2020 AME FINALISTS

Entrant
Title
Categories
AFFINITY
AUSTRALIA
Building a big brand from Little Adventures
Best Use of Discipline: Branding
AFFINITY
AUSTRALIA
Building a big brand from Little Adventures
Best Use of Discipline: Media Planning
AFFINITY
AUSTRALIA
Building a big brand from Little Adventures
PRODUCTS & SERVICES: Travel & Tourism
AFFINITY
AUSTRALIA
Building a big brand from Little Adventures
Best Use of Discipline: Integrated (multiple mediums)
VMLY&R Sydney
AUSTRALIA
McPickle: our most successful social moment, without spending a cent
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
Heimat Wien - HMT Marketing GmbH
AUSTRIA
Jö Bonus Club Launch Campaign
PRODUCTS & SERVICES: Digital Goods
Heimat Wien - HMT Marketing GmbH
AUSTRIA
Jö Bonus Club Launch Campaign
Best Use of Discipline: Integrated (multiple mediums)
Zulu Alpha Kilo
CANADA
#PauseToRemember
Creativity for Positive Impact: Collaboration / Partnerships
Zulu Alpha Kilo
CANADA
#UnravelHate
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
Zulu Alpha Kilo
CANADA
Big in Japan
Best Use of Discipline: Digital/Mobile
Zulu Alpha Kilo
CANADA
Dodge the Bullet
Creativity for Positive Impact: Promotion of Peace / Human rights
Zulu Alpha Kilo
CANADA
Earning Curve
PRODUCTS & SERVICES: Business-to-Business
Zulu Alpha Kilo
CANADA
Feel the Sign? Betadine.
Best Use of Discipline: New Product/ Services Launch
Zulu Alpha Kilo
CANADA
Greatest Outback Of All Time (G.O.O.A.T.)
PRODUCTS & SERVICES: Automotive/Vehicles
Zulu Alpha Kilo
CANADA
Mix 'N' Match
Best Use of Medium: Outdoor / Out-of-Home
Inspire Communications Group
CHINA
A Handy 'Good Luck' to the Chinese New Year!
Best Use of Discipline: Design
Inspire Communications Group
CHINA
A Handy 'Good Luck' to the Chinese New Year!
PRODUCTS & SERVICES: Household Supplies & Services
Inspire Communications Group
CHINA
Empower Gen-Z:Reproducing WLJ
Best Use of Discipline: Digital/Mobile
Inspire x Goodstein
CHINA
DO YOUR OWN STUNTS
PRODUCTS & SERVICES: Automotive/Vehicles
Inspire x Goodstein
CHINA
DO YOUR OWN STUNTS
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
McCann Health China
CHINA
Breath of life
Creativity for Positive Impact: Promotion of Health & Human Services
PHD China
CHINA
Deep Fake: You the Action Hero
PRODUCTS & SERVICES: Automotive/Vehicles
PHD China
CHINA
Deep Fake: You the Action Hero
Best Use of Discipline: Digital/Mobile
We Are Social
CHINA
SUMMON YOUR STRENGTH
PRODUCTS & SERVICES: Electronics - Consumer & Business
&Co.
DENMARK
Help a Small Dane
Best Use of Medium: Activation & Engagement
&Co.
DENMARK
Help a Small Dane
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
Heimat Werbeagentur GmbH
GERMANY
#unfollowme - the hashtag against hate.
Creativity for Positive Impact: Promotion of Peace / Human rights
Heimat Werbeagentur GmbH
GERMANY
#unfollowme - the hashtag against hate.
Best Use of Discipline: Public Relations
Heimat Werbeagentur GmbH
GERMANY
Boston Consulting Group "Welcome to the Group."
Best Use of Discipline: Corporate Image
SERVICEPLAN GERMANY
GERMANY
Criminal Reviews
Best Use of Discipline: Promotions
SERVICEPLAN GERMANY
GERMANY
Criminal Reviews
Best Use of Medium: Activation & Engagement
SERVICEPLAN GERMANY
GERMANY
Dot Translate
Best Use of Discipline: Creative Use of Technology
SERVICEPLAN GERMANY
GERMANY
EQUALICARE – DON’T PAY FOR PINK!
Creativity for Positive Impact: Civic / Social Education
SERVICEPLAN GERMANY
GERMANY
EQUALICARE – DON’T PAY FOR PINK!
Best Use of Discipline: Direct & Collateral
SERVICEPLAN GERMANY
GERMANY
Heroes Of The Night
PRODUCTS & SERVICES: Beverages
SERVICEPLAN GERMANY
GERMANY
LIFEBOAT - The Experiment
Creativity for Positive Impact: Promotion of Peace / Human rights
SERVICEPLAN GERMANY
GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
PRODUCTS & SERVICES: Business-to-Business
SERVICEPLAN GERMANY
GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
Best Use of Medium: PRINT
SERVICEPLAN GERMANY
GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
Best Use of Discipline: Design
SERVICEPLAN GERMANY
GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
Creativity for Positive Impact: Environment and Sustainability
SERVICEPLAN GERMANY
GERMANY
MIND THE GAP
Best Use of Medium: POINT-OF-PURCHASE
SERVICEPLAN GERMANY
GERMANY
MIND THE GAP
Best Use of Discipline: Direct & Collateral
SERVICEPLAN GERMANY
GERMANY
MIND THE GAP
Creativity for Positive Impact: Civic / Social Education
SERVICEPLAN GERMANY
GERMANY
MIND THE GAP
Best Use of Discipline: Public Relations
SERVICEPLAN GERMANY
GERMANY
MIND THE GAP
PRODUCTS & SERVICES: Mass Transportation
SERVICEPLAN GERMANY
GERMANY
SCARS OF DEMOCRACY
Creativity for Positive Impact: Promotion of Peace / Human rights
SERVICEPLAN GERMANY
GERMANY
The "Gegen Braune Flaschen"-Bottle
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
SERVICEPLAN GERMANY
GERMANY
The "Gegen Braune Flaschen"-Bottle
PRODUCTS & SERVICES: Beverages
SERVICEPLAN GERMANY
GERMANY
The Wedding of Siri & Alexa
PRODUCTS & SERVICES: Travel & Tourism
Wunderman Thompson, South Asia
INDIA
Mutual Funds Sahi Hai
Best Use of Discipline: Integrated (multiple mediums)
TBWA\ Sanitago Mangada Puno
PHILIPPINES
A new soundtrack for the longest Christmas in the world
Best Use of Medium: Audio/Radio
TBWA\Santiago Mangada Puno
PHILIPPINES
Toys
Best Use of Discipline: Low-Budget (<$100,000 USD)
TBWA Singapore
SINGAPORE
Helping Suicidal Youths Find #HopeThroughTheNight
Creativity for Positive Impact: Promotion of Health & Human Services
TBWA Singapore
SINGAPORE
Here for good
Creativity for Positive Impact: Purpose Driven (New)
TBWA\Singapore & PHD Singapore
SINGAPORE
Seattle Sounds Even Better Now
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
TBWA\Singapore & PHD Singapore
SINGAPORE
Seattle Sounds Even Better Now
Best Use of Discipline: New Product/ Services Launch
TBWA\Singapore & PHD Singapore
SINGAPORE
Seattle Sounds Even Better Now
PRODUCTS & SERVICES: Travel & Tourism
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Medium: Branded Content / Entertainment
Overman
SOUTH KOREA
100 Words Pain_ting
Creativity for Positive Impact: Promotion of Peace / Human rights
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Discipline: Digital/Mobile
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Medium: WEBSITE
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Discipline: Media Planning
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Discipline: Public Relations
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Medium: Experiential Marketing
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Discipline: Branded Content/Entertainment
Overman
SOUTH KOREA
100 Words Pain_ting
Best Use of Medium: Activation & Engagement
ADK Taiwan
TAIWAN
The Force of Love
Creativity for Positive Impact: Purpose Driven (New)
ADK Taiwan
TAIWAN
The Force of Love
Best Use of Medium: POINT-OF-PURCHASE
Rafineri Istanbul
TURKEY
LIFECELL Super Clear Image Campaign
Best Use of Discipline: Integrated (multiple mediums)
FP7 McCann Cairo
UNITED ARAB EMIRATES
Abtal El Shawarea’ (Stars on the Streets)
Best Use of Medium: Activation & Engagement
FP7 McCann Dubai
UNITED ARAB EMIRATES
As far as we go
PRODUCTS & SERVICES: Travel & Tourism
FP7 McCann Dubai
UNITED ARAB EMIRATES
Blood Unity
Creativity for Positive Impact: Promotion of Health & Human Services
FP7 McCann Dubai
UNITED ARAB EMIRATES
Pop-Up Books
Best Use of Discipline: Digital/Mobile
FP7 McCann Dubai
UNITED ARAB EMIRATES
The Astronomical Sale
Best Use of Discipline: Promotions
FP7 McCann Dubai and FP7 Riyadh
UNITED ARAB EMIRATES
The Ramadan campaign that didn't launch in Ramadan
Creativity for Positive Impact: Purpose Driven (New)
AMVBBDO
UNITED KINGDOM
Guinness Clear. Why Guinness dared to tell everyone to drink water.
PRODUCTS & SERVICES: Beverages
AMVBBDO
UNITED KINGDOM
Guinness Clear. Why Guinness dared to tell everyone to drink water.
Best Use of Discipline: Sponsorship
AMVBBDO
UNITED KINGDOM
Virgin Atlantic. Depart the everyday.
PRODUCTS & SERVICES: Travel & Tourism
AMVBBDO
UNITED KINGDOM
Viva La Vulva
PRODUCTS & SERVICES: Personal Care
AMVBBDO
UNITED KINGDOM
Viva La Vulva
Best Use of Medium: TV & CINEMA
McCann Health
UNITED KINGDOM
The Urban Eye Tests
Best Use of Medium: Guerrilla
McCann Health
UNITED KINGDOM
The Urban Eye Tests
Best Use of Medium: Outdoor / Out-of-Home
McCann Health
UNITED KINGDOM
The Urban Eye Tests
Best Use of Discipline: Ambient
McCann Health
UNITED KINGDOM
The Urban Eye Tests
PRODUCTS & SERVICES: Healthcare
Publicis Sapient
UNITED KINGDOM
The Sending Machine
Creativity for Positive Impact: Promotion of Health & Human Services
Ally Financial
USA
Moguls in the Making
Creativity for Positive Impact: Collaboration / Partnerships
Ally Financial
USA
Moguls in the Making
Creativity for Positive Impact: Purpose Driven (New)
Dieste, Inc.
USA
ALTUVE
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
FCB Health New York
USA
Still Not Out Of The Water
Best Use of Medium: PRINT
FCB Health New York
USA
Still Not Out Of The Water
Creativity for Positive Impact: Collaboration / Partnerships
LEAP Group
USA
Hershey's Time Square
Best Use of Discipline: Branded Content/Entertainment
LEAP Group
USA
Hershey's Time Square
PRODUCTS & SERVICES: Snack Items and Desserts
LEAP Group
USA
Hershey's Time Square
Best Use of Medium: Outdoor / Out-of-Home
McCann Health New York
USA
It’s Time to Brain Better
PRODUCTS & SERVICES: Fitness & Wellness
McCann Health NY
USA
Puzzle Head
Creativity for Positive Impact: Promotion of Health & Human Services
McCann Health NY
USA
Puzzle Head
PRODUCTS & SERVICES: Healthcare
Mirrored Media
USA
Road to Coachella
Best Use of Medium: Experiential Marketing
Mirrored Media
USA
Road to Coachella
Best Use of Medium: Creative Partnerships
Razorfish
USA
Project #ShowUs
Creativity for Positive Impact: Collaboration / Partnerships
Razorfish
USA
Project #ShowUs
PRODUCTS & SERVICES: Beauty Products & Services
Red Fuse Communications
USA
It All Starts With Science
PRODUCTS & SERVICES: Pet Care & Health Products
Starcom
USA
Do What You Can't Jimmy Fallon
Best Use of Medium: Branded Content / Entertainment
Starcom
USA
Do What You Can't Jimmy Fallon
Best Use of Discipline: Branded Content/Entertainment
Team One
USA
How Lexus Gamed The Big Game
PRODUCTS & SERVICES: Automotive/Vehicles
Team One
USA
Lexus UX: “Sole of the UX”
Best Use of Medium: Events
UNICEF
USA
Backpack Graveyard
Creativity for Positive Impact: Promotion of Peace / Human rights
Viacom Velocity
USA
Doritos “Another Level” + 2019 MTV VMAs
Best Use of Discipline: Integrated (multiple mediums)
Viacom Velocity
USA
GEICO + 2019 MTV Video Music Awards
PRODUCTS & SERVICES: Financial Services
Viacom Velocity
USA
The Daily Show Investigates The Secret Life of Pets
Best Use of Medium: Branded Content / Entertainment
VML
USA
Igniting the Relaunch of Spicy Nuggets
Best Use of Medium: SOCIAL MEDIA & SOCIAL VIDEO
VML
USA
Igniting the Relaunch of Spicy Nuggets
PRODUCTS & SERVICES: Restaurants
VMLY&R
USA
The Runaway Pub
Best Use of Medium: Activation & Engagement
VMLY&R - Kansas City, MO
USA
Laugh Tracker
Best Use of Discipline: Creative Use of Technology