Raju is an Integrated brand builder with years of experience in multiple categories across various regions and communication disciplines.
Before joining Genero, Raju did a short stint at REDHILL Communication to launch Redhill Studio, an integrated creative services practice.
Prior to that he was the CEO of Grey Group Indonesia. He lead Grey Singapore and Thailand before that. Winner of The "Agency professional of the year - 2011 and "Agency Head of the year" 2014 at the Singapore Hall of fame awards show, Under Raju's leadership, Grey Group Singapore won the Creative Agency of the year at SPHINK awards 2013 and the Global Healthcare Agency of the year 2014. Agency of the year and Digital agency of the year at the Gong show Singapore in 2015. Grey Group Thailand went on to become 2015 Digital Agency of the year. Within 12 months of taking over the duties at Grey Indonesia, The agency was awarded “ Creative agency of the year (Silver) at the Campaign Asia Awards in December 2018.
Raju transformed Grey Group Singapore into the country’s fastest-growing creative outfit within a year. He boosted the agency’s profitability by leading the team to win major accounts, local and regional, such as Sentosa, Wyeth, KFC, Ministry of Manpower, Abbott Nutrition, Allianz Insurance, La Salle, British Council and Contact Singapore. He also made strategic creative hires as well as increased the local team size by five times making it one of the largest creative agencies in Singapore.
I registered the business license of my first agency on my 16th birthday, and have been running agencies ever since. 3 days after graduating Cum Laude in Concept Development, I moved from Rotterdam to Shanghai.
In 2019 I set up the Shanghai office of creative digital agency Energize and ran the agency for 5 years, working with Dutch brands in China including Heineken, KLM Airlines and Miffy. In 2014 I drove back from Shanghai to Rotterdam by car, fully sponsored by Chinese brands, including BYD, Huawei and Lenovo, in a self-initiated project called Brand New China.
In 2015 I founded creative agency TOMORROW and grew the agency to 50+ top talents working with iconic brands including Burberry, Budweiser, Crocs, Starbucks, Coca Cola, Converse, Beyond Meat and many more. We got awarded Greater China Creative, Independent, Specialist and Boutique Agency of the Year, and ranked among the top 5 Independent Agencies globally. I also received a commendation for China Agency Head of the Year in 2020.
In 2021 TOMORROW merged with Media.Monks, part of S4 Capital, Sir Martin Sorrell's tech-led, new age, new era digital advertising and marketing services company. The merge of TOMORROW and Media.Monks in Shanghai brings together Chinese Creative and Global Production power under one roof. I now head up Media.Monks in China as Managing Director.
During my 12 years in Shanghai I've also written a book on how to build an iconic brand for Chinese youth, and studied Mandarin enough to participate in Chinese meetings.
Wendy fell in love with advertising from primary 5, still madly in love till now. She has more than 20 years of 4A and digital agency experience. She enjoys using all forms of creative solution to solve business challenge. She has won more than 80 awards, both internationally and China.
2019, with her work on GSK ‘Breath of Life’, she has not only won Grand Prix, a Gold and 2 Finalist in Cannes but significantly contributed in making her company as the 1st Pharma agency of the year in China and and the network agency of the year.
Back to 2001, she already win the 1st ever Cannes Lion for China.
Her industry honors also include ‘Global Top 50 Influencer’ by MM&M in 2019 and being named among Adweek’s ‘Creative 100’ in 2020.
She supports the industry by serving as a Jury at Cannes, Spikes, One Show, Adfest, Long Xi, Effie China, Shanghai Advertising Festival and China Advertising award.She has served McCANN Health, Ogilvy & Mather, Saatchi & Saatchi etc.
Prior to joining McCann, Emily was the CMO for Starbucks China, where she led marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). Her teams helped open the Starbucks
Shanghai Roastery and launched the brand’s delivery program.
Before joining Starbucks, Emily was the CCO for InterContinental Hotels Group, Greater China, where she was responsible for all commercial functions across 320+ hotels, six hotel brands, three loyalty programs, and a team of 5,200 S&M members.
Her teams designed and launched new hotel brand HUALUXE and completed the acquisition of Kimpton Hotels.
Her passion for crafting O+O branded customer experiences began at Apple, where she led Retail Marketing across APAC, opening new stores, and designing customer experience as the brand entered China.
A strategic business leader with 22+ years of experience, Emily began her career with eleven years at Procter & Gamble.
Emily sits on the board of SOS Children’s Villages and last year, took a year off to write a best-selling book called “The Spare Room,” the topic of her first TEDx Talk.
Ray is Chief Creative Officer at Wunderman Thompson. He always exploring how creativity can help a brand more effectively beyond traditional advertising. In his previous role at Accenture Interactive, he works closely with Droga5, while shaping a practice that is part creative marketing and part customer experience, helping brands modernize their marketing with innovations powered by data and experience thinking.
He also works with C-suite level clients to develop new products, services, platforms to ultimately help brands make bigger positive impact on the consumers they serve, giving actual meaning to their brand purpose.
In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. And is recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.
He has cut his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.
Ray is also an award jury member and speaker at SXSW, Cannes, Spikes Asia, New York Festival, Busan Adstars, China Advertising Festival, and also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire.
Ana boasts over fifteen years' experience having spent time on both client-side and agency. Beginning her career in Sao Paulo with the AIG group, Ana worked on CRM to create campaigns to sell insurance and financial products via direct marketing. Since moving to the agency side, Ana has worked with international brands Nokia, Johnson & Johnson, Philips Electronics and Asics.
Moving to Adelaide, Australia in 2010, Ana further developed her strategic thinking and project management skills at Clemenger, Blaze and Martins Brand House, before joining Showpony in 2015. As a gifted strategist and an experienced member of the Showpony team, Ana is passionate about delivering exceptional service and results for her clients.
Saurabh is the question architect to clients, design junkie, self-proclaimed weekend master chef, and brings over 14 years of experience in the business across Asia and the Middle-East.
At VMLY&R he is busy harnessing creativity, technology and culture to create connected brands that drive value and growth. In an age where data is ubiquitous, attention is deficient and advertising is dead – he peddles core tenets of problem-biasness, provocation and point of views to make brands matter across moments – making thinking small, the big idea.
Over the years, stints with Mullen Lowe Lintas, Jack in the Box Worldwide and BDDO Middle-East with a roster of leading brands like PepsiCo., Kraft-Heinz, Visa, Mercedes Benz, KFC, USAID, Bajaj and Red Bull have won his work a Guinness World Record, People’s Choice Award and a Grand Effie among other international effectiveness award citations. Saurabh has also proudly been associated with the World Food Programme, Dasra Foundation and the Education For Employment chapter in the Middle-East & Asia.
Manasi is a Senior Strategist at VMLY&R who believes that meaningful work born out of empathy, creativity and courage has an ability to impacts lives. Through her career of 6 years, she has strategized for brands across sectors and along the way won awards such as Effie Awards India 2016 & Prime Time Awards India 2017.
With previous stints at Landor, FCB Interface & DDB Mudra she has worked with some of the biggest Indian and global brands such as Marico, Dell, Intel, Platinum Guild India, Abbott, Tata Consumer Products, Cinnamon Hotels, Club Mahindra & CenturyPly.
She graduated from the University of Glasgow with a master’s degree in International Management & Design Innovation. Prior to pursuing masters, she has worked across a spread of design activities such as Interior Design and Visual Merchandising. This cross-discipline path has shaped her holistic approach to solving brand problems.
Like a quintessential millennial, she loves to travel around the globe and has grown up on a staple diet of Harry Potter and 90s films. She's curious about culture and people, and believes that powerful words and ideas can change the world.
Smiljka is a Strategy Director at 303 MullenLowe, one of Perth’s most awarded agencies for strategic excellence, an AdSchool lecturer and state chair of ACA’s CSO SteerCo. She comes from a marketing background - with the better part of her experience gained in one of the most creative and driven cities in the world, London, where she was everything from a brand custodian to CMO in the first 10 years of her career.
In 2015, her fateful meeting with an inspirational planner-cum-business owner, together with the opportunity to influence thinking and company culture at the highest level of organisations, saw her move across to agency side. Smiljka used her strategic nous and LEGO® SERIOUS PLAY® facilitation skills to help clients like UBS, Marks & Spencer and Guardian Media craft strategy, develop new products, improve communication and build better functioning teams.
Since 2017, Smiljka has been living in her hometown, Perth, where she does her best to push her clients to their strategic excellence and creative limits – without getting fired.
Kyle, the son of two advertising creatives, spent most of his childhood convinced of one thing: he was never going to work in advertising. However, while studying economics at the University of Michigan, Kyle met Larry Gies, CSO Energy BBDO, who convinced him that his time growing up with two creatives and influencing their decisions, mostly to buy new sneakers and tech toys, was the perfect foundation for a career in strategy. At Energy BBDO, any doubts about advertising quickly vanished.
Kyle then moved from Chicago back to his home country of South Africa where he worked at Net#work BBDO, TBWA\ Hunt Lascaris, and FCB Johannesburg. During this time Kyle worked on a wide variety of brands such as Mercedes-Benz, Libresse, Visa, Joburg Ballet, MTN, Standard Bank, Nissan, and Toyota. In 2019 Kyle made another big move and headed to Europe where he joined BBDO Germany to work on Ford, Allianz, and the European launch of Vivo Smartphones.
In 2020, he moved within the BBDO Germany Group to Proximity Worldwide as a Creative Strategy Director based in Düsseldorf. In this role, Kyle is tasked with breathing oxygen into the creative fire by keeping the agency on top of cultural trends, new technology, and anything curious that might spark something magical for our teams and our clients.
Kyle’s philosophy is simple, “We are speaking to humans, so cut the jargon and the fluff and focus on solutions that move people. After all, people don’t think about brands, they feel them.”
As a native New Yorker now living in Hong Kong, Sunshine is excited and honored to make this virtual trip “back home” to join an esteemed panel and celebrate the industry’s most innovative, effective and extraordinary campaigns.
Advertising and marketing reach their peak when passion and purpose underpin the strategy. Making these tenants central to her work, Sunshine seeks to unlock new levels of creativity and customer empathy. As a results-driven, award-winning global marketing and communications leader with B2C and B2B experience, she has worked in Mexico City, Sydney, New York and Hong Kong. Having held senior marketing roles at MetLife, American Express, Kraft Foods and Harte-Hanks, Sunshine is particularly passionate about driving strategy and innovation across insurance and financial services industries.
Sunshine is currently the Global Head of Marketing & Communications at Tricor Group, a PE-backed professional services firm headquartered in Hong Kong, where she leads integrated marketing and communications strategy, planning and campaign execution to accelerate brand awareness and client acquisition across 21 markets. Prior to this role, Sunshine was Chief Marketing Officer at MetLife Hong Kong, spearheading branding, marketing, insurtech and digital product innovation. Sunshine’s brand campaigns have been featured in The Wall Street Journal, The Telegraph, The Huffington Post and Adweek.
Having been recognized by Campaign Asia as one of the ‘40 under 40’ marketers in Asia and a‘Woman to Watch’, Sunshine has been named to the ‘Innovator 25 in Asia Pacific’ list by Holmes Report and was included in PR Week’s Global Power Book. Sunshine serves as a Non-Executive Director of the Justice Centre Hong Kong, sits on the APAC Advisory Board of the CMO Council and is a frequent contributor to Fast Company, Entrepreneur and other leading marketing and business media. She is a certified career coach and advises MBA programs of leading universities in Asia. Sunshine holds an MBA from the Ross School of Business at the University of Michigan.
Originally from Ireland, Rory has worked at agencies around the globe in Dublin, Sydney, London and he currently leads the strategy department at Special Group Auckland.
He’s created highly successful campaigns for brands such as Air New Zealand, Guinness and Tourism New Zealand that has seen him win Cannes Lions, D&AD and One Show Pencils.
At AMV BBDO, where he was a Board member, he won over 100 creative awards including 10 Cannes Lions and two Gold IPA effectiveness awards for his work on the Guinness ‘Made of More’ campaign.
His recent work for Tourism New Zealand, saw Special Group win New Zealand’s first ever Global Effie award for the campaign Good Morning World along with a number of ‘Campaign of the Year’ titles.
Under his charge, Special Group has catapulted to New Zealand’s leading agency, recently being awarded Agency of the Year by Campaign Magazine, B&T Magazine and Campaign Brief.
Rory was also crowned Campaign Magazine’s Australia/New Zealand’s Strategic Planner of the Year in 2020.
Andy is the creative head of TBWA\ Singapore - a leading agency in the region with accolades that include #Creative Agency of the Year and #Integrated Agency of the Year titles from 2018-2021 with Campaign Asia, Marketing Magazine and Creative Circle Awards respectively.
Andy has lived and worked globally, from New York to Los Angeles, Johannesburg to Prague and London to Singapore.
Andy has worked for some of the world's top creative agencies, such as BBH, Droga5, CP+B, Ogilvy, TBWA, Translation, WCRS, and Iris Worldwide. He has created work for some of the biggest global brands around the world and his work has been recognized at all the major awards shows from Cannes Lions, The One Show, D&AD to name a few.
His global relaunch work for Turkish Airlines is currently the most viewed brand film in history with over 151 million views. The film starring Lionel Messi and Kobe Bryant also won the YouTube Ad of the Decade Award. Andy was instrumental in creating State Farm’s Neighbourhood Sessions - a music platform in the US that brings famous artists back to their neighbourhood. The program, introducing a young adult audience to insurance was kicked off by Bronx native Jennifer Lopez.
More recently at TBWA\Singapore, Andy launched two of the most prominent brand campaigns in the APAC region – IKEA’s Make Home Count and Singapore Tourism Board ‘s SingapoRediscovers domestic tourism campaign - breaking both category convention and unprecedented turnaround while achieving brand loyalty and relevance during the thick of the Covid-19 pandemic.
Andy is also an experienced photographer and has exhibited in New York and Los Angeles including his “Reflections of New York” series shot on iPhone.
Dominque Hickey is Chief Strategy Officer for Howatson+Company. Previoulsly Dom was Head of Planning at DDB and has been leading the strategic thinking across the Westpac business for the past three years. In 2017 she was DDB Group’s employee of the year.
Starting out client-side Dom has worked in a diverse range of roles from designer and senior marketer to suit and strategic planner Dom has worked strategically on a broad range of industries including Financial services, Publishing, Retail, Loyalty, and FMCG.
Prior to DDB Dom has worked in CX and digital agencies as Head of Planning for Wunderman and Planning Director at Lavender.
A planner that doesn’t believe in silos, she is passionate about creating great work in any channel and working with collaborative integrated teams.
She is a part of the Smith Family iTrack mentoring program, the She Says mentoring program in Sydney and regularly supports young people within the industry teaching at Miami Ad School, ADMA and Comms Council.
With 30 years of experience in advertising, Peggy the Creative Partner joined dentsu X in 2020, and now is leading a transformed award-winning team Experience Creative Center working closely with media partners at dentsu X Taiwan.
Peggy as named one of Taiwan’s hottest creatives by Campaign Brief Asia, she has worked for agencies including McCann, OgilvyOne, Dentsu One, Leo Burnett and J. Walter Thompson. Helping to grow brands including Mercedes-Benz, BMW, Volkswagen, Audi, Toyota, P&G, Unilever, KAO, Brands, Unicharm, Kimberly-Clark, IBM, Asus, HTC, BenQ, SHARP, Panasonic, Daikin, Carrefour, Uni-President, Warner Bro. Pictures, LINE Webtoon, Pokemon , American Express and so on.
She has won accolades from Spikes, AdFest, AdStars and Effie, and has served on juries at NY Advertising Festival, Effie, AdStars and many others. With her expertise across traditional, digital and CRM marketing, Peggy conveys creativity in brand touchpoints for a winning customer experience!
An alumnus of MICA (Mudra Institute of Communications, Ahmedabad) and St Stephen’s College, Mehak has close to fourteen years of strategy experience and has played an integral role in the development and evolution of the function at DDB Mudra Group. Her current mandate encompasses shaping the Group’s Digital Strategy practice, talent grooming, anchoring strategy for some of the Group’s largest businesses as well as the Group’s New Business agenda.
While FMCG, Retail, and Media have been her areas of specialization, she has cultivated her experience with leading brands across categories (McDonald’s, Future Group, HUL – Lipton & Kwality Wall’s, Disney+ Hotstar, Godrej Consumer Products, Sony Network, Spotify, PUMA, LIC, ITC to name a few). In 2020, her efforts towards effectiveness, ensured Star Network won Client of the year; and in 2022, in winning Spikes APAC Agency of the year. She is constantly shaping new ways to unearth new truths about culture, consumer, and brands.
Frequently awarded, she was selected as Impact Magazine’s Top 30 Under 30 Future Leaders of Advertising 2014 and was part of the Omnicom’s Emerging Stars Program across Omnicom Group companies. In 2019, she was amongst the four women shortlisted for the Economic Times Emerging Women Leader Award.
An adventure junkie and animal lover at heart, when she’s not at her workstation, you might find exploring new depths under water or volunteering at the nearest shelter.
Shaziya is a brand and communications strategy specialist with significant Indian and South East Asian experience. She started her advertising career when she was a teenager, and as publicity secretary of the Social Service League she conceptualized and created its annual exhibition’s hand painted posters.
Her career spans luxury, grooming, wealth and well-being and Shaziya has worked with global brands such as De Beers, Unilever, Johnson & Johnson, Kellogg’s, Godrej, Zydus, Kotak and AMFI (Association of Mutual Funds of India). After almost a decade in account management, a thirst for thought leadership led her into strategic planning. She is the first Indian to win the Jay Chiat Grand Prix, APG, and IPA awards for strategy. Shaziya has also contributed to the book Luxury Market in India: Maharaja to Masses. Her professional accolades include three WPP Global Atticus Awards for ‘original thinking in marketing communication’, as well as AME and Effie awards. She has been a jury member at many prestigious national and international awards.
Shaziya has contributed pieces for business publications including Business Standard, Business World, Hindu Business Line, Financial Express, and for branding publications like Ad Map and WPP Brandz India Reports. She guest lectures at ISB, MICA, and Emerging India Camp organized by CII-JICA (Japanese Industrial Corporation Agency). She was a resident Pearson Chevening Scholar at the Stirling Media Research Institute, Scotland and at the Financial Times, London.
As someone who admires paper, color and texture, Shaziya’s other passion is to create charcoal and digital art.
So, what to say? Here are the things I care about, that motivate me:
Being an empathetic leader.
A Nurturer of talent.
A proponent of creativity and effectiveness.
An advocate for improved mental health in the industry.
And a champion of change, with a focus on Diversity, Equity and Inclusion.
But above all, I strive to fill our building with laughter every day.
Lin is Chief Product Officer of MediaCom China, focusing on both creating inspired and effective solutions that drives growth for clients, and driving “Seeing the Big Picture” initiative to make our agency’s way of working more connected, strategic, and data-driven.
Since returning to China in 2008, Lin has played an instrumental role in campaigns of various first tier brands in China, including Apple, Dove, Tiffany, Coca Cola, Shiseido, American Express, Pizza Hut, Tsingtao, and L’Oreal. Belonging to a rare breed of planners deeply involved both with creativity and data, Lin has driven strategies for award-winning creative work, as well as creating data-based solutions and tools at creative, digital, and media agencies. She feels blessed to have the chance to combine a diverse set of professional know-hows with 13 years in the world’s most complex and vast single market during its most transformative time, which has given her invaluable perspectives on consumer, media, and our industry.
Prior joining MediaCom, Lin has served as Chief Strategy Officer for UM China, National Head of Strategy and Planning at Isobar China, and Planning Partner at Ogilvy. She started her career as an account planner at BBDO Toronto, later moved to the US for 6.5 years to work at MARC and R/GA, before returning to China in 2008 with Media Arts Lab.
Lin has a MA degree in Political Science focusing on public policy and international relations from McMaster University in Canada.
Achievements or awards
Finalist in “Women leading change” award, 2020
Won multiple Effie awards and one of the first Cannes in China
Final judge for Greater China Effie, Greater China and APAC WARC, Shanghai International Advertising Festival, 4A and other industry awards
Keynote speaker at industry events
Andreas is a seasoned digital brand strategist at the intersection of business and marketing, creativity and technology. After setting up and managing strategic planning departments at network agencies (BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in different parts of the world, he joined Geometry 2017 in Japan. His focus lies in connecting brand and marketing thinking with digital understanding to help the digital transformation of brands – and increasingly of business as well. His work has been internationally recognised through both Effectiveness and Creative Awards.
Hugh Munro, Head of Planning at The Monkeys, is one of Australia’s most effective brand strategists.
Hugh has helped to build some of Australia’s most iconic brands including Telstra, ALDI, Qantas & NRMA (totalling $18.7bn brand value), and developed effective behaviour-change campaigns for The Australian Government, Cure Brain Cancer, Quit and The National Heart Foundation (generating over $4.4bn community value).
His strategic leadership has been integral to four Effective Advertiser of the Year winners (NRMA 2021 and ALDI 2020/2019/2018) and four Effective Agency of the Year titles (The Monkeys 2021/2020 and BMF 2019/2017), netting 46 Australian Effies (including 2x Grand Effies) along the way. Prime Minister Malcolm Turnbull hailed Stop It At The Start as “one of the most effective government advertising campaigns I’ve ever seen”.
Behind the scenes, Hugh has helped to cultivate the next crop of marketing strategists by teaching at the AANA Brand Masters Program, UTS Business School, AdSchool, and as member of the APG Committee (2013-2016). Melbourne was where Hugh grew up and earned degrees in Law & Commerce from the local Uni. But since moving to Sydney, the only thing he’s missed is his beloved Richmond Tigers.
Anand is the National Strategy Head at DDB Mudra.
In a career spanning over 19 years, Anand has worked as a marketer with consumer goods giant Reckitt Benckiser before moving to advertising and leading the strategy product for Ogilvy & Taproot Dentsu.
He has led brands such as J&J, Instagram, VW, Meesho, Sprite, Smartwater, Voltas, Honda, Pernod Ricard, GSK and Set Wet among others. His last stint was at Taproot Dentsu, where he led the strategy for the agency’s Gurugram division.
Anand has won multiple Effie metals, been on the team winning the Spikes Asia 2022 Agency of the Year and has also been on the Effie jury over the years.
A keen student of music, Anand also learns vocal and veena in the Carnatic tradition.
Robin is an award-winning strategist, with over 25 years of global experience in developing brand, marketing and creative communications strategies for many of the world’s leading corporations: among them Apple, Visa, BMW, Adidas, Corona, The Ritz-Carlton, HSBC, AIA and both Sony’s consumer electronics and TV networks, in addition to leading strategy for major local brands including DBS Bank and the Telco, M1. He pitched, won and then became the global strategic leader for both Standard Chartered Bank and Singapore Airlines brands for over a decade. As Chief Strategy Officer, Robin has been responsible for nurturing some of the finest disruptive thinkers to emerge in the region. He also leads the group’s consulting unit, and as a member of the agency’s management team in Singapore, has been leading the evolution of Disruption across Asia while raising the quality of strategic planning across all of its regional offices. Robin has been with TBWA for 18 years and has been based in Asia since moving from the UK in 1991.
Cheelip is a hybrid creative leader with over 20 years of integrated advertising experience, having successfully helmed creative departments in markets as diverse as Singapore, Vietnam, Indonesia, Tokyo and China. In his current role, he is tasked to drive Lion and Lion’s digital and creative capabilities across five countries in Asia.
He has won advertising awards across multiple categories at international, regional and domestic award shows such as: CLIO Awards, One show, One Show Greater China, Cannes, Communication Art Annual, ADFEST, Spikes, BUSAN AdStars, Global Best Digital Advertising Awards, London International Awards, Creative Circle Awards, ROI Awards, China International Advertising Awards, Tiger Roar Awards, Red Dot Design Awards, Times Asia-Pacific Awards, IAI International Advertising Awards, EFFIES, just to name a few. He also helped break a Guinness World Record for his activation campaign for Didi App in China.
Cheelip was a guest speaker at the 2014 International Advertising Association World Congress and was named by ChinaSmack.com as one of the leading advertising creatives in Greater China.
He has been a jury member at the 2016 China Content Marketing Awards, 2016 ECI Awards (E-Commerce Innovation Awards) and 2016 and 2017 AD STARS Advertising Awards in Busan, One Club Young Ones Jury (as well as being the One Club Young Ones Advisory Board member) from 2017 to 2019, 2018 LIA Awards and Cannes Lions 2018 for its first ever Creative e-Commerce category. In 2018, he was named by Campaign Asia as a Digital A-list Achiever in China in 2018. Cheelip also served as Grand Jury for the 2019 Cresta Awards and 2019 One Show Greater China Awards Show.
During his leisure time, Cheelip enjoys unwinding with a glass of aged single malt whisky, with a cigar in hand
Studying plant life in college to solving business problems using her MBA knowledge.A movie buff fluent in many languages. A traveller who loves to see many new places.But at the heart of Anupama Ramaswamy (or Anu as she is affectionately called) is the Art Director. Driven by a passion for advertising, Anu has made a formidable mark in the Indian scenario with the strength of her ideas, power of her campaigns and her sheer commitment towards work.
She has struck gold at Cannes, Clio, Adfest and has won at many other shows like the New York Festivals, Abbys, Spikes and One Show. She has been a judge at the prestigious One Show in 2012.Currently a National Creative Director at Dentsu Impact, Delhi, she is leading teams on the prestigious account of Maruti Suzuki. She has been responsible for the communication for them and the new showroom façade and communication of Maruti Suzuki Arena across 1800 dealerships, including all the content playing in every showroom. Other than Maruti Suzuki she also works on Ikea, Vivo, Max Hopsitals, Unciharm, Fever, Nasha, Catch spices Roca etc.Prior to that she has worked in a number of agencies like Cheil India, JWT, Draft FCB, Rediffusion Y&R, Euro RSCG and Lowe.
As Senior Creative Director at JWT Delhi, Anu led the agency to its first Cannes and Clio Gold in its 100 year history. In the same year, the network picked up Agency of the Year at AdFest.The Fujifilm campaign that contributed to this pile of metal was ranked one of the top 20 most awarded print campaigns in the world, according to the Gunn Report. In addition, her work on Samsung helped it become the No 1 youth brand in the country.
When she is not busy in office she likes to watch any type of content, relax with her family, meet up with friends or prepare a divine mutton roast.
ONE SHOW CINEMATOGRAPHY 2020 – BRONZE, CHOTU, MY CHOICES FOUNDATION
LONDON INTERNATIONAL CASTING 2020 – BRONZE, CHOTU, MY CHOICES FOUNDATION
JURY APPRECIATION CITATION LAADLI AWARDS - THE DIVIDE PAYTM
KYOURIO US BLUE ELEPHANT CASTING- CHOTU, MY CHOICES FOUNDATION
KYOURIOUS BLUE ELEPHANT CINEMATOGRAPHY- CHOTU, MY CHOICES FOUNDATION
KYOURIOUS BLUE ELEPHANT Direction- CHOTU, MY CHOICES FOUNDATION
IDMA 2020 GOLD - THE DIVIDE PAYTM
SPIKES BRONZE CINEMATOGRAPHY 2020 – CHOTU, MY CHOICES FOUNDATION
SPIKES BRONZE DIRECTION 2020 – CHOTU, MY CHOICES FOUNDATION
SPIKES BRONZE CASTING 2020 – CHOTU, MY CHOICES FOUNDATION
IndIAA Awards for Creative Excellence - WINNER - MARUTI SUZUKI
GLOBAL HEALTHCARE AWARDS - GOLD / SILVER / BRONZE -MAX HEALTHCARE
ABBY SILVER 2017- HITACHI
ABBY SILVER 2017 - MAX
Cannes Shortlist for Samsung Location Pin 2016
ABBY SILVER- Campaign Integrated
Helix CLIO – GOLD 2011 for POSTER campaign
CANNES – GOLD 2010 for print campaign Fujifilm. Inner Smile
EFFIES BRONZE – HELIX 2012
GLOBAL YOUTH AWARDS _ HELIX 2012
Spikes Shortlist Dairybest 2016
ABBY GOLD 2015 SALAAM BALAK TRUST
ABBY SILVER 2015 SALAAM BALAK TRUST
ABBY BRONZE 2015 SALAAM BALAK TRUST
ABBY BRONZE 2015
LAVIE SPIKES ASIA BRONZE SALAAM BALAK TRUST
JUDGE AT THE ADCLUB BOMBAY (Goafest) 2014
ABBY GOLD 2013- Film Single, Helix
ABBY GOLD 2012- Oudoor Single Fujifilm
ABBY SILVER 2012- Outdoor Single
Fujifilm ABBY BRONZE 2012- Outdoor Single Fujifilm
Benedict Q. Santiago
Senior Strategic Planner
An insatiable curiosity for people, society, and the pursuit of the human good is what led Benedict (or Bene, if you’re feeling friendly) to become an award-winning strategist. While most people find it hard to reconcile such interests with marketing and advertising, he believes that there is a need for communications practitioners who understand how what they do influences the social construction of our collective reality, and choose to yield that power for the good of all—not just the good of a few.
Though young and baby-faced, this Filipino creative strategist has had extensive experience working with the Ogilvy and BBDO networks on local and global briefs, as part of talented teams that have been honored in shows such as Effies and Spikes. His work spans a wide range of industries and brands, proudly including the likes of the Philippine Department of Tourism, Huawei, Nestlé, and Pepsi. Unsurprisingly, however, Bene’s favorite projects are still those with NGOs and advocacy groups that deserve to be heard as much as the world's biggest brands.
SAWA is a Japanese talent with extensive experience at We Are Social, Publicis and J Walter Thompson, plus some domestic agencies. Using his background in copywriting, he skillfully develops creative ideas with strong and meaningful narratives.
In his 16+ years as Executive Creative Director / Creative Director, he has led projects for global brands including Kit Kat, P&G, Puma, and Haagen-Dazs. These projects have been celebrated with awards such as Spikes, Ad-fest, Effies and the New York Festivals Global Awards (where he has also judged).
SAWA strongly believes that great ideas have the power to advance our world, and engaging people and communities is key to making it happen. We cannot create something of true value without some understanding of social insight.
Knowing this, Shinsuke intends to continue developing meaningful ideas as he displays his creativity and connects audiences through social communication.
Jamie is an economist with a fascination for consumer behavior. 25 years in advertising hasn’t dampened his enthusiasm for the cryptic crossword that is a creative strategy.
His eighteen years as Managing Director of Showpony has provided a variety of great opportunities from launching iconic brand Budweiser in Australia and filming with Sapporo Beer in Japan, to writing strategies for Bridgestone, Bendigo Bank and national sporting franchise, Adelaide Football Club. Showpony is now a leading creative agency with offices in Melbourne and Adelaide and a shelf full of awards from here and overseas that’s built a reputation for creativity and effectiveness.
Baggio Xiaofeng Song is Co-founder and Chief Growth Officer of iNSPIRE Communications, one of a few truly integrated agencies from China. Having over 17 years’ hybrid experience in developing brand strategy, integrated communications campaign, media strategy and ad-tech solutions from Leo Burnett, BBDO/Interone, Google and Omnicom Media Group, Baggio leads an integrated team of brand strategists, media planners, content planners and data analysts, providing omni-channel strategy for many reputed international and local brands.
2021 marked a milestone of iNSPIRE Communications as they moved into e-commerce and launched BrandPrime, the omni-channel e-commerce solutions agency. Under leadership of Baggio, BrandPrime helps many international brands grow in an ever-challenging yet still fast-growing China market, with probably one of a few true through-the-funnel solutions that integrating marketing services with commerce operations. With access to top quality user data on platforms of Alibaba and JD, Baggio lead the team to develop industry-leading solutions utilizing e-commerce data in media strategy that produced proven business results.
A graduate in Communications and Advertising from Shanghai International Studies University, Baggio also holds an MBA from TsingHua University and a Global Executive MBA from China Europe International Business School. He has worked with brands from diversified industries such as Audi, BMW, Clarins, Coca Cola, Castrol, Asahi Beer, Wang Lao Ji, Zespri, Deutsche Bank, Oreo, Disney Resort, BOSCH, Hilton, Dyson, Oppo, Unilever, Tiger Beer, Caterpillar and many others.
In a past/distant life, at the height of the dotcom boom, I dropped-out of a prestigious school to get together with a few friends to launch what was to be India’s first multi-media youth entertainment portal. Acquired by the UB Group it became kingfisherworld.com. After the high, felt the pain of seeing it go bust. Collected ourselves to create a content company. Executive Produced four seasons of India’s first in-show branding led Travel Show for Toyota, conceptualized interesting on-ground properties and internet content, and fulfilled a lifelong dream of making a documentary on my hometown Lucknow—all in a whirlwind, heady and crazy ride that lasted a month short of 4 years.
I then joined Ogilvy, and never left.
I have worked across Ogilvy Asia in different strategic planning roles based out of markets like India, Malaysia, Singapore and now China.
I started my Ogilvy career from the Delhi office and credit it for my deep and abiding love of culture, human stories and fun & laughter at work.
Winner of multiple creative and effectiveness awards, I believe effectiveness and creativity need to work in tandem—without one, the other is futile
Shingo joined McCann Erickson of McCann Worldgroup Japan as of February 2023 as a Strategic Planning Director. Previously he was an Associate Strategy Director at R/GA Tokyo, Japan where he'd work on a client such as NIKE . Prior to joining R/GA he was at Publicis Groupe Japan.
Shingo initially started his career in this industry at the headquarters of Dentsu in Tokyo, Japan as an account planner at the Sports division dealing with broadcasting rights for various sports with the rights holders including (but not limited to) FIG (Federation Internationale De Gymnastique), ITTF (International Table Tennis Federation), JFA (Japan Football Association), R&A (Royal and Ancient Golf Club of St Andrews), IMG (International Management Group) and many more.
Shingo enjoys identifying issues/problems and understand why they are the real issues/problems through his research and data analysis and develops strategies and provide solutions. Fascinated by the idea of using good mixture of left + right brain.
As a student, Guan was called into the principal’s office many times because he drew comic characters all over his textbooks. One day, a teacher realized his potential and encouraged his parents, both doctors, to allow Guan to abandon their dream of medical school and pursue his real passion. That turn of events sparked a successful career. Right after he graduated from Art Center College of Design in Pasadena, he surprised himself by winning the Best of Show in the LA Creative Student Competition. That win helped him land a job as one of the most successful independent west coast agencies, Kresser/Craig.
Guan later returned to Singapore and worked in several creative hot shops, including Saatchi & Saatchi and Leo Burnett, before taking a regional role at Grey Worldwide. In 2005, Guan joined JWT as Regional ECD of SEA and was later promoted to the additional role of Global ECD of Unilever’s Lux. In 2012, Guan’s team brought home numerous awards for their work on Lux, including a Grand Prix in radio from Spikes.
In 2010, he became the first Singaporean to serve as a Cannes Outdoor jury president. He was also the first Asian to serve as a D&AD jury foreman in the poster category and was the second Asian to ever chair a CLIO jury, when he led the jury for print, poster, innovative media and integrated campaigns. He also is a member of JWT’s Global Creative Council.
Tay Guan Hin is currently the Chief Creative Officer of BBDO Singapore. A member of the BBDO Asia Creative Council. Prior to BBDO, he founded the TGH Collective, a successful creative boutique independent agency.
Guan devotes the same passion and energy that goes into his work to mentoring young talent in Asia. Guan was instrumental in setting up the Singapore Crowbar Awards, AdFest’s Young Lotus, and the Award School Asia, which foster budding talent in this region. He organized Portfolio Night and leads JWT Asia Pacific’s on-the-ground effort as part of the agency’s annual sponsorship of Young Spikes. In 2012, he chaired Singapore’s Young Cannes Creative Competition and for the first time, the young team brought home a gold, Singapore’s first-ever Young Cannes Lion.
Guan continues to hunt for his high school teacher on Facebook in order to thank her.
My name is Peng Wang, and I am currently living and working in Shenzhen, China, at Tencent as a branding expert. I am now committed to promoting Tencent e-sports and Tencent game-related branding, which is a new area with a very young audience, and it's a good feeling for me to stay young and learn. This year, four of Tencent's games have been selected as official events for the Asian Games in Hangzhou, which is exciting news, and I will be responsible for all creative-related work during the Games.
I work in a variety of capacities, as a creative director, designer, advertising festival judge and self-publisher. The diversity of identities is what makes my life more interesting and allows me to constantly expand the boundaries of my abilities. My design work has won a gold medal at the German Design Award, my creative work has won silver and bronze medals at the Shanghai International Advertising Festival, my illustrations have been featured in the Asia Pacific Design Yearbook, and I am also a jury member of the Shanghai International Advertising Festival and the Golden Lion International Film Awards. I regularly write about creative and design-related ideas and thoughts on LinkedIn, and was awarded LinkedIn Connoisseur of the Year 2020.
I have worked in different companies as creative director, design director, art director, etc. These companies include Kuaishou, Qihoo 360, VML&YR, these companies belong to different industries, short video, live broadcast, advertising, these different industry work experience is valuable to me.
As a designer, I have led the brand design work of many large companies in China, such as GF Securities, Qihoo 360, People's Pharmacy, Dongfeng etc. To this day I still have a great interest in graphic design and enjoy poster design. Design is a very important part of my life, I enjoy the knowledge related to design history and I am often impressed by creative design works, I hope my design can influence more people. Regarding creativity, I have not made works that I am very satisfied with, as advertising is closely related to its surroundings. I wish my ideas were more cohesive and had the power to move or impress others, but these ideas are often put aside for many reasons and I am constantly trying to bring some good ideas to life through my own efforts. I hope to be able to do some creative ideas that are beneficial to the development of society and make the world better, not just limited to business.
If possible, I hope to become a artist and I have been working hard for this identity. The creativity of an advertising person is only opening commercial possibilities, while the creativity of an artist may open the door to the soul.
Chief Creative Officer at Ogilvy PR Australia
Mim has 15 years’ experience in using creativity to make stories matter for brands, businesses and even governments. Her work includes helping not-for-profits smash fundraising goals, building thought leadership platforms for support tech companies as they enter new markets and creating behaviour and culture change programs for federal government departments and pharmaceutical companies designed to re-orient operations around user/patient problems, and the support they need.
Mim is a multi-disciplinary creative and strategy leader, working across Ogilvy PR’s full range of practice areas including brand marketing, issues and crisis communications, employee experience, change communications, brand narrative, content and social and digital strategy.
Mim’s client experience includes some of the world’s best loved brands with diverse (and often dispersed) audiences and needs including Atlassian, Audible, American Express, CSIRO, AstraZeneca, JDRF, Microsoft and Deakin University. She has also worked for start-ups in industries as diverse as finance, recruitment and human resources, technology, design and retail. Her early career was spent in academia as a lecturer and tutor at the University of Wollongong.
Working across the full breadth of Ogilvy PR’s specialty practices, Mim provides clients with creative thinking and strategic counsel, leading the ideation process for new briefs to find solutions to communications challenges.
With a particular interest in cultural and communications trends and thought leadership, Mim is a keen contributor to Ogilvy’s trend forecasting and research reports, including our annual Futures report, the Ogilvy Believability Index and WPP AUNZ’s Secrets & Lies series. She has also appeared as a panellist on ABC’s Gruen. A passionate advocate for diversity and inclusion, Mim leads a number of D&I initiatives at Ogilvy PR, including our OutsideIn speaker series.
Mim holds a Bachelor of Creative Arts (Hons Class I, Dean’s Scholars) majoring in writing and performance. As well as comms and marketing roles both agency side and in-house, Miriam has worked as an editor, an author and a digital consultant.
John Wish，Senior Expert，Alibaba Group
John’s 14 years of experience includes working at such prominent agencies as Leo Burnett, DDB, MccANN,Hylink, and Alibaba.He also helps a number of worldwide brands including McDonalds, Unilever, Fiat, Volkswagen, Crowne Plaza, Tourism Australia, Uber, etc.
His works have garnered over 70 design and creative awards, including OneShow, LIA, Spikes, AD STARS, Longxi, HKDA, DFA,etc.
John is an award jury for One show Asia, LIA, Times awards, and also lectures to students in Dong Hua University(Shanghai) and Beijing Normal University（Zhuhai).
In addition to his work in advertising, He is the translator of "A Technique for Producing Ideas" and the author of "The Shapes of