New York, NY – December 15, 2024, New York Festivals® 2025 AME Greater China Awards is Open for Entries. For the second year, AME’s Greater China Awards will showcase and celebrate the innovative and effective work emerging from this dynamic region,
The AME Greater China Awards, led by New York Festivals AME Awards, celebrates the creative and strategic advertising and marketing campaigns shaping Mainland China, Hong Kong, Taiwan, and Macau. This competition spotlights the region's expanding influence and transformative impact on the global marketing landscape.
2025 proudly marks the 31st anniversary of AME’s dedication to honoring campaigns that deliver innovative solutions to complex marketing challenges. The AME Awards celebrate the power of strategic planning and creative execution to achieve extraordinary results and set new benchmarks for effectiveness.
"We are proud to continue the AME Greater China Awards into its second year, providing a competition that celebrates the exceptional creativity and innovation within China’s advertising and marketing landscape,” said Ellen Smyth, CEO, New York Festivals. “We eagerly anticipate honoring the next generation of groundbreaking ideas that will shape the future of our industry.”
All entries submitted to the AME Greater China Awards will undergo evaluation by a specially curated Grand Jury and Executive Jury. This esteemed jury, featuring award-winning industry leaders fluent in Chinese from Greater China. These esteemed jurors are known for their strategic acumen and innovation in driving creative excellence and measurable results. With a global perspective and deep insight into China’s unique creative landscape, AME’s Greater China jurors are poised to honor work that sets new standards in effectiveness.
"The AME Greater China Awards continue to serve as a vital platform, shining a spotlight on the remarkable achievements of industry professionals across Mainland China, Hong Kong, Taiwan, and Macau,” said Gayle Seminara Mandel, Executive Director, AME Awards. “This competition highlights AME's commitment to honoring excellence and innovation in advertising and marketing effectiveness, both regionally and globally. We are excited to celebrate the creative and transformative impact of this dynamic region once again.”
Submissions are open to any company operating within Greater China, provided the work was originally produced and aired in Chinese. Entrants are encouraged to present their work in their native language, English submissions are accepted in the International AME Awards.
The AME Grand Jury Greater China will feature innovative creatives and visionary strategists from leading Chinese agencies and brands. Judging begins with an evaluation conducted through New York Festivals' online platform to determine the shortlist.
The Executive Jury will convene for in-person judging sessions in Shanghai to thoughtfully determine the 2025 AME Greater China Award winners based on the shortlist selected by the Grand Jury judging session.
Upholding international standards set forth by the New York Festivals Awards since their inception in 1957, each entry and judging procedure will be meticulously evaluated.
AME Greater China Awards honorees will be presented with the iconic New York Festivals AME Gold, Silver, and Bronze Towers. The top scoring Gold campaign across all Greater China entries will receive the 2025 AME Greater China Grand Award (Best of Show) tribute to trailblazing work that is the ultimate of creative effectiveness proving that strategic planning and creative execution can produce extraordinary results.
Each year, the AME Awards reviews and refreshes its categories to align with the ever-evolving trends and innovations in the industry. Here’s what’s new for 2025.
In its ongoing commitment to celebrating excellence in marketing effectiveness, the 2025 AME Awards proudly unveils a dynamic slate of new categories across Best Use of Discipline, Best Use of Medium, Creativity for Positive Impact, and Products & Services. These additions are designed to spotlight innovation and purpose-driven creativity, reflecting emerging trends and evolving disciplines.
AME’s new categories honor campaigns that harness cutting-edge technology, inspire audience engagement, and champion sustainability. From advancing audio branding, interactive storytelling, and shoppable media to exploring the emotional resonance of ASMR in advertising, leveraging artificial intelligence, and fostering a circular economy, these innovations underscore AME’s dedication to recognizing work that achieves business goals while driving meaningful societal and environmental impact.
Each year, the AME Report analyzes the results of the AME Awards jury sessions, recognizing outstanding agencies and brands from around the globe. The 2025 AME Report highlights exceptional campaigns honored in this year’s competition, offering a global ranking of top-performing agencies and brands. AME Report, an annual two-tiered ranking report, will feature a special supplement dedicated to the top-scoring agencies and brands in Greater China. Explore the 2024 AME Report.
The 2025 AME Report, an annual two-tiered ranking report, will feature a special supplement dedicated to the top-scoring agencies and brands in Greater China.
The final deadline to enter the 2025 AME Greater China Awards competition is June 15, 2025, Competition details, rules and regulations, categories, and additional information can be found on the AME website: HERE. To learn more about the AME Greater China Awards visit: HERE.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a prestigious AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top-tier c-suite marketers, media planners, strategy directors, and creative/strategic leaders.
About New York Festivals: New York Festivals® Celebrating the World’s Best Work since 1957
Advertising Awards
AME Awards ®
AME Greater China Awards
NYF Health Awards ®
Radio Awards
TV & Film Awards
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.