New York, NY – April 15, 2025: New York Festivals® AME Awards®, now in its 31st year of honoring advertising and marketing effectiveness, proudly announces the 2025 AME Greater China Awards Executive Jury. This world-class panel of strategic leaders will evaluate the year’s most innovative and results-driven campaigns.
The 2025 AME Greater China Executive Jury of trailblazing agency and brand leaders renowned for their award-winning marketing strategies, will evaluate this year’s entries. Celebrated for their ability to recognize creative solutions that drive results, spark action, and overcome real-world marketing challenges, this elite panel continues to raise the standard for effectiveness.
Curated from top-tier agencies and innovative independent creative studios from across Greater China, these expert strategists will judge entries in two phases. First, the 2025 AME Greater China Grand Jury will review all submissions to determine the shortlist. Then, in a live Executive Jury session, winners will be chosen through thoughtful discussion and in-depth analysis.
2025 AME Greater China Awards Executive Jury
- Bohong Deng, Founder & Director, Dans Digital
- Shawn Feng, Vice President, GIMC Marketing Research Institute
- Jenny Gao, Senior Vice President, Strategy Ogilvy Shanghai
- Feng Huang, Partner, Fred & Farid
- Chang I-Fei, Creative Chairman, IF Creative
- Hu Kai, General Manager, Zhonghao
- Kit Koh, Groupe Executive Creative Director, Leo Shanghai
- Eric Lee, Chief Executive Officer, Anomaly Shanghai
- 3 Water Li, Founder, W Group
- Danny Li, Founder, Heaven & Hell
- Pierre Loo, ECD Greater China, McCann Health
- Jacky Lung, Chief Creative Officer, TOPic & Loong
- Fan Ng, Chief Creative Officer, BlueMedia
- Bohan Qiu, Executive Creative Director, Dentsu Creative
- Tammy Sheu, Founder & CEO, Banana Balloon
- Kat Tan, Creative Director, Shanghai Disneyland
- Sun Tao, Founder & Chief Creative Officer, WAYHUA
- Christine Wang, Managing Director/Accenture SONG, Greater China President Accenture
- Huang Wei, Founder, Cognitive Cone Strategic Consulting
- Kelly Woh, Co-Founder & CCO, LeanIn Studio
- Leslie Yao, Co-Founder and CEO, Mountains
- Beck You, Greater China CEO, BBDO
- You Si, General Manager, Commercial Marketing, Xiaohongshu
- Kama Zhang, Founder/CCO, KARMA
“I am thrilled to welcome these brilliant executives, who bring a future-forward approach to marketing innovation, to this year’s AME Greater China Executive Jury,” said Gayle Seminara Mandel, VP, Executive Director, AME Awards & AME Greater China Awards. “With twice as many esteemed leaders joining the panel, their collective expertise and commitment to effectiveness will elevate the judging process. Their dedication to recognizing breakthrough strategies that deliver real results ensures the most impactful work of 2025 will be honored.”
View the 2025 AME Greater China Executive Jury.
The live sessions of the AME Greater China Awards Executive Jury will commence in July in Shanghai, China.
Each year the results of the AME Awards Jury sessions are parsed in the AME Report, an annual ranking report that honors outstanding agencies and brands from over 30 countries. View the 2024 AME Report.
The 2025 AME Report, an annual two-tiered ranking report, will feature a special supplement dedicated to the top-scoring agencies and brands in awarded in Greater China.
The first deadline to enter the AME Greater China Awards is April 30, 2025. The final deadline is May 30, and the competition officially closes for entries on June 15. Competition details, rules and regulations, categories, and additional information are available on the AME website: HERE.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn the prestigious AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top-tier c-suite marketers, media planners, strategy directors, and creative/strategic leaders.
About New York Festivals:
New York Festivals® Celebrating the World’s Best Work since 1957
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Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.
Contact New York Festivals: Gayle.Mandel@NewYorkFestivals.com
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