The AME Awards, honoring the world’s best advertising & marketing effectiveness, recruits its powerhouse jury from around the globe. The AME Awards honors not just campaigns that are creative, but campaigns that hit the bullseye for brands, triumphing in both creativity and effectiveness and AME’s Grand Jury are the genius minds associated with many of AME’s award-winning entries.
2020 AME Grand Jury member Greet Jans is Creative Director, Experience Design for Publicis Sapient. She has been designing digital experiences since 2005. She is passionate about what, how and why people do things - and how to make these experiences better at every touch-point, from web to new technologies like text & voice control, for clients including Barclays, British Airways, EE, Harley-Davidson, McLaren, M&S, Save the Children, Sky, TUI, Unilever,... Greet believes that the key is to keep things simple, which is actually a lot harder than making it complex! Her approach is to keep improving what is done in service of her clients, by continually learning what works and changing what doesn’t.
AME Awards: Why are effectiveness competitions like the AME Awards important?
Greet Jans: It gives us a good indication of the trends and evolution over time, shows how something measures towards other works (both nationally and internationally) and generally inspires me as things that are effective have more impact.
AME Awards: What is your favorite most effective ad and why does it hit the bullseye for the brand?
Greet Jans: The 40 statures on the building to make awareness for suicide – got awarded by D&AD this year (rightfully) – it gave me goosebumps. Doing something with a real problem and the solution could not be ignored. Super strong and on point.
AME Awards: What cultural and/or social changes do you think will influence this year’s work?
Greet Jans: Environment, politics (greta, Brexit, …), finding work that has a purpose, not just pretty things.
AME Awards: What do you do keep your creative and strategic juices flowing?
Greet Jans: Exhibitions, mentor students, do things outside of our field, affiliate with d&ad, …