2020 WINNERS

Personal Care
 UNITED KINGDOM
Viva La Vulva
  • AMVBBDO
  • Libresse
  • BEST OF SHOW
PRODUCTS & SERVICES
Promotion of Peace / Human rights
 USA
Backpack Graveyard
  • UNICEF
  • UNICEF
  • REGIONAL PLATINUM – NORTH AMERICA
Creativity for Positive Impact
Promotion of Health & Human Services
 UNITED ARAB EMIRATES
Blood Unity
  • FP7 McCann Dubai
  • Donner Sang Compter
  • REGIONAL PLATINUM – MIDDLE EAST & AFRICA
Creativity for Positive Impact
Activation & Engagement
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • REGIONAL PLATINUM – ASIA PACIFIC
Best Use of Medium
Personal Care
 UNITED KINGDOM
Viva La Vulva
  • AMVBBDO
  • Libresse
  • REGIONAL PLATINUM – EUROPE
PRODUCTS & SERVICES
Sponsorship
 UNITED KINGDOM
Guinness Clear. Why Guinness dared to tell everyone to drink water.
  • AMVBBDO
  • Guinness
  • GOLD
Best Use of Discipline
Beverages
 UNITED KINGDOM
Guinness Clear. Why Guinness dared to tell everyone to drink water.
  • AMVBBDO
  • Guinness
  • GOLD
PRODUCTS & SERVICES
Personal Care
 UNITED KINGDOM
Viva La Vulva
  • AMVBBDO
  • Libresse
  • GOLD
PRODUCTS & SERVICES
TV & CINEMA
 UNITED KINGDOM
Viva La Vulva
  • AMVBBDO
  • Libresse
  • GOLD
Best Use of Medium
Promotion of Health & Human Services
 UNITED ARAB EMIRATES
Blood Unity
  • FP7 McCann Dubai
  • Donner Sang Compter
  • GOLD
Creativity for Positive Impact
Promotions
 UNITED ARAB EMIRATES
The Astronomical Sale
  • FP7 McCann Dubai
  • Mastercard
  • GOLD
Best Use of Discipline
Purpose Driven (New)
 UNITED ARAB EMIRATES
The Ramadan campaign that didn't launch in Ramadan
  • FP7 McCann Dubai and FP7 Riyadh
  • Jawwy
  • GOLD
Creativity for Positive Impact
Promotion of Health & Human Services
 CHINA
Breath of life
  • McCann Health China
  • GlaxoSmithKline
  • GOLD
Creativity for Positive Impact
Public Relations
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • GOLD
Best Use of Discipline
Promotion of Peace / Human rights
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • GOLD
Creativity for Positive Impact
Activation & Engagement
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • GOLD
Best Use of Medium
Experiential Marketing
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • GOLD
Best Use of Medium
Promotion of Health & Human Services
 UNITED KINGDOM
The Sending Machine
  • Publicis Sapient
  • First Love Foundation
  • GOLD
Creativity for Positive Impact
Beauty Products & Services
 USA
Project #ShowUs
  • Razorfish
  • Dove
  • GOLD
PRODUCTS & SERVICES
Collaboration / Partnerships
 USA
Project #ShowUs
  • Razorfish
  • Dove
  • GOLD
Creativity for Positive Impact
Promotion of Peace / Human rights
 GERMANY
LIFEBOAT - The Experiment
  • SERVICEPLAN GERMANY
  • Sea-Watch
  • GOLD
Creativity for Positive Impact
Branded Content/Entertainment
 USA
Do What You Can't Jimmy Fallon
  • Starcom
  • Samsung Galaxy S10
  • GOLD
Best Use of Discipline
Branded Content / Entertainment
 USA
Do What You Can't Jimmy Fallon
  • Starcom
  • Samsung Galaxy S10
  • GOLD
Best Use of Medium
Events
 USA
Lexus UX: “Sole of the UX”
  • Team One
  • Lexus
  • GOLD
Best Use of Medium
Promotion of Peace / Human rights
 USA
Backpack Graveyard
  • UNICEF
  • UNICEF
  • GOLD
Creativity for Positive Impact
Activation & Engagement
 USA
The Runaway Pub
  • VML
  • New Balance
  • GOLD
Best Use of Medium
Creative Use of Technology
 USA
Laugh Tracker
  • VML - Kansas City, MO
  • Tennessee Tourism
  • GOLD
Best Use of Discipline
SOCIAL MEDIA & SOCIAL VIDEO
 AUSTRALIA
McPickle: our most successful social moment, without spending a cent
  • VML Sydney
  • McDonald's
  • GOLD
Best Use of Medium
Collaboration / Partnerships
 CANADA
#PauseToRemember
  • Zulu Alpha Kilo
  • HomeEquity Bank
  • GOLD
Creativity for Positive Impact
SOCIAL MEDIA & SOCIAL VIDEO
 CANADA
#UnravelHate
  • Zulu Alpha Kilo
  • Peace Collective
  • GOLD
Best Use of Medium
Digital/Mobile
 CANADA
Big in Japan
  • Zulu Alpha Kilo
  • SingleCut Beersmiths
  • GOLD
Best Use of Discipline
Outdoor / Out-of-Home
 CANADA
Mix 'N' Match
  • Zulu Alpha Kilo
  • KitchenAid Small Appliances
  • GOLD
Best Use of Medium
Purpose Driven (New)
 TAIWAN
The Force of Love
  • ADK Taiwan
  • 7-ELEVEN Taiwan CSR
  • SILVER
Creativity for Positive Impact
Media Planning
 AUSTRALIA
Building a big brand from Little Adventures
  • AFFINITY
  • Tourism Central Coast
  • SILVER
Best Use of Discipline
Branding
 AUSTRALIA
Building a big brand from Little Adventures
  • AFFINITY
  • Tourism Central Coast
  • SILVER
Best Use of Discipline
Travel & Tourism
 AUSTRALIA
Building a big brand from Little Adventures
  • AFFINITY
  • Tourism Central Coast
  • SILVER
PRODUCTS & SERVICES
Integrated (multiple mediums)
 AUSTRALIA
Building a big brand from Little Adventures
  • AFFINITY
  • Tourism Central Coast
  • SILVER
Best Use of Discipline
Collaboration / Partnerships
 USA
Moguls in the Making
  • Ally Financial
  • Ally
  • SILVER
Creativity for Positive Impact
SOCIAL MEDIA & SOCIAL VIDEO
 USA
ALTUVE
  • Dieste, Inc.
  • AT&T - DRECTV
  • SILVER
Best Use of Medium
PRINT
 USA
Still Not Out Of The Water
  • FCB Health New York, an IPG Health Company
  • Colin’s Hope
  • SILVER
Best Use of Medium
Collaboration / Partnerships
 USA
Still Not Out Of The Water
  • FCB Health New York, an IPG Health Company
  • Colin’s Hope
  • SILVER
Creativity for Positive Impact
Activation & Engagement
 UNITED ARAB EMIRATES
Abtal El Shawarea’ (Stars on the Streets)
  • FP7 McCann Cairo
  • Unilever Clear
  • SILVER
Best Use of Medium
Travel & Tourism
 UNITED ARAB EMIRATES
As far as we go
  • FP7 McCann Dubai
  • Almosafer
  • SILVER
PRODUCTS & SERVICES
Automotive/Vehicles
 CHINA
DO YOUR OWN STUNTS
  • Inspire x Goodstein
  • Volkswagen Touareg
  • SILVER
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
 CHINA
DO YOUR OWN STUNTS
  • Inspire x Goodstein
  • Volkswagen Touareg
  • SILVER
Best Use of Medium
Healthcare
 UNITED KINGDOM
The Urban Eye Tests
  • McCann Health
  • OCO Opticans
  • SILVER
PRODUCTS & SERVICES
Outdoor / Out-of-Home
 UNITED KINGDOM
The Urban Eye Tests
  • McCann Health
  • OCO Opticans
  • SILVER
Best Use of Medium
Guerrilla
 UNITED KINGDOM
The Urban Eye Tests
  • McCann Health
  • OCO Opticans
  • SILVER
Best Use of Medium
Healthcare
 USA
Puzzle Head
  • McCann Health NY
  • Unbranded disease education
  • SILVER
PRODUCTS & SERVICES
Promotion of Health & Human Services
 USA
Puzzle Head
  • McCann Health NY
  • Unbranded disease education
  • SILVER
Creativity for Positive Impact
Branded Content/Entertainment
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • SILVER
Best Use of Discipline
Media Planning
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • SILVER
Best Use of Discipline
Branded Content / Entertainment
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • SILVER
Best Use of Medium
Digital/Mobile
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • SILVER
Best Use of Discipline
WEBSITE
 SOUTH KOREA
100 Words Pain_ting
  • Overman
  • Save the Children
  • SILVER
Best Use of Medium
Digital/Mobile
 CHINA
Deep Fake: You the Action Hero
  • PHD China
  • VW
  • SILVER
Best Use of Discipline
Automotive/Vehicles
 CHINA
Deep Fake: You the Action Hero
  • PHD China
  • VW
  • SILVER
PRODUCTS & SERVICES
POINT-OF-PURCHASE
 GERMANY
MIND THE GAP
  • SERVICEPLAN GERMANY
  • Berliner Verkehrsbetriebe (BVG)
  • SILVER
Best Use of Medium
Public Relations
 GERMANY
MIND THE GAP
  • SERVICEPLAN GERMANY
  • Berliner Verkehrsbetriebe (BVG)
  • SILVER
Best Use of Discipline
Civic / Social Education
 GERMANY
MIND THE GAP
  • SERVICEPLAN GERMANY
  • Berliner Verkehrsbetriebe (BVG)
  • SILVER
Creativity for Positive Impact
Audio/Radio
 PHILIPPINES
A new soundtrack for the longest Christmas in the world
  • TBWA\ Sanitago Mangada Puno
  • Spotify
  • SILVER
Best Use of Medium
Low-Budget (<$100,000 USD)
 PHILIPPINES
Toys
  • TBWA\Santiago Mangada Puno
  • SaferKidsPH
  • SILVER
Best Use of Discipline
Automotive/Vehicles
 USA
How Lexus Gamed The Big Game
  • Team One
  • Lexus Automotive
  • SILVER
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
 USA
Igniting the Relaunch of Spicy Nuggets
  • VML
  • Wendy's
  • SILVER
Best Use of Medium
Promotion of Peace / Human rights
 CANADA
Dodge the Bullet
  • Zulu Alpha Kilo
  • Coalition for Gun Control
  • SILVER
Creativity for Positive Impact
New Product/ Services Launch
 CANADA
Feel the Sign? Betadine.
  • Zulu Alpha Kilo
  • Avrio Health Canada
  • SILVER
Best Use of Discipline
Automotive/Vehicles
 CANADA
Greatest Outback Of All Time (G.O.O.A.T.)
  • Zulu Alpha Kilo
  • Subaru Canada
  • SILVER
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
 DENMARK
Help a Small Dane
  • &Co.
  • Danish Cancer Society & Trygfonden
  • BRONZE
Best Use of Medium
Activation & Engagement
 DENMARK
Help a Small Dane
  • &Co.
  • Danish Cancer Society & Trygfonden
  • BRONZE
Best Use of Medium
POINT-OF-PURCHASE
 TAIWAN
The Force of Love
  • ADK Taiwan
  • 7-ELEVEN Taiwan CSR
  • BRONZE
Best Use of Medium
Purpose Driven (New)
 USA
Moguls in the Making
  • Ally Financial
  • Ally
  • BRONZE
Creativity for Positive Impact
Digital/Mobile
 UNITED ARAB EMIRATES
Pop-Up Books
  • FP7 McCann Dubai
  • WHSmith
  • BRONZE
Best Use of Discipline
Public Relations
 GERMANY
#unfollowme - the hashtag against hate.
  • Heimat Werbeagentur GmbH
  • Laut gegen Nazis
  • BRONZE
Best Use of Discipline
Design
 CHINA
A Handy 'Good Luck' to the Chinese New Year!
  • Inspire Communications Group
  • Breeze
  • BRONZE
Best Use of Discipline
Household Supplies & Services
 CHINA
A Handy 'Good Luck' to the Chinese New Year!
  • Inspire Communications Group
  • Breeze
  • BRONZE
PRODUCTS & SERVICES
Outdoor / Out-of-Home
 USA
Hershey's Time Square
  • LEAP Group
  • LEAP Frame
  • BRONZE
Best Use of Medium
Ambient
 UNITED KINGDOM
The Urban Eye Tests
  • McCann Health
  • OCO Opticans
  • BRONZE
Best Use of Discipline
Fitness & Wellness
 USA
It’s Time to Brain Better
  • McCann Health New York
  • Neuriva
  • BRONZE
PRODUCTS & SERVICES
Creative Partnerships
 USA
Road to Coachella
  • Mirrored Media
  • BMW
  • BRONZE
Best Use of Medium
Pet Care & Health Products
 USA
It All Starts With Science
  • Red Fuse Communications
  • Hill's Pet Nutrition
  • BRONZE
PRODUCTS & SERVICES
Design
 GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
  • SERVICEPLAN GERMANY
  • METER Environment
  • BRONZE
Best Use of Discipline
PRINT
 GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
  • SERVICEPLAN GERMANY
  • METER Environment
  • BRONZE
Best Use of Medium
Direct & Collateral
 GERMANY
MIND THE GAP
  • SERVICEPLAN GERMANY
  • Berliner Verkehrsbetriebe (BVG)
  • BRONZE
Best Use of Discipline
Mass Transportation
 GERMANY
MIND THE GAP
  • SERVICEPLAN GERMANY
  • Berliner Verkehrsbetriebe (BVG)
  • BRONZE
PRODUCTS & SERVICES
Travel & Tourism
 GERMANY
The Wedding of Siri & Alexa
  • SERVICEPLAN GERMANY
  • Vienna Tourist Board
  • BRONZE
PRODUCTS & SERVICES
Promotion of Health & Human Services
 SINGAPORE
Helping Suicidal Youths Find #HopeThroughTheNight
  • TBWA Singapore
  • Samaritans of Singapore (SOS)
  • BRONZE
Creativity for Positive Impact
Purpose Driven (New)
 SINGAPORE
Here for good
  • TBWA Singapore
  • Standard Chartered
  • BRONZE
Creativity for Positive Impact
Travel & Tourism
 SINGAPORE
Seattle Sounds Even Better Now
  • TBWA\Singapore & PHD Singapore
  • Singapore Airlines
  • BRONZE
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
 SINGAPORE
Seattle Sounds Even Better Now
  • TBWA\Singapore & PHD Singapore
  • Singapore Airlines
  • BRONZE
Best Use of Medium
New Product/ Services Launch
 SINGAPORE
Seattle Sounds Even Better Now
  • TBWA\Singapore & PHD Singapore
  • Singapore Airlines
  • BRONZE
Best Use of Discipline
Integrated (multiple mediums)
 USA
Doritos “Another Level” + 2019 MTV VMAs
  • Viacom Velocity
  • Doritos
  • BRONZE
Best Use of Discipline
Restaurants
 USA
Igniting the Relaunch of Spicy Nuggets
  • VML
  • Wendy's
  • BRONZE
PRODUCTS & SERVICES
Electronics - Consumer & Business
 CHINA
SUMMON YOUR STRENGTH
  • We Are Social
  • ACER PREDATOR
  • BRONZE
PRODUCTS & SERVICES
Business-to-Business
 CANADA
Earning Curve
  • Zulu Alpha Kilo
  • Interac Association
  • BRONZE
PRODUCTS & SERVICES
Travel & Tourism
 UNITED KINGDOM
Virgin Atlantic. Depart the everyday.
  • AMVBBDO
  • Virgin Atlantic
  • FINALIST
PRODUCTS & SERVICES
Promotion of Peace / Human rights
 GERMANY
#unfollowme - the hashtag against hate.
  • Heimat Werbeagentur GmbH
  • Laut gegen Nazis
  • FINALIST
Creativity for Positive Impact
Corporate Image
 GERMANY
Boston Consulting Group "Welcome to the Group."
  • Heimat Werbeagentur GmbH
  • Boston Consulting Group
  • FINALIST
Best Use of Discipline
Digital Goods
 AUSTRIA
Jö Bonus Club Launch Campaign
  • Heimat Wien - HMT Marketing GmbH
  • Jö
  • FINALIST
PRODUCTS & SERVICES
Integrated (multiple mediums)
 AUSTRIA
Jö Bonus Club Launch Campaign
  • Heimat Wien - HMT Marketing GmbH
  • Jö
  • FINALIST
Best Use of Discipline
Digital/Mobile
 CHINA
Empower Gen-Z：Reproducing WLJ
  • Inspire Communications Group
  • Wanglaoji
  • FINALIST
Best Use of Discipline
Branded Content/Entertainment
 USA
Hershey's Time Square
  • LEAP Group
  • LEAP Frame
  • FINALIST
Best Use of Discipline
Snack Items and Desserts
 USA
Hershey's Time Square
  • LEAP Group
  • LEAP Frame
  • FINALIST
PRODUCTS & SERVICES
Experiential Marketing
 USA
Road to Coachella
  • Mirrored Media
  • BMW
  • FINALIST
Best Use of Medium
Integrated (multiple mediums)
 TURKEY
LIFECELL Super Clear Image Campaign
  • Rafineri Istanbul
  • TURKCELL
  • FINALIST
Best Use of Discipline
Promotions
 GERMANY
Criminal Reviews
  • SERVICEPLAN GERMANY
  • Piper Verlag
  • FINALIST
Best Use of Discipline
Activation & Engagement
 GERMANY
Criminal Reviews
  • SERVICEPLAN GERMANY
  • Piper Verlag
  • FINALIST
Best Use of Medium
Creative Use of Technology
 GERMANY
Dot Translate
  • SERVICEPLAN GERMANY
  • Dot Incorporation
  • FINALIST
Best Use of Discipline
Direct & Collateral
 GERMANY
EQUALICARE – DON’T PAY FOR PINK!
  • SERVICEPLAN GERMANY
  • Hamburger Verbraucherzentrale
  • FINALIST
Best Use of Discipline
Civic / Social Education
 GERMANY
EQUALICARE – DON’T PAY FOR PINK!
  • SERVICEPLAN GERMANY
  • Hamburger Verbraucherzentrale
  • FINALIST
Creativity for Positive Impact
Beverages
 GERMANY
Heroes Of The Night
  • SERVICEPLAN GERMANY
  • Beck´s
  • FINALIST
PRODUCTS & SERVICES
Environment and Sustainability
 GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
  • SERVICEPLAN GERMANY
  • METER Environment
  • FINALIST
Creativity for Positive Impact
Business-to-Business
 GERMANY
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
  • SERVICEPLAN GERMANY
  • METER Environment
  • FINALIST
PRODUCTS & SERVICES
Promotion of Peace / Human rights
 GERMANY
SCARS OF DEMOCRACY
  • SERVICEPLAN GERMANY
  • STROKE ART FAIR
  • FINALIST
Creativity for Positive Impact
Beverages
 GERMANY
The "Gegen Braune Flaschen"-Bottle
  • SERVICEPLAN GERMANY
  • Beck´s
  • FINALIST
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
 GERMANY
The "Gegen Braune Flaschen"-Bottle
  • SERVICEPLAN GERMANY
  • Beck´s
  • FINALIST
Best Use of Medium
Financial Services
 USA
GEICO + 2019 MTV Video Music Awards
  • Viacom Velocity
  • GEICO
  • FINALIST
PRODUCTS & SERVICES
Branded Content / Entertainment
 USA
The Daily Show Investigates The Secret Life of Pets
  • Viacom Velocity
  • The Secret Life of Pets 2
  • FINALIST
Best Use of Medium
Integrated (multiple mediums)
 INDIA
Mutual Funds Sahi Hai
  • Wunderman Thompson, South Asia
  • AMFI
  • FINALIST
Best Use of Discipline