New York, NY – August 5, 2025, New York Festivals® AME Greater China Awards has announced the 2025 award winners.
The AME Greater China Awards proudly celebrate standout campaigns from the region that exemplify creativity, innovation, and excellence in effectiveness. Trailblazing campaigns from across the Greater China rose to the top during judging by the 2025 AME Greater China Executive Jury, chaired by CHANG I-FEI, former CCO of JWT Taiwan.
The distinguished Executive Jury was composed of Greater China’s most acclaimed creative and strategic leaders, including C-suite executives, innovation drivers, and branding experts, who recognized work that set a new benchmark for effectiveness across the industry.
The 2025 AME Greater China Award winners were selected through a rigorous two-phase process that combined an in-depth online review with thoughtful, in-person deliberation during a live jury session in Shanghai. This meticulous approach ensured that only the most innovative and impactful campaigns were honored. Congratulations to all the winners for setting new standards in advertising and marketing effectiveness.
“All of us at New York Festivals are deeply grateful to the AME Greater China Executive Jury for their thoughtful evaluation and to the agencies and brands that submitted such impressive work. This year’s winning campaigns reflect the exceptional caliber of creativity and effectiveness shaping the region today.” Gayle Seminara Mandel, VP, Executive Director, New York Festivals AME Awards and AME Greater China Awards
AME Greater China competition saw an impressive array of creative and impactful entries, with the online Grand Jury meticulously shortlisting 26 exceptional campaigns. From these 18 impactful winners emerged showcasing innovation, creativity, and effectiveness from Greater China.
These campaigns achieved compelling market effectiveness either by leveraging precise consumer insights to unlock market potential, by defying conventions through innovative communication strategies, or by demonstrating exceptional resilience and execution excellence in complex market environments. Each of them vividly demonstrates the powerful fusion of innovative creativity and effectiveness inherent in Greater China's advertising and marketing initiatives.
The 2025 competition winners include: three Gold AME Towers, one Silver, and eight Bronze. The Executive Jury also awarded 6 Finalist Awards and 8 Shortlist.
2025 AME Greater China Awards Gold Winners
AME Gold Award
Campaign: Twin Sister of Olympic / 伊利鲁豫代言营销
Best Use of Medium (最佳媒介使用) - INFLUENCER MARKETING (影响者营销)
Brand: YILI / 伊利
Agency: TOPic
AME Gold Award
Campaign: Moss Flower Convention / 苔花公约
Creativity for Positive Impact (创造积极影响力)- SOCIAL EQUALITY - DIVERSITY, EQUITY & INCLUSION (社会平等-多元，公平与包容)
Agency: Shared Pulse / 蓝色共鸣
Brand: The Movie "Big World"/ 电影《小小的我》
AME Gold Award
Campaign: Moss Flower Convention / 苔花公约
Creativity for Positive Impact (创造积极影响力) - SOCIALLY CONSCIOUS CONTENT (社会意识内容)
Agency: Shared Pulse / 蓝色共鸣
Brand: The Movie "Big World"/ 电影《小小的我》
For 2025, TOPic & Loong earned the AME Silver Tower and two Bronze Towers for Unmuted Livestream Selling / 用手说话的带货主播 for client KUAISHOU / 快手. Karma was awarded two Bronze Towers for Mengniu: The Opening / 开幕 for client Mengniu / 蒙牛, while Fred & Farid Shanghai /FF佛海佛瑞上海 also took home two Bronze Towers for Guinness Tap Studio / 健力士街头片场 for GUINNESS UDV, AB INBEV / 健力士（百威中国. Additional Bronze AME Towers were awarded to Mountains / 群玉山 for “A Win for the Ordinary” for their client Semir / 森马, and to Heaven&Hell for TaoTao’s Story / 淘淘的竹迹 for Taobao / 淘宝.
In addition to the top awards, six outstanding campaigns earned Finalist Awards, while eight entries maintained their Shortlist status.
Congratulations to the agencies recognized for their outstanding work. Explore all the winning entries, visit the 2025 AME Greater China Awards Winners' Gallery.
Established in 2024, the AME Greater China Awards mission is to showcase and celebrate the innovative and effective work emerging from China reinforcing New York Festivals AME Award’s commitment to celebrating excellence and innovation in advertising and marketing effectiveness worldwide.
The results of all AME Awards jury sessions will be summarized in the 2025 AME Report, an annual global ranking recognizing top-performing agencies and brands. View the 2024 AME Report.
To learn more about the AME Greater China Awards visit: HERE. View the 2025 AME Greater China Awards winners.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a prestigious AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top-tier c-suite marketers, media planners, strategy directors, and creative/strategic leaders.
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