Welcome to AME's exclusive Grand Jury interview series created to showcase our esteemed jury of strategic leaders. Within the 2024 AME Grand Jury, you'll find some of the world’s foremost creative and strategic minds in advertising, marketing communications, and brand building, representing agencies across the globe. Globally recognized for their award-winning campaigns and dedication to pioneering effective work, their ability to consistently deliver distinctive and effective results for global brands ensures that the entries they evaluate receive meticulous attention with an international perspective, aligned with industry standards and trends.
2024 AME Grand Jury memberJacopo “Apo” Bordin is the Head of Strategy of TWENTY8 Studios, an independent content creator studio based in Milan. He joined TWENTY8 Studios in 2022 after spending most of his career abroad. Born in Italy but raised in Switzerland, Jacopo started his career in San Francisco, moving then to Amsterdam, New York, and Milan. Jacopo brings years of experience to the 2024 jury panel and his roster of top tier clients span across categories and includes, among others, Netflix, AB InBev, Amazon Game Studios, Adidas, McDonald’s, and Daimler Mercedes-Benz. His focus is on developing practical strategies designed to identify and reach his clients objectives.This approach has led him to be selected as a jury member for various effectiveness awards such as the Effie Europe Awards, the New York Festivals AME Awards and the Cannes Future Lions.
In the interview below Jacopo weighs in on why effectiveness competitions are important and what he'll be looking for when awarding stand out effective work.
AME Awards: Why are effectiveness competitions like the AME Awards important?
Jacopo “Apo” Bordin: Let's say that the CMOs have seen brighter days, especially within the C-suite of their own companies. As agencies, we feel this pressure directly: less budget, less courage, fewer relationships. In this scenario, effectiveness awards like the AME Awards become ever so important to strengthen the CMO role and recognize effective partnerships between clients and agencies.
AME Awards: As a creative strategist, what stand-out attributes do you recognize in award-winning creative effective advertising?
Jacopo “Apo” Bordin: Three key attributes which reflect our method at TWENTY8 Studios. We call it QPM™: Question what is. Provoke what could be. Make it magical. I’ll be looking for work that questions conventional wisdom to provoke unconventional perspectives. All of this to get to magical work. Work that is not only effective, but that is also interesting, that makes us feel something.