2020 GRAND JURY LATIN AMERICA

Brasil
Priscilla Ceruti
General Strategy Director/Head, MamaLab LATAM Dentsu Brasil
ABOUT

Priscilla Ceruti

Now General Stratgy Director at Dentsu Sao Paulo, previously Priscilla was Head of Strategy at Dentsu Brazil, Priscilla's past recent attribution was to lead a Strategic Brand Group at Leo Burnett in Sao Paulo responsible for brands as Bradesco, Ferrero and Heinken's Brazilian Brands Portfolio. During her career she has worked with global, regional and local projects for clients such as Modelez, Unilever, Caterpillar, Pernod Ricard, Coca-Cola, AB InBev, Kimberly-Clark, P&G, Siemens, Burger King amongst others. Her work was already recognized by Jay Chiat Award and Effie Awards. Graduated in Social Communication, with emphasis on Marketing, Priscilla has also worked at Ogilvy & Mather São Paulo and 9ine Sports & Entertainment from WPP. Nowadays she also teaches in local communication schools and is Jury for the Brazilian Effie College.

Argentina
Gabriel Huici
Chief Creative Officer Don
ABOUT

Gabriel Huici

Gabriel has been working in the advertising industry for almost 20 years. He began his career as an art director at Grey Argentina , agency in which won numerous national and international awards including two Cannes Lions in 2000.

In 2002, he moved to the US to work at Latinworks (Hispanic market in the United States), and then continued his career in Chile for four more years: holding the role of Creative Director at BBDO Chile, at AldeaSantiago and El Cielo. In Chile he won numerous awards including the Grand Effie and the country Award at the Ojo de Iberoamerica. Gabriel was part of the team that developed the presidential campaign that brought Michelle Bachelet to the presidency of Chile in March 2006.

Later that year he moved back to Argentina as Creative Director at Del Campo Nazca Saatchi & Saatchi , where he won numerous awards including  two Cannes Lions and the Print Grand Prix at El Ojo de Iberoamerica.

In 2008 Gabriel joined Ponce Buenos Aires where he won once again a Cannes Lion. In 2009 he became Creative Director at BBDO Argentina where later he was appointed General Creative Director for Pepsi HUB Mexico. Gabriel’s work was awarded with 2 Cannes Lions, including a  Gold in Film in 2011. Other accomplishments included the 2010 Grand Effie and 2015 Diente Grand Prix.

In March 2015 he was appointed General Creative Director at the independent agency DON, 5 time best independent agency in Jerry Goldenberg Argentina and recognized by AdAge as a Small Agency of the Year.

In a little over a year at the helm of DON's creativity Gabriel has won numerous national and international awards in El Sol de Iberoamerica, FIAP, El Ojo, Wave, Effie, Diente, Clarin.

Gabriel has worked for many brands throughout his career such as Nike, Axe, Rexona, Nestle, PepsiCo, Personal, 7up, Lays, Umbro, Sony, Procter & Gamble, Orange Card, Rio Molinos de la Plata, Cablevision, Fibertel, Nextel, Easy, ICBC, Heineken, Amstel, Sol, Air New Zealand,Buenos Aires City.

Last but not least, Gabriel is also a talented illustrator. His illustrations on Instagram, @gabihuici ,was chosen by Instagram representing Argentina among other major markets to be part of their 1st  global book Creativity Reflected-in 2016.

 

Brazil
Agatha Kim
Executive Strategy Director BETC\Havas
ABOUT

Agatha Kim

Agatha Kim is Head of Strategy, Content and BI at BETC/Havas, she leads a multidisciplinary team of 30 people.

She is part of the Havas Group for over 5 years, Agatha has been working with clients such as Peugeot, Citroën, Pão de Açúcar, Reckitt Benckiser, Pepsico, Hershey and Danone. Her professional evolution was together with the evolution of the digital market. Agatha worked in operations and projects with this focus during her time at w3haus and JWT.

Agatha is graduated in Advertising at Cásper Líbero College and she has postgraduate degree in socio-psychology at FESPSP. Recently she graduated at THNK Creative Leadership School in Amsterdam.

As a Marketing Professional, she worked at Avon and Diageo – where she led regional strategies and brand repositioning.

Argentina
Santiago Olivera
President & CEO VMLY&R Buenos Aires
ABOUT

Santiago Olivera

President & CEO VMLY&R Buenos Aires | Director (and ex-president) @ Argentine Advertising Association | Director @ Interact (Union of Interactive Agencies) | Director @ CONARP (Advertising Self-Regulation Council)

While studying advertising at the Foundation for Higher Studies in Commercial Sciences, Santiago joined Marcet & Asociados, a small local agency, as an Account Assistant.

From then on he evolved in the area of ​​Account and Strategic Planning, occupying all possible positions: Executive, Supervisor, Director, Group Director and Executive Director in different agencies: BBDO, Y&R, FCB and DDB. 

In this period of his career he was nominated twice for the Jerry Goldenberg Award for Best Account Professional. 

In 2009, he founded TBWA Buenos Aires, an agency of which he was a partner for 8 years. 

Since 2018 he is the CEO of VMLY&R Buenos Aires, the agency former known as Young & Rubicam.

His passion for the advertising activity led him to continue studying (he completed a Master in Institutional Communication at UCES), to get involved in the Argentine Advertising Council (where he was a vocal), in the Argentine Advertising Association (where he is Director and, between 2010 and 2012, the youngest President in the 85 years of history of the AAP), INTERACT, the Union of Interactive Agencies (he is Director) and in the Advertising Self-Regulation Council (he is a member of the Board of Directors).

Santiago is married, father of two and a huge fan of Boca Juniors, the greatest soccer club in the world!

Argentina
Walter Onorato
Partner & Chief Creative Officer Almacén
ABOUT

Walter Onorato

Since 2012, Walter Onorato is a partner and chief creative officer of Almacén Buenos Aires. Under his creative leadership, Almacén has incorporated clients such as Honda, Danone, Unilever, Mercado Libre and Unicef among others. In addition, it has been chosen as the most effective independent agency in Latin America in 2016, according to Effie Worldwide.

In 2013, Almacén obtained several lions at the Cannes Festival that allowed it to be the number one independent agency in Argentina.

In the last 5 years Almacén agency was awarded 3 times to the best independent agency of Argentina at the Jerry Goldenberg Awards.


Previously, Walter served as Regional Creative Director of Coca Cola Company and Procter & Gamble at Del Campo Nazca Saatchi and Saatchi.

He also worked at Dentsu, Foote, Cone & Belding, Publicis and Ratto/BBDO, which allowed him to work with Premium brands as Coca Cola, Unilever, Danone, P&G, Toyota, Renault, Volkswagen, Nike, Banco Itaú, Telecom Personal, Kraft Foods, Pepsi, 7UP, among others.


In the almost 20 years of his career he won more than 80 awards in which metal lions in Cannes stand out, the 2015 Grand Effie, Lápiz de Platino TV Commercial 2016, the Lápiz de Platino Media Innovation 2014, Outdoor Grand Prix in FIAP 2013, and different statuettes in Wave, Clio, Círculo de Creativos and Ojo de Iberoamérica.

Chile
Carolina Pinheiro
CEO Inbrax
ABOUT

Carolina Pinheiro

Carolina Pinheiro is founder and CEO of the advertising agency Inbrax in Chile. During her 8 years in management, the agency has positioned itself as one of the most creative independent at the Chilean market in various international rankings (WINA Festival, creative pool Top 25, bestadsontv, Crema Ranking by Adlatina, Lüerzer’s Archive, FICE), with multiple awards whether in Chile and abroad. In addition, she has led the entire process of digital transformation of the agency.

She is also a founding partner of BrI Consulting, a consulting firm specialized in guiding companies interested in investing or opening operations in either the Chilean or Brazilian market, covering the stages of general information about the country, pre-investment and market studies, development consulting of strategic business plans and opening of the company or start of the operation, in addition to the post-start management of the operation.

Throughout his almost 15 years of experience at the Chilean market, she has developed her career in companies such as Montt & Cía and Lagos Maclean Abogados, always leading the Brazil-Chile investment area, guiding and receiving multi-pipe companies regarding the necessary processes to do business with focus either in Chile or in Brazil. In Brazil he worked at Velten & Azevedo Advogados Associados.

A Brazilian lawyer, her specialization studies and degrees include Civil Law and Civil Procedure by the Getulio Vargas / Isan Foundation, Diploma in FTA USA - Chile, Master in International Law, both from the University of Chile, Master in Marketing Management and Master in Business Law (LLM), both by the Adolfo Ibañez University.

Carolina is currently a member of the Bar Association of Maranhão - BR OAB / MA 6.160, member of RedMAD (Women in Senior Management) and mentor in WoomUp!

Argentina
Marcelo Romeo
Marketing, Communications & Press Manager Newsan Grupo
ABOUT

Marcelo Romeo

Marketing, Communications & Press Manager of the Newsan Group, Argentina.

Communication and corporate marketing strategist with extensive experience in the technology, entertainment and retail sectors.

He led the “The All-In Promo” (“Super Promo Eliminatorias Noblex”), a campaign that had a successful impact on the region. This action was won with more than 45 national and international awards, among which 2 Golden Lions in Cannes (2018 and 2019 editions) and the Great Effie Latam 2018. His character of the Noblex Ceo (Noblex Manager) came to life on social networks , becoming a topic of conversation among all Argentines and becoming, in a very short time, a case of success.

Plans and implements marketing communications with an integral and disruptive vision, always with the focus on impact, results and impact. He is currently responsible, in Grupo Newsan, for the branding and positioning strategies of more than 15 brands.

In 2018 he received the “Marketer Latam Award” in Cartagena and in the same year he was recognized by Apertura Magazine and the newspaper El Cronista as the “CMO of Product” of Argentina. In 2017 he won the “Marketers Prize” of Argentina. He received the "Jerry Goldemberg" award as Best Advertising and Media Professional in 2014, 2016 and 2017.

He is an MBA graduated from the University of Belgrano. He was a graduate and graduate teacher at the University of Palermo. He is a founding member of "Marketers Society" and vice president of the Argentine Marketing Association.

Brazil
Luís Claudio Salvestroni
Creative Director Z+Havas
ABOUT

Luís Claudio Salvestroni

Luís Claudio Salvestroni, an advertising lover and art director by essence, has 20 years of experience and uncountable stories to tell.

Having worked at Caio Domingues, Giovanni, FCB, V&S and Agência3, he is the Creative Director of Z+ Havas, working with clients such as Emirates Airline, TIM Mobile Company, Michelin, L'Oreal and Globo International Pay TV Channel.

He has been awarded the most important international and national advertising awards, such as Cannes, London, Art Directors, New York Festival, Archive, El Ojo, Wave Festival, São Paulo Creative Club and Rio de Janeiro Creative Club. But he doesn’t think only about advertising, he is the creator of the animated series “Let’s Play Outside”, broadcasted by Nickelodeon Brazil, and “The Meaning Of...?”, awarded in 2016 with Grand Prix on MipJunior - The World’s Leading Kids Entertainment Industry Event. From 2013 to 2015, Salvestroni was the President of Rio de Janeiro Creative Club as well. In 2006, he was invited by this organization to create the 6th Rio de Janeiro Creative Annual. In 2008, he was nominated by the Brazilian Advertising Association as Art Director of the Year and, in 2014, Advertising Man of the Year by Colunistas Award.

He also loves photography, cinema and soccer.

Argentina
Florencia Sassone
Head of Outreach & Awareness Cabify
ABOUT

Florencia Sassone