Branded Content / Entertainment
Best Use of Medium
Branded Content / Entertainment
Best Use of Medium
Ambient
UNITED ARAB EMIRATES
Double Moon
- UAE Government Media Office & MullenLowe MENA
- UAE Government Media Office
- REGIONAL PLATINUM - MIDDLE EAST & AFRICA
Best Use of Discipline
Government / Politics
PRODUCTS & SERVICES
Collaboration / Partnerships
Creativity for Positive Impact
Branded Content / Entertainment
Best Use of Medium
Environment and Sustainability
Creativity for Positive Impact
Civic / Social Education
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
Best Use of Discipline
Branded Content / Entertainment
Best Use of Medium
HEALTH & WELLNESS [NEW]
PRODUCTS & SERVICES
INTEGRATED (MULTIPLE MEDIUMS)
Best Use of Discipline
Environment and Sustainability
Creativity for Positive Impact
DIGITAL/MOBILE
TUNA SCOPE 2020
- Dentsu Inc.
- TUNA SCOPE and AI TUNA
- GOLD
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
Creativity for Positive Impact
DATA [NEW]
Best Use of Discipline
Branding
Best Use of Discipline
Purpose Driven
UNITED ARAB EMIRATES
Creativity for Positive Impact
Environment and Sustainability
Creativity for Positive Impact
Collaboration / Partnerships
Creativity for Positive Impact
LOW BUDGET (<$100,000 USD)
Best Use of Discipline
TRAVEL & TOURISM
PRODUCTS & SERVICES
LOW BUDGET (<$100,000 USD)
Best Use of Discipline
Government / Politics
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
#danceAwesome
- Starcom
- Samsung Galaxy A Series phone
- GOLD
Best Use of Medium
MEDIA PLANNING
Best Use of Discipline
Branded Content / Entertainment
Best Use of Medium
Emergency Relief
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
- The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
- The Mohammed bin Rashid Al Maktoum Global Initiatives
- GOLD
Creativity for Positive Impact
Ambient
UNITED ARAB EMIRATES
Double Moon
- UAE Government Media Office & MullenLowe MENA
- UAE Government Media Office
- GOLD
Best Use of Discipline
Collaboration / Partnerships
Creativity for Positive Impact
SPONSORSHIP
Best Use of Discipline
Financial Services
Catch the Scam
- Zulu Alpha Kilo
- HomeEquity Bank
- GOLD
PRODUCTS & SERVICES
Environment and Sustainability
Creativity for Positive Impact
GAMIFICATION
Best Use of Medium
Collaboration / Partnerships
Creativity for Positive Impact
Government / Politics
PRODUCTS & SERVICES
Branding
Say It Proud!
- Ambilhati
- Head & Shoulders
- SILVER
Best Use of Discipline
DATA [NEW]
Best Use of Discipline
DATA [NEW]
TUNA SCOPE 2020
- Dentsu Inc.
- TUNA SCOPE and AI TUNA
- SILVER
Best Use of Discipline
Environment and Sustainability
TUNA SCOPE 2020
- Dentsu Inc.
- TUNA SCOPE and AI TUNA
- SILVER
Creativity for Positive Impact
Food
TUNA SCOPE 2020
- Dentsu Inc.
- TUNA SCOPE and AI TUNA
- SILVER
PRODUCTS & SERVICES
OUTDOOR/OUT-OF-HOME
UNITED ARAB EMIRATES
Best Use of Medium
SOCIAL MEDIA & SOCIAL VIDEO
UNITED ARAB EMIRATES
A Dad's Job
- FP7 McCann Dubai
- Home Centre
- SILVER
Best Use of Medium
SOCIALLY CONSCIOUS CONTENT [NEW]
UNITED ARAB EMIRATES
A Dad's Job
- FP7 McCann Dubai
- Home Centre
- SILVER
Creativity for Positive Impact
Activation & Engagement
Escape the Clown
- Grabarz und Partner Werbeagentur GmbH
- BURGER KING® Deutschland
- SILVER
Best Use of Medium
Branded Content/Entertainment
Best Use of Discipline
Beauty Products & Services
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
Best Use of Medium
Branded Content / Entertainment
Best Use of Medium
DATA [NEW]
UNITED ARAB EMIRATES
Best Use of Discipline
Automotive/Vehicles
PRODUCTS & SERVICES
Collaboration / Partnerships
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
Best Use of Discipline
Audio/Radio
UNITED ARAB EMIRATES
ProtectSet
- MullenLowe MENA
- Mobily
- SILVER
Best Use of Medium
Creative Use of Technology
UNITED ARAB EMIRATES
ProtectSet
- MullenLowe MENA
- Mobily
- SILVER
Best Use of Discipline
Branding
Best Use of Discipline
Branding
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
Creativity for Positive Impact
Environment and Sustainability
Creativity for Positive Impact
Government / Politics
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
- The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
- The Mohammed bin Rashid Al Maktoum Global Initiatives
- SILVER
PRODUCTS & SERVICES
LOW BUDGET (<$100,000 USD)
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
- The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
- The Mohammed bin Rashid Al Maktoum Global Initiatives
- SILVER
Best Use of Discipline
PUBLIC RELATIONS
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
- The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
- The Mohammed bin Rashid Al Maktoum Global Initiatives
- SILVER
Best Use of Discipline
Government / Politics
UNITED ARAB EMIRATES
Double Moon
- UAE Government Media Office & MullenLowe MENA
- UAE Government Media Office
- SILVER
PRODUCTS & SERVICES
Activation & Engagement
UNITED ARAB EMIRATES
Double Moon
- UAE Government Media Office & MullenLowe MENA
- UAE Government Media Office
- SILVER
Best Use of Medium
GUERRILLA
Best Use of Medium
Collaboration / Partnerships
Creativity for Positive Impact
EVENTS
Best Use of Medium
Business-to-Business
PRODUCTS & SERVICES
INTEGRATED (MULTIPLE MEDIUMS)
Best Use of Discipline
RETAIL STORES & ECOMMERCE
Out-of-work mannequins
- Zulu Alpha Kilo
- Toronto Association of Business Improvement Areas (TABIA)
- SILVER
PRODUCTS & SERVICES
DIRECT & COLLATERAL
Best Use of Discipline
Financial Services
PRODUCTS & SERVICES
SOCIALLY CONSCIOUS CONTENT [NEW]
Creativity for Positive Impact
Branded Content/Entertainment
Best Use of Discipline
LOW BUDGET (<$100,000 USD)
Thrive For $20
- Artisans On Fire
- Thrive Cannabis Marketplace
- BRONZE
Best Use of Discipline
Collaboration / Partnerships
DEJA TU HUELLA
- Dieste, Inc.
- CHEETOS (FRITO LAY, INC.)
- BRONZE
Creativity for Positive Impact
Environment and Sustainability
#DontBeAPirate
- Elite / Monday Lovers
- O2 Slovakia
- BRONZE
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
Best Use of Discipline
Branded Content / Entertainment
Spoiler WHOPPER®
- Grabarz & Partner
- BURGER KING® Deutschland
- BRONZE
Best Use of Medium
DATA [NEW]
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
Creativity for Positive Impact
LOW BUDGET (<$100,000 USD)
'TRAIN'ing
- McCann Health Japan
- East Japan Railway Company
- BRONZE
Best Use of Discipline
MASS TRANSPORTATION
'TRAIN'ing
- McCann Health Japan
- East Japan Railway Company
- BRONZE
PRODUCTS & SERVICES
Environment and Sustainability
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
M-Powered
- OLIVER Agency
- Midol
- BRONZE
Best Use of Discipline
PHARMA [NEW]
PRODUCTS & SERVICES
Activation & Engagement
Best Use of Medium
Augmented Reality/ Virtual Reality/Mixed Reality
Best Use of Discipline
Branded Content/Entertainment
Best Use of Discipline
Automotive/Vehicles
PRODUCTS & SERVICES
EXPERIENTIAL MARKETING
Check Your Reflex
- Zulu Alpha Kilo
- Responsible Gambling Council (RGC)
- BRONZE
Best Use of Medium
OUTDOOR/OUT-OF-HOME
Best Use of Medium
Branding
Mother Raw
- Zulu Alpha Kilo
- Mother Raw
- BRONZE
Best Use of Discipline
EVENTS
Best Use of Medium
Environment and Sustainability
Creativity for Positive Impact
Purpose Driven
#400Periods#
- BBDO China
- Libresse
- FINALIST
Creativity for Positive Impact
Furniture & Appliances
PRODUCTS & SERVICES
LOW BUDGET (<$100,000 USD)
Care Label
- dentsumcgarrybowen China
- GU Fashion
- FINALIST
Best Use of Discipline
LOW BUDGET (<$100,000 USD)
UNITED ARAB EMIRATES
A Dad's Job
- FP7 McCann Dubai
- Home Centre
- FINALIST
Best Use of Discipline
INTEGRATED (MULTIPLE MEDIUMS)
UNITED ARAB EMIRATES
A Dad's Job
- FP7 McCann Dubai
- Home Centre
- FINALIST
Best Use of Discipline
RETAIL STORES & ECOMMERCE
UNITED ARAB EMIRATES
A Dad's Job
- FP7 McCann Dubai
- Home Centre
- FINALIST
PRODUCTS & SERVICES
DATA [NEW]
UNITED ARAB EMIRATES
The Wise Ones
- FP7 McCann Dubai
- Emirates NBD
- FINALIST
Best Use of Discipline
Financial Services
UNITED ARAB EMIRATES
The Wise Ones
- FP7 McCann Dubai
- Emirates NBD
- FINALIST
PRODUCTS & SERVICES
INTEGRATED (MULTIPLE MEDIUMS)
Electric Dialogue
- Grabarz und Partner Werbeagentur GmbH
- Porsche
- FINALIST
Best Use of Discipline
Automotive/Vehicles
Electric Dialogue
- Grabarz und Partner Werbeagentur GmbH
- Porsche
- FINALIST
PRODUCTS & SERVICES
Activation & Engagement
Best Use of Medium
Collaboration / Partnerships
Creativity for Positive Impact
Branding
#HomemadeCinco
- LERMA
- Avocados From Mexico
- FINALIST
Best Use of Discipline
Environment and Sustainability
Creativity for Positive Impact
OUTDOOR/OUT-OF-HOME
'TRAIN'ing
- McCann Health Japan
- East Japan Railway Company
- FINALIST
Best Use of Medium
Ambient
'TRAIN'ing
- McCann Health Japan
- East Japan Railway Company
- FINALIST
Best Use of Discipline
HEALTH & WELLNESS [NEW]
PRODUCTS & SERVICES
Collaboration / Partnerships
Home Sweet Home
- Ogilvy & Mather, Thailand
- Tourism Authority of Thailand X YGGDRAZIL
- FINALIST
Creativity for Positive Impact
Branding
Tiny / Phenomenon
- Ogilvy & Mather, Thailand
- PTT Oil and Retail Business PublicCompany Limited
- FINALIST
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
Help End The Uncertainty
- SOCIALISSSIMA LLC
- Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network
- FINALIST
Creativity for Positive Impact
Promotion of Health & Human Services
Help End The Uncertainty
- SOCIALISSSIMA LLC
- Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network
- FINALIST
Creativity for Positive Impact
SOCIALLY CONSCIOUS CONTENT [NEW]
Creativity for Positive Impact
Branding
McDonald's Ride Thru
- TBWA\Santiago Mangada Puno
- Golden Arches Development Corporation (McDonald's Phils.)
- FINALIST
Best Use of Discipline
LOW BUDGET (<$100,000 USD)
Style For All
- TBWA\Singapore
- IKEA EFTERTRADA
- FINALIST
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
#BlackHealthNow
- TBWA\WorldHealth
- TBWA\Worldhealth
- FINALIST
Creativity for Positive Impact
SOCIALLY CONSCIOUS CONTENT [NEW]
UNITED ARAB EMIRATES
#CreateForGood
- The Classic Partnership Advertising
- TikTok
- FINALIST
Creativity for Positive Impact
DIGITAL/MOBILE
UNITED ARAB EMIRATES
#CreateForGood
- The Classic Partnership Advertising
- TikTok
- FINALIST
Best Use of Discipline
Branded Content/Entertainment
Best Use of Discipline
MOBILE/INTERNET
PRODUCTS & SERVICES
DIGITAL EXPERIENCES [NEW]
Best Use of Medium
LOW BUDGET (<$100,000 USD)
Best Use of Discipline
Canabis & CBD
PRODUCTS & SERVICES