New Categories include Health & Wellness, Pharma, Digital Devices,
and Socially Conscious Content
Since 1994, AME has honored innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.
“We’re excited by the possibilities that come with this year’s competition. 2021 brings new categories to the robust category mix, a world-class jury of dedicated creative & strategic executives, additions to the Advisory Council, and expanded coverage on Effective Perspective blog,” said Gayle Seminara Mandel, Executive Director, AME Awards.
Each year, AME evaluates and updates the competition categories to mirror the evolving industry landscape. For 2021 the competition rolls out multiple new categories in three category groups.
In Products & Services group, AME added Health & Wellness to honor campaigns promoting non-prescription products and services, wellness and personal care, health education and/or awareness. Pharma will showcase campaigns for medical products or services, or to shape understanding of conditions or treatments that are targeted at healthcare professionals, practitioners, or patients.
The Creativity for Positive Impact category group adds Socially Conscious Content to honor communication that shines a spotlight on all aspects of social change and/or awareness of equity, access, participation, and rights within a society on a regional or global level.
“In light of this disruptive pandemic year, AME wanted to address the explosion of virtual events within the industry by adding three additional categories in the Best Use of Medium category group to reflect this work,” said Seminara Mandel.
New Best Use of Medium categories include Professional Conferences or Congresses to honor immersive experiences and virtual events that drive engagement and response from a professional audience. Also added to the powerhouse category mix: Technical Professional Materials/Communications will salute targeted communications designed for the professional audience and Digital Devices will showcase consumer or professional awareness or behavior change that exists on or is activated by digital devices.
AME’s award-winning Grand Jury is recruited from 5 global regions (Asia Pacific, Europe, Latin America Middle East & Africa and North America). These strategic innovators will thoughtfully review all entries with global knowledge and perspective from the industry with attention to cultural and economic relevance within their region. Jury selection has now begun for the 2021 Grand Jury.
The results of the 2020 Grand Jury sessions are parsed in the annual AME Report, an industry report that honors and provides rankings for agencies and brands.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.