AME recruits advertising and marketing thought-leaders from around the globe to select results-driven effective campaigns that move the needle on behalf of the brand. The Grand Jury members include some of the world’s most visionary marketers and creative/strategic minds in advertising, marketing communications, and brand building.Their extensive industry expertise and reptutation for exceptional strategic execution make them internationally recognized for producing extraordinary results and as jurors they review entries with thoughtful consideration and set the benchmark for excellence.

2022 Grand Jury member Dotun Babatunde is Head of Digital Marketing (B2C) for Olam Grains, Nigeria. He has over 18 years experience in a multi-channel environment across diverse industry segments and countries and brings to the jury panel a proven ability to combine vision and creativity in delivering digital marketing solutions based on a solid understanding of marketing communication needs.

A multi-disciplined creative and digital marketing communication  professional, Dotun has worked on digital marketing campaigns for global and local brands such as Nigerian Breweries (Heineken), First Bank of Nigeria,  Etisalat (9mobile), Procter & Gamble, British American Tobacco, LG, Unilever, UBA, PZ Cussons, Society for Family Health, First Ally, Lumos, Dangote Flour Mills, Dangote Salt, Mantrac Caterpillar, Ecobank, Notore, Lafarge to name a few.

He is also the co-founder of Lagos Digital Academy, a social enterprise that is strongly committed to teaching and inspiring a new generation of digital professionals and entrepreneurs. He has spoken at various conferences and seminars over the years including Lagos Social Media Week, 02 Academy and he his a regular facilitator with Advertisers Practitioners Council of Nigeria (APCON). In 2021, he was recognized by Marketing Edge magazine as the “Outstanding Digital Personality of the year”.

In the interview below Dotun shares his perspective on what mediums will be center stage in 2022, how innovations are changing consumer engagement, why effectiveness competitions are important and more.

AME Awards: Why are effectiveness competitions like the AME Awards important?

Dotun Babatunde: Effectiveness competitions such as AME Awards foster Agencies and brands alike to improvement on the effectiveness of their campaigns and deliver better value for their clients and customers/consumers.

AME Awards: Speak to the evolution of brand positioning, values, and tone of voice during the past few years.

Dotun Babatunde: Over the years, brands have evolved to be more conscious and humane in terms of their positioning values and tone of voice. This was most prominent especially during the Covid 19 pandemic.

AME Awards: What innovations are changing the way agencies engage consumers on behalf of brands?

Dotun Babatunde: Innovation in digital marketing is pushing the boundaries of how agencies engage with consumers in more ways than one. With technologies such as VR, AR, Content segmentation, personalization and conversational marketing enables consumers engage with brands in new and exciting ways.

AME Awards: What mediums will be front and center in 2022?

Dotun Babatunde: Digital marketing technology will continue to remain front and center. Having taken learning from the recent lockdown, expect to see more brands and agencies adopt digital in the marketing plans more than ever before.  and will see an increase in usage, media spend and will be adopted by more brands and agencies than ever before.

AME Awards: Why did you agree to participate on this year’s AME Grand Jury and What do you hope to learn by viewing entries into this competition?

Dotun Babatunde: Participating in the AME Grand Jury will provide me with an opportunity to see how agencies and brands are pushing the boundaries of creativity and marketing effectiveness.