Fernando Araújo leads the strategy department at Heimat Berlin and manages the local team of trend spotters, part of TBWA's global platform of cultural insights. His work experience spans many facets of the marketing toolkit - i.e., advertising, branding, retail, social media and brand experience -, for some of the biggest brands in the world, such as Google, Motorola, Adidas, Nike, TIM, SAP, Avon, Heineken, Coca-Cola and Opel. He holds a degree in Public Administration from FGV-EAESP (School of Business Administration of Sao Paulo).
After graduating in economics he started his career in market research as a qualitative researcher, then experienced a short journey at the client side as the marketing manager of Toyota Motor Hungary.
By joining J. Walter Thompson Budapest he found his passion: advertising. As Client Service Director he was responsible for the operation of the agency for more than 10 years.
For melting the international knowledge with the local touch he established White Rabbit Budapest with his creative partners and has been running the agency as CEO for more than 10 years.
He is the proud owner of numerous local and international awards like the collection of Effie’s (including Platinum), that made White Rabbit the 75th most effective agency of the world, D&AD, One Show, Cannes Lions, New York Festivals, ADC Global, AdStars, Mobius Awards, Kinsale Sharks, Cresta, Golden Award of Montreux and Lisbon International Advertising Festival.
The world beyond ads for him contains his family with two little daughters, and his passion towards cooking and a sip of wine.
Stefano Capraro is Founder and CEO of Ideal, a multi-awarded Italian independent agency born in Turin which has now become This Is Ideal, an integrated communication Group.
In 1995, Stefano enrolled in a Special Force Unit of the Italian Army, where he served for two years, undertaking an extremely formative as much as hard personal path. In 1997 he founded his communication agency and has now more than 20 years of experience in the field of advertising. Starting up more offices in New York City in 2015, in Milan in 2016, in Los Angeles in 2017 and Madrid in 2018.
Since 2016, Stefano is a member of the Board of Directors of Assocom, the most representative association of Italian communication agencies, and in 2017 he joined the Leadership Board of IF!, the Italian Festival of Creativity.
Born and raised in New Zealand, with a background in academic research, Ciahn joined the world of health advertising to pursue her sincere interest in the social good sector and community, health and environmental strategies.
Starting her advertising career in Australia in account management, she made the shift to strategy and hasn’t looked back. Now based in the United Kingdom, Ciahn has worked on a wide array of national and international brand strategies.
Ciahn brings dynamic and creative passion to the strategic world, always looking for ways to better lives and health from a holistic perspective. Her innate curiosity and ability to drive to the heart of complex problems with only a few well placed questions has quickly becomes Ciahn’s trademark.
Coppelia de Crane d’Heysselaer is Strategic Director at Happiness Brussels, an FCB Alliance, working on both local and international brands.
After obtaining a Communication and Media Studies degree, Coppelia started her career as an Account Manager at FamousGrey, part of the Grey Group. After a few years, she joined the Strategic Department where she worked on brand strategies and famously effective campaigns. She was part of the teams winning Effies, Euro Effies, Eurobests and Cannes Lions for the financial newspapers De Tijd and L’Echo, the Belgian railway company SNCB-NMBS, the classical radio station Klara and WWF. She then joined Air, a local agency and affiliate of the McCann Group where she focused on communications strategy and participated in national and international pitches.
She is thrilled to be now one of Happiness UPMS or Undefined Perpetually Mutating Specimen looking to reshape, once again, brands and communication with creativity.
Andrei has a diverse professional background in his 10 years of experience in the marcom field. He started in PR and went through startup marketing in Amsterdam, B2B digital marketing in EMEA-wide roles and ending in strategic planning. Today he is a senior strategist at Mccann Bucharest, covering both local and CEE projects for clients ranging from retail and QSR to B2B.
He holds an M.A. in New Media and Digital Culture and is a firm believer in data driven insights that aim first at solving client business problems. He is passionate about fintech and the digital economy, and takes an interest in the tech startup ecosystem and how it can change the local landscape and improve consumer lives.
Will is a Planning Director at world-renowned creative agency adam&eveDDB, leading strategy for Booking.com, Unilever, and the Campaign Against Living Miserably.
Will has won creative and effectiveness awards all over the world, most recently for campaigns including The Marmite Gene Project, and Project 84 - an idea that led to the appointment of the UK's first ever Minister for Suicide Prevention.
Damian Hanley is a creative director and board director at In the Company of Huskies, Ireland’s leading Independent creative agency. An art director by trade, a problem solver at heart, he has a passion for tackling challenging marketing problems and providing creative solutions. Damian has won many domestic and international awards for clients such as Nissan Cars, Aviva, O2, Liberty Insurance, Britvic Soft drinks, Allied Irish Banks, Lynx and Lyons Tea to name but a few.
For the first 10 years of his career Damian was the lead creative on many of Ireland’s top accounts, before joining Rothco as creative director in 2006. During the next 9 years the company grew into one of the largest agencies in Ireland, eventually becoming part on Accenture Interactive.
Damian joined In the Company of Huskies in January 2015 where the agency is experiencing rapid growth through the combination of creative firepower and digital DNA, and delivering creative and effectiveness for its clients.
Over 20 years, Damian Hanley has established himself as prominent figure in Ireland’s creative community and has been behind some of the most celebrated campaigns. In terms of marketing effectiveness, he is one of Ireland’s highest awarded delivering campaigns that have resulted in three Grand Prixs, plus many Golds and Silvers in ADFX, Ireland’s premier advertising effectiveness awards.
Geoffrey Hantson is the Chief Creative Officer of Happiness, an FCB Alliance, in Brussels and Saigon; he is also part of the creative council of the FCB global network. Geoffrey took his first steps as a creative director at Duval Guillaume in 2006. In 2010, he was named Creative of the Year. In 2012, 2013 and 2014, Duval Guillaume was named Creative Agency of the Year in Belgium. Geoffrey has won 37 Cannes Lions — 14 of which were Gold. At Eurobest, he has won an astonishing 80 awards, including three Grand Prix and 14 Gold. In 2012, Geoffrey was named to Business Insider’s list of the 25 Most Creative People in Advertising; in 2013, he made it to the top of that list, with his work lauded as “amongst the best advertising ever seen.” Geoffrey believes in the power of creativity and humanity — and in Happiness, which fuels both.
Anders has been working with major global brands the last 15 years taking them from digital transformation to digital strategy to digital excellence and delivering double digits growth rates across the board.
Working in industries like fashion, banking, entertainment and leisure companies. Working with fortune 500 to startups, but always building his approach around a gamification approach creating win-win strategies.
Today he is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation to digital excellence in Marketing, business and sales.
Greet has been designing digital experiences since 2005. She is passionate about what, how and why people do things - and how to make these experiences better at every touch-point, from web to new technologies like text & voice control, for clients including Barclays, British Airways, EE, Harley-Davidson, McLaren, M&S, Save the Children, Sky, TUI, Unilever,... Greet believes that the key is to keep things simple, which is actually a lot harder than making it complex! Her approach is to keep improving what is done in service of her clients, by continually learning what works and changing what doesn’t.
Greet is currently busy exploring, defining and creating ‘what’s next’ at Digitas. She co-leads a team of 30-40 creatives to create world class experiences at the intersection of data, technology, product and service design.
Previous to her current role across Digitas and Publicis Sapient, Greet was Creative Director at SapientRazorfish (previously SapientNitro) in London & Stockholm and has worked for a variety of different companies in Belgium, where her roots lay, including goudengids.be and Duval Guillaume.
As a new mum, time is more precious than anything to Greet, so she wants to focus on what’s important and do things that makes difference. She loves spending time mentoring and growing people, keeping them passionate – and herself, in the process! She recently launched a personal project combining storytelling and technology to read to children in different languages.
Sari is the Creative Director and Head of Concept Designers in Drama Queen Helsinki.
She believes in an endless curiosity. It took her to Turku Arts Academy and gave her a Bachelor’s Degree in Advertising. It has also fueled her adventures in several Nordic advertising agencies such as Mirum Helsinki and Drama Queen Helsinki. And it has been the key factor in creating unique advertising concepts for various categories like FMCG, fast food, finance and telecommunications.
When not working Sari feeds her curiosity with art and culture, great coffee and occasional culinary experiments in the kitchen. But to be honest: lately she has been mainly hugging her puppy Marvin.
Tim has more than 15 years of experience in developing digital products and brand strategies for leading German agencies. Throughout his career, Tim has developed a commercially effective and award-winning work for some of the world's leading brands such as Google, Netflix, Apple, o2, Beck’s and Audi.
As Executive Director Strategy & Innovation at Kolle Rebbe, he is responsible for developing strategies for the digitalized world. His particular interest is to continuously improve the agency's working methods: agile, cross-functional, fast and capable of learning. In the end, Tim wants to create creative work that non-Advertising people talk about.
You can find Tim outside - often with his family, sometimes with his laptop, sometimes with his running shoes - where he enjoys the magic of the German forest and the power of the terpenes.
During his 20 years career Matias has been involved in numerous success stories for various domestic and multinational clients. In his current position as the Creative Director at Drama Queen Communications. Matias leads a versatile team of Nordic creatives with globally awarded talent.
Alessandro Panella is a European melting pot. Born in Switzerland with an Italian father and a Spanish mother. After studying business economics in Switzerland and finishing his Master in International Management he started his career at Grey in Geneva. He quickly moved to Grey in Brussels and Düsseldorf where he was responsible for the European Account Lead of several P&G Brands (Mr. Proper, Fairy, Lenor). After 5,5 years he left Grey to join Roland Berger Strategy Consultants in Düsseldorf and Münich. As Senior Project Manager he was responsible for several international projects in the area of Brand & Marketing consultancy with a focus on FMCG, Energy, Sporting Goods and Retail. Alessandro spent 4 years at Roland Berger and then joined Vodafone in Düsseldorf as a Marketing Manager in the private consumer business. During his stay Vodafone launched one it’s most successful land line replacement products: Vodafone Zuhause. After his stay at Vodafone he returned to Grey as Head of Planning and then took on the role of Chief Strategy Officer for the Grey Group. Under his leadership Grey developed several studies on the topics of „The new face of retail communication“, „Most future oriented brands“ and „Food & Beverage Trends“. Since 2016 Alessandro is Managing Director of the Serviceplan Consulting Group, a brand and marketing consultancy that is part of the Serviceplan Group. In addition to his role as an MD, Alessandro heads the CMO council: an exclusive group of C-Level marketeers that meet regularly to share their thoughts on current marketing challenges.
Clients experience (excerpt): Beck’s, Deutsche Telekom, P&G, Vodafone (Client side), Allianz, REWE, Swisslife, Google, Ferrero, Metro, GSK
Awards: In the last 7 years Alessandro helped Grey EMEA become Agency Network of the Year 6 times in a row. He won more than 20 effectiveness awards. Alessandro sat on several Effectiveness Juries (Euro Effie & AME Awards)
Joined Grey Copenhagen in 2003 and were part of merging the agency with Uncle (also part of the Grey Group) in 2011 to become Uncle Grey.
Has a MSc in Design and Communication Management.
Oversees and handles some of the agency’s largest clients and work on both local and international clients plus global projects where she leads creative teams across various Grey offices around the world.
Have been part of teams that have won international recognition by winning both gold and silver Cannes Lions as well as D&AD Yellow Pencil and Euro Effie gold and silver. The last year she’s been part of teams winning Silver and Bronze at The One Show plus four lions in Cannes. Furthermore, the agency was named Digital Agency of the Year in Denmark two times within the last 4 years.
Clara’s started her career as a copywriter, and she has been practicing her craft many more years than she would like to admit. It started out in San Francisco, then New York, and in 2012 she moved back home to Copenhagen. She has worked with local and global clients at small local agencies and bigger networks – and has won everything from Lions to Circles and some efficient triangles in between.
In the very little spare time that she has, she heads up Tekstlinjen, which is the first education for copywriters in Denmark. She is also an advisory board member at Copenhagen Business College’s incubator program, and a member of the board of Creative Circle – an organization that aims to raise creative standards in advertising, design, digital and direct by rewarding and documenting excellent work.
Today Clara is an associate creative director at UncleGrey in Copenhagen, where she gets excited about original work that is based on strong human insights.
Diane Schulz started her career in advertising in 1999. As Account Manager, she worked at different agencies in Hamburg and Munich on clients such as Miller Beer, Danone and Payback/Plenti.
After finishing her Diploma in Marketing at the BAW, the leading German academy for marketing and communication at the time, she started as Head of Direct Marketing at Hubert Burda Media, one of Germany’s largest media companies.
In 2012, she joined the SERVICEPLAN GROUP to develop the group’s Innovation Team. In this position, she acted directly under the Global Chief Creative Officer Alexander Schill.
As International Account Director for METRO C&C and member of the Innovation Team, Diane was responsible for navigating the SERVICEPLAN brand while it expanded internationally.
This was achieved by managing creative excellence, innovation and pushing integration across 20+ countries, as well as handling all relevant participation in creative and efficiency awards.
In her current role as Business Director, she oversees the global key accounts of the group, is responsible to establish new structures and processes to steer and monitor clients globally plus developing strategic growth.
He has over 12 years’ experience of brand, retail, digital and social strategy across multiple clients, in the UK and internationally, as well as a passion for research and analytics.
Joe’s recent strategy awards include IPA Effectiveness Gold (2016) and the Marketing Society Excellence Award for long-term effectiveness (2017).
In his spare time Joe likes eating, tweaking his fantasy football team and listening to podcasts about American politics. Often all at the same time
With a background in IT and marketing, Koen Speelmeijer joined These Days (currently Wunderman) to work on technical and strategic projects for European clients such as Pioneer Europe and Bridgestone Europe.
While working on these clients he had the opportunity to go in depth into their data to provide strategical insights into their online environments.
Currently he’s working on data and analytics tracks for several local, European, and global clients, such as JBC (retail), PioneerDJ, Telenet (Telco), KIA, and Samsung.
Katrine started her career in strategic planning at Mullen Lowe Group in Ho Chi Minh City, Vietnam. Since then she has gone on to work with brand strategy from both the client and agency side in New York and Copenhagen. Today she is working as a Strategic Planner at & Co. – a part of The North Alliance network – with both Danish and global clients.
She has a MSc. in Business Communication and is a firm believer in solid human insight and a holistic understanding of the context in which a brand operates, as the foundation for effective and relevant brand storytelling.
Bianca started her career in advertising 7 years ago and for the last 5 years, she’s been enjoying an exciting and rewarding ad-life at McCann Worldgroup Romania, while working on regional businesses like The Coca-Cola Company for CEE region or local brands like Vodafone, ROM or Pizza Hut. The strategic planning journey in McCann carried her across diverse industries – from telco to beverages (alcoholic or not), from beauty to DIY retail, from QSR to insurance or furniture, which fed her curiosity and drive to know and do more for brands and people.
She strongly believes there are no big or small briefs, exciting or boring industries, as long as you have passion for great advertising, curiosity to know more about the world and eagerness to solve problems (for businesses or consumers, doesn’t matter). This mindset proved to be successful and brought home 10 Golden Drum awards and over 10 Effie awards.
In her early twenties, Bianca was also a resident DJ in an underground club in Bucharest, but now she makes people happy by cooking for them.