Caio Barsotti holds a degree in History and Geography and a post-graduate degree in Marketing from ESPM-Escola Superior de Propaganda e Marketing. He has worked in Brazilian agencies such as Salles, Almap and DPZ, and in vehicles such as Lance newspaper, Rádio Scala FM, TV Sorocaba (SBT TV affiliate) and Yahoo.
Between 2003 and 2006, at the Presidency of the Republic of Brazil, he held the position of Secretary of Integrated Communication of SECOM-Secretariat of Social Communication, developing the activities of coordination and supervision of government agencies´ advertising. During this period, he was a Board member of ABA-Brazilian Association of Advertisers as Vice-President.
He was a member of the Board of Directors of Brasilprev between 2006 and 2009.
In 2006 he took over the commercial board of the 8 television stations of Rede Paranaense de Comunicação-RPC (Globo TV Affiliates), from where he left to join CENP-Executive Council of Standard Rules, a private entity that promotes and ensures the best commercial practices in the advertising market, ensuring the existence and competitiveness of its agents (advertisers, agencies and vehicles), regardless of their size and resources.
He is currently President of CENP, helping companies to understand the legal and conventional standards to conduct business in a safe, transparent, fast environment and compliance with the Standard Standards of Advertising Activity.
Saul Betmead de Chasteigner, Chief Marketing Officer, United Nations World Food Programme
Saul has recently made the transition out of the agency world to be the most senior marketer at the United Nations World Food Programme, the world’s largest humanitarian organisation and Nobel Peace Prize Laureate 2020. His objective is to create a brand worthy of the amazing organisation, its impact and its people.
Prior to joining the UN, he was Chief Strategy Officer for VMLY&R in EMEA and CSO WPP special projects.
At VMLY&R he sat on the Global Executive board, Global Creative Board and Global Strategy Board.
He co-authored the 2016 D&AD, Multiple Cannes Grand Prix winning McWhopper idea for Burger King, the 2015 Cannes Media Grand Prix, Global WARC Innovation winning ‘Red Light’ idea for Vodafone Turkey, and most recently the Cannes Glass Grand Prix 2019 & Cannes Titanium 2019 winning Last Ever Issue, Gazeta.pl.
2019 also saw him give his first TedX talk, where he explored ‘What makes a great idea?’, graduate from Oxford University with a Masters in Strategy & innovation and marry the love of his life (hence the slightly unwieldy new second name).
Born and bred in Cambridge UK, he also spent many years living in Australia, where he was the Captain of the Australia’s North Bondi Surf Lifesaving Club, the largest volunteer surf lifesaving club in the world, and was New South Wales Champion Lifesaver on three different occasions (which he admits is a little strange for an Englishman). He received a personal commendation and Australain citizenship from the Australian Prime Minister for his contributions to the community and the Lifesaving Movement.
Mick Blore is the CEO of Wolves, an independent Marketing, Advertising and Strategic agency in South Africa.
He has more than 20 years of experience in the industry and has creatively led many of the world’s best agencies and network across Africa; including McCann Worldgroup, Y&R, Saatchi & Saatchi, The Jupiter Drawing Room JHB and more.
Mick is one of South Africa's most awarded creative's with multiple accolades from around the world. His work has been featured in university texbooks in the USA, he regularly lectures at South Africa's leading advertising schools and universities, and he sits on various industry forums. The work Mick did on Nugget Shoe Polish became the most awarded campaign in the history of South African Advertising in any medium in its time.
Mick has also represented Africa as a member of the Executive Juries of the prestigious Clios and New York Festival Awards, and has also judged the London International Advertising Awards, the APEX Effectiveness Awards, as well as the South African Loeries Awards, amongst others.
He is the only South African to be invited to sit on The Global Advisory Boards of the New York Festivals and AME Awards.
Mick has been featured by The One Show, the Who’s Who of Lürzers Archive, and is a member of the Who's Who of Southern Africa initiative.
Nicky was the first creative woman to become chair of a UK marketing agency, that being multi award-winning MRM//McCann in London. Creatively recognized across nearly all the major shows, Nicky thinks she’s probably worked across every media and sector - but direct and digital are where her heart lies. She’s been writing professionally for 30 years and despite running a huge operation, she also keeps her hand in writing and ideating as often as she can. She is a fierce champion of the customer and believes insight is all. She is also hugely passionate about effectiveness - it’s only great work if it works.
Nicky says that the campaign of her career is the one we’re all living right now, the campaign for equality. Nicky has been featured in the Financial Times HERoes list for the last two years.
Currently Greater China Group Chairman of CHEIL Group, Pully Chau has 30+ years of advertising, branding and management experience in Asia and 20 years in China. She is a highly innovative game-changer and launched “Amazing Factory” one-stop creative hot house in Cheil Group to integrate all capabilities under one roof. She is leading a Group of 1,200 people in 7 cities in Greater China with holistic capabilities in Digital, Media, Retail, PR, Brand experience, eCommerce, Data-Marketing, Auto-Marketing, etc.
In 2019, Pully led a creative task force, which fruitfully picked up 6 Cannes Bronze lions and 27 shortlists as well as a long list of international awards (246 international awards in 2019-2020), including the D&AD pencil for Cheil China. She relentlessly focused on building agency reputation, through winning new businesses and awards (e.g., Volkswagen global brand). In 2020, Campaign Brief Asia named Cheil Worldwide Beijing Top 3 Hottest Agency in China. Pully has received numerous awards for her contributions within the industry including 30 Outstanding People over 30 Years by the China Advertising Association, and 21 Global Innovators of 2013 by Internationalist USA. She judged 2013 Cannes Creative Effectiveness and 2019 Cannes Industry Craft and has been a regular speaker in forums.
2020 – present
Cheil Group Chairman-Greater China
2015 – 2020
Cheil Group Chief Executive Officer (In charge of “Amazing Factory” integrated creative resources under one roof)
2016 – 2018
President, Effie Awards Greater China (appointed by CAA and Effie Worldwide)
2010 – June 2014
Chairman & CEO, FCB Greater China
2000 – Jan 2010
CEO, Saatchi & Saatchi China
1993 – 2000
Regional Account Director (P&G) Asia Pacific at DMB&B; then Managing Director Hong Kong & South China
1990 - 1993
Group Account Director, BBDO Hong Kong
Started in Ogilvy & Mather.
International Speaking experiences:
2020 Cannes Lions Live “Future Gazers” Speaker
2019 Cannes Lion- Women Power panel speaker for Cheil Worldwide, Debussy theatre
2008 & 2009 "China in Cannes" keynote speaker at Debussy theatre China Ad Congress, Beijing (2006-7)
Award judging experience:
Cannes Lions Industry Craft Final Jury - 2019 (Reference: OBE Sir Trevor Robinson)
Cannes Lions Creative Effectiveness Final Jury - 2013
Spikes Creative Effectiveness Final Jury - 2018
President - EFFIE Greater China Award 2016/17/18
Head of Jury - EFFIE Greater China 2011/2012/2013/2014/2015
Notable achievements in last 15 years:
China Adman of the year 2007 (awarded by China Ad Association)
Top 10 Executives 2004 (China Ad Association)
Most accomplished advertising women 2005 (China Women Magazine)
30 contributors for 30 years of Chinese ad history 2008 (awarded by China Ad Association)
10 years' contribution to China Advertising (ROI Festival 2013)
Olay 20 years in China- recognition as key contributor at P&G Global event in Beijing, 2009.
21 Global Innovators of 2013 (awarded by Internationalist USA)
Gordon was born 1978 – coincidentally the last year his beloved footballclub won the championship in Germany. He spend as much time at university as he could ending up with a PhD at the University of Cambridge. Since then he works in advertising developing strategies for brands across Germany, Europe and sometimes even the globe always aiming to make brands part of popculture. He also published extensively in the Journal of Brand Management, the German Harvard Business Review, McKinsey’s Akzente and more. Today he is Head of Planning of BBDO in Germany.”
Federico “Fede” Garcia is an accomplished writer and creative lead with a reputation for delivering work that is by turns provoking, delightful, moving, and inspiring. He currently serves as Global Executive Creative Director at Huge, one of the most innovative digital agencies in the US. In addition to being an expert creative, he has distinguished himself as a careful, strategic thinker with a sophisticated understanding of visual storytelling and contemporary culture. His career in advertising spans more than 20 years and over three different continents, as he moved from Buenos Aires to Tokyo and eventually NY. Throughout this journey, he has collected some of the most prestigious advertising awards, including Cannes Lions, D&AD, One Show, Clio, LIA and Effie, and his work has been featured in some of the most influential advertising publications, including reaching the cover of the prestigious Lüerzer's Archive Magazine.
The 2019 Drum Global Ranking announced the top 100 Chief Creative Officers in the world, and there were only 8 women in the list. One of them is Merlee Jayme. Merlee is the Global president of Dentsu mcgarrybowen and the Chairmom of Dentsu Jayme Syfu. She is the first Filipino to be awarded: The Creative of the Year for Southeast Asia by Campaign Asia Pacific Agency of the Year and the Asia Women Marketeer 2019. Her works push insights and innovation. She has won major awards including a Cannes Lion Grand Prix for Mobile, Grand CLIO, NYF Grand Awards, D&AD yellow and wood pencils, LIAA and Gold Effies. She has led her agency to win key accounts: Coca-Cola, Nestle, Shell and Wyeth. Merlee is a seasoned judge in major award shows, an international speaker, one of CNN’s Leading Women, a feminist who leads dentsu’s #sistergood project for women leadership, a best-selling author/illustrator of a creative handbook titled “Everyone Can Be Creative", a mom to 4 beautiful girls, and an inspiration in breaking the glass ceiling in this mad men's world.
Zak started his career at Chiat/Day and BBDO. In 1999, he joined TAXI and helped build the agency into one of the top shops on the Gunn report. Over the past decade, Zak has been busy building Zulu Alpha Kilo into a globally awarded 110-person independent. In 2016, his shop was named Ad Age’s Small Agency of the Year, the first time a non-U.S. agency had ever won overall top honours. Zulu was also awarded as Ad Age’s International Small Agency of the Year in 2017. Most recently, Zak was featured in the May and April issues of Forbes magazine after Zulu was recognized as one of North America’s best small companies and praised for challenging the business conventions of the industry. Zak has both judged and been awarded at the One Show, D&AD, Cannes and Communication Arts.
Born ‘84, Tahaab’s first word was "Astronaut". In ‘94, he watched a movie that changed his life: Forrest Gump. It taught him how to make an ordinary life, legendary. Just like Baby’s Day Out. In ‘97, he met Mr. Adolescence with a myriad of regrettable haircuts.
Today, based in Dubai, he heads strategy, data, intelligence and creative effectiveness for FP7 McCann across the MENAT region, and he is part of the Strategy ExCo for McCann Worldgroup globally.
Possessing strategic leadership, integrated communications, creative strategy, and management experience spanning MEA and Asia, he specializes in Business and Data Analysis, Brand Strategy, Creative Strategy, Content Strategy and Digital Strategy, Cross-channel Integrated Solutions, Relationship Marketing and Customer Experience Management and has worked on brands across all categories.
He has won 470+ regional and global awards across Cannes, Effies, NYF, D&AD, Andy's, Clios, Midas, Warc, Lynx, One Show, among others, including a record of 180+ Effies. He is the most awarded strategist in the MENAT region
His strategic leadership has been integral to FP7 McCann from MENAT, being ranked the Most Effective Agency globally in 2016 in the Global Effie Index (a first for the region). He has also driven efforts that have won FP7 the Effie Agency and Network of the Year, for 7 years consecutively, from 2013 to 2018. He is the first MENA juror on the Global Effie and 4A’s Jay Chiat stages, and is the first winner from MENAT of a Global Effie. In 2019, he has led FP7 McCann to being the most awarded agency for strategy, globally.
As an industry thought-leader, he speaks on international (including Cannes Lions) and regional stages and also, acts as a creative mentor for young marketers, advertisers and start-ups on all things to do with creativity and marketing in the new-age. He is also an award-winning ad film director and song writer.
He loves playing with creative technologies and gaming, he enjoys learning from movies, and expresses himself through photography and poetry. He also runs his own sports-tech start-up and an NGO.
Alex Schill was born with a Canadian passport and studied at the University of Fine Arts in Berlin. In 1994 he started his career at Germanys former hot shop agency No.1 Springer & Jacoby as junior copywriter and was asked in 2003 to lead the agency as Chief Creative Officer. In 2006, Alex left Springer & Jacoby to become Associate Partner and Member of the Board at Serviceplan Group.
Since 2008 he is Chief Creative Officer of the entire agency group worldwide. He is presently in charge of more than 24 agency locations and 4.200 employees globally.
In just five years Alex Schill brought Serviceplan to the front row in national and international creative rankings. In 2016 the agency ended up No.1 in the German Creative Ranking (Horizont), No.1 in the Digital Ranking (BVDW), No.1 in the Media Ranking (Recma), No. 1 in the Design Ranking (Red Dot) and No. 1 in the Efficiency Ranking (w&v).
In recent years Alex has won more than 75 Cannes Lions, including two Grands Prix in 2012 and 2013 and is a regular speaker on the international creative awards circuit. He has given keynote speeches at Cannes, Eurobest, Dubai Lynx and the Loerie Awards and also been Jury president at Cannes Lions, CLIO, Eurobest, LIA and at the D&AD.
Alex is a proud Father of 3 beautiful children and collector of historic motorcycles that he races on events all around the world.
As Chief Executive Officer of TBWA\WorldHealth, Robin prides herself on bringing disruptive thinking to some of the world’s most ambitious healthcare brands. She partners with her clients to liberate brands from conventional pharma thinking and realize a more purposeful future. Robin considers herself “chief culture officer” and works hard to create an agency environment in which innovation, creativity, and positivity thrive.
Robin is on a mission to make healthcare advertising a destination career for young people. Robin founded The Young Globals, a competition that exposes college-aged students to the rewards of healthcare advertising. Winners receive a paid internship at a leading healthcare agency.
Robin rose up through the creative ranks and, prior to her current role she was Global President of TBWA\WorldHealth. Previously she served as Chief Creative Officer of Corbett Accel Healthcare Group. Under her leadership, the agency received numerous industry awards, including Clio Health Best of Show and IPA Best of Health. Robin served as Jury Chair for Clio Health and The Global Awards, as well as jury member for the Health Effies and Cannes Lions Health. She is especially proud to serve as 2019 Cannes Lions Pharma Jury President.
Ruchi Sharma is the CCO, Chief Creative & Culture officer, of Brands For Humans, which is a digital, integrated independent shop in Bangkok, Thailand. It’s a unique role that has a dual focus on Creativity and Culture.
Ruchi’s career spans more than two decades, working in New York, the Americas, Bangkok, South East Asia, Mumbai and Sri Lanka.
She has won several international, regional and local awards in creativity and effectiveness, proving that her work resonates equally on both scales.
Ruchi has served on many international juries. She is a frequent speaker at industry events, mentoring and encouraging the young talent of the industry, especially the women, to tap into their tremendous potential.
She is a staunch supporter of inclusion, diversity and equality. She co-created the first digital global campaign on Human Rights for the UNHRC and volunteers as a Personal Growth Officer with Women Empowered Global.
When she isn’t juggling her many hats, Ruchi is playing devoted mom to her five-year-old son. This is the job she enjoys the most.
Dörte Spengler-Ahrens, CCO at Jung von Matt/SAGA.
Dörte studied Visual Communications and started her career as an Art Director before switching to copywriting.
After working in several agencies, she went to work at Jung von Matt where she became a Creative Director after only three years.
In 2000, she founded her own company MARIA.
Dörte returned 2002 to Jung von Matt to set the agency JvM/Spree in Berlin with two partners and became a partner and share holder.
After that, she launched the first international branch called Jung von Matt/9 and several other Jung von Matt companies (JvM/Pulse, JvM/Fleet, JvM/Elbe) working for all big JvM clients including BMW, BVG, Mercedes-Benz, NETTO, NIVEA, Sixt, Zalando, etc.
In November 2016, she founded Jung von Matt/SAGA -which stands for Spengler-Ahrens-Giest-Agency- with Managing Partner Stephan Giest.
Dörte is one of the most awarded German creatives, long term Committee Chairwoman and now Vicepresident of the Art Director’s Club (ADC), curator of the ADC Festival and Congress Hamburg, Advisory Board Member of the D&AD and New York Festival, as well as a juror in all the communication industry’s most important international award juries every year (LIA, Clio, One Show, Cannes, ADC*E).
She was awarded Germany’s Agency Head of the Year 2018, served 2019 besides other juries as Chairwoman and Jury President of the ADC*E Festival.
Doerte has won over 600 awards in her carrier including several Grand Prixs.
She loves her work, only more she loves her husband Tobias Ahrens, her son Bela and the family dog Tyson. She also loves to travel and to meet people – preferably, all at the same time.
Guy’s overseen a series of multi award-winning campaigns across the worlds of consumer and health advertising, including pharma, direct to consumer & public awareness campaigns.
He studied at the UK’s leading advertising creative school, and began his career at Abbott Mead Vickers BBDO, working on Pepsi, Wrangler Jeans and others. Guy’s campaigns have been recognized for both creativity & effectiveness at award shows worldwide, including Cannes Lions, Clios, EFFIES, D&AD, EPICA Awards, London International Awards, Eurobest, One Show, Creative Circle, Lürzer's Archive, Creative Floor, Global Awards and more.
In 2020, Guy was instrumental in launching IGNITE, a global initiative to promote young & diverse creative talent at McCann Health.
Pratik Thakar is Head of Global Creative Strategy & Content, Coca-Cola at The Coca-Cola Company and leads the creative, content and design excellence across Coca-Cola Company’s ASEAN 10-plus markets. He leads various global charters and incubates innovative and creative marketing solutions for the entire brand portfolio of the company.
He held leadership roles in many global ad agencies before joining Coke. His 18 years of industry experience covers stints in India, Southeast Asia and Greater China for Grey Group, McCann Worldgroup, Saatchi & Saatchi, DDB and Lowe.
A strong advocate of creative technology and collaborative innovation, he founded Grey Innovation lab as chief strategy and innovation officer for Grey Group Greater China. Before joining Grey, he was the chief strategy and innovation catalyst at McCann Worldgroup, where he was highly regarded for his integrated creative strategies and disruptive ideas in design, branded content and digital technology-led innovation on brands such as Puma, L’Oréal Group, MasterCard, Nestlé, Intel and Coca-Cola.
He has also served in advisory roles for start-up accelerators throughout Asia Pacific, getting the front row seat to the most cutting-edge technology and innovations of tomorrow. This combination of veteran brand strategy, multi-regional experience, and ahead-of-the-curve innovation places him as a leading voice for creative technology and 10X approach of building high-tech start-ups.