The 2025 AME Grand Jury includes visionary leaders renowned for creating influential, results-oriented campaigns for leading brands worldwide.This diverse jury coming from top-tier agencies around the globe represent some of the most recognized creative and strategic trailblazers in the industry. Their dedication to driving impactful, innovative work not only sets the standard for excellence but also inspires future generations of marketers and advertisers.
Shingo Zuzuki is Brand Marketing Director at moomoo securities Japan, a part of FUTU Holdings, which is listed on the NASDAQ. Previously, he joined McCann Erickson of McCann Worldgroup Japan as a Strategic Planning Director. Before that, Shingo served as an Associate Strategy Director at R/GA Tokyo, Japan, where he worked on clients such as NIKE. He also has experience at Publicis Groupe Japan. Shingo started his career at Dentsu’s headquarters in Tokyo, Japan, as an account planner in the Sports division.
Shingo enjoys identifying issues/problems, understanding why they are the real problems through research and data analysis, and developing strategies to provide solutions. He is fascinated by the idea of using a good mixture of left and right brain.
In the interview below Shingo shares his strategic perspective on future foward technologies BCI and Quantum Computing, how brands are communicating their values, the use of data adn AI in advertising and much more!
AME Awards: Why are effectiveness competitions like the AME Awards important?
Shingo Suzuki: By celebrating effective campaigns, fostering industry growth, promoting accountability, and building consumer trust, effectiveness competitions like the AME Awards act as catalysts for a healthier, more impactful marketing ecosystem.
AME Awards: What future forward trends and innovations are brands embracing for 2024?
Shingo Suzuki There are 2 technologies that I personally am interested in:
BCI (Brain-computer interfaces):
From Neurogaming perspective, some brands are developing BCI headsets for immersive gaming experiences, allowing players to control characters or environment with their thoughts. As accessibility solutions, BCI technology has the potential to revolutionize communication and control for people with disabilities. Some brands are exploring its use for controlling prosthetic limbs or assistive devices.
Quantum Computing:
From Drug discovery and development perspective, some pharma brands are partnering with quantum computing startups to accelerate drug discovery and design more effective medications. In terms of Material science and optimization, brands that produce aircraft or car are exploring the use of quantum computing to optimize materials for their manufacturing, leading to lighter, stronger and more fuel-efficient designs.
AME Awards: How has the use of data analytics and artificial intelligence impacted the effectiveness of advertising campaigns?
Shingo Suzuki: Driven by the need to maximize impact and reach the right audience, brands embrace data analytics and AI to create hyper targeted ads, optimize spending, and leverage data driven decisions. This trifecta unlocks increased engagement, improved ROI, and ultimately, paves the way for future marketing success.
AME Awards: With an increasing emphasis on corporate social responsibility, how do brands effectively communicate their values and societal contributions in their marketing strategies?
Shingo Suzuki: To authentically communicate values and societal impact, brands must align purpose with action, share personal stories, empower participation, measure progress transparency, and adapt based on feedback, building trust and fostering genuine connections for long-term success.
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