worked strategically on a broad range of industries including Financial services, Publishing, Retail, Loyalty, and FMCG.
Prior to DDB Dom has worked in CX and digital agencies as Head of Planning for Wunderman and Planning Director at Lavender.
A planner that doesn’t believe in silos, she is passionate about creating great work in any channel and working with collaborative integrated teams.
She is a part of the Smith Family iTrack mentoring program, the She Says mentoring program in Sydney and regularly supports young people within the industry teaching at Miami Ad School, ADMA and Comms Council.
Renowned for his integrity and leadership, Kandeban Balendran (Kandee) is a corporate business leader, entrepreneur, marketer, academic and one of the most celebrated media personalities of Sri Lanka.
An Alumnus of the prestigious Harvard Business School, MBA from Victoria University, Australia and an alumnus of the Creative Leadership Programme at Berlin School of Creative Leadership.
Over the past two decades, Kandee has been a pioneer in the world of media, marketing, and advertising in both Sri Lanka and India. Moving out of corporate career, Kandee wanted to create opportunities for young future makers through education reform, technology, creativity and innovations.
Founded the Academics Group, the first cross-sector education think-tank in Sri Lanka together with his wife Vidhya Kandeban, launched the world’s most awarded advertising school Miami Ad School in Sri Lanka and started EMBRAX, a New Age/ New Era Creative, Digital and Marketing Solutions Company – all in year 2020.
He was the former CEO & Director of Sparks Sri Lanka, a fully integrated Creative, Media, Advertising and Digital Marketing Company, CEO of Brandcom (Former Rediffusion Y&R Sri Lanka) and also the Celebrity Host of “Who Wants to Be a Millionaire” in Sri Lanka and The Socio-Political Show “Minnal” Prime Time Show.
He was also the former Marketing & Sales Director of MTV Channels Network in Sri Lanka, Director, Business Development of MBC Radio Networks, Digital Head of MTV & MBC Networks, Channel Head of Shakthi FM, Head of Sales MTV & Shakthi TV, Head of AAHAA 91.9 FM, NBC, India.
Kandee was also the mastermind behind many successful campaigns which includes #LoveLifeHIV Awareness Campaign, #SafeRoadsSri Lanka – a National Road Safety Project, Diabetes Free Sri Lanka, “Fight Dengue. Save Lives” Campaign which reached out to millions around the country. He is currently spearheading #SafeChildSriLanka, an yearlong National Child Safety Campaign together with the Pediatric College of Sri Lanka.
He was interviewed and twice featured by the Harvard Business School, and was also featured titled “Dreamer” among selected young global leaders who are making a difference around the world. Kandee was listed among the 20 most inspiring young global leaders as part of #FutureChasers campaign by the government of Australia, recognized by Austrade with the Australian Alumni Excellence Award for Business Administration and Leadership, Young Alumni Achiever Award winner of Victoria University, listed among 10 most influential young global leaders of Tamil Community by Canada based TC magazine, and he is the first Sri Lankan to be on the Grand Jury panel of both New York Festival’s Radio Awards since 2012 and AME Awards for Marketing Effectiveness since 2018.
Starting in global brand sales & marketing in her 20s, Julie gained excellent insights to analyze the integrated demands of clients and consumers, leading innovative campaigns and achieving notoriety in the Korean advertising industry.
During the golden age of Korean advertising (2001-2005) she worked at Grape Communications one Korea’s most creative independent agencies. During her tenure, she designed conceptual BTL journeys and services for several local clients including LG Electronics. She was appointed to launch Electrolux Korea and achieved national success, cementing her role as and industry expert.
In 2005, she joined Interone Worldwide Seoul, digital arm of BBDO as Senior Account Manager. For more than a decade, she has worked collaboratively with BMW Korea to build the BMW as the clear leader in import car market in Korea. From 2012-2104, Julie led the successful marketing launch of IKEA Korea with prominent localization strategies; further proving her excellence in innovative communication.
In 2012, she became the youngest female board member of any advertising agency in Korea with her appointment to Serviceplan Korea General Manager; and one of the youngest senior managers of global Serviceplan Group. From her broad range of experience, she initiated an innovative foothold by setting up interdepartmental creative teams and offering more job opportunities for college graduates inspired with fresh ideas. Very much an “outside the box thinker,” under her leadership, Serviceplan Korea is shifting the advertising paradigm to new levels of consumer engagement, digital capabilities and forward thinking industry expertise to usher in a new era of Innovative Communication.
Recently, once again, she ventured off new challenges with Korean Start-Up, Dot: The Smart Watch for Blind People. This innovative initiative she set with Dot brought Serviceplan Korea & Group in 40 int'l awards including 7 Grand Prix x 23 Golds in 2016 & 2017. In 2018 Cannes Lions, Serviceplan x Dot hit 2 Golds x 1 Silver awards again. As the result, the recently released Cannes Lions 2018 Creativity Report appointed Serviceplan Korea as Top 5 Innovation Agency of the Year.
In charge of the broad area of integrated planning, with the experience of all types of client categories. “Communication prototyping”, which seeks for the best mixture of social-foresight/consumer-insight, internal/external branding, and online/offline execution, is my hometown, based on effective marketing goal settings.
Currently working for Suntory beverage and food, Honda, Nikon, Resona bank, Kabu.com securities, etc.
14 years career in Dentsu.
B.S. in industrial design at Art Center College of Design, California.
B.S. in mechanical engineering at University of Tokyo, Japan.
A former copywriter turned planner, Judd has held positions of regional and global leadership with DDB, Ogilvy, Grey and McCann in the US (five years), Europe (nine) and Asia (ten and counting).
Brands he has helped grow include Westin, Philips, Dove, Volkswagen, Leica, the Berlin Philharmonic, Pernod-Ricard, Nestlé, Panadol, Similac and Mastercard.
He also founded the consultancy Planner At Large, which focuses on creative turnaround marketing, startup mentoring and effectiveness consulting. He’s also taught masterclasses and university courses in both account planning and international marketing.
Judd has helped his colleagues and clients win nearly 70 effectiveness awards. He’s also judged effectiveness awards at the national, regional and global levels, helped launch effectiveness award programs in Malaysia and Sri Lanka, and is a sought-after speaker on the topic of effectiveness, demonstrating it, and getting credit for it.
Connie has been dedicated to the healthcare communications for over 20 years. She started her career in medical publishing, JAMA and MIMS in Asia and China. In 1997 when China converted the healthcare reform in advertising law, she joined McCann to setup its healthcare division in Hong Kong. One of the key accomplishments include leading the delegation from the Ministry of Health to visit Australia sharing regulations in the pharmacy settings.
Connie has deep understanding in the pharma industry and has served many prescription brands from cardiovascular, pain, respiratory, anti-viral, oncology, vaccines, pediatric diseases, women’s & men’s health and rare diseases.
She left the agency briefly and rejoined McCann Health Greater China in 2013. She has led the Greater China offices to win numerous outstanding awards, namely Cannes Lions Health Grand Prix, Gold. Also at the agency level to lead McCann Health Hong Kong winning the 2nd Runner Up Global Health Agency, Cannes Lions Health 2016, the Specialist Agency of the Year in Gold by Marketing Magazine Asia, 2017 and McCann Health Shanghai winning Global Agency of the year, Cannes Lions Health, 2019 and consecutive years of winner as the Specialist Agency of the Year at Campaign Asia.
Vishnu took up the responsibility of setting up the media network from scratch for Havas Group in Asia in 2005. The youngest international network has continued to grow aggressively under his watch through new business momentum and geographical expansion.
Vishnu’s leadership, with a focus on “creating meaningful connections for brands” has played a critical role in steering Havas Media Group in Asia Pacific to its current leadership position. The agency has not only developed a reputation for its challenger mindset but its performance has been exceptional in key markets in APAC. In the Philippines, after the integration of agency’s digital operations (formerly called Media Contacts) into Havas Media Ortega, the group’s revenues have grown by 175 percent, while the agency itself has seen a growth of 350 percent in one year of its presence.
Having spent 20 years in the industry, Vishnu has worked across account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and United Kingdom. Starting his advertising career with Y&R in India, where he looked after the Colgate Palmolive business, he moved to Euro RSCG (now Havas Worldwide) Singapore in 1995. Under his stewardship, Euro RSCG grew to be one of the most successfully integrated 360 agencies winning the Agency of the Year at the very first Effies in Singapore.
Currently based in Singapore, Vishnu is a regular contributor to regional and global industry events, having been invited on the jury of top global and regional events. He is also on the board of the Asia Chapter of Mobile Marketing Forum and regularly speaks at industry events like Ad Tech, Festival of Media and Asia Pacific Media Forum. He is a passionate champion of the group’s global approach- Meaningful Brands - which outlines a huge opportunity for brands to reconnect with consumers.
Atsushi "Nacky" Nakahashi started his career in 2008 at CyberAgent.Intially he work as sales person, led him to became a creative planner in 2018.His work is a creative fusion using the essence of ditital and physical characteristics.A highly admired creative, Nacky was nominate by Brain magaizine a one of the U35 creators that people most want to work with.
In addition to his creative work, Nacky began teaching at Digital Hollywood University in 2016, as a professor he lectures primarilay on technology and communication.
Robin is an award-winning strategist, with over 25 years of global experience in developing brand, marketing and creative communications strategies for many of the world’s leading corporations: among them Apple, Visa, BMW, Adidas, Corona, The Ritz-Carlton, HSBC, AIA and both Sony’s consumer electronics and TV networks, in addition to leading strategy for major local brands including DBS Bank and the Telco, M1. He pitched, won and then became the global strategic leader for both Standard Chartered Bank and Singapore Airlines brands for over a decade. As Chief Strategy Officer, Robin has been responsible for nurturing some of the finest disruptive thinkers to emerge in the region. He also leads the group’s consulting unit, and as a member of the agency’s management team in Singapore, has been leading the evolution of Disruption across Asia while raising the quality of strategic planning across all of its regional offices. Robin has been with TBWA for 18 years and has been based in Asia since moving from the UK in 1991.
Cheelip is a hybrid creative leader with over 20 years of integrated advertising experience, having successfully helmed creative departments in markets as diverse as Singapore, Vietnam, Indonesia, Tokyo and China. In his current role, he is tasked to drive Lion and Lion’s digital and creative capabilities across five countries in Asia.
He has won advertising awards across multiple categories at international, regional and domestic award shows such as: CLIO Awards, One show, One Show Greater China, Cannes, Communication Art Annual, ADFEST, Spikes, BUSAN AdStars, Global Best Digital Advertising Awards, London International Awards, Creative Circle Awards, ROI Awards, China International Advertising Awards, Tiger Roar Awards, Red Dot Design Awards, Times Asia-Pacific Awards, IAI International Advertising Awards, EFFIES, just to name a few. He also helped break a Guinness World Record for his activation campaign for Didi App in China.
Cheelip was a guest speaker at the 2014 International Advertising Association World Congress and was named by ChinaSmack.com as one of the leading advertising creatives in Greater China.
He has been a jury member at the 2016 China Content Marketing Awards, 2016 ECI Awards (E-Commerce Innovation Awards) and 2016 and 2017 AD STARS Advertising Awards in Busan, One Club Young Ones Jury (as well as being the One Club Young Ones Advisory Board member) from 2017 to 2019, 2018 LIA Awards and Cannes Lions 2018 for its first ever Creative e-Commerce category. In 2018, he was named by Campaign Asia as a Digital A-list Achiever in China in 2018. Cheelip also served as Grand Jury for the 2019 Cresta Awards and 2019 One Show Greater China Awards Show.
During his leisure time, Cheelip enjoys unwinding with a glass of aged single malt whisky, with a cigar in hand
Keerthi J Raju has about 12 years of experience in Digital marketing, direct marketing, social media management and event management. She has worked with the top advertising and event agencies during her account management career and has managed clients from various industries like IT, Technology, Fashion, Pharma, Banking and FMCG.
While she loves the digital and advertising world, she wants to explore uncharted territories of advertising and digital marketing, and in the process, throw the metaphorical box out of the window.
Bhavika is a social media strategist who developed a passion for online communities when she was completing her Honours dissertation about online fan communities. During her 4.5 years at ASB, one of New Zealand’s leading banks, Bhavika worked on a number of ground-breaking social campaigns and helped ASB fully realise the capabilities of social within their business. Before starting with VMLY&R NZ in June 2019, Bhavika finished up 4 years with Tourism New Zealand where she was charged with creating and implementing a social media strategy for the business, fostering the social community, and generating social media advocacy. Bhavika is Head of Social Media Strategy at VMLY&R NZ and clients include brands from various industries such as automotive, FMCG, food and beverage, and travel.
Sugi started his advertising career in the last ‘Mad Men’ years at Grant McCann Sri Lanka. At a very young age, his spontaneous personality and passion for award winning creativity endeared him to clients and creatives alike, as their partner in crime. He rose rapidly his career to head the Unilever business at Lowe LDB Sri Lanka, building iconic brands such as Sunlight, Signal, Surf Excel.
Today, Sugi continues to champion cutting edge creative for Caltex, Airtel, Tiger Beer, and a host of local brands through ‘Magic Mango’, the agency he impulsively started with his best friend. In only its 3rd year, Magic Mango became the Most Awarded Independent Agency of the Year at Effies Sri Lanka. He is also the youngest ever President of ‘The 4As Sri Lanka - Accredited Advertising Agencies Association.’
SAWA is a Japanese talent with extensive experience at We Are Social, Publicis and J Walter Thompson, plus some domestic agencies. Using his background in copywriting, he skillfully develops creative ideas with strong and meaningful narratives.
In his 16+ years as Executive Creative Director / Creative Director, he has led projects for global brands including Kit Kat, P&G, Puma, and Haagen-Dazs. These projects have been celebrated with awards such as Spikes, Ad-fest, Effies and the New York Festivals Global Awards (where he has also judged).
SAWA strongly believes that great ideas have the power to advance our world, and engaging people and communities is key to making it happen. We cannot create something of true value without some understanding of social insight.
Knowing this, Shinsuke intends to continue developing meaningful ideas as he displays his creativity and connects audiences through social communication.
Jamie is an economist with a fascination for consumer behavior. 25 years in advertising hasn’t dampened his enthusiasm for the cryptic crossword that is a creative strategy.
His eighteen years as Managing Director of Showpony has provided a variety of great opportunities from launching iconic brand Budweiser in Australia and filming with Sapporo Beer in Japan, to writing strategies for Bridgestone, Bendigo Bank and national sporting franchise, Adelaide Football Club. Showpony is now a leading creative agency with offices in Melbourne and Adelaide and a shelf full of awards from here and overseas that’s built a reputation for creativity and effectiveness.
Ruchi Sharma is the Founder & Chief Creative Officer for HumanSense, Sri Lanka. Previously she served as CCO, Chief Creative & Culture officer, of Brands For Humans, which is a digital, integrated independent shop in Bangkok, Thailand. It’s a unique role that has a dual focus on Creativity and Culture.
Ruchi’s career spans more than two decades, working in New York, the Americas, Bangkok, South East Asia, Mumbai and Sri Lanka.
She has won several international, regional and local awards in creativity and effectiveness, proving that her work resonates equally on both scales.
Ruchi has served on many international juries. She is a frequent speaker at industry events, mentoring and encouraging the young talent of the industry, especially the women, to tap into their tremendous potential.
She is a staunch supporter of inclusion, diversity and equality. She co-created the first digital global campaign on Human Rights for the UNHRC and volunteers as a Personal Growth Officer with Women Empowered Global.
When she isn’t juggling her many hats, Ruchi is playing devoted mom to her five-year-old son. This is the job she enjoys the most.
Born for the post-digital age, Henry is a planner with holistic planning capabilities, ranging from business strategy, brand communication to digital and integration. That's why he strives to address client's business and brand challenge with an integrated approach, providing innovative solutions for today’s brand and consumers.
He overseas brand, engagement and digital strategy over Greater China, with a great team of diversified and talented planners.
With over 13 years experience in advertising, he has proven expertise Beauty, Luxury, Health Care, FMCG, and Electronic Goods.
Baggio Xiaofeng Song is Co-founder and Chief Growth Officer of iNSPIRE Communications, one of a few truly integrated agencies from China. Having over 17 years’ hybrid experience in developing brand strategy, integrated communications campaign, media strategy and ad-tech solutions from Leo Burnett, BBDO/Interone, Google and Omnicom Media Group, Baggio leads an integrated team of brand strategists, media planners, content planners and data analysts, providing omni-channel strategy for many reputed international and local brands.
2021 marked a milestone of iNSPIRE Communications as they moved into e-commerce and launched BrandPrime, the omni-channel e-commerce solutions agency. Under leadership of Baggio, BrandPrime helps many international brands grow in an ever-challenging yet still fast-growing China market, with probably one of a few true through-the-funnel solutions that integrating marketing services with commerce operations. With access to top quality user data on platforms of Alibaba and JD, Baggio lead the team to develop industry-leading solutions utilizing e-commerce data in media strategy that produced proven business results.
A graduate in Communications and Advertising from Shanghai International Studies University, Baggio also holds an MBA from TsingHua University and a Global Executive MBA from China Europe International Business School. He has worked with brands from diversified industries such as Audi, BMW, Clarins, Coca Cola, Castrol, Asahi Beer, Wang Lao Ji, Zespri, Deutsche Bank, Oreo, Disney Resort, BOSCH, Hilton, Dyson, Oppo, Unilever, Tiger Beer, Caterpillar and many others.
Prior to starting his own venture, he was the Chief Creative Officer of Sapient Nitro and Leo Burnett India.
He is widely respected as a global creative leader has spent close to 40 years in Advertising. Had won a record 23 Cannes Lions, over 100 international and 300 Indian awards, honored with New York Festivals Creative Achievement Award in 2010.
He was also inducted into the “Hall of Fame” of Asian Advertising and Marketing Legends last 40 years by Campaign Asia and into DMA’s “Hall of Fame” in 2019.
He was a part of many awards juries including Cannes, One Show, D&AD, New York Festivals, London Festivals, AdFest and A-Lister Hollywood Awards. Besides being a TEDx speaker.
Authored bestselling book “30 Second Thrillers” .
Emily has over 18 years of strategic experience gained in both creative and digital agencies, as well as an early stint in management consultancy. In this time, she’s launched products and built brand love for some of the world’s most innovative businesses including Xbox, Samsung, McDonalds, Westfield and most recently global fitness phenomenon Sweat.
Emily joined Leo Burnett in 2015, where she leads a team of cross-discipline thinkers in finding creative solutions that solve real people and business problems. Emily is a strong believer in the power of creativity to drive business results and has won her fair share of effectiveness awards along the way. Emily is also a panellist on the ABC’s Gruen show and co-founder of ethical investing app Goodments; which matches you to shares that align with your values.
Pratik Thakar is Head of Global Creative Strategy & Content, Coca-Cola at The Coca-Cola Company and leads the creative, content and design excellence across Coca-Cola Company’s ASEAN 10-plus markets. He leads various global charters and incubates innovative and creative marketing solutions for the entire brand portfolio of the company.
He held leadership roles in many global ad agencies before joining Coke. His 18 years of industry experience covers stints in India, Southeast Asia and Greater China for Grey Group, McCann Worldgroup, Saatchi & Saatchi, DDB and Lowe.
A strong advocate of creative technology and collaborative innovation, he founded Grey Innovation lab as chief strategy and innovation officer for Grey Group Greater China. Before joining Grey, he was the chief strategy and innovation catalyst at McCann Worldgroup, where he was highly regarded for his integrated creative strategies and disruptive ideas in design, branded content and digital technology-led innovation on brands such as Puma, L’Oréal Group, MasterCard, Nestlé, Intel and Coca-Cola.
He has also served in advisory roles for start-up accelerators throughout Asia Pacific, getting the front row seat to the most cutting-edge technology and innovations of tomorrow. This combination of veteran brand strategy, multi-regional experience, and ahead-of-the-curve innovation places him as a leading voice for creative technology and 10X approach of building high-tech start-ups.
In a career spanning close to two decades, John has worked across every form of marketing communication from brand marketing and consumer research to media and strategic planning. His roster of blue-chip brands include adidas, GSK, Unilever, LG, Whirlpool, PepsiCo, Domino’s, Expedia, Yum!, National Geographic and many more.
For the past three and a half years, he’s been the National Planning Director of FCB Ulka in New Delhi during which time he’s lead the agency to multiple new business wins, creative and strategic effectiveness awards including Gold Lions at Cannes in both 2018 & 2019 and the APAC Gold Effie for Good.
A strong believer in the fact that multiple interests lead to multiple insights, John is an unabashed comic book geek, Formula One fan, fitness enthusiast and animal lover. He is also an avid people watcher and a voracious reader.
He worships at the altar of simplicity and storytelling and believes that the most powerful ideas are those that never have to be explained.
Heidi is one of the most well-recognized top caliber talents in Greater China with 20 years of devoted strategic planning experience, and proven track record.
She has been leading planning and business development for multinational advertising agencies, namely Saatchi & Saatchi, Ogilvy & Mather and Publicis, in both HK and China.
Her best blend of international experience and China local expertise makes her an invaluable asset. She believes in powerful ideas that can transform clients’ brands and business. Believes that the more fragmented and digitalized our world becomes, the more strategic we need to be.
She is currently with Publicis Groupe China, spearheading true integration that seamlessly orchestrates the interplay of insight, data, media and technology across the group in order to deliver communication solutions from end to end for the clients.
The achievements in her earlier years include: leading a series of exploring tours around China in a van that resulted in a published book called “One in a million” in 2006; leading a planning team in HK that dominates HK Effie Awards with heads and shoulders above other agencies for consecutive years from 2006 to 2008; launching the new “Lead the Change” and “Contagious” thinking philosophies for Publicis China from 2014 to 2016; 90% pitch winning rate contributing to continuous annual 20% business growth year by year from 2015 to 2018.
Over the years, Heidi has won utmost trust and respect from the widest range of clientele from most international to most local, from top luxury to mass, from auto to personal care.
Heidi has got a double major master degree in Economics and marketing From Stockholm School of Economics.