New York, NY – May 8, 2025: New York Festivals® AME Awards®, now in its 31st year of celebrating advertising and marketing effectiveness has announced the esteemed AME Greater China Awards Grand Jury.
The 2025 Grand Jury is populated with some of Greater China’s most accomplished strategic leaders and boundary-pushing creatives. Representing top-tier agencies, innovative brands, and dynamic independent studios, these professionals are recognized globally for their award-winning work and commitment to effectiveness.
Tasked with judging entries across AME’s powerhouse category roster, the Grand Jury will review all campaigns online with meticulous care to determine the 2025 AME Greater China shortlist. Their insights are paramount to the next phase of judging, led by the AME Greater China Executive Jury, who will engage in collaborative discussion and in-depth analysis to determine this year’s trophy winners.
2025 AME Greater China Awards Grand Jury
- Raphael Ang, Head of Copy (Chinese Division), Naga DDB Tribal
- Jackie Bai, Founder, STORY
- Chengjie Bao, Partner & Chief Creative Officer, BLUE UNIVERSE
- Xiaoguang Cai, Executive Creative Director, 180 Creative Group
- Allen Chen, Founder & CEO, Zero2Digital
- Lawry Chen, Senior Strategy Director, Havas Creative China
- Peggy Chen, Managing Director, MX DIGI
- Flemming Fan, Founder & Chief Strategy Officer, YOYA
- Jeremy Guo, Co-founder & Creative Partner, MATCH
- Yuh-Pey Hsu, Strategy Director, Ogilvy & Mather Taiwan
- Rick Hu, Managing Director, Mesh+
- Kevin Huang, Executive Creative Director, United Advertising
- Lili Jiang, Executive Creative Director, Cheil Hong Kong
- Sunny Lai, Partner (APAC Creative), RELOAD
- Shih-Yen Lee, Chief Creative Officer, BBDO Taiwan
- Leon Liu, Co-founder/Creative Partner, Blank
- Donghai Liu, Founder & Chief Creative Officer, Respect Beijing
- Chiwei Pan, Chief Operating Officer, Dentsu Taiwan
- Henry Shen, Chief Strategy Officer Greater China. McCann Health
- Gordon Shu, Creative Partner, WE Red Bridge
- Sandy Sun, Founder, Moowu
- ET, Chief Executive Officer, E-Link Creative
- Peng Wang, Senior Creative Expert, Xiaomi Group
- Kaiming Wong, Creative Consultant, Nuts Digital Group
- Edward Yan, Head of Branding, New BlueDigital Marketing Group
- Chao Zhang, Co-Founder, GMKOK Beijing
- Darren Zhang, Chief Executive Officer, BJ Tian Yu Kong
- Randal Zhao, Chief Executive Officer, Fanren Advertising
“We are honored to have this exceptional group of industry leaders join the 2025 AME Greater China Grand Jury,” said Gayle Seminara Mandel, VP, Executive Director, AME Awards & AME Greater China Awards. “Their expertise across strategy, branding, and creative excellence ensures that each entry is evaluated with integrity and insight. Their contributions are key to setting the standard for effectiveness across the region.”
View the 2025 AME Greater China Grand Jury.
The AME Greater China Executive Jury will convene in July in Shanghai for in-person deliberations to determine the trophy-winning campaigns.
Each year, the AME Awards results are analyzed in the AME Report, an international two-tiered ranking report honoring outstanding agencies and brands across more than 30 countries. The 2025 AME Report will feature a dedicated supplement highlighting the top-performing agencies and brands from Greater China. View the 2024 AME Report.
The final deadline is May 30, and the competition officially closes to entries on June 15. Competition details, rules and regulations, categories, and additional information are available on the AME website: HERE.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn the prestigious AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top-tier c-suite marketers, media planners, strategy directors, and creative/strategic leaders.
About New York Festivals:
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Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.