NORTH-AMERICA

USA
Amanda Fève
Chief Strategy Officer TBWA\Media Arts Lab
ABOUT

Amanda Fève

Amanda Fève joined TBWA\Media Arts Lab as the Chief Strategy Officer in 2021. From the agency’s Los Angeles headquarters, she oversees a multi-disciplinary team of global strategists shaping work for the world’s most valuable brand. 

A dual citizen of the United States and France, Amanda’s global credentials were shaped by a career that started in New York before taking her to Europe for nearly two decades. In her time at JWT, BBH, Wieden & Kennedy and Anomaly, Amanda led the strategic thinking on clients including Barclaycard, Bulgari, Coca-Cola, Converse, Diesel, Domino’s Pizza, IKEA, Johnnie Walker, Kellogg’s, Listerine, T-Mobile, Tanqueray, Vodafone, Wedgwood and more. Her work has been recognized with Lions, Pencils, and other prizes, including an IPA Effectiveness award, along the way. 

A strong proponent of work that works, Fève served on the inaugural Cannes Creative Strategy jury and has been a jury member and jury president for the Creative Effectiveness category at Dubai Lynx and Eurobest. An avowed nerd, Amanda thrives on the endless opportunities for learning that a career in strategy creates.  

USA
Archana Mahadevan
VP, Strategy Director DDB Chicago
ABOUT

Archana Mahadevan

Archana Mahadevan is an award winning strategist. She is currently the VP, Strategy Director at DDB, Chicago. In a career spanning 15 years in India and the US, she's worked on brands such as  Google, State Farm, La Quinta and US Army. She's a passionate advocate for DE&I initiatives and has volunteered and mentored strategists and young talent across industries. She believes in leading with empathy and making deep connections with people.

USA
Jennifer Baldwin
Executive Vice President, Strategy Director Publicis New York
ABOUT

Jennifer Baldwin

Jennifer has over 15 years of strategy experience at leading global agencies spanning Publicis New York, JWT Londonm and TBWA New York. In the last decade and a half, her career has focused on CPG and global brands. She’s had the honor of working on some of the biggest packaged goods brands from confection and snacks like Skittles, Starburst, Jif, and Smucker’s; coffee brands Folgers, Café Bustelo, and Dunkin’; skincare brand Nivea, and leading household brands Bounty, Puffs, Charmin, Cottonelle, and Andrex. She has also worked in consumer health care and pharma brands. Before her career in strategy, Jennifer was trained as a designer and worked as an art director. So, Jennifer combines the unusual alchemy of a creative right brain with the nerdy rigor of an MBA. Ultimately, Jennifer is a brand strategist passionate about helping brands find or rediscover their heart and soul, and make sure that can inspire head-turning creative campaigns that make an impact on the business.

USA
Jean Batthany
Chief Creative Officer Walmart
ABOUT

Jean Batthany

Jean Batthany

Walmart, Chief Creative Officer

A purpose driven creative executive, Jean is committed to developing culture changing creative, championing diverse talent, building brands and relationships with consumers. She joined Walmart as their first Chief Creative Officer to lead the vision and expression of all consumer centric communications, content and experiences across all touch points, across all communities.

Prior to Walmart, Jean led Creative at Disney Yellow Shoes, in-house agency for Disney Parks, Experiences and Products. She helped transform the agency into a digital first, creative center of excellence expanding capabilities, leaning into innovation, collaboration and diversity of thought. She was a founding Executive member of BRAVE, Disney’s Diversity, Equity and Inclusion task force.

Before going brand side, Jean spent 25 years leading creative agency side, winning new business, top industry recognition and awards from the Addys to Effies to Cannes. She has been honored as one of Business Insider’s 30 Most Creative Women in Advertising, Advertising Working Mothers of the Year by AWNY and Working Mother Magazine and a proud recipient of the 3% Movement’s 3 Cheers Award.

The proud mother of two daughters, Jean is a member of the Board of Directors of Girls Inc of Los Angeles, committed to advocating and investing in the next generation of diverse female leaders in her community. And she is a founding member of CHIEF Los Angeles, a network built to elevate more women into positions of power to drive change.

Canada
Rafik Belmesk
Chief Strategy Officer Dentsu
ABOUT

Rafik Belmesk

Rafik leads the strategy teams at Dentus Canada. He has held strategic roles at TAXI Toronto and Montrea including brand, customer engagement, digital and social change across APAC and North America. This cross-discipline path has shaped his holistic, media-neutral approach to communications and its impact on brands and organizations.

In the last few years, he has applied his approach to local and international brands such as Intel, Rogers, Fido, VW, Audi, Intuit, McDonald’s, SingTel, Unilever, Prudential, Amnesty International and WWF. He has an uncanny ability to get to the heart of a client’s issue in an instant, to present it with clarity, and to inspire refreshing ideas around him.

His work has been recognized at effectiveness and creative award shows both locally and internationally including Cannes Lions, Effies, D&AD and Clio Awards. These days though, he’s prouder of his department’s turnover-rate, which stands at zero in the last three years. Despite the great resignation.

He also created two awards shows, the Tomorrow Awards (which was acquired, then cancelled, by the New York Art Directors Club) and Young Glory, a global awards program for young creatives, which has a cult following in places like Australia, Russia or Hungary.

USA
Courtney Berry
Mangaging Director Barbarian
ABOUT

Courtney Berry

As Managing Director, Courtney oversees all Account & Project Management and People & Culture at Barbarian. Courtney has the ability to merge vision-setting, brand level goals with practical plans for digital transformation. She has helped transform brands and create award winning (Cannes, Effies, Webbys, Shortys) work for NFL, Gillette, Pantene, L’Oréal, Danone and more.

Prior to Barbarian, Courtney led the billion-dollar Pantene account acting as the BAL across the Americas. Running global business is a thrill to Courtney, who has worked out of both NYC and Paris and led initiatives from California to China. Courtney believes that diversity, equity & inclusion has a direct correlation to producing more effective solutions for clients’ business challenges. She is the executive sponsor of Barbarian’s gender equality organization, Foundation, and was the guardian of Barbarian receiving 3% certification. Under Courtney’s leadership, Barbarians have embraced that diversity + creativity = profitability.


Courtney’s guiding principles for impeccable outcomes are transparency, rigorous interrogation of strategies & creative and treating clients’ businesses like they are our own. But mostly, “we should always be the best part of our client’s day.”

Courtney has previously served on the US EFFIES jury for three years.

USA
Santi Bibiloni
CEO & Co-founder COR
ABOUT

Santi Bibiloni

Santi Bibiloni is a Silicon Valley based technology entrepreneur and co-founder & CEO at COR, an all-in-one smart management software that serves worldwide top Creative Agencies. He always had two drivers: 1) doing something big, 2) giving opportunities to people who never had them.

Prior to COR he founded Balloon Group, bootstrapped and with no investors’ capital, to become one of Argentina's fastest-growing companies in its industry. Even though Balloon Group was a successful business (and still is) while its billing grew steadily, its profitability was unpredictable, and realized that in order to increase the company's profitability, they had to go to the core: projects. 

That's when Santi moved to Silicon Valley, the world's tech epicenter to empower the creative industry by launching COR: the next generation AI-powered solution that gives real-time visibility of team availability and status of each project by automating time-tracking, so they don't need to log hours manually. Having clear visibility on time and cost allocation could make these companies have more significant profits and produce a better life for creative and professional teams. 

Today COR has been selected by 500 Startups and has received a major investment from several venture capital firms and top entrepreneurs such as Kevin O'Connor (Founder DoubleClick, sold to Google for $3 billion), Doug Smith (Founder Anaplan, NYSE: PLAN), Marcos Galperin (Founder MercadoLibre, Nasdaq: MELI), Tom Chavez (Founder Krux, sold to Salesforce for $1 billion), and more.

USA
Ryan Boblett
Head of Creative Fitzco
ABOUT

Ryan Boblett

As Head of Creative at Fitzco, Ryan currently leads both the creative and production departments. A true strategic creative leader, instrumental in recent new business wins for Coca-Cola’s sparkling water AHA, French’s Mustard and Cholula Hot Sauce. His creative responsibilities span every account in the building, including helping architect and launch Fitzco’s Makers Studio.

Prior, Ryan was tasked with building the creative department for Translation’s Chicago office. An agency started in NYC by Steve Stoute and Jay Z. There he created culturally relevant work for a host of brands including McDonald’s, Anheuser-Busch and State Farm. Re-launching McDonald’s Big Mac to millennials that had never heard of it. Teaming up with internet sensation Bad Lip Reading to cement McDonald’s chicken wings across the NFL and Super Bowl, and helping to position 2 new beers - Bud light Platinum and Bud light lime for AB.

His career started at Leo Burnett’s global headquarters in Chicago, IL. There he worked across several well-known brands. Most notably, helping reposition Nintendo for the 1st time in 20 years, pitching and defending the US Army account and launching the Pontiac Solstice – their 1st new model launch in two decades. In 2005 he left Leo Burnett and spent the next 10 years working across a select group of successful Chicago agencies. At Cramer-Krasselt, he created award winning work for CareerBuilder.com and was fortunate to shepherd Corona’s iconic campaign. In 2007 at Y&R he worked across Craftsman, Kenmore, Hotels.com and Miller beer. Launching several new beverages into the Miller portfolio. In 2010 he returned to Leo Burnett to help run Blackberry, Samsung and Nintendo.

Ryan is a big believer in craft, collaboration and listening. An approach that helps him understand his clients and fuels the fire for award winning solutions. From integrated campaigns to culturally relevant brand acts, Ryan’s passion for creativity has been recognized across almost every global award show from Cannes to the Effies.

His wife, 2 kids, dog and cats are mildly impressed.

USA
Federico Chiesa
Chief Strategy Officer Havas Village X New York
ABOUT

Federico Chiesa

Federico brings more than 20 years of brand experience from both the client and agency sides. He cut his teeth working on global brands such as IBM and Coca-Cola in Argentina, his native country.

As a brand consultant for Interbrand and Brand Architecture International, Federico worked in diverse categories, projects ranged from activating “Chivas Life” to branding the city of Toronto. He joined BBDO in 2006 where he led some of their most iconic brands, such as Gillette, Johnson’s Baby and Bank of America.  In 2013, he became the lead planner for BBDO HealthWork, a healthcare-focused joint venture of BBDO and CDM. He worked across many categories, including obesity (Novo), diabetes (Bayer), mental health (Allergan), flu (Genentech), and gastro (Takeda), to name a few.

He is currently Chief Strategy Officer at Havas Village X. Previously he served as EVP, Strategy Director at McCann Health where he leds the brand strategy team across all patient communication initiatives..

Federico is passionate about understanding people and their behaviors and believes that regardless of the category, brands can and should serve as catalysts for behavioral changes for good.

USA
Eduardo Cintron
Creative Director Ogilvy
ABOUT

Eduardo Cintron

I'm a Creative Director currently working at Ogilvy Chicago. I've had the opportunity to lead brands at several top advertising agencies around the USA, as well as direct television commercials and narratives.

I’ve worked with wonderful brands like Adidas, Alka-Seltzer, Allstate, All Out, Bayer, Clorox, Jimmy Dean, Knob Creek, NBA, Nintendo, Off, Presidente, PWC, SCJ, Sun Chips, and Walmart, amongst others.

Before my ad life kicked off, I went to school at the Pratt Institute in NYC, played in hardcore/punk and ska bands, owned a design boutique in Puerto Rico, and performed/exhibited my work at art galleries around the globe.

------

EDUARDO CINTRON

Creative Director

USA
Rogério Colantuono
Head of Strategy TBWA\Health Collective
ABOUT

Rogério Colantuono

Rogério is a Business, Marketing and Communications expert with a diverse, integrated background and a holistic approach to strategy. For the past 18 years he has been at some of the best global and local advertising agencies (such as TBWA\Chiat, Wavemaker/WPP, Area23/FCB, Grey and Leo Burnett) crafting strategic and creative thinking and solving all kinds of brand challenges for top global brands (such as Moderna, Novo Nordisk, GSK, Gilead, Google, Marriott, Volvo and Samsung) and specializing in bringing together the right teams and expertise to solve a broad range of brand problems.

His career has been guided by the belief that entertainment, culture and technology are powerful catalysts to uncover purposeful experiences and that truly relevant work aims to generate value for both brands and people.

Brazilian-born and Italian citizen, Rogério has been living and working in the New York area for the last 7 years. He is a father of two, a committed meditator, an amateur cyclist/swimmer and a certified beer sommelier. He speaks English, Portuguese, Spanish and a bit of Italian.

USA
Iris Coldibelli
Chief Strategy Officer Netra
ABOUT

Iris Coldibelli

Iris believes that innovation and effective strategic solutions come from a diversity of thought, unexpected data sources, and honest collaboration. Along her 20+ years journey, Iris has mastered this belief while seeking new ways to connect products with consumers, creating meaningful brands and experiences in a new connected world. Having worked as a Creative, UX Designer, and Brand Strategist, Iris has developed a distinctive skill set grounded in strategic brand building and expanded into product design, CRM, content strategy, and service design. Iris has worked across South America, Europe, and Asia, helping iconic brands like Nike, Nestlé, MasterCard, Pfizer, Intel, Microsoft, Kraft, and Chevrolet as a strategy lead at McCann, MRM, Martin Agency, AKQA, and Ogilvy. These days, Iris is running her consulting business, helping brands illuminate pathways and transform perspectives. In a highly complex world, Iris helps leaders see a brighter future for the business. Iris also runs her own podcast, "Personalidade Forte," and is writing a book that will share her painful and wonderful lessons in life and strategy to help others find their own way.

USA
Vida Cornelious
VP, Creative New York Times Advertising
ABOUT

Vida Cornelious

As an award-winning creative leader, she has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity.

Currently she is the VP, Creative, New York Times Advertising. As the creative lead of the department, she oversees the T Brand creative team and operations responsible for building bespoke creative content, bringing brands closer to the prolific storytelling of the New York Times.

Previously, she held the posts of Chief Creative Officer at Fake Love and HelloSociety– the Brand Experience and Influencer agencies of New York Times Advertising. Both agencies enabled T Brand to expand its “off platform” capabilities and further enable brands to have impact in the world.

In addition to her time with The New York Times, her creative leadership roles at global brand, The Walt Disney Company and advertising giant, DDB Chicago, have fueled her career with a trifecta of publisher, brand and agency side creative experiences.

Throughout her career she has serviced blue-chip brands spanning a wide range of consumer categories. She has created award-winning work garnering accolades and recognition from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, London International Awards and others. She has contributed op-eds to industry publications and provided thought leadership as an award show juror, featured panelist, sought-after mentor, and speaker at national industry events.

 

 

 

USA
Lucien Etori
VP, Executive Strategy Director R/GA New York
ABOUT

Lucien Etori

Lucien has spent over 20 years at the vanguard of brand building - across all aspects of strategy, creative, research, positioning, naming, architecture, digital & marketing innovation for forward-thinking, industry-leading agencies. 

A seasoned marketing veteran and key client advisor comfortable from the C-suite to the creative studio, Lucien provides boundary-pushing, inspiring strategic leadership to cross-disciplinary teams, as they work together with Fortune 100 clients to help define and express the core actions that address their corporate, as well as product/platform-level marketing challenges, ambitions and opportunities.

Canada
Susan Gillmeister
Strategist
ABOUT

Susan Gillmeister

Susan literally grew up in advertising. As the daughter of a creative director, family television viewing could be better described as family advertising judging with more discussion of the commercials than the programs. Susan spent over 20 years in agency account services, at Cossette, Saatchi & Saatchi, McCann, BBDO, Ammirati & Puris and FCB, working across a wide variety of consumer categories. Her commitment to storytelling and human understanding led her to 14 years of insight work in the healthcare sector, but ultimately it was her passion for insight-driven creative that brought her back to the agency world. Susan is current SVP, Planning at Havas Village X in New York.

USA
Kaylin Goldstein
EVP, Head of Planning Leo Burnett
ABOUT

Kaylin Goldstein

Kaylin Goldstein, EVP Head of Planning, Leo Burnett Chicago

Kaylin helps the world’s most storied brands make their mark on culture and partners with challengers seeking their unfair share of attention. Career highlights include “The Lost Class” for Change the Ref, American Express’ “Small Business Saturday” and Kraft Mac and Cheese’s “World’s Largest Blind Taste Test.” Not only has Kaylin helped her clients take home Cannes Lions, Effies and Jay Chiat Awards, but she herself won Ad Age’s Strategic Planner of the Year award, in 2017. Kaylin takes her understanding of human behavior seriously: She has a PhD in anthropology from the University of Chicago. Kaylin is also the parent of twin 15-year-old boys, whom she considers her own personal nature vs. nurture research project.

USA
Sabena Gupta
Global Brand Marketing Lead Amazon
ABOUT

Sabena Gupta

Sabena Gupta is a Global Brand Marketing Lead at Amazon. She is responsible for developing cross-channel campaigns that drive key perceptions about and grow the business, with an eye to creative solutions that are native to the platforms in which they live. Prior to joining Amazon, Sabena was the Director of Brand Strategy & Marketing at The New York Times where she led the cross-functional team responsible for the brand’s ongoing “Truth” campaign, overseeing creative development and media strategy. In her tenure at The Times, she also helped develop the organization’s first Brand Book distilling the company’s mission and brand strategy, as well as a series of style guides that helped implement the Brand Book across different products and teams.

Prior to The Times, she worked at AKQA in brand strategy and account management across a range of clients including Wheat Thins and Verizon. Sabena has been named on Forbes’ 30 Under 30 list and Ad Age’s 40 Under 40 list, and graduated from NYU with a degree in English Literature. She currently lives in Seattle where she recently moved for her role at Amazon. 

USA
Mike Hanley
SVP, Group Creative Director BBDO Atlanta
ABOUT

Mike Hanley

Mike spent the first 10 years of his career in New York at the Kaplan Thaler Group and BBDO. He got his start at Kaplan working on major brands like Aflac, Continental Airlines, Foxwoods Casino, as well as a number of P&G accounts. At BBDO NY he worked on m&m’s, Lowe’s and Pizza Hut.

In 2011, Mike moved to BBDO Atlanta where he has worked on everything from the award-winning AT&T “It’s Not Complicated” national campaign to regional brands like Novant Health. Mike is a VP, Creative Director currently responsible for leading multiple creative teams across several brands including Sanderson Farms, Voya Financial and The Home Depot.

Mike’s work has been recognized by many award shows, but the praise he seeks most is when his kids ask to see a rough cut on his phone over and over again. Mike loves movies, bourbon, football and cooking, but the thing he enjoys most is family time with his wife and kids.

Canada
AJ Jones
Chief Strategy Officer McCann Canada
ABOUT

AJ Jones

Having spent a decade working in multiple markets in Europe and North America AJ has developed industry recognised work, helped international brands play a meaningful role in people’s lives and held teaching positions at two UK Universities.

Schooled at McCann UK, before a stint as CSO for McCann Bucharest AJ was responsible for the regional strategic development of mega-brands such as KFC and Coca-Cola and finding a place in culture for local players.

AJ loves finding the intersections of brands and culture and has a track record of delivering both creatively awarded and commercially successful campaigns. As CSO for McCann Canada AJ is focused on delivering powerful ideas that have a real impact across Canada and beyond. AJ’s input has helped McCann Canada pick up awards in non-traditional and social creative categories, as well as being globally recognised for Effectiveness.

 

Awards:

IPA – Aldi Swap & Save, Aldi Like Brands

Effie inc Grand Prix + Golds -  UK [Aldi, Smyths Toys, Co-Op] , Romania [Vodafone, KFC, ROM, The Coca-Cola Company, Europe [Aldi Ireland], Canada [Wendy’s, Nestle]

Cannes Lions – ROM, Vodafone, Mastercard

WARC Effectiveness Awards – Wendy’s Canada, EDC, Nesquik

Jay Chiat – Wendy’s Canada

USA
Jane Kramer
Creative Solutions Director, WM USA UBS
ABOUT

Jane Kramer

USA
Cara Lohman
Strategist SYLVAIN
ABOUT

Cara Lohman

Cara Lohman, Strategist at SYLVAIN

Cara Lohman is a brand strategist at SYLVAIN who believes that provocative strategies are grounded in human truths and brands deploy purpose by listening to the people that matter most. With a passion for creative storytelling and culture, she has applied her strategic skills across a range of clients and projects, including Converse, American Express, and Google. Cara began her career as an advertising strategist at Team One where she planned national and regional campaigns for Lexus Automotive and researched the principles of long-term brands for The Legacy Lab. 

Canada
Christine McNab
Chief Marketing Officer Zulu Alpha Kilo
ABOUT

Christine McNab

Christine is a senior marketing communications leader with a proven track record in driving businesses and motivating teams. Christine has built her career on delivering world class strategies and creative for clients such as Kraft Foods, Nestlé, Rogers and Diageo. She also led the largest re-branding in the Caribbean Basin for Massy Group, including the re-branding of their grocery, automotive and corporate divisions. Her key categories of expertise include Telecommunications, Government Services and Consumer Packaged Goods.

USA
Paola Ortega
Strategy Director BBH USA
ABOUT

Paola Ortega

Born in Mexico, and raised in Texas; the curiosity to understand her own upbringing and how that impacted how she engaged with the world and with brands was the spark to her career in advertising. Having spent the beginning of her career in multicultural agencies helped give her the foundations to always dig deeper, to push past the obvious to read between the lines and never assume that one size fits all.

She’s taken her skills and love for the craft to agencies like Mekanism, Preacher, DDB and BBH, giving her the unique opportunity to work across a range of industries and creative challenges. She’s spent some time in CPG, helping brands within the General Mills portfolio (Yoplait, Cheerios, Progresso, Old El Paso) connect with Hispanic audiences and helping iconic American beers (Budweiser, Coors Light, Coors Banquet) regain their footing in the midst of the craft beer craze. She has also helped take a once niche bourbon brand, Basil Hayden's, expand its audience while protecting its non-mainstream appeal, and translated Crate & Barrel’s heritage in style and design for a younger audience entering a new phase of life. She most recently joined BBH USA, where she now works on Mattel, Barbie and Lionsgate, as well as leading the agency’s DE&I Taskforce.

USA
Josh Paialii
Group Creative Director The Many
ABOUT

Josh Paialii

Josh Paialii is a creative leader with extensive experience driving both award-winning campaigns and business growth across automotive, gaming, CPG and QSR categories alike. Over the past 15 years, he has collaborated with and developed breakthrough work for brands such as Panda Express, Chameleon Coffee, Lexus, Riot Games and Netflix, to name a few.


Since joining The Many in 2019, where he now serves as Group Creative Director, Josh has played an integral role in the agency’s transformation, contributing to nearly a dozen new business wins. Prior to that, he worked both in agency and in-house, at companies like Team One, Riot Games, Ubisoft, Pitch, TBWA\Chiat\Day, and more.


When it comes to the work, Josh believes in brand storytelling with human tension at its core. He also believes the best ideas aren’t merely a question of how, but from whom, and that representation matters. Josh is constantly working on new ways to introduce local high schools to industry mentorship programs in Los Angeles, with the hopes of building greater pipeline opportunities for the next generation of award-winning creatives.

USA
J.P. Palmer
VP Strategy Director FCB Chicago
ABOUT

J.P. Palmer

JP is a big believer in the big idea. As a VP Strategy Director at FCB Chicago, he loves to look for ways to turn business problems into creative opportunities and insights into ideas that move people and brands in the right direction. His experience spans a number of clients including Molson Coors, Mars Wrigley, Walmart, and many more. And his work on those brands has been widely recognized at all the major award shows.

Australia
Vanessa Quincey
Senior Strategy Director VaynerMedia
ABOUT

Vanessa Quincey

Born and raised in Melbourne, Australia, Vanessa is Senior Strategy Director at VaynerMedia, New York. Shortly after completing her Master’s Degree in Advertising, she set her sights on the bright lights of NYC, where she has been living and working for the past eight years. 

Vanessa brings with her a wealth of creative strategy, partnerships and integrated marketing experience across some of today’s most revered brands and Fortune 500 companies, such as Walmart, Ally Bank, Applebee’s, Alphabet, Comcast, Mondelēz and Revlon. Her “super power” lies in brand positioning, dissecting trends (and the trends behind the trends), and identifying unique growth-driving opportunities rooted in culture and behavioral science.

Prior to Vayner, Vanessa has spent time building her strategic repertoire at Art & Science Partners, GREY, TBWA\Chiat\Day, and Wunderman Thompson. Her career highlights include, concepting an award-winning music video with Heidi Klum and Sia, spearheading Lebron James’ involvement in Walmart’s Fight Hunger Spark Change initiative, and leading the first-ever global positioning for YouTube Advertising.

Outside of advertising, she is an avid traveler, dog-lover and ammateur watercolorist (with varying degrees of success).

USA
Nir Refuah
Executive Creative Technology Director McCann New York
ABOUT

Nir Refuah

Canada
Heather Segal
Group Strategy Director Zulu Alpha Kilo
ABOUT

Heather Segal

Heather has always been curious about what makes people do what they do and has been digging into consumer behaviour for almost 20 years as an account lead, qualitative market researcher and strategic planner for brands across North America. Heather’s strategic work has inspired business transformational communications that has been internationally recognized at creative and effectiveness awards, including the Effies and Cannes.

United States
Aaron Sidorov
Group Creative Director Deloitte Digital
ABOUT

Aaron Sidorov

Aaron is the creative lead of life sciences and healthcare at Deloitte Digital. His work has been covered by Forbes, WIRED, the UNDP, and Good Morning America. At Deloitte Digital, Aaron leads teams who actively explore the intersection of health and culture. His work has been awarded by international film festivals, Cannes Lions, Clios, LIA, The One Show, ADC, TDC, and NY Festivals. He is proud to have served on creative juries across the industry and serve as a creative mentor with The One Club and The Creative Ladder.

USA
Shannon Smiley
SVP, Group Strategy Director Energy BBDO
ABOUT

Shannon Smiley

Shannon reads deeply between the lines to inspire creative work that simply works for some of the world’s biggest marketers. Her fifteen-year tenure at Energy BBDO has included brand storytelling and integrated experiences spanning categories such as alcohol, food and beverage, health and wellness, personal care, technology and travel. She has led strategic efforts for brands such as Bud Light, Mars Wrigley and Starbucks while at the agency. Previously, Shannon also worked as a strategist at Leo Burnett on P&G. She started her twenty-year career uncovering emerging millennial insights for retail, CPG and telecommunications clients while at youth research company TRU, (now Kantar). Her work has contributed to award-winning campaigns including multiple Cannes Lion, New York Festival and Effie wins for numerous clients, such as Bud Light, Orbit gum, and Tampax, and Ziploc. 

 

 

USA
Patricia Swindle
Founder The Loring Partnership Marketing Consultancy
ABOUT

Patricia Swindle

Patricia Swindle is is a C-Suite marketing and brand consultant. An award-winning innovator with a proven track record for building business through careful analysis of data, creative problem-solving and thoughtful decisions. I have guided the strategic direction of world-class iconic brands including MasterCard, Dove Beauty Care and McDonald's using omni-channel approaches to brand storytelling that change consumer behaviors, build audiences and deliver measurable results. I am driven by the desire to build teams, inspire imagination and create consensus across all stakeholders and partners.

Her passion includes teaching Integrated Marketing at the University of Chicago Graham School where she emphasizes the power of modern technologies and media to increase customer engagement, market response and measurable effectiveness.

USA
Marialejandra Urbina
Chief Strategy Officer Dieste
ABOUT

Marialejandra Urbina

Marialejandra is Chief Strategy Officer for Dieste, US. She oversees Dieste planning group in Dallas, New York and Los Angeles.

Marialejandra leads all data, insights, cultural intelligence, and research efforts at Dieste. Her experience working around Latin America and with the U.S. Hispanic consumer gives her a broad vision of the diversity of Latin cultures and their specific nuances. Her passion for understanding humans and their relationships has led her to pursue a Master’s in Social Anthropology.

With more than 25 years of experience in strategic planning, Marialejandra has been involved in the development of marketing communication for companies in various industries including 3M, Chiclets Adams, Ford Motor Company, Mattel, Nestle, SAB Miller/AB InBev, The Coca-Cola Company and Warner Lambert.

Marialejandra was included in the Advertising Age Women to Watch list for Colombia, and her insights and contribution to the Demobilization Humanitarian Program of the Colombia Ministry of Defense campaign led to recognition not only for its creativity, but also as the first and only Grand Prix in the region from IPA (2011). This campaign has also been awarded for its strategy and effectiveness, winning a Grand Prix APG, the Jay Chiat Grand Prix 2011 and Grand Prix El Dorado Effectiveness 2014 as well as more than 10 Gold Effie Awards.

 

USA
Megan Weisenberger
Chief Strategy Officer Further & Further
ABOUT

Megan Weisenberger

Born in the Midwest and based in Brooklyn, Megan is a culturally driven, creative strategist on a mission to solve problems and make brands as humane as possible.

After years as both a planner and a creative in the ad world, Megan is currently Chief Strategy Officer at Further&Further, an exploratory qualitative research agency hellbent on getting to the actual truth. Leading research, strategy & innovation projects across the globe for clients such as Gatorade, Bacardi, Facebook, Etsy and Tinder, Megan is really interested in taking a deep look at humans  as they actually are — their joys, their tensions, their flaws and their contradictions — and in then helping brands build products and experiences that truly make their lives better, easier & more meaningful. 

Outside of the research world, she’s enthusiastic about books, nature walks, dive bars, funny people & getting on airplanes.