2025 WINNERS

Purpose Driven
UNITED KINGDOM
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
  • Ogilvy UK, London
  • Dove
  • GRAND
Creativity for Positive Impact
Purpose Driven
UNITED KINGDOM
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
  • Ogilvy UK, London
  • Dove
  • REGIONAL CAMPAIGN OF THE YEAR: EUROPE
Creativity for Positive Impact
Multicultural Marketing
Napkins of Rights
  • VML
  • Florida Immigrant Coalition (FLIC)
  • REGIONAL CAMPAIGN OF THE YEAR: USA
Best Use of Discipline
Social Equality - Diversity, Equity & Inclusion
ARGENTINA
Absurd Promises
  • VML Argentina
  • ASDRA
  • REGIONAL CAMPAIGN OF THE YEAR: LATIN AMERICA
Creativity for Positive Impact
Purpose Driven
UNITED KINGDOM
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
  • Ogilvy UK, London
  • Dove
  • AME WE CHAMPION OF THE YEAR
Creativity for Positive Impact
Purpose Driven
UNITED KINGDOM
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
  • Ogilvy UK, London
  • Dove
  • GOLD
Creativity for Positive Impact
Beauty Products & Services
UNITED KINGDOM
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
  • Ogilvy UK, London
  • Dove
  • GOLD
Products & Services
Purpose-Driven Marketing (NEW)
UNITED KINGDOM
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
  • Ogilvy UK, London
  • Dove
  • GOLD
Best Use of Discipline
SOCIAL EQUALITY - DIVERSITY, EQUITY & INCLUSION (社会平等-多元,公平与包容)
CHINA
Moss Flower Convention/苔花公约
  • Shared Pulse
  • The Movie "Big World"/电影《小小的我》
  • GOLD
AME Greater China Awards: Creativity for Positive Impact (创造积极影响力)
SOCIALLY CONSCIOUS CONTENT (社会意识内容)
CHINA
Moss Flower Convention/苔花公约
  • Shared Pulse
  • The Movie "Big World"/电影《小小的我》
  • GOLD
AME Greater China Awards: Creativity for Positive Impact (创造积极影响力)
INFLUENCER MARKETING (影响者营销)
CHINA
Twin Sister of Olympic/伊利鲁豫代言营销
  • TOPic
  • YILI/伊利
  • GOLD
AME Greater China Awards: Best Use of Medium (最佳媒介使用)
Artificial Intelligence (NEW)
UNITED KINGDOM
Daisy vs Scammers
  • VCCP
  • Virgin Media O2
  • GOLD
Best Use of Discipline
LOW BUDGET (<$100,000 USD)
Napkins of Rights
  • VML
  • Florida Immigrant Coalition (FLIC)
  • GOLD
Best Use of Discipline
Multicultural Marketing
Napkins of Rights
  • VML
  • Florida Immigrant Coalition (FLIC)
  • GOLD
Best Use of Discipline
Socially Conscious Content
Napkins of Rights
  • VML
  • Florida Immigrant Coalition (FLIC)
  • GOLD
Creativity for Positive Impact
Social Equality - Diversity, Equity & Inclusion
ARGENTINA
Absurd Promises
  • VML Argentina
  • ASDRA
  • GOLD
Creativity for Positive Impact
Purpose Driven
BELGIUM
Finding Juliette
  • VML Belgium
  • Child Focus
  • GOLD
Creativity for Positive Impact
Food
SPAIN
Ridiculously Good
  • VML Spain
  • Kraft Heinz UK
  • GOLD
Products & Services
Promotion of Health & Human Services
UNITED KINGDOM
Waiting to Live
  • VML UK
  • NHS Blood & Transplant
  • GOLD
Creativity for Positive Impact
RETAIL STORES & E-COMMERCE (零售商品和电子商务)
CHINA
Unmuted Livestream Selling/用手说话的带货主播
  • TOPic & Loong
  • KUAISHOU/快手
  • SILVER
AME Greater China Awards: Products & Services (产品与服务)
Household Products & Services
Dupe Detector
  • VML
  • Glade
  • SILVER
Products & Services
Audio Branding in Advertising (NEW)
Name This OREO
  • VML
  • Mondelez International
  • SILVER
Best Use of Discipline
Community Building
Napkins of Rights
  • VML
  • Florida Immigrant Coalition (FLIC)
  • SILVER
Creativity for Positive Impact
Promotions
OREO Calls
  • VML
  • Mondelez International
  • SILVER
Best Use of Discipline
Creative Use of Technology
OREO Calls
  • VML
  • Mondelez International
  • SILVER
Best Use of Discipline
Activation & Engagement
OREO Calls
  • VML
  • Mondelez International
  • SILVER
Best Use of Medium
Promotions
Preserved Promos
  • VML
  • SC Johnson
  • SILVER
Best Use of Discipline
Activation & Engagement
Sour Translator
  • VML
  • Mondelez International
  • SILVER
Best Use of Medium
Media Partnerships
CANADA
Sans Émission
  • VML Canada
  • Volkswagen Canada
  • SILVER
Best Use of Discipline
Activation & Engagement
MOROCCO
Test my Dacia
  • Vml Casablanca
  • Dacia
  • SILVER
Best Use of Medium
Promotion of Health & Human Services
INDONESIA
Tongue Spoon
  • VML Indonesia
  • CERELAC
  • SILVER
Creativity for Positive Impact
Purpose Driven
HONG KONG
McDiploma
  • DDB Group Hong Kong
  • McDonald's Hong Kong
  • BRONZE
Creativity for Positive Impact
EXPERIENTIAL MARKETING
HONG KONG
Unbroken
  • DDB Group Hong Kong
  • Hagar International
  • BRONZE
Best Use of Medium
EXPERIENTIAL MARKETING (体验式营销)
CHINA
Guinness Tap Studio/健力士街头片场
  • FRED & FARID Shanghai / DAVID
  • GUINNESS UDV, AB INBEV / 健力士(百威中国)
  • BRONZE
AME Greater China Awards: Best Use of Medium (最佳媒介使用)
EVENTS (活动)
CHINA
Guinness Tap Studio/健力士街头片场
  • FRED & FARID Shanghai / DAVID
  • GUINNESS UDV, AB INBEV / 健力士(百威中国)
  • BRONZE
AME Greater China Awards: Best Use of Medium (最佳媒介使用)
DESIGN (设计)
CHINA
TaoTao’s Story/淘淘的竹迹
  • Heaven&Hell
  • Taobao/淘宝
  • BRONZE
AME Greater China Awards: Best Use of Discipline (最佳专业应用)
BRANDED CONTENT/ENTERTAINMENT (品牌内容/娱乐)
CHINA
Mengniu: The Opening/开幕
  • KARMA
  • Mengniu/蒙牛
  • BRONZE
AME Greater China Awards: Best Use of Discipline (最佳专业应用)
Audio Branding in Advertising (广告中的音频品牌)
CHINA
Mengniu: The Opening/开幕
  • KARMA
  • Mengniu/蒙牛
  • BRONZE
AME Greater China Awards: Best Use of Discipline (最佳专业应用)
FASHION (时尚)
CHINA
A Win for the Ordinary/森马X徐志胜 高洁净1000+羽绒战役
  • Mountains
  • Semir/森马
  • BRONZE
AME Greater China Awards: Products & Services (产品与服务)
CREATIVE USE OF TECHNOLOGY (创造性地使用技术)
CHINA
Unmuted Livestream Selling/用手说话的带货主播
  • TOPic & Loong
  • KUAISHOU/快手
  • BRONZE
AME Greater China Awards: Best Use of Discipline (最佳专业应用)
TECH FOR SOCIAL GOOD (科技造福社会)
CHINA
Unmuted Livestream Selling/用手说话的带货主播
  • TOPic & Loong
  • KUAISHOU/快手
  • BRONZE
AME Greater China Awards: Creativity for Positive Impact (创造积极影响力)
GAMIFICATION
Name This OREO
  • VML
  • Mondelez International
  • BRONZE
Best Use of Medium
Travel & Tourism
Playcation
  • VML
  • Tennessee Dept of Tourist Development
  • BRONZE
Products & Services
Direct & Collateral
Playcation
  • VML
  • Tennessee Dept of Tourist Development
  • BRONZE
Best Use of Discipline
Media Partnerships
Preserved Promos
  • VML
  • SC Johnson
  • BRONZE
Best Use of Discipline
Digital
Sour Translator
  • VML
  • Mondelez International
  • BRONZE
Best Use of Discipline
Social Equality - Diversity, Equity & Inclusion
CANADA
Pride Unravelled
  • VML Canada
  • Egale Canada
  • BRONZE
Creativity for Positive Impact
Activation & Engagement
CANADA
Wäsche of the Wild
  • Zulu Alpha Kilo
  • Destination BC
  • BRONZE
Best Use of Medium
Creative Use of Technology
CANADA
Art Rate Monitor
  • Zulu Alpha Kilo
  • Art Gallery of Ontario (AGO)
  • BRONZE
Best Use of Discipline
Restaurants
CANADA
Bipartisan Wings
  • Zulu Alpha Kilo
  • Pizza Pizza
  • BRONZE
Products & Services
Promotions
CANADA
Reverse Tariff
  • Zulu Alpha Kilo
  • Pizza Pizza
  • BRONZE
Best Use of Discipline
Social Media & Social Video
HONG KONG
McDonald's Coffee Retirement
  • DDB Group Hong Kong
  • McDonald's Hong Kong
  • FINALIST
Best Use of Medium
Socially Conscious Content
No More Hippocrites
  • Eversana Intouch
  • Wisp
  • FINALIST
Creativity for Positive Impact
OUTDOOR/OUT-OF-HOME/DIGITAL OOH (室外/户外/数字户外)
CHINA
Guinness Tap Studio/健力士街头片场
  • FRED & FARID Shanghai / DAVID
  • GUINNESS UDV, AB INBEV / 健力士(百威中国)
  • FINALIST
AME Greater China Awards: Best Use of Medium (最佳媒介使用)
Social Media & Social Video
“Feel Planty Good” with Carter Vail
  • Havas New York
  • Silk
  • FINALIST
Best Use of Medium
Travel & Tourism
Stay Close During the Holidays
  • Havas New York
  • Wyndham Hotels & Resorts
  • FINALIST
Products & Services
Audio Branding in Advertising (广告中的音频品牌)
CHINA
TaoTao’s Story/淘淘的竹迹
  • Heaven&Hell
  • Taobao/淘宝
  • FINALIST
AME Greater China Awards: Best Use of Discipline (最佳专业应用)
INTEGRATED (MULTIPLE MEDIUMS) (整合 - 多种媒介)
CHINA
MengNiu x NE ZHA 2 : Share Strength, Gift Mengniu/2025年蒙牛×哪吒
  • Shanghai Zhonghao Culture Communication Co., Ltd.
  • MengNiu/蒙牛
  • FINALIST
AME Greater China Awards: Best Use of Discipline (最佳专业应用)
BRANDED CONTENT / ENTERTAINMENT (品牌内容/娱乐)
CHINA
MengNiu x NE ZHA 2 : Share Strength, Gift Mengniu/2025年蒙牛×哪吒
  • Shanghai Zhonghao Culture Communication Co., Ltd.
  • Mengniu/蒙牛
  • FINALIST
AME Greater China Awards: Best Use of Medium (最佳媒介使用)
AUGMENTED REALITY/VIRTUAL REALITY/MIXED REALITY (增强现实/虚拟现实/混合现实)
CHINA
Wine from the Bad Vintage/坏年份的红酒
  • TOPic & Loong
  • Kuaishou E-commerce/快手电商
  • FINALIST
AME Greater China Awards: Best Use of Discipline (最佳专业应用)
PURPOSE DRIVEN (目标驱动)
CHINA
Wine from the Bad Vintage/坏年份的红酒
  • TOPic & Loong
  • Kuaishou E-commerce/快手电商
  • FINALIST
AME Greater China Awards: Creativity for Positive Impact (创造积极影响力)
Print
Playcation
  • VML
  • Tennessee Dept of Tourist Development
  • FINALIST
Best Use of Medium
Collateral
Playcation
  • VML
  • Tennessee Dept of Tourist Development
  • FINALIST
Best Use of Medium
Digital
Preserved Promos
  • VML
  • SC Johnson
  • FINALIST
Best Use of Discipline
Avant Garde / Innovative
Sour Translator
  • VML
  • Mondelez International
  • FINALIST
Best Use of Discipline
Automotive
MOROCCO
Test my Dacia
  • Vml Casablanca
  • Dacia
  • FINALIST
Products & Services
Influencer Marketing
INDONESIA
If My Skin Can, Yours Can
  • VML Indonesia
  • Vaseline
  • FINALIST
Best Use of Medium
Youth Marketing
ROMANIA
Safe to Play Hub
  • VML Romania
  • Durex
  • FINALIST
Products & Services
Audio/Radio
CANADA
Sound of a Hug
  • Zulu Alpha Kilo
  • Huggies Canada
  • FINALIST
Best Use of Medium