Evgenia Arabkina has worked in advertising for more than 15 years. She worked in different international networks, set up agency, which focused on the wellness and social responsible advertising in the past and develops integrated creativity within Serviceplan Russia.
With her extensive FMCG experience, combined with digital and wellness expertise, she was the leader of Durex global communication development and other global health brands. Arabkina has won multiple awards including; Effie awards, Red Apple, Ad Black Sea and Young Lions Russia. She believes that in order to incite change, you should put passion into your creative ideas.
Fernando Araújo leads the strategy department at Heimat Berlin and manages the local team of trend spotters, part of TBWA's global platform of cultural insights. His work experience spans many facets of the marketing toolkit - i.e., advertising, branding, retail, social media and brand experience -, for some of the biggest brands in the world, such as Google, Motorola, Adidas, Nike, TIM, SAP, Avon, Heineken, Coca-Cola and Opel. He holds a degree in Public Administration from FGV-EAESP (School of Business Administration of Sao Paulo).
After graduating in economics he started his carreer in market research as a qualitative researcher, than experienced an exiting journey at client side as the marketing manager of Toyota Motor Hungary.
By joining JWT Budapest he found his passion: advertising. As Client Service Director he was responsible for the operation of the agency for more than 10 years.
Ha gained international recognition with the locally developed and executed launch campaign for Reckitt Benckiser’s Cillit Bang, that went world wide.
Cillit Bang - The dirt is gone! campaign became the most remembered TVC in the UK (AdWatch/TNS International).
For melting the international knowledge with the local touch he established White Rabbit Budapest with his creative partners and has been running the agency as CEO for more than 15 years.
Under his leadership White Rabbit Budapest won all the major industry awards like D&AD, Cannes Lions, One Show, ANDY Awards, Clio, LIA, ADC, New York Festivals and almost 10 Effies - including a Grad Prix.
White Rabbit Budapest is the 75th most-awarded ad agency in the EMEA region, and it also hit the lists of the 200 most-awarded ad campaigns of 2021, the 200 most-awarded advertisers of 2021, the most creative countries in advertising of 2021 according to The Drum World Creative Rankings.
The world beyond ads for him contains his family with two little daughters, and his passion towards cooking.
Anastasia has more than 10 years planning experience. She began her career at McCann Erickson, where she was mostly responsible for Nestle Purina brands, and from a communication point of view she successfully managed Friskies, Felix and Gourmet in one portfolio.
In 2013 she joined the strategic department of Havas and became a trusted lead on two of key accounts: Reckitt Benckiser and Sandoz.
Anastasia is currently Strategic Planning Director at Serviceplan Russia. She is proud to be responsible for client winning strategies and proud to enjoy the trust and love of the creative teams.
Stefano Capraro is Founder and CEO of Ideal, a multi-awarded Italian independent agency born in Turin which has now become This Is Ideal, an integrated communication Group.
In 1995, Stefano enrolled in a Special Force Unit of the Italian Army, where he served for two years, undertaking an extremely formative as much as hard personal path. In 1997 he founded his communication agency and has now more than 20 years of experience in the field of advertising. Starting up more offices in New York City in 2015, in Milan in 2016, in Los Angeles in 2017 and Madrid in 2018.
Since 2016, Stefano is a member of the Board of Directors of Assocom, the most representative association of Italian communication agencies, and in 2017 he joined the Leadership Board of IF!, the Italian Festival of Creativity.
Born and raised in New Zealand, Ciahn joined the world of health and wellness advertising to pursue her sincere interest in the social good sector and community, health and environmental strategies.
Starting her advertising career in Australia she is now based in the United Kingdom and has worked on a wide array of global and market specific brand strategies.
Ciahn brings dynamic and creative passion to the strategic world, always looking for ways to better lives and health from a holistic perspective. Her innate curiosity and ability to drive to the heart of complex problems with only a few well placed questions has quickly becomes Ciahn’s trademark.
Coppelia de Crane d’Heysselaer is Strategic Director at Happiness Brussels, an FCB Alliance, working on both local and international brands.
After obtaining a Communication and Media Studies degree, Coppelia started her career as an Account Manager at FamousGrey, part of the Grey Group. After a few years, she joined the Strategic Department where she worked on brand strategies and famously effective campaigns. She was part of the teams winning Effies, Euro Effies, Eurobests and Cannes Lions for the financial newspapers De Tijd and L’Echo, the Belgian railway company SNCB-NMBS, the classical radio station Klara and WWF. She then joined Air, a local agency and affiliate of the McCann Group where she focused on communications strategy and participated in national and international pitches.
She is thrilled to be now one of Happiness UPMS or Undefined Perpetually Mutating Specimen looking to reshape, once again, brands and communication with creativity.
Matthieu brings 8 years of experience in designing social media strategies and activations for global brands such as AXA, BNP Paribas, ENGIE, L’Oréal, Nestlé, Orange, Renault and more to the 2019 AME Awards Grand Jury. As Social Media Director at Anomaly Paris, he leads social media experts to deliver business outcomes through creativity.
His work has been recognized by +65 awards at the Art Directors Club, Cannes Lions, Clios, D&AD, Eurobest, London International Awards, New York Festivals, One Show and more. Matthieu’s also a speaker at marketing and business schools, and a regular jury member at international advertising festivals.
Beside his job, Matthieu runs an advertising blog dedicated to creative agencies called “LLLLITL” which has been awarded as the “Best Marketing Blog Of The Year” at the Golden Blog Awards.
Andrei has a diverse professional background in his 10 years of experience in the marcom field. He started in PR and went through startup marketing in Amsterdam, B2B digital marketing in EMEA-wide roles and ending in strategic planning. Today he is a senior strategist at Mccann Bucharest, covering both local and CEE projects for clients ranging from retail and QSR to B2B.
He holds an M.A. in New Media and Digital Culture and is a firm believer in data driven insights that aim first at solving client business problems. He is passionate about fintech and the digital economy, and takes an interest in the tech startup ecosystem and how it can change the local landscape and improve consumer lives.
Will is a Planning Director at world-renowned creative agency adam&eveDDB, leading strategy for Booking.com, Unilever, and the Campaign Against Living Miserably.
Will has won creative and effectiveness awards all over the world, most recently for campaigns including The Marmite Gene Project, and Project 84 - an idea that led to the appointment of the UK's first ever Minister for Suicide Prevention.
Damian Hanley is a creative director and board director at In Company of Huskies, Irelands largest Independent creative agency. An art director by trade, a problem solver at heart, he has a passion for tackling challenging marketing problems and providing creative solutions. Damian has won many domestic and international awards for clients such as Nissan Cars, Aviva, O2, Liberty Insurance, Britvic Soft drinks, Allied Irish Banks, Lynx and Lyons Tea to name but a few.
For the first 10 years of his career Damian was the lead creative on many of Ireland’s top accounts, before joining Rothco as creative director in 2006. During the next 9 years the company grew into one of the largest agencies in Ireland, eventually becoming part on Accenture Interactive.
Damian joined In the Company of Huskies in January 2015 where the agency is experiencing rapid growth through the combination of creative firepower and digital DNA, and delivering creative and effectiveness for its clients.
Over 20 years, Damian Hanley has established himself as prominent figure in Ireland’s creative community and has been behind some of the most celebrated campaigns. In terms of marketing effectiveness, he is one of Ireland’s highest awarded delivering campaigns that have resulted in three Grand Prixs, plus many Golds and Silvers in ADFX, Ireland’s premier advertising effectiveness awards.
Geoffrey Hantson is the Chief Creative Officer of Happiness, an FCB Alliance, in Brussels and Saigon; he is also part of the creative council of the FCB global network. Geoffrey took his first steps as a creative director at Duval Guillaume in 2006. In 2010, he was named Creative of the Year. In 2012, 2013 and 2014, Duval Guillaume was named Creative Agency of the Year in Belgium. Geoffrey has won 37 Cannes Lions — 14 of which were Gold. At Eurobest, he has won an astonishing 80 awards, including three Grand Prix and 14 Gold. In 2012, Geoffrey was named to Business Insider’s list of the 25 Most Creative People in Advertising; in 2013, he made it to the top of that list, with his work lauded as “amongst the best advertising ever seen.” Geoffrey believes in the power of creativity and humanity — and in Happiness, which fuels both.
Greet has been designing digital experiences since 2005. She is passionate about what, how and why people do things - and how to make these experiences better at every touch-point, from web to new technologies like text & voice control, for clients including Barclays, British Airways, EE, Harley-Davidson, McLaren, M&S, Save the Children, Sky, TUI, Unilever,... Greet believes that the key is to keep things simple, which is actually a lot harder than making it complex! Her approach is to keep improving what is done in service of her clients, by continually learning what works and changing what doesn’t.
Greet is currently busy exploring, defining and creating ‘what’s next’ at Digitas. She co-leads a team of 30-40 creatives to create world class experiences at the intersection of data, technology, product and service design.
Previous to her current role across Digitas and Publicis Sapient, Greet was Creative Director at SapientRazorfish (previously SapientNitro) in London & Stockholm and has worked for a variety of different companies in Belgium, where her roots lay, including goudengids.be and Duval Guillaume.
As a new mum, time is more precious than anything to Greet, so she wants to focus on what’s important and do things that makes difference. She loves spending time mentoring and growing people, keeping them passionate – and herself, in the process! She recently launched a personal project combining storytelling and technology to read to children in different languages.
Sari is the Creative Director and Head of Concept Designers in Drama Queen Helsinki.
She believes in an endless curiosity. It took her to Turku Arts Academy and gave her a Bachelor’s Degree in Advertising. It has also fueled her adventures in several Nordic advertising agencies such as Mirum Helsinki and Drama Queen Helsinki. And it has been the key factor in creating unique advertising concepts for various categories like FMCG, fast food, finance and telecommunications.
When not working Sari feeds her curiosity with art and culture, great coffee and occasional culinary experiments in the kitchen. But to be honest: lately she has been mainly hugging her puppy Marvin.
Tim has more than 15 years of experience in developing digital products and brand strategies for leading German agencies. Throughout his career, Tim has developed a commercially effective and award-winning work for some of the world's leading brands such as Google, Netflix, Apple, o2, Beck’s and Audi.
As Executive Director Strategy & Innovation at Kolle Rebbe, he is responsible for developing strategies for the digitalized world. His particular interest is to continuously improve the agency's working methods: agile, cross-functional, fast and capable of learning. In the end, Tim wants to create creative work that non-Advertising people talk about.
You can find Tim outside - often with his family, sometimes with his laptop, sometimes with his running shoes - where he enjoys the magic of the German forest and the power of the terpenes.
Alessandro Panella is a European melting pot. Born in Switzerland with an Italian father and a Spanish mother. After studying business economics in Switzerland and finishing his Master in International Management he started his career at Grey in Geneva. He quickly moved to Grey in Brussels and Düsseldorf where he was responsible for the European Account Lead of several P&G Brands (Mr. Proper, Fairy, Lenor). After 5,5 years he left Grey to join Roland Berger Strategy Consultants in Düsseldorf and Münich. As Senior Project Manager he was responsible for several international projects in the area of Brand & Marketing consultancy with a focus on FMCG, Energy, Sporting Goods and Retail. Alessandro spent 4 years at Roland Berger and then joined Vodafone in Düsseldorf as a Marketing Manager in the private consumer business. During his stay Vodafone launched one it’s most successful land line replacement products: Vodafone Zuhause. After his stay at Vodafone he returned to Grey as Head of Planning and then took on the role of Chief Strategy Officer for the Grey Group. Under his leadership Grey developed several studies on the topics of „The new face of retail communication“, „Most future oriented brands“ and „Food & Beverage Trends“. Since 2016 Alessandro is Managing Director of the Serviceplan Consulting Group, a brand and marketing consultancy that is part of the Serviceplan Group. In addition to his role as an MD, Alessandro heads the CMO council: an exclusive group of C-Level marketeers that meet regularly to share their thoughts on current marketing challenges.
Clients experience (excerpt): Beck’s, Deutsche Telekom, P&G, Vodafone (Client side), Allianz, REWE, Swisslife, Google, Ferrero, Metro, GSK
Awards: In the last 7 years Alessandro helped Grey EMEA become Agency Network of the Year 6 times in a row. He won more than 20 effectiveness awards. Alessandro sat on several Effectiveness Juries (Euro Effie & AME Awards)
Joined Grey Copenhagen in 2003 and were part of merging the agency with Uncle (also part of the Grey Group) in 2011 to become Uncle Grey.
Has a MSc in Design and Communication Management.
Oversees and handles some of the agency’s largest clients and work on both local and international clients plus global projects where she leads creative teams across various Grey offices around the world.
Have been part of teams that have won international recognition by winning both gold and silver Cannes Lions as well as D&AD Yellow Pencil and Euro Effie gold and silver. The last year she’s been part of teams winning Silver and Bronze at The One Show plus four lions in Cannes. Furthermore, the agency was named Digital Agency of the Year in Denmark two times within the last 4 years.
Clara’s started her career as a copywriter, and she has been practicing her craft many more years than she would like to admit. It started out in San Francisco, then New York, and in 2012 she moved back home to Copenhagen. She has worked with local and global clients at small local agencies and bigger networks – and has won everything from Lions to Circles and some efficient triangles in between.
In the very little spare time that she has, she heads up Tekstlinjen, which is the first education for copywriters in Denmark. She is also an advisory board member at Copenhagen Business College’s incubator program, and a member of the board of Creative Circle – an organization that aims to raise creative standards in advertising, design, digital and direct by rewarding and documenting excellent work.
Today Clara is an associate creative director at UncleGrey in Copenhagen, where she gets excited about original work that is based on strong human insights.
Frederico Roberto believes in the power of ideas and how they can still change the world. He’s been working in creative advertising and communications for the past 19 years and has worked in both Portugal and the UK for different global markets like EMEA, LATAM and Africa. Samsung, HP, Fox International Channels, Nestlé, Bentley Motors, Xbox, Colgate, Virgin Active, Bentley Motors and BP are some of the clients he has worked for and he’s now the EMEA Senior Creative Director at the U-Studio/Oliver, Unilever’s onsite agency. Frederico Roberto has won more than 40 international awards including Cannes Lions, the South American El Ojo and the UK’s DADIs and BIMAs.
Diane Schulz is General Manager at Serviceplan Group. She started her career in advertising in 1999. As Account Manager, she worked at different agencies in Hamburg and Munich on clients such as Miller Beer, Danone and Payback/Plenti.
After finishing her Diploma in Marketing at the BAW, the leading German academy for marketing and communication at the time, she started as Head of Direct Marketing at Hubert Burda Media, one of Germany’s largest media companies.
In 2012, she joined the SERVICEPLAN GROUP to develop the group’s Innovation Team. In this position, she acted directly under the Global Chief Creative Officer Alexander Schill.
As International Account Director for METRO C&C and member of the Innovation Team, Diane was responsible for navigating the SERVICEPLAN brand while it expanded internationally.
This was achieved by managing creative excellence, innovation and pushing integration across 20+ countries, as well as handling all relevant participation in creative and efficiency awards.
In her current role as Business Director, she oversees the global key accounts of the group, is responsible to establish new structures and processes to steer and monitor clients globally plus developing strategic growth.
Eoin Sherry was Graduated in 2007 in Advertising and public relations at University Nebrija in Madrid, he also has a masters degree in Creativity by the same University and finished the Think Project portfolio program in 2008. Although is professional career starts much before when in 2004 starts working as graphic designer in small studios in Madrid. In 2008 he moves to My space & Fox as Art Director just before he jumps into ad agencies with a more creative profile such as Remo or Shackleton working for clients like Mitsubishi ,Vodafone, Henkel or Loterias. In 2014 he enters the McCann Network and moves to Milan where he has worked for clients like Coca-Cola, Ab inbev, Fiorucci or MTV.
He has over 12 years’ experience of brand, retail, digital and social strategy across multiple clients, in the UK and internationally, as well as a passion for research and analytics.
Joe’s recent strategy awards include IPA Effectiveness Gold (2016) and the Marketing Society Excellence Award for long-term effectiveness (2017).
In his spare time Joe likes eating, tweaking his fantasy football team and listening to podcasts about American politics. Often all at the same time
After graduating in Economics, he worked for several years in the world of Marketing Research and Brand Image. After joining FCA, he covers roles of increasing responsibility, first as head of Lancia Advertising, then responsible for Fiat Communication and the coordination of FCA Media and Digital departments (winning two Golden Lions at Cannes Adv Festival). He then took over responsibility for Marketing Communication at Alfa Romeo until 2014.
Later he went into in the Media field, first at Maxus/WPP then at Starcom/Publicis.
In 2018 he returns to work in the Advertising world as General Manager of Leo Burnett in Italy.
With a background in IT and marketing, Koen Speelmeijer joined These Days (currently Wunderman) to work on technical and strategic projects for European clients such as Pioneer Europe and Bridgestone Europe.
While working on these clients he had the opportunity to go in depth into their data to provide strategical insights into their online environments.
Currently he’s working on data and analytics tracks for several local, European, and global clients, such as JBC (retail), PioneerDJ, Telenet (Telco), KIA, and Samsung.
Katrine has worked with brand strategy on both the client and agency side for the past 12 years, in both Ho Chi Minh City, New York and Copenhagen. For the past five years, she’s been part of the agency &Co./NoA as a Senior Strategic Planner working with both Danish and global clients. This is her third time being a part of the AME Awards’ grand jury.
She has a MSc. in Business Communication and recently finished an executive education at the University of Cambridge in Circular Economy and Sustainable Strategies. Climate mitigation and how we - through the power of communication and storytelling - get more corporations to remobilize and accelerate their transition into a sustainable busines model, is a both a professional and personal driver.
Bianca started her career in advertising 7 years ago and for the last 5 years, she’s been enjoying an exciting and rewarding ad-life at McCann Worldgroup Romania, while working on regional businesses like The Coca-Cola Company for CEE region or local brands like Vodafone, ROM or Pizza Hut. The strategic planning journey in McCann carried her across diverse industries – from telco to beverages (alcoholic or not), from beauty to DIY retail, from QSR to insurance or furniture, which fed her curiosity and drive to know and do more for brands and people.
She strongly believes there are no big or small briefs, exciting or boring industries, as long as you have passion for great advertising, curiosity to know more about the world and eagerness to solve problems (for businesses or consumers, doesn’t matter). This mindset proved to be successful and brought home 10 Golden Drum awards and over 10 Effie awards.
In her early twenties, Bianca was also a resident DJ in an underground club in Bucharest, but now she makes people happy by cooking for them.