JACOPO APO BORDIN
HEAD OF STRATEGY 28 Studios

Jacopo “Apo” Bordin is the Head of Strategy at 28 Studios, prior to his new role he was Head of Strategy and Growth at Grey Italy. He joined Grey in 2019 after spending most of his career abroad.

Born in Italy but raised in Switzerland, Jacopo started his professional journey in San Francisco. A long-time admirer of the “Famously Effective” philosophy, he believes that creativity has never been as important as it is today for brands to grow.
This belief and his international experience acquired in the US and Amsterdam fuel his ambition to build a team that drives business results for clients through strategic rigor and messy creative thinking. As testament to this, he’s also been part of the Effie Awards Italy Jury.
His roster of clients spans across categories and includes, among others, Netflix, Milano-Cortina 2026 Winter Olympics LG, Amazon Game Studios, Adidas, McDonald’s, and Mars Petcare.
All of these experiences have shaped his cultural and business understanding, but definitely not his accent. 
 

Ez Abero has 17 years of planning experience across multinational and independent agencies. He is currently the Head of Planning at Blackpencil Manila  —  part of the Leo Burnett Group and Publicis Groupe Philippines — handling some of the biggest and most iconic brands from clients such as consumer food and beverage product giant Universal Robina Corporation (URC) and the country’s leading airline, Cebu Pacific.

Before Blackpencil Manila, Ez was Chief Strategy Officer and Acting Managing Director at Dentsu One Manila. Some of Ez’s biggest wins at Dentsu were the Nestle Bear Brand Fortified and Bear Brand Adult Plus milk brand portfolio and top life insurance provider Sun Life PH. A proud milestone was when Dentu One Manila’s pandemic era “Frontliner Labels" campaign for gin brand Ginebra San Miguel won bronze in the Pivot Category in the New York Festivals Advertising Awards.

In 2018, Ez moved to Ho Chi Minh City to lead Leo Burnett Vietnam's planning team as Strategic Planning Director. His team successfully worked on the agency's biggest accounts: Samsung and Friesland Campina.

Prior to Leo Burnett Vietnam, Ez was Strategic Planning Director at Dentsu Jayme Syfu — a creative powerhouse and one the most awarded agencies in the country. He played a key role in boosting the agency's portfolio through significant pitch wins for the Coca-Cola Sparkling business, SariMonde, and Nestle Cerelac's local and regional campaigns.

Ez’s journey in Strategic Planning began in 2007 at McCann Worldgroup Philippines — the country’s largest marketing communications agency at that time. He spent 5 glorious years with the agency handling Coca-Cola, L’Oreal, Nestle and iconic Filipino brands such as San Miguel Beer and United Laboratories. After McCann, Ez went on to lead Strategic Planning at all-Filipino agency Gallardo and Associates for 3 years handling accounts within the Pfizer, Green Cross, Banco De Oro Unibank, and Pascual Laboratories portfolios.

Ez took up Communication Arts from the history-laden University of Santo Tomas. In 2015, he pursued extensive digital marketing and e-commerce courses at New York University and was a delegate at the 2014 New York Advertising Week.

Ez was born and raised in La Union (Elyu/L.U.)– famously known as the Surfing Capital North of the Philippines. He loves going home to to savor his Grandma Pacita’s cooking (the best cook in the world!) and spend quality time with his mom Irene, fondly called Migy, as well as with his siblings, nephews, and nieces.

Abhinit is a strategy leader with close to 16 yrs of work experience across leading advertising agencies in Singapore & India.
 
He is currently working as Executive Strategy Director in TBWA Singapore, leading global strategy for Singapore Airlines & Mandai Wildlife Reserve and APAC strategy for Hilton.

In his previous stint as Regional Planning Director at Publicis, Wunderman Thompson & Ogilvy Singapore, he led strategy for Unilever brands - Lux & Pond's Men (Global), Vaseline & Comfort (APAC) and P&G brands - Head & Shoulders, Rejoice & Oral-B (APAC).

Before Ogilvy, he worked in leading advertising agencies such as Publicis, MullenLowe Lintas, DDB & Leo Burnett in India and led strategy for brands such as Heineken, Kingfisher, Twitter, McDonald’s, Volkswagen, Skoda, OneTouch (Johnson & Johnson), Kissan (Unilever), SonyLIV (OTT platform), Firstcry.com and Zee TV.

Throughout his advertising career, he has won numerous effectiveness awards such as Effie (including APAC Effie GOLD & Effie India GOLD) and Strategy & Effectiveness Spikes Asia. He has also served on the jury of APAC Effie multiple times since 2018 and Effie India in 2016.
 
He has been a visiting faculty and guest lecturer in various institutes in Singapore & India such as Miami Ad School, SMU Lee Kong Chian School of Business, MICA, FLAME, SIMC and XIC for the last 10 years and teaches subjects related to brand strategy, advertising and strategic planning.

Dina Alsharif, a Saudi-Jordanian strategist based in the UAE, earned her BA at the University of Sheffield and pursued her Masters at the London School of Economics. With a background at notable agencies like Wunderman Thompson, VICE Media Group, and Deloitte Digital, she currently serves as the Strategy Manager at Accenture Song. Dina is more than a strategist; she identifies as a cultural advocate and an ad nerd. Her work ethos revolves around a steadfast commitment to pushing and redefining cultural boundaries through communication. Notably, she has garnered awards at Effies, Clios, and Lynx, and has been invited as a distinguished guest speaker at various universities and panels, solidifying her impactful presence in the industry.

Ricardo Alvarez, who studied Professional Advertising at the Instituto Profesional Duoc UC, began his career focusing on
digital research and social media. Over time, he specialized in developing digital communication strategies and strategic planning for brands. Currently, he is Director of Strategic Planning at Inbrax. He has worked with a wide range of prominent brands in his 12-year career, including Pepsi, Canal 13, Unimarc, Farmacias Ahumada, L'Oreal, Samsung, Movistar, Polla Chilena de Beneficencia, Arcor, Shell, Walmart, Pepsico, Entel, Cencosud, and Nestlé.

Awarded at Achap, Echo Latam, Effie, Fiap, PNHX, C2A, ANDYs, Caples, Creativepool, Gerety, among others. He has been a judge of Effie Chile, Effie Latam, Phnx.

He was part of the team in the creation of the animated
rhombuses of Metro de Santiago.

Vitor Amos is Head of Strategy at VML Brazil

Vitor has shaped strategy for some of the world’s most admired brands, such as Nike, Heineken, Budweiser, Mondelez, Vivo and iFood.

Having worked at Wieden+Kennedy São Paulo and Africa, Vitor was in charge of efforts on a local and global scale. He was lead strategist on Nike Brazil for the 2014 World Cup, on Heineken’s consolidation in the country, on the global launch of Mondelez’s 5Star chocolate bar and on Vivo’s repositioning, promoting a healthier relationship between people and technology.

His work has been celebrated in awards such as Effie, Jay Chiat, and Cannes, including Grand Prix in 2018 for Budweiser’s “Tagwords” campaign.

In 2019, at 29 years old, he was appointed by AdAge as “40 under 40”.

Vitor also serves as a teacher at Miami Ad School.

Over the last two decades, Rohit has held leadership roles with WPP agencies & Liwa. In his current role at Viola Communications, he’s leading the integrated practice. Rohit has earned several industry recognitions and is also an avid writer of opinion pieces, whitepapers, and creative reviews published by WARC, Campaign Middle East, Campaign Asia, Luxury Daily and Brandchannel.

Juan Luis is Peruvian, and has been living in Mexico since January, 2017. He has a
Bachelor’s Degree in Social Communications by Universidad de Lima.
He is a multi-awarded professional with over 25 years of experience successfully
performing creative, strategic, and managerial roles in the fields of branding,
communications and advertising for industries such as financial services, consumer
goods, and retail.

He has been Integrated Marketing Communications Director for Peru’s BCP and Pacifico
Seguros (the bank and insurance company of Credicorp, said country’s leading financial
group), Account Group Director at what today is Circus Grey Peru, Regional Account
Director for Coca-Cola’s TFU Region at McCann Lima and, before coming to Mexico,
Strategic Planning VP at the latter agency.

In his spare time, he is part of &mpers&nds, an independent rock band.

Ghada Azzi is the Managing Editor of ArabAd, the Beirut-based Communication magazine catering to the MENA region since 1986. 

With her background in journalism and PR, Ghada oversees all editorial content (online and print) and the entire management of the publication. 

She has covered the marketing, advertising and media business for the last 20 years. 

Beside her wide range of creative interests, she is passionate about storytelling, design, technology, and stays current with all the latest trends occurring in or impacting adland. She is also a firm believer in Creativity as a driving force behind the ad business and mostly in the power of creativity and design for social good.

Ghada takes part each year in EPICA awards, PHNX Awards and White Square’s jury.

She holds a Master degree in Political Sciences from USJ Lebanon in addition to a Journalism diploma from CFJ France.

Steve is an unusual type of businessman. In an industry that seemed to have run out of inspirational stories, he stepped in and wrote a new chapter. Now, his X3M Ideas Group, which he founded in 2012, has become the yardstick for a new generation of Nigerian creative entrepreneurs. 

Steve’s unyielding belief in looking challenges in the eye and staring them down has attracted the best talents to his firm and pulled in clients from around the world. His next stop? South-Central Africa, via Lusaka and Johannesburg, where he recently opened independent offices for X3M Ideas.

Before starting X3M, which has now grown to include X3M Music, and Zero Degrees Productions, Mr. Babaeko was the creative director at 141 Worldwide. Over there, he sparked the fire of creativity that made that agency the trendiest for many years.

Steve began his advertising career at Mc&A Saatchi & Saatchi and later moved to Prima Garnet Ogilvy. For more than 23 years, he has been helping to create some of the most iconic marketing works on the continent. You might remember the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, “You Need A New Bank” campaign for Diamond Bank and so many others. 

He continues to represent Africa on the global stage, having been a member of the jury at the New York Advertising Festival, the Loeries, and African Cristal Awards. He has also been a speaker at the Cannes Lions Festival and also one of Adweek’s Top 100 Creatives in the world 2019. He was also conferred with the “Visiting Fellow” honours at the Henley Business School, University of Reading.

Steve holds a bachelor’s degree in Theatre Arts from the esteemed Ahmadu Bello University, Zaria, Nigeria. He is currently the President of the Association of Advertising Agencies of Nigeria (AAAN) and member of the board of International Advertising Association (I.A.A), Nigeria. Outside advertising, he was the former Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

Steve has attended several international Leadership training, including some in Harvard Business School, Columbia University, New York and Stanford Graduate School of Business.

Abbie Baehr is CSO of VML NA. With 2,300 talented people networked together, VML NA is the key market for best-in-class capabilities integration, offering the best of BX, CX and Commerce all under one roof for clients like Colgate Palmolive, Coca Cola, New Balance, Dell, Mondelez and Ford.

Originally from London, Abbie has lived in NYC for the last 13 years, leading to an identity crisis, and picking up multiple awards in effectiveness and creativity for American Express, Walmart, SAP, Verizon, and Coca-Cola.

When she’s not inside the office, she’s outside in the fresh air: skiing, hiking, and gardening with her husband, Max, and their rat-bag dog, Pickles.

Suzy has spent the past 8.5 years with the advertising agency BBDO Worldwide in both New York and London. Currently at AMV BBDO in London, Suzy is a Strategy Partner across multiple clients including Bacardi, Mars Chocolate, and Bupa Healthcare with experience in cocoa sustainability and re-framing the climate crisis as a health crisis. She co-founded AMV x Green, an open API framework to best serve clients around sustainability and AMV BBDO has recently been named the most creatively awarded UK agency for sustainability. Suzy has won several Cannes Lions, D&AD pencils, One Show awards, Effies and more. In her spare time, she is an assistant professor in branding and advertising at the American University of Paris.

An R&D engineer turned marketer turned strategist, Bhaskar has over 14 years of experience across multiple categories – Automotive, Banking, Telecom, Retail, FMCG in the Middle East & India. 

The coming together of human psychology, creativity and brand dynamics is what he loves the most about being a brand strategist. A champion of communication effectiveness, he is an IPA Eff Test certified strategist and has been on the MENA Effie Awards Jury for 3 years.

Bhaskar is deeply interested in technology, psychology & cars. He is a part-time musician and loves watching memes & stand-up comedy. 

Rafik leads the strategy teams at Dentus Canada. He has held strategic roles at TAXI Toronto and Montrea including brand, customer engagement, digital and social change across APAC and North America. This cross-discipline path has shaped his holistic, media-neutral approach to communications and its impact on brands and organizations.

In the last few years, he has applied his approach to local and international brands such as Intel, Rogers, Fido, VW, Audi, Intuit, McDonald’s, SingTel, Unilever, Prudential, Amnesty International and WWF. He has an uncanny ability to get to the heart of a client’s issue in an instant, to present it with clarity, and to inspire refreshing ideas around him.

His work has been recognized at effectiveness and creative award shows both locally and internationally including Cannes Lions, Effies, D&AD and Clio Awards. These days though, he’s prouder of his department’s turnover-rate, which stands at zero in the last three years. Despite the great resignation.

He also created two awards shows, the Tomorrow Awards (which was acquired, then cancelled, by the New York Art Directors Club) and Young Glory, a global awards program for young creatives, which has a cult following in places like Australia, Russia or Hungary.

A medium-agnostic strategist with over 17 years of experience in advertising and brand consulting – across categories in FMCG, Banking, E-comm, Durables and Retail.

Divya is an award winning strategist and effectiveness Juror having worked across categories in flagship agencies such as Ogilvy, Lowe Lintas and The Times of India. Over the years, as a planner, she has lead brand and communication on brands like Google, Mondelez Cadbury, Marico, Hindustan Unilever, and Tata Group to name a few. 

Her last role was lead creative strategy for the Nutrition & Hydration categories at the Coca Cola Company India, where she led brand creative and innovation across the juices portfolio (Minute Maid, India’s favourite Mango drink Maaza) and hydration portfolio (India’s heritage brand Limca, Limca Sportz, Kinley, Smart Water, Vitamin Water, Honest Tea.

With a master’s degree in business management, Unmisha, the co-founder and Chief strategy officer of Tonic Worldwide, boasts 23+ years of expertise in crafting compelling brand narratives and strategies across diverse consumer touchpoints. A seasoned specialist in consumer insight mining, Unmisha has successfully guided renowned brands like Ponds (HUL), Bajaj Electricals, Tata Sky, Kotak Investment Advisors Ltd. At Tonic, she spearheads planning and digital strategy, expanding brands into new markets globally. Unmisha pioneers innovative digital tools, defining online brand personality, communication strategies, and methods to enhance consumer engagement. Splitting her time between Dubai and India, she serves as a dynamic force, inspiring her team to excel. Unmisha’s mission is to uplift her team, setting new industry standards, providing mentorship, and facilitating growth. Moreover, she contributes as a guest faculty, imparting knowledge to management students and conducting enriching training workshops, nurturing young talent.

Unmisha possesses a nuanced understanding of integrated brand communications, both from the agency as well as the brand perspective. This keen insight allows her to assess and analyse the needs of the businesses and set their goals in an objective manner, ensuring a seamless understanding between partner brands and the clients. She is also the founding member of the Tonic Dubai office for the Middle East region. She believes in laying emphasis on online consumer understanding, analytics, detailed online behaviour analysis and recommends tailored brand strategies for brands basis the same.

She has judged several Indian and International awards and participated in several panel discussions with global industry bodies like Warc APAC, Emvies, Effies, IDMA, Campaign India, Festival of Media, APAC amongst others

Istvan set up the independent ad agency White Rabbit Budapest with his partners in 2006.

His creative work won him awards like D&AD, Cannes Lions, One Show, ANDY Awards, Clio, LIA, ADC, The Immortal Awards, Eurobest, Webby Awards, ADC Europe, ADC Germany, Shark Awards, New York Festivals, Cresta, Epica, AME Awards, Communication Arts, One Screen, AdAge, AdStars, Golden Drum, White Square, KIAF, Chip Shop and more than 10 Effies - including the first ever Hungarian Effie Grand Prix, a German Effie Grand Prix and a gold at the Euro Effie.

He was a member of the jury at the D&AD, One Show, ANDY Awards, Clio, LIA, New York Festivals, Webby Awards, Young Ones, Cresta Awards, Caples Awards, Cannes Young Lions, AdStars, Creativepool, Mobius Awards, Lovie Awards, Golden Award of Montreux, Lisbon International Advertising Festival, Lisbon Health, Effie Awards Pakistan, WINA Festival, White Square, Newstars and jury president of Cannes Young Lions Georgia.

He is member of D&AD, The One Club, Art Directors Club Global, Art Directors Club of Europe and The International Academy of Digital Arts and Sciences.

He is a D&AD New Blood Academy Mentor, LIA Coach and MadStars Global Academy Instructor.

He is an examiner at VISART Academy Of Arts.

When he is not making ads, he likes to take care of his exotic houseplants or count clouds. He happily opens a bottle of wine to accompany any of these activities.

Alvaro is a Peruvian strategist with 14 years of experience: two in consumer research and more than twelve as a strategist in agencies like VIRTUE Worldwide, Wunderman Thompson, MullenLowe and Grey. He started his career in his home country of Peru and then moved to the Middle East to help build brands for the region. After seven years in MENA, he’s now moved to Australia where he is Executive Head Brand Thinker at Thinkerbell's Melbourne office.

He has earned over 100 awards and recognitions from national, regional and international award shows like Effie (MENA, LATAM and Peru), WARC, Clios, One Show, Cresta, Dubai Lynx, Ad Stars, Caples, Loeries, El Ojo de Iberoamérica, MMA, IAB, Adforum, among others. He has also been selected as jury for international award shows like One Show (2023), AME Awards (2021) and Effie MENA (2017).

Furthermore, Alvaro has been an instructor and guest speaker at several advertising schools like Miami Ad School (Spain, Argentina and Peru), Escuela Superior de Creativos (Argentina), Brother (Peru), Planning Academy (Costa Rica); speaker at industry events like ‘Consumer Profile 2019’ (Costa Rica) as well as a professor, guest speaker and visiting lecturer at different universities in his home country and the UAE (Universidad Peruana de Ciencias Aplicadas, Universidad del Pacifico, American University of Dubai and Canadian University of Dubai).

Christian Budtz

Christian is the Executive Strategy Director at Accenture Song, where he leads brand planning and creative strategy across the Nordics.

Born and based in Copenhagen, Denmark, he has an international agency background, having worked at NordDDB Stockholm and DDB Canada, where he led key clients and managed strategy teams.

Driven by a firm belief that creativity can move people and businesses, Christian has directed brand work for companies such as McDonald's, Adidas, LEGO, HBO, and Carlsberg. His efforts have been recognized at Cannes Lions and, most recently, at the 2023 Euro Effies for creative effectiveness.

Christian is particularly passionate about the role of brands as a force for positive change in the world, a topic he explores with global brand leaders on his podcast series, "The Brand Activism Podcast." He is also the co-author of "Storytelling - Branding in Practice," a book now published in English, Danish, and Korean.

Outside of agency life, Christian is a father of three, a skiing enthusiast, and spends most weekends in indoor arenas around Copenhagen, cheering on his daughter's basketball team.

Multicultural creative strategy executive with over 20 years of proven success in the US and Latin American markets. Driven by an unwavering commitment to translating diverse data into actionable insights. Proven leader in high-performance team building. Lifelong guitarist who briefly achieved one-hit wonder fame.

Rob has led strategy at agencies that include Wieden+Kennedy (Shanghai/Tokyo), Deutsch (USA) and R/GA (Europe) and is now at Colenso (NZ) – where in the last 2 years, he has seen his gang of talented strategic misfits win the WARC/Cannes Effectiveness Grand Prix, the ‘Best of the Best’ Global Effie, creators of the World’s most effective creative campaign (WARC) and been named Agency of the Year title by NZ Effies, Campaign Asia and AXIS. He tries to be humble about this, but fails.

Rob believes passionately in culture, creativity and chaos and is proud to have been called an “asshole” by Lars Ulrich, Richard Branson and Dan Wieden.

At 24, Alejandro quit law school after 5 years to pursue his passion for advertising. He strongly believes that advertising through brands has the potential to have a beneficial impact on societies and why not, all over the world.

This 6ft tall Peruvian has worked at JWT Lima, Young & Rubicam, Grey (Carne) and McCann Worldgroup, picking up metals at Cannes with a Gold Lion in mobile, and a Silver Lion in creative data. His work has also been awarded at The One Show, D&AD, CLIO, NYF, LIA, The Webby, ANDY, El Ojo de Iberoamérica, El Sol de Bilbao, among others.

Alejandro’s wanderlust has taken him from Lima to Singapore, having held Creative Director roles at McCann Health, Leo Burnett, MR and now as Regional Executive Creative Director at DDB Hong Kong.

His hunger for rule-breaking ideas is rivalled only by his insatiable appetite for dim sum, particularly siu mai. He loves his rum on the rocks and listening to Midnight Train to Georgia when working into the night with his team.

His mantra is to love people more than work.

His hunger for rule-breaking ideas is rivalled only by his insatiable appetite for dim sum, particularly siew mai. He loves his rum on the rocks and listening to Midnight Train to Georgia when working into the night with his team.

His mantra is to love people more than work.

Ronit Caspi is the Chief Strategy Officer at Publicis Group. She is a professional strategist with a wide range of experience in various strategic roles within the advertising and research sectors. She has held leadership positions in global organizations in the advertising industry, including BBDO Israel, McCann Tel-Aviv Israel, and Awesome Deloitte Studio. Her diverse experience underlines her adaptability and strategic expertise across different sectors.

Pully Chau received an ”Outstanding contribution award” honored by China Ad Association during its recent 40 years celebration. 

Spanning over last decades, Pully has been a great client partner to build brands; to transform and cultivate INTEGRATED creative organisations; and to help solve issues and crisis in this ever-changing world. She maintains a clear vision of the big picture. 

As a relentless game changer, Pully led the peak performance of Saatchi & Saatchi Great Wall China for 10 years (2000-2010); built Olay as a lovemark portfolio brand for Chinese women; and groomed many top talents. She turned around the visibility and unprofitable situations for DraftFcb Greater China (2011- 2014). As Cheil WW’s Greater China Group CEO (2015-2021) she led to lift the standard of its multi-disciplines, media & digital marketing teams to become China’s hottest agency top 5 by Campaign Brief (2013/214) and got its first 6 Cannes Lions. She also led the win of Volkswagen global brand assignments, Nissan Infiniti, and Coke’s Winter Olympics torch relay, enriching Cheil’s client portfolio beyond Korean brands. 

Her motto is: Manifest the future with our admirable motivations and unwavering determination. 

Pully’s judging experiences: 

Jury President, PR Spikes Awards 2022

Final Jury, Glass Lions, Cannes 2021

Final Jury, Industry Craft Lions, Cannes 2019

Final Jury, Marketing Effectiveness Lions, Cannes 2013 

President, Effie Awards Greater China (2014/2015/2016)

Yann Chervet

Head of Strategy

BETC Paris

“Originally from Switzerland, Yann started his advertising career in France in 2010 as a strategic planner, before joining the Publicis group in 2014 for an international position where he took the strategic lead on several global brands such as JDE Coffee, PMI or L'Oréal.

In 2018, he joined Saatchi & Saatchi France as Head of Strategies, where he was in charge of connecting strategic planning, data research, social media and creative technology to bring more efficiency and relevance to clients such as HSBC, SFR, Playstation, Burger King, Visa Europe or the International Red Cross.

In 2022, Yann joined BETC Paris as Head of Strategy, where he leverages his experience in creative strategy for global clients such as Mondelez International, Lacoste or Sephora.”

Ray is Chief Creative Officer Asia at VML. He is always exploring how creativity can help a brand more effectively beyond traditional advertising. In his previous role at Accenture Interactive, he worked closely with Droga5, while shaping a practice that is part creative marketing and part customer experience, helping brands modernize their marketing with innovations powered by data and experience thinking.

He also works with C-suite level clients to develop new products, services, platforms to ultimately help brands make bigger positive impact on the consumers they serve, giving actual meaning to their brand purpose.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. And is recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.

He has cut his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.

Ray is also an award jury member and speaker at SXSW, Cannes, Spikes Asia, New York Festival, Busan Adstars, China Advertising Festival, and also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire.

Expertise in brand strategy, marketing research & consumer research, communication strategy, digital strategy, business development.

Over 70 prizes at EFFIE AWARDS (including GRAND EFFIE), Internetics, Golden Drum for clients as:Vodafone, KFC, Mastercard, Rom, Orkla Food, Pepsi, Dacia, Lay’s, Romtelecom, Petrom, Ursus, Timisoreana, Mountain Dew, Pate Sadu, Salveaza Vieti, React, Mega Image, Grolsch, Mihai Nesu Foundation

Rogério is a Business, Marketing and Communications expert with a diverse, integrated background and a holistic approach to strategy. For the past 18 years he has been at some of the best global and local advertising agencies (such as TBWA\Chiat, Wavemaker/WPP, Area23/FCB, Grey and Leo Burnett) crafting strategic and creative thinking and solving all kinds of brand challenges for top global brands (such as Moderna, Novo Nordisk, GSK, Gilead, Google, Marriott, Volvo and Samsung) and specializing in bringing together the right teams and expertise to solve a broad range of brand problems.

His career has been guided by the belief that entertainment, culture and technology are powerful catalysts to uncover purposeful experiences and that truly relevant work aims to generate value for both brands and people.

Brazilian-born and Italian citizen, Rogério has been living and working in the New York area for the last 7 years. He is a father of two, a committed meditator, an amateur cyclist/swimmer and a certified beer sommelier. He speaks English, Portuguese, Spanish and a bit of Italian.

Iris believes that innovation and effective strategic solutions come from a diversity of thought, unexpected data sources, and honest collaboration. Along her 20+ years journey, Iris has mastered this belief while seeking new ways to connect products with consumers, creating meaningful brands and experiences in a new connected world. Having worked as a Creative, UX Designer, and Brand Strategist, Iris has developed a distinctive skill set grounded in strategic brand building and expanded into product design, CRM, content strategy, and service design. Iris has worked across South America, Europe, and Asia, helping iconic brands like Nike, Nestlé, MasterCard, Pfizer, Intel, Microsoft, Kraft, and Chevrolet as a strategy lead at McCann, MRM, Martin Agency, AKQA, and Ogilvy. These days, Iris is running her consulting business, helping brands illuminate pathways and transform perspectives. In a highly complex world, Iris helps leaders see a brighter future for the business. Iris also runs her own podcast, "Personalidade Forte," and is writing a book that will share her painful and wonderful lessons in life and strategy to help others find their own way.

Jackie is a historian, strategist, and writer who has spent over a decade on initiatives designed to improve personal well-being and patient access to care. She’s co-founded a startup designed to reduce loneliness in cities, designed the first online ordering portal for IUDs, and built out platforms to guide patients through complex genetic testing processes. She is currently leading strategy at The Considered. 

Jasmine joined McKinney in early 2018 as director of strategy before being promoted to Chief Strategy Officer in late 2020. Her strategic insights led to Little Caesars, Pampers, and Blue Diamond wins. Jasmine has driven successful brand and business growth for a diverse range of clients at Chiat\Day, Deutsch, and C-K, with a specialty in food and retail. Her inspiration for consumer insights comes from numerous sources — observations on the subway to the field of behavioral psychology. Jasmine was recently honored to be invited to the Council of 100, representing the most successful Northwestern University alumnae in their fields.

Saurabh brings over 18 years of experience specialising in strategy & brand building for a hyper-digital age. Creating solutions, built with the power of truths, teams, point of views and provocations and delivered through the magic of creativity. 

With a career spanning the Middle-East & Asia, he has worked with and built multi-disciplinary strategy teams at Leo Burnett, VML, Impact BBDO, Mullen Lowe Lintas among others. His work includes global and regional mandates for PepsiCo., Visa, Kraft Heinz, Emirates, Mercedes-Benz, Wendy’s, KFC, Red Bull, Puma, Chevron, Bajaj Auto Ltd. and USAID among others. An active part of effectiveness juries at Effies, AME's and Dubai Lynx, Saurabh is a cheerleader of 'problem biased creative effectiveness' and a proponent of work that collectively drives behavioural, social and commercial change. His work with the World Food Programme (WFP), Education For Employment’s Middle-East chapter and The Dasra Foundation as a pro-bono consultant brings him great joy. 

Apart from design and jazz, Saurabh finds continued joy in tea, tennis and spicy curries.

 

With 15+ years working with clients across a broad range of strategic disciplines, Parrus is now SVP, Brand Strategy at BGB Group – a leading healthcare marketing and innovation agency.

As a proud Brit living in the US, he leads the charge on growing the global footprint of the organization, using his curiosity and analytical nature to help pharmaceutical, healthcare, wellness brands find the right problems to solve and tell their story in a smarter and more creative way.

He is at heart a collaborative, intuitive and entrepreneurial strategist, driven by the pursuit of commercially effective, behaviour-changing work with organizations that aspire to make a difference in this world.

"I help transform the way people feel about companies and brands by tapping into the power of culture to shift perspectives and change behaviour."

Kyle, a trained economist turned brand, creative, and cultural strategist, has over the past decade had the opportunity to collaborate with some of the world’s biggest brands across four different continents.
 
His philosophy as a strategist is simple: “Remember we are speaking to humans; so cut the jargon and the fluff and focus on what moves people. After all, people don’t think about brands, they feel them.”

This philosophy has been a powerful guide for the type of work that Kyle loves to do which saw him recognised as the #3 ranked strategist in the world by The One Club for Creativity in 2021.

Franziska Duerl has been Head of Strategy at Jung von Matt since 2020 and leads a team with various disciplines, including Brand Strategy, Campaigning, Data & Digital Strategy and Business Transformation. Fran is also equity partner of the Jung von Matt Group and Managing Director of Jung von Matt HAMBURG, a creative powerhouse of curious minds such as creatives, strategists, social natives, tech lovers and craft-minded producers. Besides that she is board member of the GWA, the communications association of leading agencies in Germany, and co-founder of THE STRATEGY COLLECTIVE, Germany's exchange platform for strategists.

Chris Duffey is a leading figure in technological futurism and creative growth strategies, known for his 25+ years of digital innovation with world-renowned companies and spearheading Adobe's strategic development partnerships for Generative AI.

His expertise spans AI, AR/VR, the Metaverse, and more, earning global recognition – his work has been featured by more than 200 global media outlets and influential board member roles with organizations like ANA and CTA. Chris is author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. Named one of the best product innovation books of all time by BOOKAUTHORITY. In 2023 Chris published Decoding the Metaverse: Expand Your Business Using Web3.

Renowned as a keynote speaker, Chris' keynotes have received over 50+ million impressions. Duffey has shared his insights at international forums and industry events, captivating audiences with his understanding of complex technology and its impact on society.

I am most curious and passionate about people, human behaviour and about how social dynamics impact us. I believe in the power of brands and technology to shape up culture and create more sustainable world.  

My superpower is asking the right questions to unlock truths, briefings, ideas or a business opportunity. This is how I plan to beat Chat GPT.

I have a mixed profile as strategist and managing director, which is for me the perfect sweet spot for leveraging my passion for strategy and business.

I have worked for a range of independent consultancies and large advertising agencies, bringing together creativity and results. I started my career as a market researcher in Datamonitor London and New York; then worked as a consultant in the beverage industry for Canadean Ltd in Madrid.

I joined Added Value, a Marketing and Innovation consultancy, as a strategist in 2005, becoming General Manager in 2008.

When it comes to agencies, I was Head of at Tapsa Advertising Agency for years, being appointed Managing Director when it was integrated in Y&R.

I have been Chief Strategy Officer at VMLY&R for 4 years, making brands and businesses stronger by connecting them to people in a meaningful way.

I feel very fortunate to have worked for incredibly inspiring local and global brands, such us Coca Cola, Vodafone, Heineken, Santander, BBVA, LEVIS, Campofrío, Iberia, Movistar and P&G over my career.

I was part of the Jury at the Spanish Effie Awards in 2013 and at the National Creativity Awards in 2020.

Outside work I work I find inspiration in my son, friends, live music and art.  I am always thinking of my what my next adventure will be, from travelling to learning a new hobby or skill.

Jonathan is Head of Strategy | McDonalds at Scholz & Friends Berlin, one of Germany’s most awarded agencies  He is leading brand- and communication projects for ieo, finance, automotive, sports, tech and e-commerce accounts (digital / non-digital, national / international).

After his master’s degree in sociology and social psychology at the Georg August Universität Göttingen he started his advertising career - rather by accident - as a digital strategist in Seoul, South-Korea where he helped to launch the cosmetic brand Eucerin. After working as a brand strategist at Leo Burnett Shanghai for clients like McDonalds and Coca-Cola Jonathan decided to move back to Germany and joined the Scholz & Friends Strategy Group. Since then he has built a track record of bringing creative solutions to complex and often ‘boring’ communication categories like energy, home appliances or banking.

Besides working for Scholz & Friends Jonathan is a guest lecturer at his home university in Göttingen and also the Universität für angewandte Kunst in Vienna.

Lance Francisco brings over a decade of experience as an art director and designer, crafting impactful campaigns driven by results. Currently based in Shanghai, he focuses on experiences and sustainability for PepsiCo. He has a track record of working with globally recognized brands such as Pepsi, Netflix, Snickers, Greenpeace, and Bose. His work has earned acclaim at prestigious international award shows, including The One Show, The Clio Awards, Fast Company World Changing Ideas, Spikes Asia, AdStars, and Effies APAC. 

Having been with some of the top-tier agencies, such as Ogilvy, J. Walter Thompson, Publicis, and BBDO, Lance has honed both local and global expertise. His unique perspective and commitment to craft have led to victories representing his country in two international Cannes Young Lions creative competitions, showcasing his dedication to creative excellence. Driven by the pursuit of creativity and innovation, Lance is unwavering in his commitment to pushing boundaries, leaving a lasting impact, and inspiring global audiences.

Chief Strategy Officer at Ogilvy Brazil, with more than 20 years of experience, Thais started her career at Publicis, where she planned for P&G for brands like Always, Ariel and Pampers, and GM. She then joined JWT, where she worked for clients like Unilever, Diageo and Ford. At Lowe, she was responsible for UL business. Since 2015, she has been leading at Ogilvy Brasil brands like Coca-Cola, Nestlé and Kimberly-Clark, with recognized and awarded strategies in Cannes and Effie. 

Bastian is Chief Strategy Officer of Grabarz & Partner, Hamburg. He believes that a healthy mix of empathy, simplicity and human understanding is the most powerful basis for creating impactful ideas.

In his career he has worked for a range of international clients such as Apple, Airbnb, Burger King, IKEA, Porsche and Volkswagen, helping all of them to move people and their businesses at the same time.

Karo Gómez is a Digital Creative Advertiser based in Mexico City with 10 years of experience in the Industry.Her career involves different responsibilities from Creativity to Strategy in Social Media and digital ecosystems.She has worked for international agencies like BBDO, DDB, McCann, FCB, GREY, and led the Mexican team in Together W, an Argentinian Independent Agency. Currently, she's on the Social Media Strategy team on Circus & MediaMonks, working with brands around the globe.

Last year, she was recognized by Cannes Lions International Advertising Awards, as an ambassador of their Gender Equity Program #SeeItBeIt, where she was chosen among 800 participants around the World.

Also, she's a member of Publicitarias, a collective of women in advertising that works hard to give more space and visibility to minorities & women.  Pushing for diversity in the industry and a gender's perspective on advertising.
Now, as a member of the Creative Circle in México City, she will bring this vision, pushing to improve Mexican creativity through diversity and humanized insights.

For the last few years, she has focused her career on social causes, always giving an extra message in pro of Mexican culture, inclusion, diversity, and Feminism. Taking down stereotypes in each opportunity she can.

Introducing Fredrik Gumpel, who has been guiding Lion & Lion with steady leadership since 2019 through its recent successful transformation. Having started as Chief Commercial Officer, his journey to the Group CEO position reflects a genuine understanding of diverse market dynamics.

Fredrik gained valuable experience at global biotech leader Novozymes, where he served as the Head of Business Development and Innovation in the Food & Beverage division. His strategic roles at Carlsberg Breweries across various European and Asian markets further underscore his adaptability to different industries and geographies.

Fredrik brings a blend of industry insight and strategic foresight to his role at Lion & Lion, making him a dependable leader and trusted business advisor to Lion & Lion's clients. His transition from Chief Commercial Officer to CEO is a testament to his commitment to continuous growth and excellence in the marketing landscape.

Fluent in Chinese, Jan boasts 15+ years in marketing across Asian hubs like Beijing, Shanghai, Hong Kong, Shenzhen, and Bangkok. Armed with an MBA from Manchester Business School, his career spans leadership roles at tech giants including Huawei, OPPO, and foodpanda APAC. In 2023, Jan founded Virtus Asia Consulting, serving as CEO, offering strategic guidance and innovative solutions. Beyond entrepreneurship, he contributes as a judge for prestigious awards like EFFIEs, Festival of Media, MMA, Spikes, WARC, Tangrams, Sparks, and more. Jan's journey reflects a fusion of cultural insight, business expertise, and a commitment to advancing industry excellence.

Noor is a seasoned strategist with 15 years of experience spanning roles in both the strategy and creative realms at some of the region’s most prominent agencies. Having honed her skills at renowned agencies like JWT, BBDO and Ogilvy, Noor now leads the charge as the Strategy Lead for Brand and Communications at Accenture Song.

Throughout her career, Noor has collaborated with the world’s most well-known brands in FMCG, telecom, and tech, spearheading strategic relationships which have delivered sustainable growth and business results. She has also had the privilege of collaborating on award-winning projects that have garnered top honors at global awards shows and gaining her recognition by ranking several times as one of the top strategists in the region.

Her unique blend of creativity, deep cultural insight, and understanding of human behavior drives her commitment to shaping brands that resonate deeply with audiences and produce captivating work.

Florencia Herrero, creative strategist with over 14 years of expertise. Specializing in crafting immersive brand experiences and creative integrated campaigns with compelling storytelling thanks to her copywriting and digital background. After a career blending creative with strategy at agencies like Ogilvy, BBDO, La America and DAVID, she is currently working for regional innovation projects as a Creative Marketing Manager for The Walt Disney Company’s top franchises.

Monika is a seasoned brand strategist with over 18 years of experience across global markets. Her expertise spans various industries, including work with iconic brands such as Heinz, Oscar Mayer, Philadelphia Cream Cheese, Coca-Cola, Canadian Tire, TD Bank, TELUS, and Amazon, among others.

Monika is passionate about solving complex brand and business challenges. She approaches strategy from a unique perspective, focusing on the human and cultural aspects of marketing. In her free time, she enjoys watching advertisements, indulging her inner "ad nerd." Monika is also an avid traveler, exploring new and unusual destinations, and a newbie sailor, adding a touch of adventure to her life.

Juan Isaza is Chief Strategy Officer at DDB Latina and also Global Strategic Director in Agency Catorce for SEAT and CUPRA. He has worked in global and regional projects for clients such as Volkswagen, McDonald’s, Telefónica, BBVA, Bridgestone, Mars and Clorox.

He led the team that was the first in Latin America to win a Grand Prix at Cannes Lions for Creative use of Data, as well as the first Grand Prix at Cannes Lions in Glass (Positive Change) for DDB Worldwide. He was elected as one of the 50 honorees of Adweek Magazine in 2021 and recognized by The New York Festivals 2023 as DE&I ‘Person of the Year’.

He has a master’s degree in marketing by RMIT University (Australia). He is a member of the Global Strategic Council of DDB Worldwide since 2008.

He is a regular contributor to Forbes USA in topics related to branding and marketing. He has a column in La República, the largest finance newspaper in Colombia. He publishes a consumer trend report since 2010 that is read by 100,000+ marketing professionals every year.

He has been Jury in Cannes Lions (2020-2021), Dubai Lynx (2019, 2022) and in Effie Awards in Colombia, Mexico, Latam and Global since 2010.

An Effie award-winning art director, Jana has worked cross-category concepting and designing for big and small agencies working on brands spanning from Absolut to L’Oréal. Passionate about health and wellness, she joined The Bank at FCB Health contributing her omnichannel creativity to everything from oncology to diabetes and new business to brand work. Her goal: Drive change that changes the world. In her free time, Jana runs the streets of Brooklyn, designs clothing, bakes cakes, and volunteers her time at the New Museum’s creative technology incubator, New Inc.

Creative maverick. Strategic disruptor. Storyteller.

James Keng Lim is a Renaissance Man - multi-award-winning creative director, regular creative awards show jury member and mentor, former start-up founder, certified adult learning trainer and assessor, and keen shipwreck explorer.

Passionate about helping brands make a positive change to people, society and the environment, he brings onboard honest counsel and thought leadership across advertising, marketing, branding, digital, social, PR, and experiential events, and integrates trend-based innovation, technology, insights, human truths, data, design thinking and a generous dose of curiosity to help brands scale and connect with their audiences.

A global citizen who has lived and worked in Singapore, Malaysia, Australia, China, and Dubai, and having worked in two of the largest Japan-headquartered communications agencies, he offers clients a global perspective as well as deep local consumer insights and cultural nuances to help them stay relevant to their audiences.

Entrepreneurial by name and spirit, James Keng Lim was a former startup founder of an integrated communications agency that started in Singapore and expanded into China and Middle East. The agency was later featured in The Straits Times as one of the leading integrated marketing communications agency in Singapore.

Fuelled by a strong passion to contribute meaningfully to the community during the COVID pandemic, James Keng Lim previously served as Assistant Director with the COVID task force in the Ministry of Health where he charted patients’ recovery journey, led operations, and played a pivotal role in Singapore’s future planning for endemicity. For his contribution, he was awarded the National COVID-19 Resilience Medal.

To keep himself sane, James Keng Lim explores shipwrecks and underwater caves, and snowboard.

Saad Khan
President and Managing Partner - Growth & Strategy
DDB Mudra Group, India

Saad Khan heads the business and strategic function of DDB Mudra Group’s West
unit as President and Managing Partner - Growth & Strategy. Saad’s role reaffirms
DDB’s Power To Move positioning, which promises to deliver disproportionate
growth and effectiveness on the back of groundbreaking creativity.

In his first advertising stint as an Account Management trainee, a conversation with
a senior creative person inspired his career, who said, “You are only here to do one
thing. GREAT WORK. Everything else follows.” That has been Saad’s purpose ever
since.

Over the last two decades, his pursuit of great work has been centred around
building people, creating culture and pushing work that is sharp and insightful.
In April 2011, Saad co-founded Marketing Unplugged, a marketing and brand
innovation firm that challenged formulaic marketing. Inspired by a fresh wave of
thinking in the sphere of behavioural economics, Marketing Unplugged gave him a
perspective that was broader than advertising and allowed him to scale ideas and
help businesses innovate.

Before taking up the business responsibility at DDB Mudra, Saad was the Chief
Strategy Officer at FCB Ulka. One of his most notable achievements is his strategic
contribution to building the Tata Motors brand. His strategic inputs have played a
significant role in Tata Motors’ success in both ICE and EV categories in India.
Over the last two decades, Saad has had rich experience across categories like
FMCG, automobiles, personal care, fashion, insurance, retail etc. and has worked on
both global and Indian brands like Coca-Cola, Honda, Amul, Reckitt, Tata Motors,
ITC, Volvo, Birla paints and Volkswagen.

A firm believer in the power of pure, sharp and unadulterated strategies, Saad’s
focus is to help DDB Mudra’s clients grow exponentially.

Saad has formally taught MBA students and was also a part of a band. Reading and
running are two passions he pursues in his free time.

Raluca Kovac is Chief Strategy Officer at Publicis Romania.

She has 20+ years experience in advertising, covering an impressive portfolio of multinational and local clients among which Coca-Cola, P&G, Nokia, Nestle, Heineken, Vodafone, OMV Petrom, BCR, Dacia etc.

Her current title is Chief Strategy Officer but she sees herself more like a roundhouse-kicking creative planner that leads an amazing team. She believes that insights are everywhere, it’s a matter of spotting the relevant and inspiring ones.

She has been awarded for creative and effective work at many top-tier awards shows including Cannes, D&AD and Effies.

Shereen Ladha is an award-winning strategist with a decade of experience working on global brands like IKEA and Google. She is a graduate of the MBA program at the Schulich School of Business. Shereen embodies the combination of creative and strategy - she is also a professional dance artist and the director of popular YouTube channel, dancewithSL, named by Google as one of Youtube’s Canadian Stars on the rise. Shereen was a finalist on Canada’s Got Talent and has produced installations with Nuit Blanche and the Toronto International Film Festival. 

Sindra is a strategist at Åkestam Holst NoA, one of Sweden’s most successful and awarded agencies. During the last couple of years, she has been pivoting the future for iconic as well as unknown brands in a variety of categories.

Before entering the advertising industry, she has worked with everything from organizational development to tech startups, with politics and as a sommelier. Evidently, she is endlessly curious and has more hobbies than time at hand.

She is also a member of the APG Sweden board, passionate about inclusivity in the industry and of increasing the understanding and demand for the planning craft.

 

Henry is a Global Award Winning CCO, Global Keynote Speaker (China, Perú, Honduras, Guatemala), the only Certified CCO in Sustainable & Responsible Transformation by The Swedish Institute and the only Certified CCO in Wrong Thinking, an innovation methodology applied by the NASA, Apple, Google and McKinsey Company.

First Cannes Lions Award, first One Show, first D&AD, first LIA, first Grand Prix at El Ojo de Iberoamérica among others for Bolivia.

Jury Member at El Ojo de Iberoamérica, FIAP, El Sol, Global EFFIE, Latam EFFIE, New York Festivals and Cannes Lions.

First Coca-Cola campaign exported to all the region and the hispanic market of the USA.

First Sony campaign exported to all the region, the hispanic market of the USA and some asian countries (4 times in a row).

One of the few Latin LIAisons Coaches at London International Awards and one of the 22 highlighted latin creatives by the project "Hispanic Heritage" (ADWEEK) in 2022.

Professor at the main university in Bolivia and Academic Director at Brother School of Creativity.

Columnist for the main newspapers in the country.

Champion at the Entrepreneurship World Cup Bolivia 2021.

Founder at the most awarded application in Effectiveness, Innovation, UX, Industry Transformation, Business Transformation, Social Impact, Prosperity & Infrastructure, Sustainable Development Goals among others.

Inveterate lover of creativity to solve business and social problems through the use of technology.

Proudly married to Catalina and devoted father of Aitana, Agustina and Martina.

With experience across advertising, design strategy consulting, broadcast media & the non-profit world; and having essayed roles across both the business as well as strategy functions, her worldview is strongly anchored in effectiveness.

Having worked across categories from lifestyle to FMCG, BFSIs, entertainment and more, she has worked with diverse clients and businesses, and across areas ranging from brand identity & positioning, to solutions targeted at specific business goals, to designing & orchestrating behaviour change solutions at an ecosystem level.

The range of problems she has worked on has been vast, with a recent noteworthy one being around building a successful market transformation model for the large-scale adoption of LPG over coal-based irons among nano entrepreneurs in India, which involved building out and implementing a strategy across multiple levels of the ecosystem.

In her current role she runs strategy at DDB Mudra while also managing the South operation.

Over the course of her tenure the team has won multiple accolades for effectiveness, from a Grand Prix at WARC, to many metals at the Effies.

Her joy comes from seeing the impact that her work has on the end user, and this drives her to ensure she is getting to the heart of the problem, and finding a solve that will have a positive result on the business as well as the consumer.

Janis Middleton, Chief Inclusion Officer at Guided by Good, USA, Atlanta, GA

Janis has years of experience in the content and media space and has led various clients, such as The Home Depot, Buffalo Wild Wings, SunTrust (now Truist), Hanes, and many others to success. Her background has made her extremely knowledgeable in developing and implementing people-focused strategies, which ultimately led to her current role.

As an Atlanta native and a graduate of Clark Atlanta University, Janis has always had a passion for building and cultivating environments that provide equal opportunities for all people to thrive. She understood marginalized audiences were consistently underrepresented with less access to tools for success. It was with this experience that she built the portfolio’s Inclusion practice.

Andreas helps brands and business get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo.

Andreas’ focus lies in connecting brand and marketing thinking with digital understanding to help brands and businesses succeed. His work has been recognized at global, European, and local effectiveness awards, as well as Cannes. He also has served as a judge in a variety of Effectiveness competitions across the globe. 

Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. 

Renato Müller is a Senior Brand Strategist with more than 15 years of rich and diverse experience developing brands and businesses with strategy, planning, and data. Currently working as Strategy Director at Energy BBDO Brazil, has past experiences at
Lew'Lara/TBWA and Edelman, among many other companies, where he explored and developed strategic guidance for a myriad of different projects, clients, markets, and people. His multi-disciplinary background comes from working with full service, digital, CRM,
experiential, and even data science agencies for a long range of brands that are among the biggest worldwide players, mainly Automakers, Financial Market Players (such as banks, insurers, investment advisors), FMCG companies, Construction and Retail.

In his time at The Monkeys and previously BMF, Hugh has led some of Australia's most effective strategy teams in building the country's most iconic brands. Along the way they've netted seven Effective Agency of the Year titles, across Australia and APAC-wide at the Effies and Spikes. Today, The Monkeys stand alone as the only agency worldwide that's won 3 Global Grand Effies at the Best of the Best Awards. Prime Minister Malcolm Turnbull hailed Stop It At The Start as “one of the most effective government advertising campaigns I’ve ever seen”.

Meg’s understanding of the importance of identity and brand originated at Apple in marketing and communications.

As the F/NE conceptual storyteller, Meg has a strong grasp of the ‘power of the human story’ in accessing people’s hearts and minds to effect behaviour change and create alignment around common purpose and values.

Meg’s effusive energy and disruptive thinking style enables her to galvanise people to successfully deliver large-scale, global change programmes – she makes large companies feel like connected communities through the power of hope and imagination.

Born in the north of Germany, Henrik started a typical hanseatic career as a wholesale and export merchant in Hamburg, until his studies in business administration grew his interest into marketing, advertising and agencies. There he started as an Account Manager. A few years, some agency stages, a move to Berlin and a master in business communication later, Henrik finally made his way into Strategy.

Throughout the next 12+ years in the job, Henrik has worked in various agencies like Heimat, Jung von Matt, VCCP, DDB and Publicis Pixelpark. This allowed him to gain experience on both national and international brands from multiple sectors, including McDonald’s, Telekom, Netto, smart, Kaufland, Peugeot, OTTO, Ferrero, BMW Motorrad, mobile.de, Spotify.

Today, Henrik is a Strategy Director at Scholz & Friends. Besides that he is running his own strategy community "Young Planners Germany" with over 400 members and is also organizing his own little Freelance Strategist Pool with over 200 members, where he is actively sharing jobs and capacities.

Santiago is a graduate from the Foundation for Higher Studies in Commercial Sciences with studies in a Master's Degree in Corporate Communication at the University of Business and Social Sciences.

President of VMLY&R Argentina, President of Interact (Union of Interactive Agencies), member of the Advertising Self-Regulation Council, President of the Argentine Advertising Academy, former President of the Argentine Advertising Association.

Throughout his 35 years of activity he has worked in different agencies such as Ratto/BBDO, Young & Rubicam, Pragma/FCB, DDB, Savaglio\TBWA and FCB.

In 2010, he founded TBWA Buenos Aires, an agency of which he was a partner for 8 years.

He is a professor in the Postgraduate Courses at UCEMA (CEMA University).

Jamie has helped to drive a culture at local, regional and global levels that holds creativity and effectiveness central to all of the agency’s output. His strategic approach to the Aldi account exemplifies his approach – long running campaigns such as Like Brands and Kevin the Carrot have reaped benefits for the client and helped redefine the grocery sector.

A proud northerner and champion of creativity in Manchester, Jamie got his first taste of retail at his parent's shop near Blackpool. He first joined McCann Manchester as a recent graduate before forming his own insight and innovation agency Blue Banana in the early 1990s. When the agency became part of McCann Manchester 20 years later, Jamie returned as Director of Strategy and Insight.

He is now a key part of the McCann UK Aldi leadership team and also leads the CPG and Retail Practice for McCann World group which supports, promotes and shares best thinking, approaches and practice for retail globally. He also is the Head of Effectiveness for MWG UK.

Anja is a seasoned marketer with over 19 years of experience in the advertising industry. Her expertise lies in digital marketing, content marketing, social media, and advertising. Anja has made history as the first female Marketing Director of Volkswagen Middle East, where she is responsible for developing and executing the brand's marketing strategy. She is dedicated to ensuring that Volkswagen's brand message resonates with the target customer segment in the region. Anja leads multidisciplinary agencies to drive communication, branding, and social media strategies for the brand. Her areas of specialization include digital marketing & campaigns, brand activations, loyalty and experience, consumer behavior, market trends, cross-channel/omnichannel customer engagement, and sales. With her experience and expertise, Anja is committed to driving Volkswagen's success in the Middle East.

Nicolas Piris serves as the Global Head of Client Marketing at Bloomberg Media. For over 6 years, his global teams have focused on fast collaboration with cross-discipline teams to create inventive and breakthrough multi-platform media activation programs for Fortune 500 clients across categories. Fueled by a restless commercial imagination and creativity, he has helped the world's leading brands develop effective activations and audience engagement programs around key themes clients turn to Bloomberg Media for - such as Climate Change & Sustainability, AI, The Future of Cities, Geopolitics, Digital Transformation, and more. 

Before Bloomberg, Nicolas held senior roles in branding, advertising and marketing strategy at J. Walter Thompson, BBH, and Time Warner Cable.

Fully focused in creative storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.

29 years in advertising, 10 years in mass media/ATL and 19 in pharma, health and wellness.

Owner of Asterisco Healthcare Communications, a pharma advertising agency with 12 years in the marketplace, recognized as one of the most innovative and creative pharma agencies in Mexico.

He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, Astra Zeneca, Novartis and also has launched successfully new drugs into different countries around the world.

•He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as:  Executive Jury at The Global Awards in NYC, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards, the Creative Floor Awards, the NYC AME Awards iand the Círculo Creativo de México for 2 years, last one as Jury President.

He has written articles for pharmaphorum.com and other pharma websites

Damayanti is an award-winning integrated marketing and business strategy leader.  She has over 15 years professional experience working with clients to develop creative modern marketing solutions and experiences that customers will care about, and deliver business results.

She has a hybrid background combining a unique mix of working at management consulting companies and creative agencies.  The latter includes spells at Ogilvy, R/GA, Analog Folk, Landor Fitch in the UK, and Memac Ogilvy and MullenLowe MENA in Dubai.  She holds a BSc from London School of Economics and an MBA from Kellogg School of Management.

Born and raised in Melbourne, Australia, Vanessa is Senior Strategy Director at VaynerMedia, New York. Shortly after completing her Master’s Degree in Advertising, she set her sights on the bright lights of NYC, where she has been living and working for the past eight years. 

Vanessa brings with her a wealth of creative strategy, partnerships and integrated marketing experience across some of today’s most revered brands and Fortune 500 companies, such as Walmart, Ally Bank, Applebee’s, Alphabet, Comcast, Mondelēz and Revlon. Her “super power” lies in brand positioning, dissecting trends (and the trends behind the trends), and identifying unique growth-driving opportunities rooted in culture and behavioral science.

Prior to Vayner, Vanessa has spent time building her strategic repertoire at Art & Science Partners, GREY, TBWA\Chiat\Day, and Wunderman Thompson. Her career highlights include, concepting an award-winning music video with Heidi Klum and Sia, spearheading Lebron James’ involvement in Walmart’s Fight Hunger Spark Change initiative, and leading the first-ever global positioning for YouTube Advertising.

Outside of advertising, she is an avid traveler, dog-lover and ammateur watercolorist (with varying degrees of success).

A movie buff fluent in a couple of languages. A traveller who loves to see many new places. But at the heart of it I am a ‘learner'. An art director, who learnt design thinking. Love for films made me start writing and venture into editing.

And last but definitely not the least, became a lyricist. Driven by a passion for advertising and sheer commitment towards work, she has struck gold at Cannes, Clio, Adfest and has won at many other shows like the One Show,New York Festivals, Spikes and Abbys. She has been a judge at the prestigious One Show in 2012. She is also on the grand jury for the AME awards, NEW YORK FESTIVALS.

A strategy leader at AREA 23, an IPG Health company.

With 20 years of experience, she has worked in strategy across most sectors of health including pharmaceuticals, vaccines, devices, hospital systems, OTC and wellness. ​A career dominated by pharma, with an 8-year hiatus to test out the world of consumer focused on health, hospital systems and home brands. A stint that drove her desire to find the cultural relevance for all brands and communications.

She has vast global and launch experience and gravitates towards the complexity of product portfolios. No matter the assignment, she aims to solve meaningful problems for people that ultimately drive brand and business success. 

A woman on a mission to organize chaos and solve unspoken problems. Shelby seamlessly shifts from creating strategic frameworks to sorting Legos with her two girls. And when she isn’t organizing something, she is most likely outside hiking. 

Sohini is a seasoned professional with over 15 years of diverse experience spanning from engineering to strategy. Her journey has been shaped by a strong commitment to sustainability, driving her to become an intrinsic thinker in integrating environmentally conscious practices into business strategies.

Sohini's commitment to fostering sustainable practices led her to pursue further education, culminating in the completion of the Sustainable Business Strategy program at Harvard Business School Online.  This academic achievement fortified her expertise and provided her with strategic insights crucial for steering businesses toward environmentally responsible paths.

Her career path has traversed various roles, each contributing to a holistic understanding of the nexus between technology, strategy, psychology, design  and sustainable business models. This rich tapestry of expertise has earned her recognition, including awards in the realm of advertising.

Her diverse skill set and comprehensive knowledge make her a valuable advocate for innovative practices, paving the way for a brighter and more responsible future for businesses worldwide. With this commitment, she ensures that one doesn't leave their value at the door while they go to work.

In her role at Ogilvy, Carrie will advocate for the customer with insightful strategies that change purchase behavior. A 25-year agency veteran, Carrie’s career spans client service and strategic planning. She is a B2B marketing expert with experience across a variety of sectors, including technology, manufacturing, and food and beverage. Her work has been recognized by ANA Ace, Telly, International Titan, and B2 Awards.

A few of the brands she’s touched include CDW, Teradata, Herff Jones, King’s Hawaiian, Inspire Brands and Conagra, and a project she worked on with Pizza Hut years ago is now a question in a recent edition of Trivial Pursuit. Carrie holds a B.A. in Business Administration – Marketing from Truman State University. 

A creative by education, but a strategist at heart ,embarked on her advertising journey as a creative before transitioning to strategy. This unique background makes her a rare hybrid planner capable of seamlessly blending both disciplines, rendering her an inspiring creative strategist.

With almost 7 years of strategy experience spanning FP7 McCann Dubai, Havas Middle East, and now Leo Burnett Dubai, she has worked with a diverse portfolio of brands across various industries, including food and non-food FMCG, QSR, retail, financial services, telco, and automotive.

Along the way she worked on numerous remarkable campaigns, successfully launched new products, secured new businesses and earned multiple international and regional awards including Global Effie, AME Awards, MENA Effie, WARC, Cannes Lions, Dubai Lynx, The Webby Awards and Clio Awards.

Recognized as one of the top 10 planners in MENA by B&W Report, Anna has been featured in Campaign Middle East’s Faces to Watch, Communicate Online’s ’30 Under 30’, and LBBOnline's ‘Uprising’ section. She also served on the jury panel for the MENA Effie Awards in 2024.

Mariam is an accomplished Strategist with years of expertise spanning diverse industries, from automotive, F&B, and hospitality to FMCG, e-commerce, banking, and tourism. Passionate about integrating digital trends and cutting-edge research methodologies, Mariam possesses a proven track record of driving success through innovative strategies. Growing up in the region and armed with a master’s degree in design Innovation Management from Loughborough University, she brings a profound understanding of the region to her work. Her dynamic approach and adeptness in design thinking frameworks, data mining, and consumer journey analysis make her a catalyst for impactful transformations in marketing and advertising, delivering remarkable results for her clients.

Felipe San Juan

Throughout his professional career, Felipe has gained extensive knowledge in business and brand innovation in different markets and industries. He has consistently shown his ability to drive significant growth for the organizations he has worked with.

As a perceptive leader, Felipe excels in bringing together diverse teams, setting a commendable example, and using emotional intelligence to create a vibrant work environment. HAving served as the former CEO of Saatchi & Saatchi, and Member of the European Board, he sucessfully led various pan-regional projects, delivering great results for brands the such of P&G, Toyota, VISA, Häagen Dazs or Coca-Cola.

Felipe has an open mindset and constantly seeks new endeavors. His professional pursuits reflect this attitude: from expanding BATES' business in Latin América from Miami offices to leading the establishment of a new innovative and creative business unit at GOOGLE, focusing on large advertising agencies and enhancing revenue from key clients.

He also ventured into a new initiative at DDB with his family in New York and later took charge of launching a Canadian SaaS leading platform, CASTING WORKBOOK, for the casting sector and talent agencies in Spanish-speaking countries. These are just a few examples of the challenges he has faced.

Felipe enjoys providing strategic insights and delivering exceptional results to clients. He is also skilled at using technology and content strategy to enhance brand’s marketing in the ever-changing media landscape.

On a personal level, Felipe is a sports enthusiast who has completed 8 marathons in various cities across Europe and America, as well as several half marathons. He has successfully secured donations from sponsors to support the 'Fundación Deporte y Desafío' NGO in creating sports programs that promote the social integration of children with disabilities. He considers sports as an excellent means to maintain physical fitness, unwind, and achieve mental clarity.

Jamie is an economist with a fascination for consumer behavior. 25 years in advertising hasn’t dampened his enthusiasm for the cryptic crossword that is a creative strategy.

His nineteen years as Managing Director of Showpony has provided a variety of great opportunities from launching iconic brand Budweiser in Australia and filming with Sapporo Beer in Japan, to writing strategies for Bridgestone, Bendigo Bank and national sporting franchise, Adelaide Football Club. Showpony is now a leading creative agency with offices in Melbourne and Adelaide and a shelf full of awards from here and overseas that’s built a reputation for creativity and effectiveness.

Ceren is currently the Head of Strategic Planning at Tribal Worldwide Istanbul, a distinguished agency honored as both "The Most Admired" and "The Most Creative Agency of The Year."

Armed with an honours degree in Advertising and Sociology, she furthered her education with a master's in Social Projects and NGO Governance, showcasing a commitment to impactful branding. Ceren's dedication to social impact is evident in her involvement with the Social Good Summit in Turkey, where she played a crucial role in organizing the event. Her focus on sustainability projects led her to collaborate with various brands, contributing to the advancement of meaningful initiatives.

Over her extensive 13+ years in the industry, she has offered comprehensive strategic leadership to a variety of brands spanning sectors such as banking, FMCG, personal care, and fashion. Her journey includes roles at Coca-Cola Company, VMLY&R, and TBWA\Istanbul. The majority of her projects have been recognized with the prestigious Effie Awards.

As a juror, Ceren takes pride in being part of esteemed panels such as the TBWA Global Disruption Awards, Curious Felis Awards, and the New York Festivals AME Awards.

With over twelve years in the advertising industry, earning experience both on the client and agency side, Patrick is a hybrid professional. These mixed experiences have made him seamlessly bridge human sensitivity with data-driven rigor, fueled by the belief that strong brands are built from a match of cultural resonance and measurable business growth.

Throughout his career, Patrick has worked with iconic brands such as Johnnie Walker, Red Bull, Hershey’s, Ford, among others.

Yasmin Shehab is a communications professional with over 10 years of experience in the field.

She is currently Strategy Director at Publicis Middle East working on the Nestlé account. Prior to that, she worked at FP7McCann Cairo where she won many awards for the Unilever portfolio which she led including Cannes Lions, WARC, Dubai Lynx, and MENA Effies. 

Throughout her advertising career, she has worked on a wide variety of industries including FMCG, personal care, film festivals, tech, hospitality, real estate, tourism and more. 

Before making the shift into advertising, she taught Design Theory and Culture Theory and dabbled in freelance film criticism.

Fabio has being in leadership positions on strategy and client services in creative agencies for the past 10 years.

His experience spans 15 years and 5 continents – having worked with multiple advertising agencies and global companies.

Fabio joined Havas in Portugal in 2009, as a Strategy Director. Since then, he has served as Strategy Director and Business Director in Havas Brazil, Strategy Director for LatAm, Executive Strategy Director in Portugal, Global Strategy Director (Developing Markets) and Client Services Director for Havas Dubai.

He's currently responsible for the operations of Havas Creative in Dubai, encompassing Client Services, Strategy, Creative, Social Media, Content and Production.

Baggio Xiaofeng Song is the Co-founder and Chief Growth Officer of iNSPIRE, an integrated agency based in Shanghai. With nearly two decades of experience, Song has honed his expertise in developing brand strategy, crafting integrated communications campaigns, devising media strategies, implementing programmatic media solutions, and spearheading e-commerce strategies and technology solutions. He has cultivated his skills through notable roles at esteemed organizations such as Leo Burnett, BBDO/Interone, Google, and Omnicom Media Group.

At iNSPIRE, Song leads a dynamic team comprised of brand strategists, media planners, content planners, performance media operators, and data analysts. Together, they collaborate to deliver comprehensive omnichannel strategies and executions tailored to both international and local brands operating within the Chinese market. Additionally, Song drives e-commerce and social commerce initiatives at iNSPIRE

Shingo joined McCann Erickson of McCann Worldgroup Japan as of February 2023 as a Strategic Planning Director. Previously he was an Associate Strategy Director at R/GA Tokyo, Japan where he'd work on a client such as NIKE . Prior to joining R/GA he was at Publicis Groupe Japan.

Shingo initially started his career in this industry at the headquarters of Dentsu in Tokyo, Japan as an account planner at the Sports division dealing with broadcasting rights for various sports with the rights holders including (but not limited to) FIG (Federation Internationale De Gymnastique), ITTF (International Table Tennis Federation), JFA (Japan Football Association), R&A (Royal and Ancient Golf Club of St Andrews), IMG (International Management Group) and many more.

Shingo enjoys identifying issues/problems and understand why they are the real issues/problems through his research and data analysis and develops strategies and provide solutions. Fascinated by the idea of using good mixture of left + right brain.

As a student, Guan was called into the principal’s office many times because he drew comic characters all over his textbooks. One day, a teacher realized his potential and encouraged his parents, both doctors, to allow Guan to abandon their dream of medical school and pursue his real passion. That turn of events sparked a successful career. Right after he graduated from Art Center College of Design in Pasadena, he surprised himself by winning the Best of Show in the LA Creative Student Competition. That win helped him land a job as one of the most successful independent west coast agencies, Kresser/Craig. 
 
Guan later returned to Singapore and worked in several creative hot shops, including Saatchi & Saatchi and Leo Burnett, before taking a regional role at Grey Worldwide. In 2005, Guan joined JWT as Regional ECD of SEA and was later promoted to the additional role of Global ECD of Unilever’s Lux. In 2012, Guan’s team brought home numerous awards for their work on Lux, including a Grand Prix in radio from Spikes.   
 
In 2010, he became the first Singaporean to serve as a Cannes Outdoor jury president. He was also the first Asian to serve as a D&AD jury foreman in the poster category and was the second Asian to ever chair a CLIO jury, when he led the jury for print, poster, innovative media and integrated campaigns. He also is a member of JWT’s Global Creative Council.   

Tay Guan Hin is currently the Chief Creative Officer of BBDO Singapore. A member of the BBDO Asia Creative Council. Prior to BBDO, he founded the TGH Collective, a successful creative boutique independent agency. 
 
Guan devotes the same passion and energy that goes into his work to mentoring young talent in Asia. Guan was instrumental in setting up the Singapore Crowbar Awards, AdFest’s Young Lotus, and the Award School Asia, which foster budding talent in this region. He organized Portfolio Night and leads JWT Asia Pacific’s on-the-ground effort as part of the agency’s annual sponsorship of Young Spikes. In 2012, he chaired Singapore’s Young Cannes Creative Competition and for the first time, the young team brought home a gold, Singapore’s first-ever Young Cannes Lion.   
 
Guan continues to hunt for his high school teacher on Facebook in order to thank her.     

Josh is Group Strategy Director at Special New Zealand, where he contributed to the team winning ‘Agency of the Year’ at both the New Zealand Effie Awards and the APAC Effie Awards in 2023.

Prior to joining Special, he held senior strategic roles at TBWA and VML and has worked on clients including Optus, Tourism New Zealand, ANZ, Wendy’s and Pfizer. Before being seduced by agency life, he grew up client side at News UK and ITV.

Originally from London, Josh has been enjoying the sunshine and beaches of New Zealand for 3 years which he’d hoped would be more than enough time to learn to surf. He was wrong.

An experienced and interested strategy leader, Ali is CSO at VMLY&R in Australia and Aotearoa NZ.

She partners with senior clients and team alike, to create a culture of effective Connected Brands that grow and achieve commercial and societal goals.

During her 20-year career, Ali’s worked across categories from tech and media to retail and financial services, and across brand, commerce, brand architcture and CX-based projects. Starting at TBWA\London, she’s worked at Wieden+Kennedy, client side at Apple Europe, at Australian independent BMF and now at VMLY&R.

Ali is a highly awarded strategy leader, particularly in Effies, D&AD, APG and Jay Chiat. She’s also keen on contributing to the future of strategy, having served on juries including Effies Worldwide and Cannes Lions, being an industry mentor and a columnist for Brandingmag and Mumbrella.

She’s also the slightly frazzled parent of two young girls, so there’s a lot of LEGO involved.

Bianca is Head of Strategy at Ogilvy Romania.  Previously she served as Strategic Planning Director at  McCann Worldgroup Romania, while working on regional businesses like The Coca-Cola Company for CEE region or local brands like Vodafone, ROM or Pizza Hut. The strategic planning journey in McCann carried her across diverse industries – from telco to beverages (alcoholic or not), from beauty to DIY retail, from QSR to insurance or furniture, which fed her curiosity and drive to know and do more for brands and people.

She strongly believes there are no big or small briefs, exciting or boring industries, as long as you have passion for great advertising, curiosity to know more about the world and eagerness to solve problems (for businesses or consumers, doesn’t matter). This mindset proved to be successful and brought home 10 Golden Drum awards and over 10 Effie awards.

In her early twenties, Bianca was also a resident DJ in an underground club in Bucharest, but now she makes people happy by cooking for them.  

Adrian Tso

Adrian joined DDB in 2015, and has since led strategic thinking on both local and regional business. He initially started in the role of Senior Planner and was promoted to Head of Strategy in 2022.

Adrian’s background saw him largely focus on finance and real estate industries, specializing in corporate branding and communications at Brand Union. He also spent time at start-up Nanoleaf, helping them launch their brand.

Since joining DDB his account experience is now wide-ranging and all-encompassing, including
Vitasoy, Mannings, Hang Seng Bank, Jardine Matheson, Henderson Land Development, and more.

Adrian drives strategy in advertising through a rare combination of long term, big picture thinking and an astute insight into both commercial implications and human behavior.
As a result of this approach, in collaboration with creative partners, he has produced multiple
award-winning campaigns and has also judged creative effectiveness at the Ad Stars and APAC Effie Awards.

Born and bred in Hong Kong, Adrian was educated in the U.S. with a BA in Political Science from the University of Wisconsin – Madison. His interests are eclectic and diverse, ranging from mixed martial arts to web3, and from gaming to behavior economics. At DDB Hong Kong, he also
co-leads its FTW unit, a global sub-brand of DDB that specializes in marketing in the e-sports and gaming arenas.

Giovanna, a Senior Global Strategist at Edelman UK, shapes brand narratives by tapping into the power of culture across diverse categories and clients such as Unilever, Starbucks UK/EMEA, and Viatris, she brings a wealth of experience to the table.
In a nutshell, her 12-year journey, spanning from ATL to digital to commerce experience, as well as PR and branding, has always involved fast-paced creative environments, driven by a pursuit of creative excellence.

Her career began as a strategy assistant at DM9DDB, a prominent Brazilian advertising agency, where she developed a passion for human behaviour and creative strategy while working with brands like Walmart, McDonald's, and Intel.

Giovanna's journey continued at Dentsu/mcgarrybowen, where she spearheaded the groundbreaking Natura&Co Beauty Consultant campaign in Brazil. This marked a transformative phase, collaborating with brands like adidas, PwC, and The Walt Disney World.

Transitioning to the omnichannel landscape at Integer TBWA, Giovanna, as part of the strategic leadership team, designed and executed results from a full-commerce perspective. Encompassing E-commerce, Branded Content, Digital, and Trade, her efforts left a lasting impact on brands such as Reckitt, P&G, Nivea, Sanofi, Diageo, and L’Occitane.

Subsequently, as Strategy Director at MRM McCann Brazil and Lew Lara TBWA, she continued working with FMCG leaders.
Giovanna's contributions have been integral to clients securing top industry awards, recognising creative excellence in brand, integrated, digital, direct, and mobile creativity.

Giovanna's global experience is instrumental in developing culturally nuanced strategies that resonate with local markets and diverse audiences making her a valuable asset in the realm of integrated campaign strategy.

Almost 20 years of experience. Dissara made numerous contributions to the advertising industry.
He served as a judge, speaker, and mentor both locally and internationally. He is a curriculum
director for the Real Estate Sales and Marketing Association of Thailand (RESAM). Working closely
with Chula Unisearch on the development of many curriculums, as well as serving as a thesis
advisor for Silpakorn University's Faculty of Innovative and Communication Technology. He led Yell
Advertising for 13 years, growing it to be one of the hottest Thai advertising companies,
according to Campaign Brief Asia. In addition, he expanded the agency's network to ASEAN
under the name Yell International, which is based in Singapore and works on a regional scale.

Gilda Valle is one of the most respected and admired strategy directors in Ecuador, with 20 years of experience. She is now recognized as a significant figure in the field of strategic planning.

Currently, she leads the strategy department at BBDO Ecuador, developing valuable strategies for the country's and the region's main advertisers. She has served as a judge in the most important advertising festivals such as Effie Latam, Effie Ecuador, El Ojo de Iberoamérica, New York Festivals, Young Lions Ecuador, Fiap, etc.

She is one of the most awarded women in her country.

Nadja is Chief Strategy Officer at We Are Social Germany. She heads the disciplines of influencer marketing, distribution, strategy and research.
Her professional career started in the music industry in 2002 and took a few detours through production and the out-of-home industry until she found her home in strategy at Hi-Res! Berlin (Syzygy). Her last station before WAS was Heimat/TBWA, where she worked as Senior Strategist and Experience Design Director.
The ADC member completed her master's degree in digital communication at the UDK and is a trained systemic coach (Artop Institute) and product owner. The passionate chess player lives with her boyfriend and daughter in Brandenburg close to Berlin.

Kyra is Co-Founder of Partners Creative Consultancy. Previously she was Chief Strategy Officer at Heimat, Berlin and part of TBWA\s global strategy core. She believes in disruptive strategy fueling bold creativity.

Kyra has helped companies such as smart, Coca-Cola, and FDP define, design and develop their brand platforms in disruptive ways to gain competitive advantages and commercial growth.  

She has a passion for ideas that seem to be too brave to work – and for making them a reality. Having co-founded and worked in Start-Ups before her advertising career, Kyra understands the importance of thinking and working 'seriously different' to move ideas, companies, and brands forward

Lynette Wong is currently the Head of Strategy at Ogilvy New York, co-leading a team of 30+ brilliant strategists. Her professional journey has taken her from ethnographic researcher to brand strategist, engagement planner, business consultant, account manager, social & PR specialist, inequality-fighting NGO founder and insect-farming sustainability entrepreneur across Singapore, Amsterdam and New York. Her passion for cultural decoding, strategic integration and team-building is how she leads or has grown the global brand and marketing strategies for Fortune 50 clients like Verizon (yes, with Beyoncé at the Super Bowl – her American dream come true), Samsung, IBM, Google, IHG, KFC, GSK, BMW and other world-class acronyms. She’s since earned over 45+ awards from Effies to One Shows and loves transforming brands, solving complex problems simply and helping people shine for who they are.

I am Christian Zurita, a passionate advocate for digital marketing and communication, currently serving as the Vice President of Innovation and Media at BeFlamingo since 2024. My journey in the digital realm began in 2010 at Omnicom Media Group Ecuador, where I embarked on a career filled with innovation and digital transformation.

My expertise spans a wide range of industries, managing accounts in sectors such as FMCG, automotive, coffee, retail, and insurance. My approach has always been to combine deep market understanding with the ability to anticipate emerging trends, consistently delivering exceptional results.

Recognized in the industry for my leadership and visionary outlook, I have served as a juror in prestigious festivals like Effie Ecuador, Effie Latam, Effie Global, and Young Lions. These roles have deepened my insight into marketing and advertising, reinforcing my commitment to innovation in the sector.

My numerous awards are a testament to my deep understanding of the digital landscape and my ability to innovate and redefine the boundaries of what's possible in digital marketing. As a 360 digital strategist, I possess advanced knowledge in emerging technologies such as artificial intelligence, augmented reality, and virtual reality, and I am an expert in developing applications and websites.

Beyond my professional career, I am a fervent advocate for personal development and innovation. I am convinced that we are living in an era of unprecedented opportunities, ideal for growth and personal and professional reinvention.

I invite you to visit www.christianzurita.com to learn more about my work, projects, and visions that are shaping the future of digital marketing and communication.