LATIN AMERICA

Brazil
Marie Alonso
Planning Director Leo Burnett Tailor Made
ABOUT

Marie Alonso

Planning Director at Leo Burnett for NIVEA Brazil and Latin America, Marie started her career as an advertising copywriter, migrating to the planning area eight years later, with the mission of combining creativity with strategic thinking. Since then, for 14 years, she has been looking for new angles for brand and communication projects in the most diverse segments: financial, retail, food and beverage, beauty, fashion. Based on the belief that every professional has a responsibility towards the development of the market in which they are inserted, I got involved with the Account Planning Group of Rio Grande do Sul since its establishment; and, in 2010, she was elected vice-president.

Costa Rica
Kimbo Kevin Brenes
Chief Creative Officer Madison DDB
ABOUT

Kimbo Kevin Brenes

Hi, I'm Kimbo. Creative Chief Officer at Madison DDB and a creative addict. My family does not understand what my job is but they celebrate each award as if I had won the World Cup with the National Team.

In my 8 years of career, my family has been able to celebrate awards such as: Cannes Lions, The One Show, Clio, The Immortal Awards, Andy, New York Festival, El Ojo de Iberoamérica, Festival el Sol, Fiap, Effie Latam, Effie Costa Rica, Festival Caribe, Festival Volcán and Young Lions, adding more than 41 national and international awards.

I have also had the opportunity to be a judge at festivals such as: The New York Festival 2021, PHNX Tribute 2020 and PHNX Tribute 2021.

I have worked for brands such as: Saba / Nevax / Tena / Quiznos / Viagra / Pepsi / Gatorade / Multiplaza / Grupo Roble / Taco Bell / Honda / Pfizer / Cargill / KFC / PF Chang's / Bimbo / Gollo and Banco Nacional de Costa Rica.

Here is a bit of my work: https://www.behance.net/Kimbofficialcr

Argentina
Lulo Calió
Chief Creative Officer & Partner Together w/
ABOUT

Lulo Calió

Lulo Calió is Chief Creative Officer & Partner of Together w/, an independent agency with offices in Buenos Aires, Mexico, and New York. Experienced and awarded creative, Lulo leads creative and content work and is responsible for the office's business development in Mexico. He has a degree in graphic design and has worked in advertising and digital marketing for almost two decades.

He has previously worked in Wunderman, Y&R, DraftFCB, Santo, and David, where he has worked with clients such as Coca-Cola Global, Burger King, Staples, Avon Global, Buchanan's, Sony, and Quilmes. After five years as CCO at FCB, Lulo Calió and his partners rebrand the agency with a new identity: Together w/, with a model that reflects how collaboration assisted by technology takes place across countries, languages, and cultures.

He oversaw the award-winning regional campaign "Juana" for ZonaJobs, which aimed to generate conversation about youth employment in modern society, speaking of inclusion and diversity and showing that the working world talent does not have a single face. And this year, he has worked on the campaign "Politicians Resumes" which proposes to choose candidates based on their CV.   

Lulo is an accomplished writer and creative lead with a reputation for delivering work that is by turns delightful, moving, and inspiring. He was awarded at Cannes Lions, Clio, NY Festivals, Effie, among other festivals. In addition, he was named the most awarded creative director in Argentina for three years in a row at Cannes Lions and Clio Awards for campaigns such as "The Book That Cannot Wait" for Eterna Cadencia and "Grandmother" for Zonajobs.

He is a father of two little beasts.

His LinkedIn: https://www.linkedin.com/in/lulo-calio-%E2%9A%A1%EF%B8%8F-7aa05a19/

Mexico
Patrick Castrejón
Content Strategist Ogilvy
ABOUT

Patrick Castrejón

Empathy, leadership, honesty, teamwork, and time management are some of those abilities I acquired from place I’ve had the chace to colaborate in. Working as a graphic designer, a content creator, filmmaker and film editor, motion graphic designer, copywriter, content manager, digital strategist and, lately, as a Content Lead/Strategist gave me a lot of perspective about how brands, media and customers/users perceive the world outside and inside the platforms... digital or physical.


I started as a graduated Graphic Designer, but soon I realized that was just a degree, but not the one thing I would do. To be more specific I can say while working on SDP Noticias / El Deforma I changed and implemented a new strategy for three social media pages (with Facebook and Instagram pages) which were performing not to well and making them improve the performance and engagement of over 200% at the end of my time over there, not to mention a lot of brands kept investing in the pages for original content, digital strategy and mentions on posts. While I was at Mudpie, I developed templates and wireframes for a new and upcoming mobile app, designed the new version of the logo they used at the time, and helped to build all the information architecture for the processes and the way users would interact with the interface.

Now, during the time I've been collaborating in Publicis México as a Content Manager and Digital Design Leader, I can say I found an amazing team with which the way we took the social media and digital platform of BMW México & LATAM made it grow exponentially; but not only that, we also created digital campaigns an digital strategies to fix some gaps the brand had with the costumers and social media fans resulting in a whole new stage for the brand in the Mexican and Latino market, me working as a strategist, copywriter and designer at the same time. Nowadays I work for two global and amazing brands: Ferrero Rocher & Citibanamex, creating Digital & Social Media strategies and campaings which connect with costumers and users in a deep level, leading a creative and an account team all together.

By the time I’ve worked as a Digital Strategist in Alterpraxis, creating new ways to achieve the KPI’s our clients ask for, and finding new processes so the goals are fullfiled and the strategies are improved to put the brands we work with in the Top of Mind of the customers and as leaders in the industry, I found a new passion towards digital enviroments and their inmense possibility to connect with people. Nowadays, as a Content Lead at Ogilvy & Mather, I’ve been learning a lot about creativity focused on new formats and breaking-through ideas that help brands to be closer to what consumers and users are really looking for... even when they don’t know yet.


As you might notice, I'm a guy who easily adapts to changing environments, picking up new skills fast and finding ways to improve in every way I can.

Brazil
Priscilla Ceruti
Head of Strategy & Data Engergy BBDO
ABOUT

Priscilla Ceruti

With over 20 years of experience, Priscilla Ceruti was just announced as a new Head of Strategy and Data at Energy BBDO Sao Paulo. 

Graduated in Social Communication, with specialization in Marketing and Research Methodologies, the professional has experience with renowned clients and agencies such as dentsumcgarrybowen, where she was also responsible for MamaLab consultancy, Leo Burnett and Ogilvy. In addition to working with major advertisers, such as Bradesco, Heineken, Subway, Coca-Cola, Pernod Ricard, AMBEV, Burger King, Mondelez, Jeep, Toyota, Unilever, P&G, Intel, Tiffany & Co, among others, Priscilla adds to her career several awards and participation in the jury of major festivals. The professional also occupies a seat on the CONAR board.

Brazil
Caio Dias
Strategy Manager Publicis Brasil
ABOUT

Caio Dias

Caio Dias, Strategy Manager, Publicis Brasil

8 years of experience with communication in the areas of planning and BI. My work is based on an in-depth understanding of context and culture for strategic directions. In addition, I work a lot with research and data analysis, curation of trends. Study and organization are my bases for collaborating in creative processes with multidisciplinary teams.

I am, in essence, a very curious person, with various interests ranging from language studies, economics, science, history to business management.

I believe that everything we learn can be applied in some field of our lives, meeting new people and having new experiences in the process. In my view, advertising has the potential to make people's lives better.

A single ad or campaign may not change the world, but perhaps it can provide meaningful experiences and thoughts that help transform people.

Mexico
Joss Díaz Camarena
FOUNDER / DATA & TRENDS ANALYST DIRECTOR PopSetters
ABOUT

Joss Díaz Camarena

POPSETTERS - FOUNDER / DATA & TRENDS ANALYST DIRECTOR

Trend Expert and Smart Data Analyst with 18 years of experience working in advertising for leading global brands such as Heineken, Bayer, Johnnie Walker, Audi, Unilever, Distroller, Netflix, etc.

I have been part of strategy teams in both local and global agencies such as Publicis, BBDO, Terán TBWA, Promored, etc. Founder of Popsetters®, a creative laboratory based in data and trends analysis.

Proud feminist, part of Publicitarias®, a LATAM NGO focused in breaking genders stereotypes and violence in advertising.

Brazil
Bruna Fioratti-Rodriguez
Group Strategy Director Wieden & Kennedy
ABOUT

Bruna Fioratti-Rodriguez

Bruna has been working in strategy and planning for the biggest most recognized and awarded agencies in Brazil over the last 18 years, she is currently Group Strategy Director at Weiden & Kennedy

Previously Bruna served as Group Strategy Director at Almap BBDO, after a long season at FCB Brazil and a passage at FCB West . Throughout her career she has accumulated successful cases for major brands in the Brazilian and international market such as Santander, Itaú, Vivo, Budweiser, NIVEA, Oreo, and Whirlpool. Currently she is working exclusively on Budweiser.

In 2021 Bruna helped Whirlpool in winning 6 Effie Awards, making them the most awarded client/company of the ceremony in that year.

 

Mexico
Karo Gómez
Social Strategy + Diversity & Inclusion Media.Monks
ABOUT

Karo Gómez

Karo Gómez is a Digital Creative Advertiser based in Mexico City with 10 years of experience in the Industry.Her career involves different responsibilities from Creativity to Strategy in Social Media and digital ecosystems.She has worked for international agencies like BBDO, DDB, McCann, FCB, GREY, and led the Mexican team in Together W, an Argentinian Independent Agency. Currently, she's on the Social Media Strategy team on Circus & MediaMonks, working with brands around the globe.

Last year, she was recognized by Cannes Lions International Advertising Awards, as an ambassador of their Gender Equity Program #SeeItBeIt, where she was chosen among 800 participants around the World.

Also, she's a member of Publicitarias, a collective of women in advertising that works hard to give more space and visibility to minorities & women.  Pushing for diversity in the industry and a gender's perspective on advertising.
Now, as a member of the Creative Circle in México City, she will bring this vision, pushing to improve Mexican creativity through diversity and humanized insights.

For the last few years, she has focused her career on social causes, always giving an extra message in pro of Mexican culture, inclusion, diversity, and Feminism. Taking down stereotypes in each opportunity she can.

 

Chile
Gloria Ledermann
Marketing Manager Copec S. A.
ABOUT

Gloria Ledermann

Gloria Ledermann, Marketing Manager of Copec S.A., a leader in the fuel distribution market in Chile, has more than 15 years of experience in senior management positions in the areas of Marketing, Commercial Planning, Convenience Businesses and Investments.

She has led high performance teams in relevant areas of COPEC S.A., managing to strengthen the company with her excellent strategic vision and her passion for future projects.

His ability to analyze different types of businesses and markets stands out, his passion for customer service and experience, using creativity and innovation and a high capacity to lead projects and develop products that add value to the brand and the company.

Among her most important roles are: Marketing Manager, Marketing Assistant Manager, Business Planning Assistant Manager, Business Planning Manager and Business Planning Engineer.

She is an Industrial Civil Engineer graduated from the University of Concepción with academic excellence. She was part of the Kellogg On Marketing at Kellogg's Northwestern University, Chicago, and the Advanced Management Program at IE Business School in Madrid, in addition to currently studying a Multinational MBA at Universidad Adolfo Ibáñez-Esade.

She has been chosen among the 100 Leading Women in 2014 by the newspaper El Mercurio and also among the 3 Best Executives in 2015 by Mujeres Empresarias together with Capital Magazine.

Currently, she participates in the board of directors of ArcoPrime, a subsidiary of Copec, responsible for the network of Pronto Convenience Stores.

Argentina
Thany Moraes
Strategy Director the Community
ABOUT

Thany Moraes

With more than 10 years of experience, Thany’s started her career working with media and digital strategy, but it was her curiosity and passion for culture what led her to brand strategy. She’s collaborated with BBDO Argentina, DDB Latina, Heads, HouseCricket and others, leading strategic projects for global, regional and local brands such as Porsche, Ford Motor Company, Rexona, McDonald's, Grupo Boticário, Subway Restaurants and Positivo Tecnologia, in more than 15 markets across Latin America. She’s also engaged in non-profit initiatives as the “Bluehook Creative Hackathon”, co-organizing its special edition for the LGBTQ+ pride month, in Brazil. 

Brazil
Ana Beatriz Nunes
Strategic Director Wunderman Thompson
ABOUT

Ana Beatriz Nunes

Ana Beatriz Nunes is strategic director at Wunderman Thompson Brasil and currently leads the planning team for fashion retail brand C&A.

 

With a focus on creative conception to execution, she has worked at agencies such as Publicis, AlmapBBDO and DPZ&T, working for brands in the automotive sector such as Chevrolet, Volkswagen and Renault, and in the financial sector with Cielo, the largest payments solutions in Latin America.

Ana Beatriz is graduated in Advertising at ESPM and she has a postgraduate degree in socio-psychology at PUC in Sao Paulo. Her work has been recognized in awards such as Effie in 2016, 2017 and 2018.

 

Brazil
Felipe Pádua
Strategy Director Mutato
ABOUT

Felipe Pádua

Felipe Pádua is Strategy Director for a group of accounts in Mutato, where he leads a multidisciplinary team that involves strategic planning, content and insights, working for brands such as Amazon Prime Video, Greenpeace, Waze, Facebook and Mercado Pago.

During his career he worked in different types of agencies like David, MullenLowe, Ogilvy and Mcgarrybowen and has worked in global, regional and local projects for clients such as Unilever, Mondelez, Coca-Cola, GSK, Adidas, Reckitt-Benckiser, Toyota, BTG Pactual, amongst others.

With a passion for culture and a curious mindset, he built creative strategies that were recognised and awarded in both Brazil and Latin America Effie Awards.

Brazil
Silvia Paes
Strategy Director BETC/HAVAS
ABOUT

Silvia Paes

Silvia Paes is strategic leader of creative and global accounts in BETC-HAVAS Brazil. Started in business consulting in 2001 and migrated to advertising agencies in 2005. She has been acting as a strategist since that time and worked in agencies such as WT, Africa, Wieden + Kennedy & DM9. Silvia has worked with global and national brands such as Amstel,  C&A, Netflix, Reckitt Benckiser, Petrópolis Group, Mondelez, Natura and JDE. In 2017 she earned 2 Effies with Amstel, in recognition of the effective creativity shown in the Carnival project. In 2021 won the Facebook award of creative efficiency with Vanish. In 2021 was juror of Effie Awards.

Brazil
André Rocha
Head of Product Raízs
ABOUT

André Rocha

For over 10 years, André's work as a brand, product and business strategist has resulted in recognition and awards for several local brands in Brazil and multinationals.
André co-founded Gooders, a Brazilian social impact startup internationally recognized by Web Summit Festival in Portugal and, today, he is a Partner at Hybrid, a consultancy focused on strategy in Brazil and Head of Strategy at New. In recent years, André has been leading strategic teams as Strategy Director since 2018. His experiences include brands such as Nubank, Citi, AB-INBEV, MRV, Inhotim Institute, Oi, Vale, Anglo American, among others.

Colombia
Rodrigo Salazar Riveros
Marketing Director Media.Monks
ABOUT

Rodrigo Salazar Riveros

Hey, I’m Rodrigo.I love what I do and it shows in my work!

I am a Marketing Communications and Advertising pro with 13+ years of experience in Marketing Departments, Advertising and PR Agencies. I have worked on some of the world's biggest and coolest Brand Campaigns like Pepsi, Twitter, Nintendo, Gatorade, 7UP & Mountain Dew. In 2014 I was chosen as one of Colombia's Advertising Industry Leaders under 35 by Revista P&M. I’ve been awarded at Effie Awards Colombia & Latam, Wave Festival, Festival El Dorado, IAB Mixx Awards and shortlisted at Cannes Lions!

In my spare time you'll find me either binge watching series (lately Succession), instagramming food or reading about marketing trends that will help me keep up with the latest developments in our field.

Costa Rica
Jonathan Sanchez Vargas
Creative Director Publimark Mullenlowe
ABOUT

Jonathan Sanchez Vargas

I started my career at Leo Burnett as a copywriter with the certainty that creativity could really change human's behavior. More than 15 years later I still believe faithfully in this.

I have worked in the largest advertising agencies in Costa Rica such as: Leo Burnett, Jotabequ / GREY, Publimark MullenLowe where I have shared with multidisciplinary and very talented teams where I have learned a lot from each of them.

As creative director I have been in charge of brands such as: PMI (Philip Morris International), BAT (British American Tobacco), Coca Cola, kölbi, Hyundai, LifeMiles, Banco Popular, Musi Convenience Stores, Isuzu, INEC, TSE, Pozuelo, Universidad lnternacional de las Américas, Dos Pinos, Chevrolet

It is an honor for me to be part of this jury and to share my point of view about advertising… Advertising that has a meaning beyond communication.

Brazil
Bruno Schwarzchild
Head of Strategy and Business Development Porta dos Fundos (Viacom CBS)
ABOUT

Bruno Schwarzchild

Head of Strategy and new business for Porta dos Fundos (Viacom CBS) Brasil. I have developed strategy for big brands like Itaú, Chevrolet, CNN, Santander and JBS Foods. My background includes working at agencies like WMcCANN, Africa and Talent Marcel, always with a strategic-creative approach.

Brazil
Carolina Silva
Strategic Planning Director DAVID São Paulo
ABOUT

Carolina Silva

Based in São Paulo, Brazil, Carolina has been a strategist for more than a decade, working on global agencies such as Grey and Wieden+Kennedy before joining David in 2016. Has learned the trade thought great clients such as P&G, Mondelez, Coca-Cola and Burger King. Her most prestigious projects include "This Coke is Fanta", "Burn That Ad" and "BK's Late Night Delivery".

Brazil
Felipe Silva
Partner & Creative Director GANA
ABOUT

Felipe Silva

Felipe Silva is the founder of GANA, the first Brazilian advertising agency with an all-black team.


He has 15 years of experience as a copywriter and creative director, being recognized in awards such as Cannes Lions, Effie Awards, El Ojo, among others.

In 2021, was one of the diversity speaking personalities chosen for Spotify's "Outside Voices" global project. Was awarded "Creative Director of the Year" in a survey conducted with more than 100 market leaders by the Brazilian publication PropMark, and was nominated as one of three finalists for the Caboré Award (the most important award for advertisers in Brazil) in the category 'Creative of the Year'. He was part of juries of important awards such as Clube de Criação do Brasil, One Show, Andy Awards, Cannes Lions and others.
He is also the founder of "Escola Rua", a school of creativity aimed at young people from the periphery of Brazil.

Brazil
Andreia Tavares
Head of Strategy VMLY&R
ABOUT

Andreia Tavares

Planning and Strategy Director at VMLY&R Brasil and Head of Strategy for Colgate at Red Fuse Communications Brasil. At the agency, since 2014, she has accumulated successful cases for major brands in the Brazilian and international market such as Colgate-Palmolive, KC (Huggies, Intimus and Plenitud), Nespresso, Mattel, Deezer, Tinder. Before that, the Portuguese-born journalist worked at Luminosidade (SPFW and Fashion Rio) and at Cosmopolitan Brasil magazine. In Portugal, she worked for six years at Ogilvy, as Account Planning, serving local and global accounts such as Ford and Nestlé.

Brazil
Danilo Ueno
Strategy Director Tech and Soul
ABOUT

Danilo Ueno

Danilo is a Strategy Director at Tech and Soul, an independent ad agency from Sao Paulo (Brazil) awarded, for two consecutive years (2020 and 2021) at the Small Agencies Awards. There, he is responsible for leading, developing and overseeing strategies for clients like Youse (one of Brazil's top insurtechs), Unilever, Locaweb and Pif Paf Foods.

Over the past 10 years he accumulated experiences in notorious advertising agencies such as Lowe, Talent Marcel (Publicis Groupe) and Grey, working as a Strategist for brands from a wide range of categories such as Beauty & Personal Care, Household Care, Foods, Financial Solutions and Luxury Cars. With many of these brands belonging to global companies like Unilever, P&G and Volvo Cars, which demanded both local and regional strategies for Latin America.

Argentina
Agustina Univaso
Estratega Senior / Senior Strategist GUT
ABOUT

Agustina Univaso

Busco oportunidades para diseñar experiencias que ayuden a las personas a mejorar su calidad de vida mientras interactúan con marcas más humanas, relevantes, sostenibles y resolutivas. Trabajo para que las marcas sean más eficientes en un mundo en constante cambio.

Translation:

I look for opportunities to design experiences that help people improve their quality of life while interacting with brands that are more human, relevant, sustainable and decisive. I work to make brands more efficient in a constantly changing world.