2024 GRAND JURY

Italy
Jacopo "Apo" Bordin
Head of Strategy 28 Studios
ABOUT

Jacopo "Apo" Bordin

JACOPO APO BORDIN
HEAD OF STRATEGY 28 Studios

Jacopo “Apo” Bordin is the Head of Strategy at 28 Studios, prior to his new role he was Head of Strategy and Growth at Grey Italy. He joined Grey in 2019 after spending most of his career abroad.

Born in Italy but raised in Switzerland, Jacopo started his professional journey in San Francisco. A long-time admirer of the “Famously Effective” philosophy, he believes that creativity has never been as important as it is today for brands to grow.
This belief and his international experience acquired in the US and Amsterdam fuel his ambition to build a team that drives business results for clients through strategic rigor and messy creative thinking. As testament to this, he’s also been part of the Effie Awards Italy Jury.
His roster of clients spans across categories and includes, among others, Netflix, Milano-Cortina 2026 Winter Olympics LG, Amazon Game Studios, Adidas, McDonald’s, and Mars Petcare.
All of these experiences have shaped his cultural and business understanding, but definitely not his accent. 
 

Philippines
Ez Abero
Head of Strategic Planning Black Pencil Manila, Leo Burnett Group Manila (Publicis Groupe)
ABOUT

Ez Abero

Ez Abero has 17 years of planning experience across multinational and independent agencies. He is currently the Head of Planning at Blackpencil Manila  —  part of the Leo Burnett Group and Publicis Groupe Philippines — handling some of the biggest and most iconic brands from clients such as consumer food and beverage product giant Universal Robina Corporation (URC) and the country’s leading airline, Cebu Pacific.

Before Blackpencil Manila, Ez was Chief Strategy Officer and Acting Managing Director at Dentsu One Manila. Some of Ez’s biggest wins at Dentsu were the Nestle Bear Brand Fortified and Bear Brand Adult Plus milk brand portfolio and top life insurance provider Sun Life PH. A proud milestone was when Dentu One Manila’s pandemic era “Frontliner Labels" campaign for gin brand Ginebra San Miguel won bronze in the Pivot Category in the New York Festivals Advertising Awards.

In 2018, Ez moved to Ho Chi Minh City to lead Leo Burnett Vietnam's planning team as Strategic Planning Director. His team successfully worked on the agency's biggest accounts: Samsung and Friesland Campina.

Prior to Leo Burnett Vietnam, Ez was Strategic Planning Director at Dentsu Jayme Syfu — a creative powerhouse and one the most awarded agencies in the country. He played a key role in boosting the agency's portfolio through significant pitch wins for the Coca-Cola Sparkling business, SariMonde, and Nestle Cerelac's local and regional campaigns.

Ez’s journey in Strategic Planning began in 2007 at McCann Worldgroup Philippines — the country’s largest marketing communications agency at that time. He spent 5 glorious years with the agency handling Coca-Cola, L’Oreal, Nestle and iconic Filipino brands such as San Miguel Beer and United Laboratories. After McCann, Ez went on to lead Strategic Planning at all-Filipino agency Gallardo and Associates for 3 years handling accounts within the Pfizer, Green Cross, Banco De Oro Unibank, and Pascual Laboratories portfolios.

Ez took up Communication Arts from the history-laden University of Santo Tomas. In 2015, he pursued extensive digital marketing and e-commerce courses at New York University and was a delegate at the 2014 New York Advertising Week.

Ez was born and raised in La Union (Elyu/L.U.)– famously known as the Surfing Capital North of the Philippines. He loves going home to to savor his Grandma Pacita’s cooking (the best cook in the world!) and spend quality time with his mom Irene, fondly called Migy, as well as with his siblings, nephews, and nieces.

Singapore
Abhinit Agarwal
Senior Strategy Director TBWA\ Singapore
ABOUT

Abhinit Agarwal

Abhinit is a strategy leader with close to 16 yrs of work experience across leading advertising agencies in Singapore & India.
 
He is currently working as Senior Strategy Director in TBWA Singapore, leading global strategy for Singapore Airlines & Mandai Wildlife Reserve and APAC strategy for Hilton.

In his previous stint as Regional Planning Director at Publicis, Wunderman Thompson & Ogilvy Singapore, he led strategy for Unilever brands - Lux & Pond's Men (Global), Vaseline & Comfort (APAC) and P&G brands - Head & Shoulders, Rejoice & Oral-B (APAC).


Before Ogilvy, he worked in leading advertising agencies such as Publicis, MullenLowe Lintas, DDB & Leo Burnett in India and led strategy for brands such as Heineken, Kingfisher, Twitter, McDonald’s, Volkswagen, Skoda, OneTouch (Johnson & Johnson), Kissan (Unilever), SonyLIV (OTT platform), Firstcry.com and Zee TV.

Throughout his advertising career, he has won numerous effectiveness awards such as Effie (including APAC Effie GOLD & Effie India GOLD) and Strategy & Effectiveness Spikes Asia. He has also served on the jury of APAC Effie multiple times since 2018 and Effie India in 2016.
 
He has been a visiting faculty and guest lecturer in various institutes in Singapore & India such as Miami Ad School, SMU Lee Kong Chian School of Business, MICA, FLAME, SIMC and XIC for the last 10 years and teaches subjects related to brand strategy, advertising and strategic planning.

UAE
Dina Alsharif
Strategy Manager Accenture Song
ABOUT

Dina Alsharif

Dina Alsharif, a Saudi-Jordanian strategist based in the UAE, earned her BA at the University of Sheffield and pursued her Masters at the London School of Economics. With a background at notable agencies like Wunderman Thompson, VICE Media Group, and Deloitte Digital, she currently serves as the Strategy Manager at Accenture Song. Dina is more than a strategist; she identifies as a cultural advocate and an ad nerd. Her work ethos revolves around a steadfast commitment to pushing and redefining cultural boundaries through communication. Notably, she has garnered awards at Effies, Clios, and Lynx, and has been invited as a distinguished guest speaker at various universities and panels, solidifying her impactful presence in the industry.

Chile
Ricardo "Mundy" Álvarez Valdivieso
Strategic Planning Director Inbrax
ABOUT

Ricardo "Mundy" Álvarez Valdivieso

Ricardo Alvarez, who studied Professional Advertising at the Instituto Profesional Duoc UC, began his career focusing on
digital research and social media. Over time, he specialized in developing digital communication strategies and strategic planning for brands. Currently, he is Director of Strategic Planning at Inbrax. He has worked with a wide range of prominent brands in his 12-year career, including Pepsi, Canal 13, Unimarc, Farmacias Ahumada, L'Oreal, Samsung, Movistar, Polla Chilena de Beneficencia, Arcor, Shell, Walmart, Pepsico, Entel, Cencosud, and Nestlé.

Awarded at Achap, Echo Latam, Effie, Fiap, PNHX, C2A, ANDYs, Caples, Creativepool, Gerety, among others. He has been a judge of Effie Chile, Effie Latam, Phnx.

He was part of the team in the creation of the animated
rhombuses of Metro de Santiago.

Brazil
Vitor Amos
Head of Strategy VML
ABOUT

Vitor Amos

Vitor Amos is Head of Strategy at VML Brazil

Vitor has shaped strategy for some of the world’s most admired brands, such as Nike, Heineken, Budweiser, Mondelez, Vivo and iFood.

Having worked at Wieden+Kennedy São Paulo and Africa, Vitor was in charge of efforts on a local and global scale. He was lead strategist on Nike Brazil for the 2014 World Cup, on Heineken’s consolidation in the country, on the global launch of Mondelez’s 5Star chocolate bar and on Vivo’s repositioning, promoting a healthier relationship between people and technology.

His work has been celebrated in awards such as Effie, Jay Chiat, and Cannes, including Grand Prix in 2018 for Budweiser’s “Tagwords” campaign.

In 2019, at 29 years old, he was appointed by AdAge as “40 under 40”.

Vitor also serves as a teacher at Miami Ad School.

United Arab Emirates
Rohit Arora
Director Strategy & Growth Viola Communications
ABOUT

Rohit Arora

Over the last two decades, Rohit has held leadership roles with WPP agencies & Liwa. In his current role at Viola Communications, he’s leading the integrated practice. Rohit has earned several industry recognitions and is also an avid writer of opinion pieces, whitepapers, and creative reviews published by WARC, Campaign Middle East, Campaign Asia, Luxury Daily and Brandchannel.

Lebanon
Ghada Azzi
Managing Editor Arab Ad Magazine
ABOUT

Ghada Azzi

Ghada Azzi is the Managing Editor of ArabAd, the Beirut-based Communication magazine catering to the MENA region since 1986. 

With her background in journalism and PR, Ghada oversees all editorial content (online and print) and the entire management of the publication. 

She has covered the marketing, advertising and media business for the last 20 years. 

Beside her wide range of creative interests, she is passionate about storytelling, design, technology, and stays current with all the latest trends occurring in or impacting adland. She is also a firm believer in Creativity as a driving force behind the ad business and mostly in the power of creativity and design for social good.

Ghada takes part each year in EPICA awards, PHNX Awards and White Square’s jury.

She holds a Master degree in Political Sciences from USJ Lebanon in addition to a Journalism diploma from CFJ France.

Nigeria
Steve Babaeko
CEO & Chief Creative Officer X3M Ideas
ABOUT

Steve Babaeko

Steve is an unusual type of businessman. In an industry that seemed to have run out of inspirational stories, he stepped in and wrote a new chapter. Now, his X3M Ideas Group, which he founded in 2012, has become the yardstick for a new generation of Nigerian creative entrepreneurs. 

Steve’s unyielding belief in looking challenges in the eye and staring them down has attracted the best talents to his firm and pulled in clients from around the world. His next stop? South-Central Africa, via Lusaka and Johannesburg, where he recently opened independent offices for X3M Ideas.

Before starting X3M, which has now grown to include X3M Music, and Zero Degrees Productions, Mr. Babaeko was the creative director at 141 Worldwide. Over there, he sparked the fire of creativity that made that agency the trendiest for many years.

Steve began his advertising career at Mc&A Saatchi & Saatchi and later moved to Prima Garnet Ogilvy. For more than 23 years, he has been helping to create some of the most iconic marketing works on the continent. You might remember the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, “You Need A New Bank” campaign for Diamond Bank and so many others. 

He continues to represent Africa on the global stage, having been a member of the jury at the New York Advertising Festival, the Loeries, and African Cristal Awards. He has also been a speaker at the Cannes Lions Festival and also one of Adweek’s Top 100 Creatives in the world 2019. He was also conferred with the “Visiting Fellow” honours at the Henley Business School, University of Reading.

Steve holds a bachelor’s degree in Theatre Arts from the esteemed Ahmadu Bello University, Zaria, Nigeria. He is currently the President of the Association of Advertising Agencies of Nigeria (AAAN) and member of the board of International Advertising Association (I.A.A), Nigeria. Outside advertising, he was the former Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

Steve has attended several international Leadership training, including some in Harvard Business School, Columbia University, New York and Stanford Graduate School of Business.

USA
Abbie Baehr
Chief Strategy Officer NA VML
ABOUT

Abbie Baehr

Abbie Baehr is CSO of VML NA. With 2,300 talented people networked together, VML NA is the key market for best-in-class capabilities integration, offering the best of BX, CX and Commerce all under one roof for clients like Colgate Palmolive, Coca Cola, New Balance, Dell, Mondelez and Ford.

Originally from London, Abbie has lived in NYC for the last 13 years, leading to an identity crisis, and picking up multiple awards in effectiveness and creativity for American Express, Walmart, SAP, Verizon, and Coca-Cola.

When she’s not inside the office, she’s outside in the fresh air: skiing, hiking, and gardening with her husband, Max, and their rat-bag dog, Pickles.

UK
Suzanne Barker
Strategy Partner AMV BBDO
ABOUT

Suzanne Barker

Suzy has spent the past 8.5 years with the advertising agency BBDO Worldwide in both New York and London. Currently at AMV BBDO in London, Suzy is a Strategy Partner across multiple clients including Bacardi, Mars Chocolate, and Bupa Healthcare with experience in cocoa sustainability and re-framing the climate crisis as a health crisis. She co-founded AMV x Green, an open API framework to best serve clients around sustainability and AMV BBDO has recently been named the most creatively awarded UK agency for sustainability. Suzy has won several Cannes Lions, D&AD pencils, One Show awards, Effies and more. In her spare time, she is an assistant professor in branding and advertising at the American University of Paris.

UAE
Bhaskar Bateja
Head of Strategy Memac Ogilvy UAE
ABOUT

Bhaskar Bateja

An R&D engineer turned marketer turned strategist, Bhaskar has over 14 years of experience across multiple categories – Automotive, Banking, Telecom, Retail, FMCG in the Middle East & India. 

The coming together of human psychology, creativity and brand dynamics is what he loves the most about being a brand strategist. A champion of communication effectiveness, he is an IPA Eff Test certified strategist and has been on the MENA Effie Awards Jury for 3 years.

Bhaskar is deeply interested in technology, psychology & cars. He is a part-time musician and loves watching memes & stand-up comedy. 

Canada
Rafik Belmesk
Chief Strategy Officer Dentsu
ABOUT

Rafik Belmesk

Rafik leads the strategy teams at Dentus Canada. He has held strategic roles at TAXI Toronto and Montrea including brand, customer engagement, digital and social change across APAC and North America. This cross-discipline path has shaped his holistic, media-neutral approach to communications and its impact on brands and organizations.

In the last few years, he has applied his approach to local and international brands such as Intel, Rogers, Fido, VW, Audi, Intuit, McDonald’s, SingTel, Unilever, Prudential, Amnesty International and WWF. He has an uncanny ability to get to the heart of a client’s issue in an instant, to present it with clarity, and to inspire refreshing ideas around him.

His work has been recognized at effectiveness and creative award shows both locally and internationally including Cannes Lions, Effies, D&AD and Clio Awards. These days though, he’s prouder of his department’s turnover-rate, which stands at zero in the last three years. Despite the great resignation.

He also created two awards shows, the Tomorrow Awards (which was acquired, then cancelled, by the New York Art Directors Club) and Young Glory, a global awards program for young creatives, which has a cult following in places like Australia, Russia or Hungary.

India
Divya Bhahirwani
Former Marketing Manager- Creative Strategy And Content, INSWA Coca Cola
ABOUT

Divya Bhahirwani

A medium-agnostic strategist with over 17 years of experience in advertising and brand consulting – across categories in FMCG, Banking, E-comm, Durables and Retail.

Divya is an award winning strategist and effectiveness Juror having worked across categories in flagship agencies such as Ogilvy, Lowe Lintas and The Times of India. Over the years, as a planner, she has lead brand and communication on brands like Google, Mondelez Cadbury, Marico, Hindustan Unilever, and Tata Group to name a few. 

Her last role was lead creative strategy for the Nutrition & Hydration categories at the Coca Cola Company India, where she led brand creative and innovation across the juices portfolio (Minute Maid, India’s favourite Mango drink Maaza) and hydration portfolio (India’s heritage brand Limca, Limca Sportz, Kinley, Smart Water, Vitamin Water, Honest Tea.

India
Unmisha Bhatt
Co-Founder & Chief Strategy Officer Tonic Worldwide
ABOUT

Unmisha Bhatt

With a master’s degree in business management, Unmisha, the co-founder and Chief strategy officer of Tonic Worldwide, boasts 23+ years of expertise in crafting compelling brand narratives and strategies across diverse consumer touchpoints. A seasoned specialist in consumer insight mining, Unmisha has successfully guided renowned brands like Ponds (HUL), Bajaj Electricals, Tata Sky, Kotak Investment Advisors Ltd. At Tonic, she spearheads planning and digital strategy, expanding brands into new markets globally. Unmisha pioneers innovative digital tools, defining online brand personality, communication strategies, and methods to enhance consumer engagement. Splitting her time between Dubai and India, she serves as a dynamic force, inspiring her team to excel. Unmisha’s mission is to uplift her team, setting new industry standards, providing mentorship, and facilitating growth. Moreover, she contributes as a guest faculty, imparting knowledge to management students and conducting enriching training workshops, nurturing young talent.

Unmisha possesses a nuanced understanding of integrated brand communications, both from the agency as well as the brand perspective. This keen insight allows her to assess and analyse the needs of the businesses and set their goals in an objective manner, ensuring a seamless understanding between partner brands and the clients. She is also the founding member of the Tonic Dubai office for the Middle East region. She believes in laying emphasis on online consumer understanding, analytics, detailed online behaviour analysis and recommends tailored brand strategies for brands basis the same.

She has judged several Indian and International awards and participated in several panel discussions with global industry bodies like Warc APAC, Emvies, Effies, IDMA, Campaign India, Festival of Media, APAC amongst others

Hungary
Istvan Bracsok
Chief Creative Officer / Founding Partner White Rabbit Budapest
ABOUT

Istvan Bracsok

Istvan set up the independent ad agency White Rabbit Budapest with his partners in 2006.

His creative work won him awards like D&AD, Cannes Lions, One Show, ANDY Awards, Clio, LIA, ADC, The Immortal Awards, Eurobest, Webby Awards, ADC Europe, ADC Germany, Shark Awards, New York Festivals, Cresta, Epica, AME Awards, Communication Arts, One Screen, AdAge, AdStars, Golden Drum, White Square, KIAF, Chip Shop and more than 10 Effies - including the first ever Hungarian Effie Grand Prix, a German Effie Grand Prix and a gold at the Euro Effie.

He was a member of the jury at the D&AD, One Show, ANDY Awards, Clio, LIA, New York Festivals, Webby Awards, Young Ones, Cresta Awards, Caples Awards, Cannes Young Lions, AdStars, Creativepool, Mobius Awards, Lovie Awards, Golden Award of Montreux, Lisbon International Advertising Festival, Lisbon Health, Effie Awards Pakistan, WINA Festival, White Square, Newstars and jury president of Cannes Young Lions Georgia.

He is member of D&AD, The One Club, Art Directors Club Global, Art Directors Club of Europe and The International Academy of Digital Arts and Sciences.

He is a D&AD New Blood Academy Mentor, LIA Coach and MadStars Global Academy Instructor.

He is an examiner at VISART Academy Of Arts.

When he is not making ads, he likes to take care of his exotic houseplants or count clouds. He happily opens a bottle of wine to accompany any of these activities.

Australia
Alvaro Bretel
Executive Head Brand Thinker Thinkerbell
ABOUT

Alvaro Bretel

Alvaro is a Peruvian strategist with 14 years of experience: two in consumer research and more than twelve as a strategist in agencies like VIRTUE Worldwide, Wunderman Thompson, MullenLowe and Grey. He started his career in his home country of Peru and then moved to the Middle East to help build brands for the region. After seven years in MENA, he’s now moved to Australia where he is Executive Head Brand Thinker at Thinkerbell's Melbourne office.

He has earned over 100 awards and recognitions from national, regional and international award shows like Effie (MENA, LATAM and Peru), WARC, Clios, One Show, Cresta, Dubai Lynx, Ad Stars, Caples, Loeries, El Ojo de Iberoamérica, MMA, IAB, Adforum, among others. He has also been selected as jury for international award shows like One Show (2023), AME Awards (2021) and Effie MENA (2017).

Furthermore, Alvaro has been an instructor and guest speaker at several advertising schools like Miami Ad School (Spain, Argentina and Peru), Escuela Superior de Creativos (Argentina), Brother (Peru), Planning Academy (Costa Rica); speaker at industry events like ‘Consumer Profile 2019’ (Costa Rica) as well as a professor, guest speaker and visiting lecturer at different universities in his home country and the UAE (Universidad Peruana de Ciencias Aplicadas, Universidad del Pacifico, American University of Dubai and Canadian University of Dubai).

USA
Elizabeth Brown
VP, Global Strategy Director Energy BBDO
ABOUT

Elizabeth Brown

Elizabeth (or EB as she’s known to most people) has had a love of people-watching all her life and, after receiving a Masters in Communication from the VCU Brandcenter, decided to make a career out of it. She has been with Energy BBDO for over 12 years and since 2016, she’s led strategy across Bayer brands like Aspirin, Alka Seltzer and One A Day. She also won a Jay Chiat Award and WARC Award for her work repositioning the MiraLAX brand.

She came to Energy BBDO in 2011 and had the pleasure of working on several Wrigley brands – including Orbit, Altoids Arctic and Extra, where she had the exciting opportunity to help reposition the brand into a much more emotional space with the launch of its “Give Extra, Get Extra” integrated campaign. 

Throughout her career, she’s partnered with many brands to help them unlock genuine consumer truths and powerful brand strategies, including DePaul University, Harvard Business Review, Girls Inc, Kellogg’s, Maxwell House, Crystal Light, Kraft and more. 

In her spare time, she loves running (she’s considering training for her 8th marathon), fostering her Peloton obsession, traveling, cooking good Southern food for her Midwestern friends and gushing over her adorable niece and nephew. 

Denmark
Christian Budz
Executive Strategy Director Accenture Song
ABOUT

Christian Budz

Christian Budtz

Christian is the Executive Strategy Director at Accenture Song, where he leads brand planning and creative strategy across the Nordics.

Born and based in Copenhagen, Denmark, he has an international agency background, having worked at NordDDB Stockholm and DDB Canada, where he led key clients and managed strategy teams.

Driven by a firm belief that creativity can move people and businesses, Christian has directed brand work for companies such as McDonald's, Adidas, LEGO, HBO, and Carlsberg. His efforts have been recognized at Cannes Lions and, most recently, at the 2023 Euro Effies for creative effectiveness.

Christian is particularly passionate about the role of brands as a force for positive change in the world, a topic he explores with global brand leaders on his podcast series, "The Brand Activism Podcast." He is also the co-author of "Storytelling - Branding in Practice," a book now published in English, Danish, and Korean.

Outside of agency life, Christian is a father of three, a skiing enthusiast, and spends most weekends in indoor arenas around Copenhagen, cheering on his daughter's basketball team.

USA
Juan Pablo Camargo
SVP Strategy Director Leo Burnett
ABOUT

Juan Pablo Camargo

New Zealand
Rob Campbell
Head of Strategy / Chief Strategy Officer Colenso BBDO
ABOUT

Rob Campbell

Rob has led strategy at agencies that include Wieden+Kennedy (Shanghai/Tokyo), Deutsch (USA) and R/GA (Europe) and is now at Colenso (NZ) – where in the last 2 years, he has seen his gang of talented strategic misfits win the WARC/Cannes Effectiveness Grand Prix, the ‘Best of the Best’ Global Effie, creators of the World’s most effective creative campaign (WARC) and been named Agency of the Year title by NZ Effies, Campaign Asia and AXIS. He tries to be humble about this, but fails.

Rob believes passionately in culture, creativity and chaos and is proud to have been called an “asshole” by Lars Ulrich, Richard Branson and Dan Wieden.

China
Pully Chau
Fmr President Greater China Edelman
ABOUT

Pully Chau

Pully Chau received an ”Outstanding contribution award” honored by China Ad Association during its recent 40 years celebration. 

Spanning over last decades, Pully has been a great client partner to build brands; to transform and cultivate INTEGRATED creative organisations; and to help solve issues and crisis in this ever-changing world. She maintains a clear vision of the big picture. 

As a relentless game changer, Pully led the peak performance of Saatchi & Saatchi Great Wall China for 10 years (2000-2010); built Olay as a lovemark portfolio brand for Chinese women; and groomed many top talents. She turned around the visibility and unprofitable situations for DraftFcb Greater China (2011- 2014). As Cheil WW’s Greater China Group CEO (2015-2021) she led to lift the standard of its multi-disciplines, media & digital marketing teams to become China’s hottest agency top 5 by Campaign Brief (2013/214) and got its first 6 Cannes Lions. She also led the win of Volkswagen global brand assignments, Nissan Infiniti, and Coke’s Winter Olympics torch relay, enriching Cheil’s client portfolio beyond Korean brands. 

Her motto is: Manifest the future with our admirable motivations and unwavering determination. 

Pully’s judging experiences: 

Jury President, PR Spikes Awards 2022

Final Jury, Glass Lions, Cannes 2021

Final Jury, Industry Craft Lions, Cannes 2019

Final Jury, Marketing Effectiveness Lions, Cannes 2013 

President, Effie Awards Greater China (2014/2015/2016)

France
Yann Chervet
Head of Strategy BETC Paris
ABOUT

Yann Chervet

Yann Chervet

Head of Strategy

BETC Paris

“Originally from Switzerland, Yann started his advertising career in France in 2010 as a strategic planner, before joining the Publicis group in 2014 for an international position where he took the strategic lead on several global brands such as JDE Coffee, PMI or L'Oréal.

In 2018, he joined Saatchi & Saatchi France as Head of Strategies, where he was in charge of connecting strategic planning, data research, social media and creative technology to bring more efficiency and relevance to clients such as HSBC, SFR, Playstation, Burger King, Visa Europe or the International Red Cross.

In 2022, Yann joined BETC Paris as Head of Strategy, where he leverages his experience in creative strategy for global clients such as Mondelez International, Lacoste or Sephora.”

Singapore
Raymond Chin
Chief Creative Officer Asia VML
ABOUT

Raymond Chin

Ray is Chief Creative Officer Asia at VML. He is always exploring how creativity can help a brand more effectively beyond traditional advertising. In his previous role at Accenture Interactive, he worked closely with Droga5, while shaping a practice that is part creative marketing and part customer experience, helping brands modernize their marketing with innovations powered by data and experience thinking.

He also works with C-suite level clients to develop new products, services, platforms to ultimately help brands make bigger positive impact on the consumers they serve, giving actual meaning to their brand purpose.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. And is recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.

He has cut his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.

Ray is also an award jury member and speaker at SXSW, Cannes, Spikes Asia, New York Festival, Busan Adstars, China Advertising Festival, and also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire.

Romania
Stefan Chiritescu
Chief Strategy Officer McCann Romania
ABOUT

Stefan Chiritescu

Expertise in brand strategy, marketing research & consumer research, communication strategy, digital strategy, business development.

Over 70 prizes at EFFIE AWARDS (including GRAND EFFIE), Internetics, Golden Drum for clients as:Vodafone, KFC, Mastercard, Rom, Orkla Food, Pepsi, Dacia, Lay’s, Romtelecom, Petrom, Ursus, Timisoreana, Mountain Dew, Pate Sadu, Salveaza Vieti, React, Mega Image, Grolsch, Mihai Nesu Foundation

USA
Iris Coldibelli
Chief Strategy Officer Netra
ABOUT

Iris Coldibelli

Iris believes that innovation and effective strategic solutions come from a diversity of thought, unexpected data sources, and honest collaboration. Along her 20+ years journey, Iris has mastered this belief while seeking new ways to connect products with consumers, creating meaningful brands and experiences in a new connected world. Having worked as a Creative, UX Designer, and Brand Strategist, Iris has developed a distinctive skill set grounded in strategic brand building and expanded into product design, CRM, content strategy, and service design. Iris has worked across South America, Europe, and Asia, helping iconic brands like Nike, Nestlé, MasterCard, Pfizer, Intel, Microsoft, Kraft, and Chevrolet as a strategy lead at McCann, MRM, Martin Agency, AKQA, and Ogilvy. These days, Iris is running her consulting business, helping brands illuminate pathways and transform perspectives. In a highly complex world, Iris helps leaders see a brighter future for the business. Iris also runs her own podcast, "Personalidade Forte," and is writing a book that will share her painful and wonderful lessons in life and strategy to help others find their own way.

USA
Jasmine Dadlani
Chief Strategy Officer McKinney
ABOUT

Jasmine Dadlani

Jasmine joined McKinney in early 2018 as director of strategy before being promoted to Chief Strategy Officer in late 2020. Her strategic insights led to Little Caesars, Pampers, and Blue Diamond wins. Jasmine has driven successful brand and business growth for a diverse range of clients at Chiat\Day, Deutsch, and C-K, with a specialty in food and retail. Her inspiration for consumer insights comes from numerous sources — observations on the subway to the field of behavioral psychology. Jasmine was recently honored to be invited to the Council of 100, representing the most successful Northwestern University alumnae in their fields.

India
Saurabh Dahiya
Head of Strategy & Planning Leo Burnett India
ABOUT

Saurabh Dahiya

Saurabh is the question architect to clients, design junkie, self-proclaimed weekend master chef, and brings over 14 years of experience in the business across Asia and the Middle-East.

At VMLY&R he is busy harnessing creativity, technology and culture to create connected brands that drive value and growth. In an age where data is ubiquitous, attention is deficient and advertising is dead – he peddles core tenets of problem-biasness, provocation and point of views to make brands matter across moments – making thinking small, the big idea.

Over the years, stints with Mullen Lowe Lintas, Jack in the Box Worldwide and BDDO Middle-East with a roster of leading brands like PepsiCo., Kraft-Heinz, Visa, Mercedes Benz, KFC, USAID, Bajaj and Red Bull have won his work a Guinness World Record, People’s Choice Award and a Grand Effie among other international effectiveness award citations. Saurabh has also proudly been associated with the World Food Programme, Dasra Foundation and the Education For Employment chapter in the Middle-East & Asia.

USA
Parrus Doshi
SVP, Global Brand Strategy BGB Group
ABOUT

Parrus Doshi

With 15+ years working with clients across a broad range of strategic disciplines, Parrus is now SVP, Brand Strategy at BGB Group – a leading healthcare marketing and innovation agency.

As a proud Brit living in the US, he leads the charge on growing the global footprint of the organization, using his curiosity and analytical nature to help pharmaceutical, healthcare, wellness brands find the right problems to solve and tell their story in a smarter and more creative way.

He is at heart a collaborative, intuitive and entrepreneurial strategist, driven by the pursuit of commercially effective, behaviour-changing work with organizations that aspire to make a difference in this world.

Singapore
Kyle Duckitt
Head of Cultural Strategy BBH Asia Pacific
ABOUT

Kyle Duckitt

I help transform the way people feel about companies and brands by tapping into the power of culture to shift perspectives and change behaviour.

Kyle, a trained economist turned brand, creative, and cultural strategist, has over the past decade had the opportunity to collaborate with some of the world’s biggest brands across four different continents.
 
His philosophy as a strategist is simple: “Remember we are speaking to humans; so cut the jargon and the fluff and focus on what moves people. After all, people don’t think about brands, they feel them.”

This philosophy has been a powerful guide for the type of work that Kyle loves to do which saw him recognised as the #3 ranked strategist in the world by The One Club for Creativity in 2021.

Germany
Franziska Duerl
Head of Strategy & Managing Director Jung von Matt / Partner Jung von Matt Group Jung von Matt
ABOUT

Franziska Duerl

Franziska Duerl has been Head of Strategy at Jung von Matt since 2020 and leads a team with various disciplines, including Brand Strategy, Campaigning, Data & Digital Strategy and Business Transformation. Fran is also equity partner of the Jung von Matt Group and Managing Director of Jung von Matt HAMBURG, a creative powerhouse of curious minds such as creatives, strategists, social natives, tech lovers and craft-minded producers. Besides that she is board member of the GWA, the communications association of leading agencies in Germany, and co-founder of THE STRATEGY COLLECTIVE, Germany's exchange platform for strategists.

 

USA
Chris Duffey
Head of Adobe GenStudio Adobe
ABOUT

Chris Duffey

Chris Duffey is a leading figure in technological futurism and creative growth strategies, known for his 25+ years of digital innovation with world-renowned companies and spearheading Adobe's strategic development partnerships for Generative AI.

His expertise spans AI, AR/VR, the Metaverse, and more, earning global recognition – his work has been featured by more than 200 global media outlets and influential board member roles with organizations like ANA and CTA. Chris is author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. Named one of the best product innovation books of all time by BOOKAUTHORITY. In 2023 Chris published Decoding the Metaverse: Expand Your Business Using Web3.

Renowned as a keynote speaker, Chris' keynotes have received over 50+ million impressions. Duffey has shared his insights at international forums and industry events, captivating audiences with his understanding of complex technology and its impact on society.

Spain
Nieves Durán
Chief Strategy Officer VML
ABOUT

Nieves Durán

I am most curious and passionate about people, human behaviour and about how social dynamics impact us. I believe in the power of brands and technology to shape up culture and create more sustainable world.  

My superpower is asking the right questions to unlock truths, briefings, ideas or a business opportunity. This is how I plan to beat Chat GPT.

I have a mixed profile as strategist and managing director, which is for me the perfect sweet spot for leveraging my passion for strategy and business.

I have worked for a range of independent consultancies and large advertising agencies, bringing together creativity and results. I started my career as a market researcher in Datamonitor London and New York; then worked as a consultant in the beverage industry for Canadean Ltd in Madrid.

I joined Added Value, a Marketing and Innovation consultancy, as a strategist in 2005, becoming General Manager in 2008.

When it comes to agencies, I was Head of at Tapsa Advertising Agency for years, being appointed Managing Director when it was integrated in Y&R.

I have been Chief Strategy Officer at VMLY&R for 4 years, making brands and businesses stronger by connecting them to people in a meaningful way.

I feel very fortunate to have worked for incredibly inspiring local and global brands, such us Coca Cola, Vodafone, Heineken, Santander, BBVA, LEVIS, Campofrío, Iberia, Movistar and P&G over my career.

I was part of the Jury at the Spanish Effie Awards in 2013 and at the National Creativity Awards in 2020.

Outside work I work I find inspiration in my son, friends, live music and art.  I am always thinking of my what my next adventure will be, from travelling to learning a new hobby or skill.

Germany
Jonathan Faerber
Head of Strategy Scholz & Friends Berlin
ABOUT

Jonathan Faerber

Jonathan is Head of Strategy | McDonalds at Scholz & Friends Berlin, one of Germany’s most awarded agencies  He is leading brand- and communication projects for ieo, finance, automotive, sports, tech and e-commerce accounts (digital / non-digital, national / international).

After his master’s degree in sociology and social psychology at the Georg August Universität Göttingen he started his advertising career - rather by accident - as a digital strategist in Seoul, South-Korea where he helped to launch the cosmetic brand Eucerin. After working as a brand strategist at Leo Burnett Shanghai for clients like McDonalds and Coca-Cola Jonathan decided to move back to Germany and joined the Scholz & Friends Strategy Group. Since then he has built a track record of bringing creative solutions to complex and often ‘boring’ communication categories like energy, home appliances or banking.

Besides working for Scholz & Friends Jonathan is a guest lecturer at his home university in Göttingen and also the Universität für angewandte Kunst in Vienna.

China
Lance Franciso
Designer Manager-Brand Experience PepsiCo
ABOUT

Lance Franciso

Lance Francisco brings over a decade of experience as an art director and designer, crafting impactful campaigns driven by results. Currently based in Shanghai, he focuses on experiences and sustainability for PepsiCo. He has a track record of working with globally recognized brands such as Pepsi, Netflix, Snickers, Greenpeace, and Bose. His work has earned acclaim at prestigious international award shows, including The One Show, The Clio Awards, Fast Company World Changing Ideas, Spikes Asia, AdStars, and Effies APAC. 

Having been with some of the top-tier agencies, such as Ogilvy, J. Walter Thompson, Publicis, and BBDO, Lance has honed both local and global expertise. His unique perspective and commitment to craft have led to victories representing his country in two international Cannes Young Lions creative competitions, showcasing his dedication to creative excellence. Driven by the pursuit of creativity and innovation, Lance is unwavering in his commitment to pushing boundaries, leaving a lasting impact, and inspiring global audiences.

Brazil
Thais Frazao
Chief Strategy Officer - Brazil & Latam Ogilvy Brazil
ABOUT

Thais Frazao

Chief Strategy Officer at Ogilvy Brazil, with more than 20 years of experience, Thais started her career at Publicis, where she planned for P&G for brands like Always, Ariel and Pampers, and GM. She then joined JWT, where she worked for clients like Unilever, Diageo and Ford. At Lowe, she was responsible for UL business. Since 2015, she has been leading at Ogilvy Brasil brands like Coca-Cola, Nestlé and Kimberly-Clark, with recognized and awarded strategies in Cannes and Effie. 

Germany
Bastian Goldschmidt
Chief Strategy Officer Grabarz & Partner Hamburg
ABOUT

Bastian Goldschmidt

Bastian is Chief Strategy Officer of Grabarz & Partner, Hamburg. He believes that a healthy mix of empathy, simplicity and human understanding is the most powerful basis for creating impactful ideas.

In his career he has worked for a range of international clients such as Apple, Airbnb, Burger King, IKEA, Porsche and Volkswagen, helping all of them to move people and their businesses at the same time.

Mexico
Karo Gómez
Social Media Strategist Media.Monks
ABOUT

Karo Gómez

Karo Gómez is a Digital Creative Advertiser based in Mexico City with 10 years of experience in the Industry.Her career involves different responsibilities from Creativity to Strategy in Social Media and digital ecosystems.She has worked for international agencies like BBDO, DDB, McCann, FCB, GREY, and led the Mexican team in Together W, an Argentinian Independent Agency. Currently, she's on the Social Media Strategy team on Circus & MediaMonks, working with brands around the globe.

Last year, she was recognized by Cannes Lions International Advertising Awards, as an ambassador of their Gender Equity Program #SeeItBeIt, where she was chosen among 800 participants around the World.

Also, she's a member of Publicitarias, a collective of women in advertising that works hard to give more space and visibility to minorities & women.  Pushing for diversity in the industry and a gender's perspective on advertising.
Now, as a member of the Creative Circle in México City, she will bring this vision, pushing to improve Mexican creativity through diversity and humanized insights.

For the last few years, she has focused her career on social causes, always giving an extra message in pro of Mexican culture, inclusion, diversity, and Feminism. Taking down stereotypes in each opportunity she can.

 

Malaysia
Fredrik B. Gumpel
Chief Executive Officer Lion & Lion
ABOUT

Fredrik B. Gumpel

Introducing Fredrik Gumpel, who has been guiding Lion & Lion with steady leadership since 2019 through its recent successful transformation. Having started as Chief Commercial Officer, his journey to the Group CEO position reflects a genuine understanding of diverse market dynamics.

Fredrik gained valuable experience at global biotech leader Novozymes, where he served as the Head of Business Development and Innovation in the Food & Beverage division. His strategic roles at Carlsberg Breweries across various European and Asian markets further underscore his adaptability to different industries and geographies.

Fredrik brings a blend of industry insight and strategic foresight to his role at Lion & Lion, making him a dependable leader and trusted business advisor to Lion & Lion's clients. His transition from Chief Commercial Officer to CEO is a testament to his commitment to continuous growth and excellence in the marketing landscape.

Hong Kong & Thailand
Jan Harling
Chief Executive Officer Virtus Asia Consulting
ABOUT

Jan Harling

Argentina
Florencia Herrero
Creative Marketing Manager LATAM The Walt Disney Company
ABOUT

Florencia Herrero

Florencia Herrero, creative strategist with over 14 years of expertise. Specializing in crafting immersive brand experiences and creative integrated campaigns with compelling storytelling thanks to her copywriting and digital background. After a career blending creative with strategy at agencies like Ogilvy, BBDO, La America and DAVID, she is currently working for regional innovation projects as a Creative Marketing Manager for The Walt Disney Company’s top franchises.

Canada
Monika Hesch
Senior Strategy Director The Kitchen (In-House Agency for Kraft Heinz)
ABOUT

Monika Hesch

Monika is a seasoned brand strategist with over 18 years of experience across global markets. Her expertise spans various industries, including work with iconic brands such as Heinz, Oscar Mayer, Philadelphia Cream Cheese, Coca-Cola, Canadian Tire, TD Bank, TELUS, and Amazon, among others.

Monika is passionate about solving complex brand and business challenges. She approaches strategy from a unique perspective, focusing on the human and cultural aspects of marketing. In her free time, she enjoys watching advertisements, indulging her inner "ad nerd." Monika is also an avid traveler, exploring new and unusual destinations, and a newbie sailor, adding a touch of adventure to her life.

LATAM
Juan Isaza
Chief Strategy Officer DDB Latina
ABOUT

Juan Isaza

Juan Isaza is Chief Strategy Officer at DDB Latina and also Global Strategic Director in Agency Catorce for SEAT and CUPRA. He has worked in global and regional projects for clients such as Volkswagen, McDonald’s, Telefónica, BBVA, Bridgestone, Mars and Clorox.

He led the team that was the first in Latin America to win a Grand Prix at Cannes Lions for Creative use of Data, as well as the first Grand Prix at Cannes Lions in Glass (Positive Change) for DDB Worldwide. He was elected as one of the 50 honorees of Adweek Magazine in 2021 and recognized by The New York Festivals 2023 as DE&I ‘Person of the Year’.

He has a master’s degree in marketing by RMIT University (Australia). He is a member of the Global Strategic Council of DDB Worldwide since 2008.

He is a regular contributor to Forbes USA in topics related to branding and marketing. He has a column in La República, the largest finance newspaper in Colombia. He publishes a consumer trend report since 2010 that is read by 100,000+ marketing professionals every year.

He has been Jury in Cannes Lions (2020-2021), Dubai Lynx (2019, 2022) and in Effie Awards in Colombia, Mexico, Latam and Global since 2010.

Romania
Raluca Kovacs
Chief Strategy Officer Publicis
ABOUT

Raluca Kovacs

Raluca Kovac is Chief Strategy Officer at Publicis Romania.

She has 20+ years experience in advertising, covering an impressive portfolio of multinational and local clients among which Coca-Cola, P&G, Nokia, Nestle, Heineken, Vodafone, OMV Petrom, BCR, Dacia etc.

Her current title is Chief Strategy Officer but she sees herself more like a roundhouse-kicking creative planner that leads an amazing team. She believes that insights are everywhere, it’s a matter of spotting the relevant and inspiring ones.

She has been awarded for creative and effective work at many top-tier awards shows including Cannes, D&AD and Effies.

Canada
Shereen Ladha
VP/Creative Strategy Lead Hill & Knowlton Canada
ABOUT

Shereen Ladha

Shereen Ladha is an award-winning strategist with a decade of experience working on global brands like IKEA and Google. She is a graduate of the MBA program at the Schulich School of Business. Shereen embodies the combination of creative and strategy - she is also a professional dance artist and the director of popular YouTube channel, dancewithSL, named by Google as one of Youtube’s Canadian Stars on the rise. Shereen was a finalist on Canada’s Got Talent and has produced installations with Nuit Blanche and the Toronto International Film Festival. 

Sweden
Sindra Liebe
Strategist Åkestam Holst NoA
ABOUT

Sindra Liebe

Sindra is a strategist at Åkestam Holst NoA, one of Sweden’s most successful and awarded agencies. During the last couple of years, she has been pivoting the future for iconic as well as unknown brands in a variety of categories.

Before entering the advertising industry, she has worked with everything from organizational development to tech startups, with politics and as a sommelier. Evidently, she is endlessly curious and has more hobbies than time at hand.

She is also a member of the APG Sweden board, passionate about inclusivity in the industry and of increasing the understanding and demand for the planning craft.

 

Bolivia
Henry Medina
CCO Ogilvy
ABOUT

Henry Medina

Henry is a Global Award Winning CCO, Global Keynote Speaker (China, Perú, Honduras, Guatemala), the only Certified CCO in Sustainable & Responsible Transformation by The Swedish Institute and the only Certified CCO in Wrong Thinking, an innovation methodology applied by the NASA, Apple, Google and McKinsey Company.

First Cannes Lions Award, first One Show, first D&AD, first LIA, first Grand Prix at El Ojo de Iberoamérica among others for Bolivia.

Jury Member at El Ojo de Iberoamérica, FIAP, El Sol, Global EFFIE, Latam EFFIE, New York Festivals and Cannes Lions.

First Coca-Cola campaign exported to all the region and the hispanic market of the USA.

First Sony campaign exported to all the region, the hispanic market of the USA and some asian countries (4 times in a row).

One of the few Latin LIAisons Coaches at London International Awards and one of the 22 highlighted latin creatives by the project "Hispanic Heritage" (ADWEEK) in 2022.

Professor at the main university in Bolivia and Academic Director at Brother School of Creativity.

Columnist for the main newspapers in the country.

Champion at the Entrepreneurship World Cup Bolivia 2021.

Founder at the most awarded application in Effectiveness, Innovation, UX, Industry Transformation, Business Transformation, Social Impact, Prosperity & Infrastructure, Sustainable Development Goals among others.

Inveterate lover of creativity to solve business and social problems through the use of technology.

Proudly married to Catalina and devoted father of Aitana, Agustina and Martina.

USA
Janis Middleton
Chief Inclusion Officer Guided by Good
ABOUT

Janis Middleton

Janis Middleton, Chief Inclusion Officer at Guided by Good, USA, Atlanta, GA

Janis has years of experience in the content and media space and has led various clients, such as The Home Depot, Buffalo Wild Wings, SunTrust (now Truist), Hanes, and many others to success. Her background has made her extremely knowledgeable in developing and implementing people-focused strategies, which ultimately led to her current role.

As an Atlanta native and a graduate of Clark Atlanta University, Janis has always had a passion for building and cultivating environments that provide equal opportunities for all people to thrive. She understood marginalized audiences were consistently underrepresented with less access to tools for success. It was with this experience that she built the portfolio’s Inclusion practice.

Japan
Andreas Moellmann
Independent brand & marketing consultant Future Inc
ABOUT

Andreas Moellmann

Andreas helps brands and business get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo.

Andreas’ focus lies in connecting brand and marketing thinking with digital understanding to help brands and businesses succeed. His work has been recognized at global, European, and local effectiveness awards, as well as Cannes. He also has served as a judge in a variety of Effectiveness competitions across the globe. 

Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. 

 

 

Brazil
Renato Müller Pereira Neto
Strategy & Planning Director EnergyBBDO
ABOUT

Renato Müller Pereira Neto

Renato Müller is a Senior Brand Strategist with more than 15 years of rich and diverse experience developing brands and businesses with strategy, planning, and data. Currently working as Strategy Director at Energy BBDO Brazil, has past experiences at
Lew'Lara/TBWA and Edelman, among many other companies, where he explored and developed strategic guidance for a myriad of different projects, clients, markets, and people. His multi-disciplinary background comes from working with full service, digital, CRM,
experiential, and even data science agencies for a long range of brands that are among the biggest worldwide players, mainly Automakers, Financial Market Players (such as banks, insurers, investment advisors), FMCG companies, Construction and Retail.

Australia
Hugh Munro
Chief Strategy Officer The Monkeys, part of Accenture Song
ABOUT

Hugh Munro

In his time at The Monkeys and previously BMF, Hugh has led some of Australia's most effective strategy teams in building the country's most iconic brands. Along the way they've netted seven Effective Agency of the Year titles, across Australia and APAC-wide at the Effies and Spikes. Today, The Monkeys stand alone as the only agency worldwide that's won 3 Global Grand Effies at the Best of the Best Awards. Prime Minister Malcolm Turnbull hailed Stop It At The Start as “one of the most effective government advertising campaigns I’ve ever seen”.

South Africa
Megan Nethercote
Strategy Director F/NE Group
ABOUT

Megan Nethercote

Meg’s understanding of the importance of identity and brand originated at Apple in marketing and communications.

As the F/NE conceptual storyteller, Meg has a strong grasp of the ‘power of the human story’ in accessing people’s hearts and minds to effect behaviour change and create alignment around common purpose and values.

Meg’s effusive energy and disruptive thinking style enables her to galvanise people to successfully deliver large-scale, global change programmes – she makes large companies feel like connected communities through the power of hope and imagination.

Germany
Henrik Niehus
Strategy Director Scholz & Friends Berlin
ABOUT

Henrik Niehus

Born in the north of Germany, Henrik started a typical hanseatic career as a wholesale and export merchant in Hamburg, until his studies in business administration grew his interest into marketing, advertising and agencies. There he started as an Account Manager. A few years, some agency stages, a move to Berlin and a master in business communication later, Henrik finally made his way into Strategy.

Throughout the next 12+ years in the job, Henrik has worked in various agencies like Heimat, Jung von Matt, VCCP, DDB and Publicis Pixelpark. This allowed him to gain experience on both national and international brands from multiple sectors, including McDonald’s, Telekom, Netto, smart, Kaufland, Peugeot, OTTO, Ferrero, BMW Motorrad, mobile.de, Spotify.

Today, Henrik is a Strategy Director at Scholz & Friends. Besides that he is running his own strategy community "Young Planners Germany" with over 400 members and is also organizing his own little Freelance Strategist Pool with over 200 members, where he is actively sharing jobs and capacities.

Argentina
Santiago Olivera
President VMLY&R Buenos Aires
ABOUT

Santiago Olivera

Santiago is a graduate from the Foundation for Higher Studies in Commercial Sciences with studies in a Master's Degree in Corporate Communication at the University of Business and Social Sciences.

President of VMLY&R Argentina, President of Interact (Union of Interactive Agencies), member of the Advertising Self-Regulation Council, President of the Argentine Advertising Academy, former President of the Argentine Advertising Association.

Throughout his 35 years of activity he has worked in different agencies such as Ratto/BBDO, Young & Rubicam, Pragma/FCB, DDB, Savaglio\TBWA and FCB.

In 2010, he founded TBWA Buenos Aires, an agency of which he was a partner for 8 years.

He is a professor in the Postgraduate Courses at UCEMA (CEMA University).

 

USA
Elizabeth Paul
Chief Brand Officer The Martin Agency
ABOUT

Elizabeth Paul

Elizabeth Paul is the Chief Brand Officer of The Martin Agency – the award-winning creative shop best known for its ability to harness creativity and culture to build iconic brands like GEICO, Old Navy, OREO, and UPS (to name a few).

A strategist by trade, Elizabeth chairs the 4A’s Strategy Committee, and has been honored with Strategist of the Year by Campaign U.S. and  CSO of the Year by AdAge, during her tenure as Chief Strategy Officer at both Martin and MullenLowe U.S. She authored The Visibility Brief, an open-source industry tool designed to check bias and blind spots by illuminating insights in a way that broadens perspectives as marketers.

Since her return to Martin in January 2020, the agency has secured its first time atop AdAge’s A-List as Agency of the Year, as well as back-to-back spots as Adweek’s Agency of the Year and recognition on Fast Company’s Most Innovative Agencies List.

In her new role, as the agency's first-ever Chief Brand Officer, Elizabeth is responsible for leading the Martin brand towards new frontiers in Fighting Invisibility. In a moment when agency brands seem more disposable and less differentiated, Elizabeth has ushered in a new sense of leadership — one that applies strategic positioning, growth strategy, and passion for creativity to the agency’s continued trajectory. Within this role, Paul oversees the agency’s business development strategy, innovation, brand communications, and Martin-owned channels. 

Elizabeth resides in Richmond with her husband, Doug, three amazing kids, and 180-pound Great Dane, Oliver. 

 

United Kindgom
Jamie Peate
Global Head of Effectiveness and Retail McCann and McCann Worldgroup McCann and McCann Worldgroup
ABOUT

Jamie Peate

Jamie has helped to drive a culture at local, regional and global levels that holds creativity and effectiveness central to all of the agency’s output. His strategic approach to the Aldi account exemplifies his approach – long running campaigns such as Like Brands and Kevin the Carrot have reaped benefits for the client and helped redefine the grocery sector.

A proud northerner and champion of creativity in Manchester, Jamie got his first taste of retail at his parent's shop near Blackpool. He first joined McCann Manchester as a recent graduate before forming his own insight and innovation agency Blue Banana in the early 1990s. When the agency became part of McCann Manchester 20 years later, Jamie returned as Director of Strategy and Insight.

He is now a key part of the McCann UK Aldi leadership team and also leads the CPG and Retail Practice for McCann World group which supports, promotes and shares best thinking, approaches and practice for retail globally. He also is the Head of Effectiveness for MWG UK.

UAE
Anja Petrovski
Marketing & PR Director Audi Volkswagen Middle East\Dubai
ABOUT

Anja Petrovski

Anja is a seasoned marketer with over 19 years of experience in the advertising industry. Her expertise lies in digital marketing, content marketing, social media, and advertising. Anja has made history as the first female Marketing Director of Volkswagen Middle East, where she is responsible for developing and executing the brand's marketing strategy. She is dedicated to ensuring that Volkswagen's brand message resonates with the target customer segment in the region. Anja leads multidisciplinary agencies to drive communication, branding, and social media strategies for the brand. Her areas of specialization include digital marketing & campaigns, brand activations, loyalty and experience, consumer behavior, market trends, cross-channel/omnichannel customer engagement, and sales. With her experience and expertise, Anja is committed to driving Volkswagen's success in the Middle East.

 

 

USA
Nicolas Piris
Global Head of Client Marketing & Strategy Bloomberg Media
ABOUT

Nicolas Piris

Nicolas Piris serves as the Global Head of Client Marketing at Bloomberg Media. For over 6 years, his global teams have focused on fast collaboration with cross-discipline teams to create inventive and breakthrough multi-platform media activation programs for Fortune 500 clients across categories. Fueled by a restless commercial imagination and creativity, he has helped the world's leading brands develop effective activations and audience engagement programs around key themes clients turn to Bloomberg Media for - such as Climate Change & Sustainability, AI, The Future of Cities, Geopolitics, Digital Transformation, and more. 

Before Bloomberg, Nicolas held senior roles in branding, advertising and marketing strategy at J. Walter Thompson, BBH, and Time Warner Cable.

Mexico
Gustavo Pratt
Owner & CEO Asterisco Healthcare Communications
ABOUT

Gustavo Pratt

Fully focused in creative storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.

29 years in advertising, 10 years in mass media/ATL and 19 in pharma, health and wellness.

Owner of Asterisco Healthcare Communications, a pharma advertising agency with 12 years in the marketplace, recognized as one of the most innovative and creative pharma agencies in Mexico.

He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, Astra Zeneca, Novartis and also has launched successfully new drugs into different countries around the world.

•He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as:  Executive Jury at The Global Awards in NYC, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards, the Creative Floor Awards, the NYC AME Awards iand the Círculo Creativo de México for 2 years, last one as Jury President.

He has written articles for pharmaphorum.com and other pharma websites

UAE
Damayanti Purkayastha
Head of Strategy MullenLowe MENA
ABOUT

Damayanti Purkayastha

Damayanti is an award-winning integrated marketing and business strategy leader.  She has over 15 years professional experience working with clients to develop creative modern marketing solutions and experiences that customers will care about, and deliver business results.

She has a hybrid background combining a unique mix of working at management consulting companies and creative agencies.  The latter includes spells at Ogilvy, R/GA, Analog Folk, Landor Fitch in the UK, and Memac Ogilvy and MullenLowe MENA in Dubai.  She holds a BSc from London School of Economics and an MBA from Kellogg School of Management.

USA
Vanessa Quincey
Senior Strategy Director VaynerMedia
ABOUT

Vanessa Quincey

Born and raised in Melbourne, Australia, Vanessa is Senior Strategy Director at VaynerMedia, New York. Shortly after completing her Master’s Degree in Advertising, she set her sights on the bright lights of NYC, where she has been living and working for the past eight years. 

Vanessa brings with her a wealth of creative strategy, partnerships and integrated marketing experience across some of today’s most revered brands and Fortune 500 companies, such as Walmart, Ally Bank, Applebee’s, Alphabet, Comcast, Mondelēz and Revlon. Her “super power” lies in brand positioning, dissecting trends (and the trends behind the trends), and identifying unique growth-driving opportunities rooted in culture and behavioral science.

Prior to Vayner, Vanessa has spent time building her strategic repertoire at Art & Science Partners, GREY, TBWA\Chiat\Day, and Wunderman Thompson. Her career highlights include, concepting an award-winning music video with Heidi Klum and Sia, spearheading Lebron James’ involvement in Walmart’s Fight Hunger Spark Change initiative, and leading the first-ever global positioning for YouTube Advertising.

Outside of advertising, she is an avid traveler, dog-lover and ammateur watercolorist (with varying degrees of success).

India
Anupama Ramaswamy
Chief Creative Officer Havas Worldwide India
ABOUT

Anupama Ramaswamy

 

Studying plant life in college to solving business problems using her MBA knowledge.

A movie buff fluent in a couple of languages. A traveller who loves to see many new places.

But at the heart of it all is an Art Director. She has over 22 years in advertising.

Driven by a passion for advertising, Anu has made a formidable mark in the Indian scenario with the strength of her ideas, power of her campaigns and her sheer commitment towards work.

She has struck multiple Golds at Cannes, Clio, Adfest and has won at many other shows like the New York Festivals, Abbys, Spikes and One Show. She has been a judge at the prestigious One Show, Spikes, AME awards, New York Festivals, Kyoorious and Abbys.

Currently the Chief Creative officer at Havas Worldwide India, she leads the teams on some of the biggest global and Indian brands, including Reckitt, Dabur, Tata Group, P&G, Stellantis, Vivo, Aegon Life, Fortis, Suzuki, UTI Mutual Fund, Celio, William Grant, amongst others.

Previously a National Creative Director & Managing Partner at Dentsu Impact, Delhi, she has led teams on the prestigious account of Maruti Suzuki. She was the only NCD on an automobile category in the country for almost 6 years. She also launched Ikea in India.

As Senior Creative Director at JWT Delhi, Anu led the Delhi office to its first Cannes and Clio Gold in its 100-year history. In the same year, the network picked up Agency of the Year at AdFest. The Fujifilm campaign that contributed to this pile of metal was ranked one of the top 20 most awarded print campaigns in the world, according to the Gunn Report.

In addition, her work on Nokia and Samsung helped them become the No 1 trusted and youth brand respectively in the country.

When she is not busy in office, she likes to watch any type of content, relax with her family, meet up with friends or prepare a divine mutton roast (even though she is a vegetarian).

 

India
Sohini Roy Choudary
Brand Strategy Partner Leo Burnett Mumbai
ABOUT

Sohini Roy Choudary

Sohini is a seasoned professional with over 15 years of diverse experience spanning from engineering to strategy. Her journey has been shaped by a strong commitment to sustainability, driving her to become an intrinsic thinker in integrating environmentally conscious practices into business strategies.

Sohini's commitment to fostering sustainable practices led her to pursue further education, culminating in the completion of the Sustainable Business Strategy program at Harvard Business School Online.  This academic achievement fortified her expertise and provided her with strategic insights crucial for steering businesses toward environmentally responsible paths.

Her career path has traversed various roles, each contributing to a holistic understanding of the nexus between technology, strategy, psychology, design  and sustainable business models. This rich tapestry of expertise has earned her recognition, including awards in the realm of advertising.

Her diverse skill set and comprehensive knowledge make her a valuable advocate for innovative practices, paving the way for a brighter and more responsible future for businesses worldwide. With this commitment, she ensures that one doesn't leave their value at the door while they go to work.

UAE
Anna Sadykova
Senior Manager - Strategy & Insights Leo Burnett Dubai
ABOUT

Anna Sadykova

A creative by education, but a strategist at heart ,embarked on her advertising journey as a creative before transitioning to strategy. This unique background makes her a rare hybrid planner capable of seamlessly blending both disciplines, rendering her an inspiring creative strategist.

With almost 7 years of strategy experience spanning FP7 McCann Dubai, Havas Middle East, and now Leo Burnett Dubai, she has worked with a diverse portfolio of brands across various industries, including food and non-food FMCG, QSR, retail, financial services, telco, and automotive.

Along the way she worked on numerous remarkable campaigns, successfully launched new products, secured new businesses and earned multiple international and regional awards including Global Effie, AME Awards, MENA Effie, WARC, Cannes Lions, Dubai Lynx, The Webby Awards and Clio Awards.

Recognized as one of the top 10 planners in MENA by B&W Report, Anna has been featured in Campaign Middle East’s Faces to Watch, Communicate Online’s ’30 Under 30’, and LBBOnline's ‘Uprising’ section. She also served on the jury panel for the MENA Effie Awards in 2024.

UAE
Mariam Samy
Senior Manager – Strategy & Insights Saatachi & Saatchi
ABOUT

Mariam Samy

Mariam is an accomplished Strategist with years of expertise spanning diverse industries, from automotive, F&B, and hospitality to FMCG, e-commerce, banking, and tourism. Passionate about integrating digital trends and cutting-edge research methodologies, Mariam possesses a proven track record of driving success through innovative strategies. Growing up in the region and armed with a master’s degree in design Innovation Management from Loughborough University, she brings a profound understanding of the region to her work. Her dynamic approach and adeptness in design thinking frameworks, data mining, and consumer journey analysis make her a catalyst for impactful transformations in marketing and advertising, delivering remarkable results for her clients.

Australia
Jamie Scott
Managing Director Showpony Adelaide
ABOUT

Jamie Scott

Jamie is an economist with a fascination for consumer behavior. 25 years in advertising hasn’t dampened his enthusiasm for the cryptic crossword that is a creative strategy.

His nineteen years as Managing Director of Showpony has provided a variety of great opportunities from launching iconic brand Budweiser in Australia and filming with Sapporo Beer in Japan, to writing strategies for Bridgestone, Bendigo Bank and national sporting franchise, Adelaide Football Club. Showpony is now a leading creative agency with offices in Melbourne and Adelaide and a shelf full of awards from here and overseas that’s built a reputation for creativity and effectiveness.

Turkey
Ceren Sehitoglu
Head of Strategic Planning Tribal Worldwide Istanbul
ABOUT

Ceren Sehitoglu

Ceren is currently the Head of Strategic Planning at Tribal Worldwide Istanbul, a distinguished agency honored as both "The Most Admired" and "The Most Creative Agency of The Year."

Armed with an honours degree in Advertising and Sociology, she furthered her education with a master's in Social Projects and NGO Governance, showcasing a commitment to impactful branding. Ceren's dedication to social impact is evident in her involvement with the Social Good Summit in Turkey, where she played a crucial role in organizing the event. Her focus on sustainability projects led her to collaborate with various brands, contributing to the advancement of meaningful initiatives.

Over her extensive 13+ years in the industry, she has offered comprehensive strategic leadership to a variety of brands spanning sectors such as banking, FMCG, personal care, and fashion. Her journey includes roles at Coca-Cola Company, VMLY&R, and TBWA\Istanbul. The majority of her projects have been recognized with the prestigious Effie Awards.

As a juror, Ceren takes pride in being part of esteemed panels such as the TBWA Global Disruption Awards, Curious Felis Awards, and the New York Festivals AME Awards.

Brazil
Patrick Sertã
Strategy Director BETC HAVAS
ABOUT

Patrick Sertã

With over twelve years in the advertising industry, earning experience both on the client and agency side, Patrick is a hybrid professional. These mixed experiences have made him seamlessly bridge human sensitivity with data-driven rigor, fueled by the belief that strong brands are built from a match of cultural resonance and measurable business growth.

Throughout his career, Patrick has worked with iconic brands such as Johnnie Walker, Red Bull, Hershey’s, Ford, among others.

UAE
Fabio Silveira
General Manager Havas Creative Dubai
ABOUT

Fabio Silveira

Fabio has being in leadership positions on strategy and client services in creative agencies for the past 10 years.

His experience spans 15 years and 5 continents – having worked with multiple advertising agencies and global companies.

Fabio joined Havas in Portugal in 2009, as a Strategy Director. Since then, he has served as Strategy Director and Business Director in Havas Brazil, Strategy Director for LatAm, Executive Strategy Director in Portugal, Global Strategy Director (Developing Markets) and Client Services Director for Havas Dubai.

He's currently responsible for the operations of Havas Creative in Dubai, encompassing Client Services, Strategy, Creative, Social Media, Content and Production.

China
Baggio Song
Chief Growth Officer Inspire Communications
ABOUT

Baggio Song

Baggio Xiaofeng Song is Co-founder and Chief Growth Officer of iNSPIRE Communications, one of a few truly integrated agencies from China. Having over 17 years’ hybrid experience in developing brand strategy, integrated communications campaign, media strategy and ad-tech solutions from Leo Burnett, BBDO/Interone, Google and Omnicom Media Group, Baggio leads an integrated team of brand strategists, media planners, content planners and data analysts, providing omni-channel strategy for many reputed international and local brands.

2021 marked a milestone of iNSPIRE Communications as they moved into e-commerce and launched BrandPrime, the omni-channel e-commerce solutions agency. Under leadership of Baggio, BrandPrime helps many international brands grow in an ever-challenging yet still fast-growing China market, with probably one of a few true through-the-funnel solutions that integrating marketing services with commerce operations. With access to top quality user data on platforms of Alibaba and JD, Baggio lead the team to develop industry-leading solutions utilizing e-commerce data in media strategy that produced proven business results.

A graduate in Communications and Advertising from Shanghai International Studies University, Baggio also holds an MBA from TsingHua University and a Global Executive MBA from China Europe International Business School. He has worked with brands from diversified industries such as Audi, BMW, Clarins, Coca Cola, Castrol, Asahi Beer, Wang Lao Ji, Zespri, Deutsche Bank, Oreo, Disney Resort, BOSCH, Hilton, Dyson, Oppo, Unilever, Tiger Beer, Caterpillar and many others.

Japan
Shingo Suzuki
Senior Planning Director McCann Worldgroup Japan
ABOUT

Shingo Suzuki

Shingo joined McCann Erickson of McCann Worldgroup Japan as of February 2023 as a Strategic Planning Director. Previously he was an Associate Strategy Director at R/GA Tokyo, Japan where he'd work on a client such as NIKE . Prior to joining R/GA he was at Publicis Groupe Japan.

Shingo initially started his career in this industry at the headquarters of Dentsu in Tokyo, Japan as an account planner at the Sports division dealing with broadcasting rights for various sports with the rights holders including (but not limited to) FIG (Federation Internationale De Gymnastique), ITTF (International Table Tennis Federation), JFA (Japan Football Association), R&A (Royal and Ancient Golf Club of St Andrews), IMG (International Management Group) and many more.

Shingo enjoys identifying issues/problems and understand why they are the real issues/problems through his research and data analysis and develops strategies and provide solutions. Fascinated by the idea of using good mixture of left + right brain.

 

Singapore
Guan Hin Tay
Creative Chairman BBDO Singapore
ABOUT

Guan Hin Tay

As a student, Guan was called into the principal’s office many times because he drew comic characters all over his textbooks. One day, a teacher realized his potential and encouraged his parents, both doctors, to allow Guan to abandon their dream of medical school and pursue his real passion. That turn of events sparked a successful career. Right after he graduated from Art Center College of Design in Pasadena, he surprised himself by winning the Best of Show in the LA Creative Student Competition. That win helped him land a job as one of the most successful independent west coast agencies, Kresser/Craig. 
 
Guan later returned to Singapore and worked in several creative hot shops, including Saatchi & Saatchi and Leo Burnett, before taking a regional role at Grey Worldwide. In 2005, Guan joined JWT as Regional ECD of SEA and was later promoted to the additional role of Global ECD of Unilever’s Lux. In 2012, Guan’s team brought home numerous awards for their work on Lux, including a Grand Prix in radio from Spikes.   
 
In 2010, he became the first Singaporean to serve as a Cannes Outdoor jury president. He was also the first Asian to serve as a D&AD jury foreman in the poster category and was the second Asian to ever chair a CLIO jury, when he led the jury for print, poster, innovative media and integrated campaigns. He also is a member of JWT’s Global Creative Council.   

Tay Guan Hin is currently the Chief Creative Officer of BBDO Singapore. A member of the BBDO Asia Creative Council. Prior to BBDO, he founded the TGH Collective, a successful creative boutique independent agency. 
 
Guan devotes the same passion and energy that goes into his work to mentoring young talent in Asia. Guan was instrumental in setting up the Singapore Crowbar Awards, AdFest’s Young Lotus, and the Award School Asia, which foster budding talent in this region. He organized Portfolio Night and leads JWT Asia Pacific’s on-the-ground effort as part of the agency’s annual sponsorship of Young Spikes. In 2012, he chaired Singapore’s Young Cannes Creative Competition and for the first time, the young team brought home a gold, Singapore’s first-ever Young Cannes Lion.   
 
Guan continues to hunt for his high school teacher on Facebook in order to thank her.     

 

New Zealand
Josh Taylor-Dadds
Group Strategy Director Special New Zealand
ABOUT

Josh Taylor-Dadds

Josh is Group Strategy Director at Special New Zealand, where he contributed to the team winning ‘Agency of the Year’ at both the New Zealand Effie Awards and the APAC Effie Awards in 2023.

Prior to joining Special, he held senior strategic roles at TBWA and VML and has worked on clients including Optus, Tourism New Zealand, ANZ, Wendy’s and Pfizer. Before being seduced by agency life, he grew up client side at News UK and ITV.

Originally from London, Josh has been enjoying the sunshine and beaches of New Zealand for 3 years which he’d hoped would be more than enough time to learn to surf. He was wrong.

Australia
Alison Tilling
Chief Strategy Officer AUNZ VML
ABOUT

Alison Tilling

An experienced and interested strategy leader, Ali is CSO at VMLY&R in Australia and Aotearoa NZ.

She partners with senior clients and team alike, to create a culture of effective Connected Brands that grow and achieve commercial and societal goals.

During her 20-year career, Ali’s worked across categories from tech and media to retail and financial services, and across brand, commerce, brand architcture and CX-based projects. Starting at TBWA\London, she’s worked at Wieden+Kennedy, client side at Apple Europe, at Australian independent BMF and now at VMLY&R.

Ali is a highly awarded strategy leader, particularly in Effies, D&AD, APG and Jay Chiat. She’s also keen on contributing to the future of strategy, having served on juries including Effies Worldwide and Cannes Lions, being an industry mentor and a columnist for Brandingmag and Mumbrella.

She’s also the slightly frazzled parent of two young girls, so there’s a lot of LEGO involved.

Romania
Bianca Troncea
Head of Strategy Ogilvy
ABOUT

Bianca Troncea

Bianca is Head of Strategy at Ogilvy Romania.  Previously she served as Strategic Planning Director at  McCann Worldgroup Romania, while working on regional businesses like The Coca-Cola Company for CEE region or local brands like Vodafone, ROM or Pizza Hut. The strategic planning journey in McCann carried her across diverse industries – from telco to beverages (alcoholic or not), from beauty to DIY retail, from QSR to insurance or furniture, which fed her curiosity and drive to know and do more for brands and people.

She strongly believes there are no big or small briefs, exciting or boring industries, as long as you have passion for great advertising, curiosity to know more about the world and eagerness to solve problems (for businesses or consumers, doesn’t matter). This mindset proved to be successful and brought home 10 Golden Drum awards and over 10 Effie awards.

In her early twenties, Bianca was also a resident DJ in an underground club in Bucharest, but now she makes people happy by cooking for them.  

China
Adrian Tso
Head of Strategy DDB Group Hong Kong
ABOUT

Adrian Tso

Adrian Tso

Adrian joined DDB in 2015, and has since led strategic thinking on both local and regional business. He initially started in the role of Senior Planner and was promoted to Head of Strategy in 2022.

Adrian’s background saw him largely focus on finance and real estate industries, specializing in corporate branding and communications at Brand Union. He also spent time at start-up Nanoleaf, helping them launch their brand.

Since joining DDB his account experience is now wide-ranging and all-encompassing, including
Vitasoy, Mannings, Hang Seng Bank, Jardine Matheson, Henderson Land Development, and more.

Adrian drives strategy in advertising through a rare combination of long term, big picture thinking and an astute insight into both commercial implications and human behavior.
As a result of this approach, in collaboration with creative partners, he has produced multiple
award-winning campaigns and has also judged creative effectiveness at the Ad Stars and APAC Effie Awards.

Born and bred in Hong Kong, Adrian was educated in the U.S. with a BA in Political Science from the University of Wisconsin – Madison. His interests are eclectic and diverse, ranging from mixed martial arts to web3, and from gaming to behavior economics. At DDB Hong Kong, he also
co-leads its FTW unit, a global sub-brand of DDB that specializes in marketing in the e-sports and gaming arenas.

United Kingdom
Giovanna Tubini
Senior Global Strategist Edelman
ABOUT

Giovanna Tubini

Giovanna, a Senior Global Strategist at Edelman UK, shapes brand narratives by tapping into the power of culture across diverse categories and clients such as Unilever, Starbucks UK/EMEA, and Viatris, she brings a wealth of experience to the table.
In a nutshell, her 12-year journey, spanning from ATL to digital to commerce experience, as well as PR and branding, has always involved fast-paced creative environments, driven by a pursuit of creative excellence.

Her career began as a strategy assistant at DM9DDB, a prominent Brazilian advertising agency, where she developed a passion for human behaviour and creative strategy while working with brands like Walmart, McDonald's, and Intel.


Giovanna's journey continued at Dentsu/mcgarrybowen, where she spearheaded the groundbreaking Natura&Co Beauty Consultant campaign in Brazil. This marked a transformative phase, collaborating with brands like adidas, PwC, and The Walt Disney World.

Transitioning to the omnichannel landscape at Integer TBWA, Giovanna, as part of the strategic leadership team, designed and executed results from a full-commerce perspective. Encompassing E-commerce, Branded Content, Digital, and Trade, her efforts left a lasting impact on brands such as Reckitt, P&G, Nivea, Sanofi, Diageo, and L’Occitane.

Subsequently, as Strategy Director at MRM McCann Brazil and Lew Lara TBWA, she continued working with FMCG leaders.
Giovanna's contributions have been integral to clients securing top industry awards, recognising creative excellence in brand, integrated, digital, direct, and mobile creativity.

Giovanna's global experience is instrumental in developing culturally nuanced strategies that resonate with local markets and diverse audiences making her a valuable asset in the realm of integrated campaign strategy.

Thailand
Dissara Udomdej
Chief Creative Officer / Founder Yell Advertising
ABOUT

Dissara Udomdej

Almost 20 years of experience. Dissara made numerous contributions to the advertising industry.
He served as a judge, speaker, and mentor both locally and internationally. He is a curriculum
director for the Real Estate Sales and Marketing Association of Thailand (RESAM). Working closely
with Chula Unisearch on the development of many curriculums, as well as serving as a thesis
advisor for Silpakorn University's Faculty of Innovative and Communication Technology. He led Yell
Advertising for 13 years, growing it to be one of the hottest Thai advertising companies,
according to Campaign Brief Asia. In addition, he expanded the agency's network to ASEAN
under the name Yell International, which is based in Singapore and works on a regional scale.

Ecuador
Gilda Valle
Head of Strategy BBDO Ecuador
ABOUT

Gilda Valle

Gilda Valle is one of the most respected and admired strategy directors in Ecuador, with 20 years of experience. She is now recognized as a significant figure in the field of strategic planning.

Currently, she leads the strategy department at BBDO Ecuador, developing valuable strategies for the country's and the region's main advertisers. She has served as a judge in the most important advertising festivals such as Effie Latam, Effie Ecuador, El Ojo de Iberoamérica, New York Festivals, Young Lions Ecuador, Fiap, etc.

She is one of the most awarded women in her country.

Germany
Nadja Vogel
Chief Strategy Officer We Are Social
ABOUT

Nadja Vogel

Nadja is Chief Strategy Officer at We Are Social Germany. She heads the disciplines of influencer marketing, distribution, strategy and research.
Her professional career started in the music industry in 2002 and took a few detours through production and the out-of-home industry until she found her home in strategy at Hi-Res! Berlin (Syzygy). Her last station before WAS was Heimat/TBWA, where she worked as Senior Strategist and Experience Design Director.
The ADC member completed her master's degree in digital communication at the UDK and is a trained systemic coach (Artop Institute) and product owner. The passionate chess player lives with her boyfriend and daughter in Brandenburg close to Berlin.

Germany
Kyra von Mutius
Co-Founder Partners Creative Consultancy
ABOUT

Kyra von Mutius

Kyra is Co-Founder of Partners Creative Consultancy. Previously she was Chief Strategy Officer at Heimat, Berlin and part of TBWA\s global strategy core. She believes in disruptive strategy fueling bold creativity.

Kyra has helped companies such as smart, Coca-Cola, and FDP define, design and develop their brand platforms in disruptive ways to gain competitive advantages and commercial growth.  

She has a passion for ideas that seem to be too brave to work – and for making them a reality. Having co-founded and worked in Start-Ups before her advertising career, Kyra understands the importance of thinking and working 'seriously different' to move ideas, companies, and brands forward

Ecuador
Christian Zurita
VP Innovation & Media BeFlamingo Agency
ABOUT

Christian Zurita

I am Christian Zurita, a passionate advocate for digital marketing and communication, currently serving as the Vice President of Innovation and Media at BeFlamingo since 2024. My journey in the digital realm began in 2010 at Omnicom Media Group Ecuador, where I embarked on a career filled with innovation and digital transformation.

My expertise spans a wide range of industries, managing accounts in sectors such as FMCG, automotive, coffee, retail, and insurance. My approach has always been to combine deep market understanding with the ability to anticipate emerging trends, consistently delivering exceptional results.

Recognized in the industry for my leadership and visionary outlook, I have served as a juror in prestigious festivals like Effie Ecuador, Effie Latam, Effie Global, and Young Lions. These roles have deepened my insight into marketing and advertising, reinforcing my commitment to innovation in the sector.

My numerous awards are a testament to my deep understanding of the digital landscape and my ability to innovate and redefine the boundaries of what's possible in digital marketing. As a 360 digital strategist, I possess advanced knowledge in emerging technologies such as artificial intelligence, augmented reality, and virtual reality, and I am an expert in developing applications and websites.

Beyond my professional career, I am a fervent advocate for personal development and innovation. I am convinced that we are living in an era of unprecedented opportunities, ideal for growth and personal and professional reinvention.

I invite you to visit www.christianzurita.com to learn more about my work, projects, and visions that are shaping the future of digital marketing and communication.