Welcome to AME's exclusive Grand Jury interview series created to showcase our esteemed jury of strategic leaders. Within the 2024 AME Grand Jury, you'll find some of the world’s foremost creative and strategic minds in advertising, marketing communications, and brand building, representing agencies across the globe. Globally recognized for their award-winning campaigns and dedication to pioneering effective work, their ability to consistently deliver distinctive and effective results for global brands ensures that the entries they evaluate receive meticulous attention with an international perspective, aligned with industry standards and trends.
2024 AME Grand Jury member Nicolas Piris serves as the Global Head of Client Marketing at Bloomberg Media. For over 6 years, his global teams have focused on fast collaboration with cross-discipline teams to create inventive and breakthrough multi-platform media activation programs for Fortune 500 clients across categories. Fueled by a restless commercial imagination and creativity, he has helped the world's leading brands develop effective activations and audience engagement programs around key themes clients turn to Bloomberg Media for - such as Climate Change & Sustainability, AI,The Future of Cities, Geopolitics, Digital Transformation, and more.
In the interview below Nicolas shares his thoughts on how has media marketing changed the way brands engage with consumers, what stand-out attributes he recognizes in award-winning creative effective advertising, and why effectiveness competitions are important.
AME Awards: Why are effectiveness competitions like the AME Awards important?
Nicolas Piris: Effectiveness is not only important, it is the reason for doing what we do. Business effectiveness is our goal, commercial creativity is our strategy.
AME Awards: As a creative strategist, what stand-out attributes do you recognize in award-winning creative effective advertising?
Nicolas Piris: Original commercial creativity, unexpected ways of looking at a problem that open an opportunity and make the advertising solution even stronger. Commercial originality and a smart media orchestration to bring it to life.
AME Awards: With an increasing emphasis on corporate social responsibility, how do brands effectively communicate their values and societal contributions in their marketing strategies?
Nicolas Piris: Advertising on Bloomberg 😊
AME Awards: How has media marketing changed the way brands engage with consumers? Are there standout brands who are excelling at skillfully reaching consumers in their own personal lane of interest?
Nicolas Piris: Brands now understand better and are more comfortable with a much more atomized media landscape and decentralized consumer engagement model. Many brands are successfully and simultaneously working on multiple media programs against several different audiences and doing so in an orchestrated and strategic way where one program doesn’t detract from another, and while being different, they may build on each other or make each other more effective.