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McPickle: our most successful social moment, without spending a cent
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- Campaign Entry
- AUSTRALIA
- VML Sydney
- McDonald's
- Paul Nagy - Chief Creative Officer
- Alison Tilling - Chief Strategy Officer
- Jack Emery - Associate Creative Director
- Louise McQuat - Associate Creative Director
- Michael Gethin - Art Director
- Phil Barnes - Copywriter
- Isaac Lai - Social Strategist
- Alan Patterson - Senior Planner
- Alice Green - Senior Planner
- Christophe Blanchys - Senior Community Manager
- Rebecca Tannous - Community Manager
- Luke Poat - Community Manager
- Josh Peacock - Business Lead
- Sommer Smith - Senior Account Director
- Cary Plott - Senior Account Manager
- August Lantay-Lefkovich - Account Executive
- Edward Krause - Senior Digital Producer
- Bryce Waters - Photographer
- Anderson Carloni - Retoucher