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2022 AME Grand Jury Perspective: Anupama Ramaswamy, Managing Partner & National Creative Director Dentsu Impact India

2022 Grand Jury member Anupama "Anu" Ramaswamy is Managing Partner & National Creative Director for Dentsu Impact India, she brings years of award-winning creative leadership to the jury panel. Anu is driven by a passion for advertising, and has made a formidable mark in the Indian scenario with the strength of her ideas, power of her campaigns and her sheer commitment towards work.

New York, NY | February 09, 2022

AME's Grand Jury member's ability to create impactful results-driven work for prominent brands makes them respected globally for their award-winning campaigns.They have a reputation for innovation, creative excellence, strategic prowess, and the ability to deliver distinctive and effective results for global brands. The 2022 AME Grand Jury panel will thoughtfully review all entries and set the bar for effective excellence.

2022 Grand Jury member Anupama  "Anu" Ramaswamy is Managing Partner & National Creative Director for Dentsu Impact India, she brings years of award-winning creative leadership to the jury panel. Anu is driven by a passion for advertising, and has made a formidable mark in the Indian scenario with the strength of her ideas, power of her campaigns and her sheer commitment towards work. As a National Creative Director at Dentsu Impact, Delhi, Anu is leads teams on the prestigious account of Maruti Suzuki. She also works on such prominent brands as Ikea, Vivo, Max Hopsitals, Unciharm, Fever, Nasha, Catch spices and Roca etc. She has struck gold at Cannes, Clio, Adfest and has won at many other shows including New York Festivals, Abbys, Spikes and One Show. 

AME Awards: What stand-out attributes do you recognize in award-winning creative effective advertising?

Anupama Ramaswamy: Brand truth told surprisingly and imaginatively

AME Awards: Why are effectiveness competitions like the AME Awards important?

Anupama Ramaswamy: No doubt they are great platform for recognition. But more than that I think it is the learning you get here, the quality of work you see on this platform, it inspires, it teaches. Also while creativity is most important, we need to understand how effective they are.

AME Awards: What innovations are changing the way agencies engage consumers on behalf of brands?

Anupama Ramaswamy: I believe the width of mediums today have expanded the power of storytelling, to tell a more layered, more complex stories, rather than just be limited by 30 second window of the past. We can talk to customers more often, we can talk to different customers differently, we can be more contextual, we can tell a quick micro story in a single social media post, or build engagement through more episodical narration told over many weeks. When people say innovation, they usually talk about technology advancement, but for me the ability of tell better stories, the ability to engage customers more deeply is the biggest innovation.

AME Awards: What mediums will be front and center in 2022?

Anupama Ramaswamy: From the window of advertising, mediums is just a tool, what matters the most is where is the customers and what is the best way to talk to her. TV enhanced the quality of interaction, digital has taken it to the next level. So in the larger context good creative is not enamoured by mediums but following the customer and winning his/her attention voluntarily.