Winners Gallery

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SOCIAL MEDIA & SOCIAL VIDEO
McPickle: our most successful social moment, without spending a cent
  • Gold
  • Campaign Entry
  • AUSTRALIA
  • VMLY&R Sydney
  • McDonald's
Best Use of Medium SOCIAL MEDIA & SOCIAL VIDEO
  • Paul Nagy - Chief Creative Officer
  • Alison Tilling - Chief Strategy Officer
  • Jack Emery - Associate Creative Director
  • Louise McQuat - Associate Creative Director
  • Michael Gethin - Art Director
  • Phil Barnes - Copywriter
  • Isaac Lai - Social Strategist
  • Alan Patterson - Senior Planner
  • Alice Green - Senior Planner
  • Christophe Blanchys - Senior Community Manager
  • Rebecca Tannous - Community Manager
  • Luke Poat - Community Manager
  • Josh Peacock - Business Lead
  • Sommer Smith - Senior Account Director
  • Cary Plott - Senior Account Manager
  • August Lantay-Lefkovich - Account Executive
  • Edward Krause - Senior Digital Producer
  • Bryce Waters - Photographer
  • Anderson Carloni - Retoucher

2020 Winners

TV & CINEMA
UNITED KINGDOM
Viva La Vulva
  • AMVBBDO
  • Libresse
  • Gold
Best Use of Medium TV & CINEMA
Promotion of Health & Human Services
UNITED ARAB EMIRATES
Blood Unity
  • FP7 McCann Dubai
  • Donner Sang Compter
  • Gold
Creativity for Positive Impact Promotion of Health & Human Services
Promotions
UNITED ARAB EMIRATES
The Astronomical Sale
  • FP7 McCann Dubai
  • Mastercard
  • Gold
Best Use of Discipline Promotions
Purpose Driven (New)
UNITED ARAB EMIRATES
The Ramadan campaign that didn't launch in Ramadan
  • FP7 McCann Dubai and FP7 Riyadh
  • Jawwy
  • Gold
Creativity for Positive Impact Purpose Driven (New)
Promotion of Health & Human Services
CHINA
Breath of life
  • McCann Health China
  • GlaxoSmithKline
  • Gold
Creativity for Positive Impact Promotion of Health & Human Services
Public Relations
SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • Gold
Best Use of Discipline Public Relations
Promotion of Peace / Human rights
SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • Gold
Creativity for Positive Impact Promotion of Peace / Human rights
Activation & Engagement
SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • Gold
Best Use of Medium Activation & Engagement
Experiential Marketing
SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • Gold
Best Use of Medium Experiential Marketing
Promotion of Health & Human Services
UNITED KINGDOM
The Sending Machine
  • Publicis Sapient
  • First Love Foundation
  • Gold
Creativity for Positive Impact Promotion of Health & Human Services